---
title: 'Senior Performance Creative Strategist at Newform'
canonical: 'https://feeny.ai/job/senior-performance-creative-strategist-newform-new-york-s2t93ykr5kvz'
type: 'job'
last_seen: '2026-11-02'
---

# Senior Performance Creative Strategist at Newform

- **Company:** Newform
- **Location:** New York, NY
- **Compensation:** $100k–$140k
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-10-30
- **Last confirmed live:** 2026-11-02
- **Apply:** https://jobs.ashbyhq.com/newform/2b689594-592d-47da-9c4b-30deb2381d24

## Job description

NewForm: The Creative Intelligence Company NewForm helps category disruptors like Kalshi, ElevenLabs, Perplexity, and others scale paid ads by turning creative into a measurable, repeatable growth system. We oversee $100M+ per year in paid media spend and create thousands of human ads each month, with each ad making our system smarter. We’re looking for a Senior Performance Creative Strategist to lead creative strategy and execution for our clients. You’ll own the process from performance insights to concepts, scripts, production, and iteration, building ads that connect with audiences and drive measurable results.

## Why NewForm

At NewForm, creative is central to how our clients grow. You’ll work directly with ambitious high-growth brands, turn performance data into creative decisions, and see the impact of your work in market. We value ownership, clear communication, curiosity, and strong creative judgment. This is a role for someone who wants to take responsibility for outcomes, move quickly, and help shape how great performance creative gets made.

## What You’ll Do

- Own creative strategy and execution for assigned clients, serving as their primary creative point of contact.
- Translate client goals, audience insights, and performance data into creative strategies and actionable test plans.
- Lead concept development and scripting across hooks, angles, formats, and storytelling approaches.
- Guide our in-house content team and external creators through production, providing clear briefs and actionable feedback.
- Partner closely with editors to bring concepts to life and maintain a high standard of creative quality.
- Analyze creative performance, identify what’s working and why, and turn those findings into the next round of testing.
- Manage multiple clients and production workflows, keeping priorities, timelines, and deliverables on track.
- Lead brainstorms, present creative recommendations, and build client confidence in the strategy.
- Set a high bar for creative thinking and execution, sharing feedback and learnings that help other creatives grow.
- Stay close to culture, platform trends, and emerging tools to uncover fresh creative opportunities.

## Who You Are

- 5 to 7 years of experience in performance creative strategy, with a track record of concepting, writing, and producing paid ads that drive measurable results.
- A strong writer and storyteller who understands how hooks, pacing, messaging, and visual execution influence performance.
- Creative and analytical in equal measure. You can find meaningful signals in performance data and turn them into clear creative hypotheses.
- Comfortable owning the full creative process, from an initial idea through production, delivery, and iteration.
- Confident working directly with clients, explaining your thinking, and turning feedback into productive next steps.
- Organized and decisive, with the ability to manage competing priorities across multiple accounts.
- A collaborative leader who gives clear direction, raises the quality of the work, and takes responsibility for results.
- Curious, resourceful, and comfortable experimenting when there isn’t an established playbook.

Bonus Points

- Experience creating direct response ads for consumer brands or apps.
- Experience directing creators, producing UGC, or working across multiple paid social formats.
- Proficiency with AI tools for ideation, scripting, production, or editing.
- Experience mentoring creatives or improving creative production workflows.
- Experience working within a high-growth startup environment.

## Compensation & Benefits

- Annual base salary: $100,000–$140,000
- Performance bonus of up to 20% based on impact
- Company-paid health, dental, and vision insurance.
- $300 monthly commuter benefit.
- Unlimited PTO / sick days
- Team offsites

Location: This is a full-time, in-office position based in New York City, with five days per week in the office.

We encourage you to apply even if you don’t meet every qualification. We’re a team of industry outsiders rethinking how growth is done, and we welcome people from diverse backgrounds who bring fresh perspectives, strong judgment, and a desire to keep learning.

## About Newform

## Company Overview
- **One-liner**: NewForm is a creative intelligence company that combines a full-service studio with proprietary software (Framework) to produce, test, and scale high-volume ad creative for performance marketing.
- **Entity Type**: Private (Bootstrapped / Self-funded)
- **Headquarters**: New York City, New York, United States
- **Founded**: 2023
- **Founders**: Hamza Alsamraee (CEO) and Alec Velikanov (CTO); Andrew Presser (COO)

## Core Business
- **Primary Industry**: Performance Marketing / Ad Creative Technology
- **Target Customers**: B2B — brands and marketing teams needing high-volume, data-driven ad creative for platforms like Meta, TikTok, and other paid social channels.
- **Mission Statement**: To combine human-made creative with software intelligence to build a "living map of what works for your brand," making every ad smarter than the last.

