---
title: 'Senior Performance Lead - Trade Acquisition at Checkatrade'
canonical: 'https://feeny.ai/job/senior-performance-lead-trade-acquisition-checkatrade-london-w01g9er2mmxp'
type: 'job'
last_seen: '2026-09-05'
---

# Senior Performance Lead - Trade Acquisition at Checkatrade

- **Company:** Checkatrade
- **Location:** London, United Kingdom
- **Employment:** full-time
- **Posted:** 2026-08-21
- **Last confirmed live:** 2026-09-05
- **Apply:** https://jobs.ashbyhq.com/checkatrade/821c09db-4608-40a9-bfb5-85d94ec6e437

## Job description

As our next Senior Performance Marketing Lead, Trade Acquisition, you'll take single-point accountability for how we grow trade supply through paid channels. This isn't about hitting numbers someone else set. It's about setting the goals, building the roadmap and owning the strategy that the whole trade acquisition function is measured against. You'll shape how we invest, what we prioritise, and how the acquisition engine evolves over the next 12 to 24 months, working alongside senior stakeholders across Marketing, Sales, Product and Finance.

Forget long lists, here’s what you’ll actually spend your time on:

- Set the paid acquisition strategy: build the annual and quarterly plan that translates our business goals into clear channel priorities, investment and targets, rather than delivering against a plan set elsewhere.
- Own PPC, paid social, affiliates and remarketing end-to-end, covering strategy, budget, vendor relationships, testing and performance across each channel.
- Set and own the commercial targets that matter (MQLs, CAC and LTV:CAC), partnering closely with Finance on forecasting, unit models and the business case for new investment.
- Build a structured test-and-learn roadmap, sequencing initiatives across quarters and spotting risks such as rising CAC or channel saturation before they bite, while exploring new channels and partnerships as we grow.
- Partner with Sales, Product & CRO, CRM and Data teams to align lead quality, sharpen the acquisition journey and improve attribution and measurement.
- Report performance to senior stakeholders with a clear narrative on the mid to long-term health of the acquisition engine, not just in-period results, and represent trade acquisition in planning forums.

It’s not about ticking every box. It’s about turning up curious, ready to crack on. You’ll do well here if you bring:

- Experience (or eagerness to grow into) owning paid acquisition strategy across channels like PPC, paid social, affiliates or remarketing.
- Confidence setting your own targets and owning the trade-offs between growth, efficiency and quality, rather than just delivering against numbers you're handed.
- Commercial fluency: comfortable building forecasts and business cases, and working closely with Finance on unit economics.
- A collaborative streak: you're just as happy partnering with Sales, Product, CRM and Data teams as you are deep in a channel dashboard.

We believe great work deserves great rewards. Here’s just a taste:

- Competitive salary + annual bonus
- Employee Share Programme
- Health, well-being and learning support
- Gym membership, Smart Tech Scheme and Cycle Scheme
- Birthday/Special day leave
- Buy & sell holiday scheme
- 1 week’s paid charity leave and much more!

How we’ll get to know each other:

- Screening call with one of our Talent Acquisition Partners
- 1st stage interview with Senior Performance Marketing Lead
- 2nd Stage interview with VP Sales + Sales Manager
- Final stage interview includes a case study presentation with hiring manager

If this sounds like the place where you can do your best work, we’d love to hear from you, even if you don’t tick every box

Want to join our Talent Community and be one of the first to know about our vacancies? Register your interest on our Registration Form https://jobs.ashbyhq.com/checkatrade/form/register-interest

At the moment, this role isn’t open to visa sponsorship applications.

## About us

We’re Checkatrade – the UK’s leading platform for finding a tradesperson. With more than 50,000 trades listed and over 6 million reviews, we help homeowners get jobs done right and help tradespeople grow their business.

We’re growing fast, with big plans to become the go-to brand for home improvements. If you care about great work, take pride in the details, and want to make an impact, you’ll fit right in.

