--- title: 'Senior Performance Creative Strategist at Surfshark' canonical: 'https://feeny.ai/job/senior-performance-creative-strategist-surfshark-vilnius-mnnr8vayqe60' type: 'job' last_seen: '2026-11-07' --- # Senior Performance Creative Strategist at Surfshark - **Company:** Surfshark - **Location:** Vilnius, Lithuania - **Employment:** full-time - **Work type:** hybrid - **Posted:** 2026-11-04 - **Last confirmed live:** 2026-11-07 - **Apply:** https://jobs.ashbyhq.com/surfshark/2f98e0c3-b967-4d66-baa4-7a9902889418 ## Job description We’re building HeyPolo – a privacy-first smart location-sharing app that helps families and friends stay connected, safe, and in control. HeyPolo is designed for meaningful connections without intrusive tracking: real-time updates, consent-based sharing, and intuitive safety features that put users in charge of their data and give them peace of mind. If you’re excited by real user impact, privacy-centered innovation, and building something from scratch with a small, autonomous team, read ahead. If you want to: - Own the creative strategy for paid channels, aligning messaging and formats with business and performance goals; - Turn performance data into clear creative insights, concepts, and testable hypotheses; - Lead creative ideation for new campaigns, angles, and formats like static, video, UGC, and native-style ads; - Define and prioritize a structured creative testing roadmap across different platforms and funnel stages; - Brief, review, and guide designers, video editors, and copywriters to ensure high-quality, on-strategy output; - Analyze creative performance to identify scalable patterns in hooks, narratives, visuals, and calls-to-action; - Continuously iterate on winning creatives to extend their lifecycle and improve efficiency; - Research competitors, market trends, and platform updates to proactively evolve our creative strategy; And you can check off: - Proven experience driving performance through ad creatives; - A strong understanding of performance metrics like CTR, CPA, and ROAS; - The ability to think strategically while staying hands-on with concepts, scripts, and creative reviews; - Comfortable owning decisions and defending creative choices with data; - Strong track record of piloting AI-driven solutions Here's the deal: - Growth and learning opportunities: time dedicated to learning, conferences, online learning platforms, and books for your professional development; - Health and wellness: we want you to feel and be your best. That's why we offer various benefits, from online workouts and a physical coach to health insurance and regular mental health checks; - Tools of your choice: choose the technical equipment and tools you need to do your best work; - Community and celebrations: get ready for long-lasting traditions such as yearly workation, Friday get-togethers, various team buildings and company celebrations; - Work-life balance: We encourage working in the office, with the possibility of up to two remote days per week. Plus, with our WFA policy, you can work from almost anywhere in the world; - More days off: additional vacation days depending on your tenure; - Premium Surfshark accounts: for you, your family, and friends; - Gross salary: 2400-4200 Eur/month. Although it may vary depending on your skills and experience. ## About Surfshark ## Company Overview - **One-liner**: Surfshark is a cybersecurity company that provides a suite of online privacy and security solutions, including a top-rated VPN, antivirus, and data removal tools. - **Entity Type**: Private (Unicorn, merged under a holding company with Nord Security) - **Headquarters**: Amsterdam, Netherlands (with offices in Vilnius & Kaunas, Lithuania; Warsaw, Poland; and Berlin, Germany) - **Founded**: 2018 - **Founders**: Vytautas Kaziukonis ## Core Business - **Primary industry/industries**: Cybersecurity, Consumer Privacy, VPN Services - **Target customers**: B2C (individual consumers), with specific programs for journalists, activists, and NGOs - **Mission or purpose statement**: "To empower people to take full control of their digital lives, raise awareness about evolving online threats, and champion the accessibility and future of the internet." ## Products & Services For each major offering: - **[Surfshark VPN](https://surfshark.com/vpn)**: Core virtual private network service, a top-3 global VPN. Includes features like a strict no-logs policy (verified by Deloitte), 100% RAM-only servers, the proprietary WireGuard protocol, and the FastTrack route optimizer. - **[Surfshark Antivirus](https://surfshark.com/antivirus)**: Malware and virus protection software. - **[Surfshark Alert](https://surfshark.com/alert)**: A personal data leak monitoring service that alerts users if their credentials are exposed. - **[Surfshark Search](https://surfshark.com/search)**: A private, ad-free search engine. - **[Alternative ID](https://surfshark.com/alternative-id)**: A tool to create a synthetic online identity to protect a user's real email and personal data. - **[Alternative Number](https://surfshark.com/alternative-number)**: A virtual phone number service for enhanced privacy. - **[Incogni](https://incogni.com/)**: An automated data removal service