## Products & Services
- **Framework (Software)**: A proprietary creative operating system that tags every ad by hook, angle, format, talent, and platform; launches structured tests at 95% statistical significance; auto-scales winners and turns off losers; and surfaces creative intelligence patterns after 10 data points per tag.
- **WillBot (AI Agent)**: An AI performance marketing agent that integrates with ad platforms, analyzes creative, and delivers actionable insights in natural language. Designed to replace repetitive tasks like client questions and performance analysis.
- **NewForm Studio (Service)**: A full-scale, in-house production studio ("NOMAD" — 5,000 sq ft) that produces 2,500+ human-made ads per month across 30–400 original ads per brand. Includes real producers, editors, strategists, sets, talent, and scripts.
- **Creative Ontology**: A research-backed taxonomy system that tags every ad across dimensions like hook, format, audience, claim, and talent to surface winning patterns.

## Market Standing
- **Valuation**: Not publicly available (private, bootstrapped company).
- **Key Metric**: 41,000+ ads tagged on the platform; 2,500+ ads produced per month; 47+ brands served.
- **Notable Investors/Partners**: No external investors confirmed (appears bootstrapped). Partners include major ad platforms (Meta, TikTok) and a growing roster of performance marketing brands.
- **Growth Signals**: Headcount grew 100% year-over-year to ~47 employees as of mid-2026; operates in 11 countries; launched WillBot (AI agent) which received significant LinkedIn engagement (6,898 reactions); expanded studio capacity to 5,000 sq ft; currently running 16 active job postings.

## Competitive Advantages
- **Human + Software Model**: Unlike pure AI generation tools, NewForm uses human creatives (writers, editors, producers) to make ads and software to learn from them. This avoids the quality ceiling of fully automated creative.
- **Volume + Statistical Rigor**: Produces 2,500+ ads/month and tests every variant at 95% confidence — a scale and scientific approach most agencies or in-house teams cannot match.
- **Creative Ontology**: A proprietary tagging system that creates a "living map" of what works, making each batch of creative smarter than the last.
- **Forward Deployed Creatives**: Embedded creative teams that work closely with client brands, combining deep brand knowledge with real-time performance data.

## Strategic Focus
- **Scaling the AI Agent (WillBot)**: Expanding the capabilities of their AI agent to handle more client-facing tasks and deeper platform integrations.
- **Multi-Language Expansion**: Already shipping ads in 6 languages natively (no dubbing/subtitles) — a key differentiator for global brands.
- **Deepening the Studio + Software Loop**: Continuously improving the feedback loop between human-produced creative and software-driven testing/learning.
- **Hiring for Scale**: Actively growing engineering, creative, and account management teams to support increasing client volume.

## Why Work Here
- **Culture**: Described as a "tech-enabled agency" blending creative and engineering. The company emphasizes that "people make the ads" and "software learns from them" — appealing to those who want hands-on creative work backed by data.
- **Work Mode**: Hybrid. HQ in New York City (NOMAD studio), with remote roles available. Some positions require on-site presence in NYC.
- **Engineering Culture**: Small but growing engineering team (3 engineers currently, ~7% of workforce). Engineers work on Framework, WillBot, and the creative ontology — high-impact, data-intensive problems.
- **Growth Trajectory**: 100% headcount growth YoY; company is still early-stage (founded 2023) but scaling fast — opportunity for early employees to shape the direction.
- **Perks**: Not explicitly listed, but the company offers a referral bonus ($5k) and operates a cutting-edge studio environment. Note: Glassdoor-style reviews on LinkedIn rate the company 2.1/5.0 (8 reviews) with criticism around work-life balance and compensation — candidates should verify current culture directly.
- **Diversity**: Operates across 11 countries with employees in the US, Mexico, India, Canada, Indonesia, Pakistan, South Africa, UK, Philippines, Italy, and more.

## Sources
1. [newform.com](https://www.newform.com/)
2. [newform.com/careers](https://www.newform.com/careers)
3. [builtin.com](https://builtin.com/company/newform)
4. [linkedin.com](https://www.linkedin.com/company/newformai)
5. [jobs.ashbyhq.com](https://jobs.ashbyhq.com/newform)

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