## About Checkatrade

## Company Overview
- **One-liner**: Checkatrade is the UK’s leading online marketplace connecting homeowners with thoroughly vetted tradespeople for home repairs and improvements.
- **Entity Type**: Private – backed by private equity firm Brookfield with ambitious growth plans.
- **Headquarters**: London, England, United Kingdom (with a major office in Portsmouth).
- **Founded**: 1998
- **Founders**: Not publicly available

## Core Business
- **Primary industry**: Internet Marketplace Platforms / Home Services
- **Target customers**: Two-sided marketplace – B2C (homeowners) and B2B (tradespeople, from sole traders to larger firms).
- **Mission statement**: “To be the trusted foundation of every home by connecting people with trades and tools to make home improvements easy – because we believe safe and happy homes improve lives, support livelihoods, and build communities.”

## Products & Services
- **[Checkatrade Platform]**: A web and mobile marketplace where homeowners can find, compare, and book tradespeople. All tradespeople pass a 12‑point vetting process and are continually rechecked. Every job is backed by a £1,000 guarantee. The platform hosts over 6 million verified reviews and supports fixed‑price booking for simpler jobs. The company is investing in AI‑first tools to improve user journeys and matching.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (privately held, backed by Brookfield).
- **Key Metric**: Annual revenue of £29.7 M (LinkedIn data, +2.4% YoY headcount growth to 409 employees).
- **Notable Investors/Partners**: Brookfield (private equity partner providing growth capital); also partners with brands like TradePoint (10% discount for trades).
- **Growth Signals**: Increasing job postings (+37.5% MoM, +100% QoQ); active in 12 countries; expanding product and engineering teams; heavy investment in AI and digital capabilities.

## Competitive Advantages
- **Trust & Reputation**: Over 25 years of brand equity – a household name in the UK. The 12‑point vetting process and £1,000 guarantee create a strong trust moat difficult for new entrants to replicate.
- **Scale of Reviews**: 6+ million verified reviews provide rich data for quality matching and consumer confidence.
- **Dual‑Sided Network Effects**: The more homeowners use the platform, the more tradespeople join, and vice versa – a classic marketplace flywheel.

## Strategic Focus
- **AI‑Powered Transformation**: Embracing AI to build smarter matching, improve customer experience, and drive operational efficiency.
- **Scaling the Marketplace**: Backed by Brookfield, the company is investing in product, engineering, and data teams to accelerate growth and expand beyond the core UK market.
- **Deepening Customer Obsession**: Aligning all teams (R&D, Commercial, Business Services) around the “Customer‑Obsessed” value to improve retention and lifetime value.

## Why Work Here
- **Culture & Values**: “All‑In”, “Customer‑Obsessed”, and “AI‑Powered” guide decision‑making. Teams are described as gritty, collaborative, and ambitious.
- **Work‑Life Balance**: Generous annual leave, flexible holiday trading, enhanced parental leave, birthday and volunteer days off.
- **Health & Wellbeing**: Private medical cover, 24/7 GP access, cash plan, mental health support, gym perks.
- **Financial & Lifestyle**: Enhanced pension, life cover, salary sacrifice schemes (EV, nursery, cycle to work), and discounts.
- **Office Environment**: High‑spec offices in London (City Point near Moorgate/Liverpool Street) and Portsmouth (lakeside campus). Modern, collaborative spaces with free breakfasts, weekly lunches, and regular social events.
- **Growth Potential**: Rapidly scaling company with clear roadmap; opportunities for internal mobility and professional development.

## Sources
1. [checkatrade.com](https://www.checkatrade.com/) – Official site with product and trust information.
2. [careers.checkatrade.com](https://careers.checkatrade.com/) – Careers page with culture, values, benefits, and team descriptions.
3. [uk.linkedin.com](https://uk.linkedin.com/company/checkatrade) – LinkedIn company page with employee count, revenue, funding background, and recent job trends.
4. [jobs.ashbyhq.com](https://jobs.ashbyhq.com/checkatrade) – Active job listings and team structure.

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