that forces data brokers to delete a user's personal information. - **[HeyPolo](https://heypolo.com/)**: A location-sharing app focused on privacy and consent. ## Market Standing - **Valuation**: $1.6 Billion (as of 2022 merger with Nord Security), making it a Lithuanian unicorn. [surfshark.com](https://surfshark.com/about-us) - **Key Metric**: Over 40 million app downloads, 500+ employees. [surfshark.com](https://surfshark.com/about-us) - **Notable Investors/Partners**: Merged with Nord Security (2022) under a single holding company. Partners include Amnesty International and the VPN Trust Initiative. [surfshark.com](https://surfshark.com/about-us) - **Growth Signals**: - Ranked as one of the fastest-growing European companies by the Financial Times FT 1000 for 2024, 2025, and 2026. [surfshark.com](https://surfshark.com/about-us) - Awarded "Best of 2026" by PCMag and "Editors’ Choice 2026" by CNET. [surfshark.com](https://surfshark.com/about-us) - Received AV-TEST Certification for its antivirus in 2025. [surfshark.com](https://surfshark.com/about-us) ## Competitive Advantages - **Integrated Security Suite**: Beyond a standard VPN, Surfshark offers a comprehensive ecosystem (antivirus, data removal, leak alerts) creating a strong switching cost for users. - **Privacy-First, Verified Operations**: The company has a strict, independently audited no-logs policy (verified by Deloitte) and operates a 100% RAM-only server network, a strong trust signal in the privacy-focused market. - **Rapid Growth & Brand Recognition**: Consistently ranked among the fastest-growing companies in Europe and holds "Best of" awards from major tech publications (PCMag, CNET), giving it strong market credibility. - **Innovation & Open Source**: Developed Dausos, the first VPN protocol built specifically for VPN users, and maintains a public Research Hub on internet censorship and cyber threats. [surfshark.com](https://surfshark.com/about-us) ## Strategic Focus - **Global Expansion & Product Diversification**: Continues to expand its suite of privacy products (e.g., launching HeyPolo, Incogni) to capture more of the user's digital life. - **Advocacy and Trust**: Deepening its commitment to digital rights through partnerships (e.g., Amnesty International) and transparency initiatives (publishing annual reports, impact reports, and transparency reports). - **Enterprise-Grade Scaling**: The 2022 merger with Nord Security created a cybersecurity powerhouse, allowing for shared infrastructure and resources while keeping brands independent. ## Why Work Here - **Culture & Values**: Company culture is rated 4.2/5 on Glassdoor. Core principles include **Radical Ownership, Open-mindedness, Collaboration, and High Standards**. [glassdoor.com](https://www.glassdoor.com/Overview/Working-at-Surfshark-EI_IE6375899.11,20.htm) - **Remote & Flexibility**: Offers a "work from anywhere" policy (up to five times a year globally), flexible office hours, and a hybrid work-from-office model. [surfshark.com](https://surfshark.com/career) - **Perks & Growth**: Includes private health insurance, mental and physical wellbeing programs (yoga, gym access), access to online learning platforms (Udemy, Masterclass), and bonus days off. [surfshark.com](https://surfshark.com/career) - **Team**: A dynamic, fast-growing environment with over 500 specialists across global offices in Vilnius, Kaunas, Warsaw, and Berlin. [surfshark.com](https://surfshark.com/about-us) - **Mission-Driven**: Employees work on products used by millions, with a clear mission to protect digital freedom and fight censorship. ## Sources 1. [Surfshark - About Us](https://surfshark.com/about-us) 2. [Surfshark - Careers](https://surfshark.com/career) 3. [Surfshark on Glassdoor](https://www.glassdoor.com/Overview/Working-at-Surfshark-EI_IE6375899.11,20.htm) 4. [Surfshark on LinkedIn](https://pl.linkedin.com/company/surfshark) ## Other roles at Surfshark - [Senior Site Reliability Engineer (VPN Engineering)](https://feeny.ai/job/senior-site-reliability-engineer-vpn-engineering-surfshark-vilnius-camx6eszzs94) — Vilnius, Lithuania - [Privacy Legal Counsel](https://feeny.ai/job/privacy-legal-counsel-surfshark-vilnius-xexr3c1bc3tq) — Vilnius, Lithuania - [Talent Acquisition Partner (Tech)](https://feeny.ai/job/talent-acquisition-partner-tech-surfshark-vilnius-d9d7a9wjzwsz) — Vilnius, Lithuania - [Social Media Manager](https://feeny.ai/job/social-media-manager-surfshark-vilnius-grffenm7rhjw) — Vilnius, Lithuania - [Head of Product Design](https://feeny.ai/job/head-of-product-design-surfshark-vilnius-d35zd9ng0429) — Vilnius, Lithuania - [Senior Employer Brand Manager](https://feeny.ai/job/senior-employer-brand-manager-surfshark-warsaw-7w1y64ybf32p) — Warsaw, Poland - [Talent Sourcer](https://feeny.ai/job/talent-sourcer-surfshark-vilnius-t44nfg7gbcmy) — Vilnius, Lithuania - [Incogni Data Team Lead](https://feeny.ai/job/incogni-data-team-lead-surfshark-warsaw-gct6t2fjbepg) — Warsaw, Poland - [App Marketing Team Lead](https://feeny.ai/job/app-marketing-team-lead-surfshark-vilnius-96jqvq12r0ym) — Vilnius, Lithuania - [Senior Acquisition Product Manager](https://feeny.ai/job/senior-acquisition-product-manager-surfshark-vilnius-8k0y1695t2g9) — Vilnius, Lithuania