--- title: 'Senior Performance Marketing Manager at Duolingo' canonical: 'https://feeny.ai/job/senior-performance-marketing-manager-duolingo-new-york-98b9e45xe14j' type: 'job' last_seen: '2026-09-08' --- # Senior Performance Marketing Manager at Duolingo - **Company:** Duolingo - **Location:** New York, NY - **Compensation:** $143k–$193k - **Posted:** 2026-09-02 - **Last confirmed live:** 2026-09-08 - **Apply:** https://careers.duolingo.com/jobs/8778318002?gh_jid=8778318002 ## Job description Our mission at Duolingo is to develop the best education in the world and make it universally available. It’s a big mission, and that’s where you come in! At Duolingo, you’ll join a team that cares about educating our users, experimenting with big ideas, making fact-based decisions, and finding innovative solutions to complex problems. You’ll have limitless learning opportunities and daily collaborations with world-class minds — while doing work that’s both meaningful and fun. Join our life-changing mission to develop education for our half a billion (and growing!) learners around the world. Read [our blog](https://blog.duolingo.com/?utm_source=greenhouse.com&utm_medium=referral&utm_campaign=generalblog_gh_091224) to learn more. About the role... We’re looking for a Senior Performance Marketing Manager to drive Duolingo’s global user acquisition campaigns across multiple channels. In this hands-on role, you’ll be directly responsible for running and optimizing mobile acquisition at scale, supporting an eight-figure annual budget in close partnership with our agency partners and internal teams. This is a unique opportunity to do high-impact, executional work on one of the world’s most beloved and innovative brands, reaching millions of learners worldwide. 🧠  You will... - Own day-to-day execution of global performance marketing campaigns, including setting the creative strategy, with a primary focus on mobile user acquisition and growth. - Strategically run and optimize mobile install campaigns across major platforms, such as Google UAC, Meta. Tiktok,  and programmatic partners, focusing on high LTV/CAC, efficient spend, and sustainable global growth. - Manage and hold accountable Duolingo’s performance marketing agency partners, ensuring alignment on goals, pacing, and quality of execution. - Leverage deep, data-driven insights to guide decisions, constantly improving key KPIs like CPI, retention, and monetization metrics. - Collaborate cross-functionally with teams across Marketing Analytics, Creative, Engineering, and Finance to align efforts and maximize impact. - Champion a culture of experimentation, continuously testing new channels, creative approaches, and optimization strategies to unlock new growth opportunities. - Develop and present strategic recommendations to marketing leadership, translating campaign performance into actionable insights and proposals. ✅  You have... - Experience running large-scale, global mobile acquisition campaigns. - Strong analytical skills, with expertise in mobile attribution and marketing analytics. - A successful track record of owning and optimizing large performance marketing budgets with direct, hands-on execution. - Deep knowledge of the mobile user acquisition ecosystem, including platforms, attribution technologies, industry trends, and best practices. - Exceptional ability to translate data into strategy and clearly communicate findings to stakeholders at all levels. - Experience working with and managing agency partners to deliver against performance targets. ⭐  Exceptional candidates will have... - Experience in running performance marketing for a top subscription-based mobile app. - Familiarity with incremental measurement methodologies (e.g., geo-lift, incrementality testing, media mix modeling). - A passion about Duolingo’s mission to make education universally accessible. The offered salary is dependent upon several factors, including work experience, skills, and internal peer comparisons. The posted range is subject to change in the future. For this role, base salary is supplemented by equity compensation. We encourage you to talk with your recruiter for more information related to compensation for this role! Salary Range: $142,800—$193,200 USD Benefits: Take a peek at how we care for our employees' holistic well-being with our benefits [here](https://careers.duolingo.com/#benefits). Job Alerts: Sign up for job alerts [here](http://my.greenhouse.io/users/sign_in?job_board=duolingo). Accommodations: We will do everything we can within reason to make sure that your interview takes place in an environment that fairly and accurately assesses your skills. If you need assistance or accommodation, please contact accommodations@duolingo.com. Equal Employment Opportunity: Duolingo is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. Fraud Warning: Unfortunately, there is a rise in scammers pretending to be real Duolingo employees. Duolingo and our employees will never ask for your Social Security number, bank details, or passport info, and we’ll never ask you to deposit a check, purchase equipment, or exchange money during the interview process. Real Duolingo employees always use an email that ends in @duolingo.com or @recruiting.duolingo.com. Stay alert and double-check these details before sharing any information. By applying for this position your data will be processed as per the[Duolingo Applicant Privacy Notice](https://docs.google.com/document/d/e/2PACX-1vTX9GKeRMOMA9Vtm0vfGibrYPYz8ysl0Dg8KSXgj_PxeT5ChsdnNZZWtpxu4t7xillTPGnngnKCjIbV/pub). ## About Duolingo ## Company Overview - **One-liner**: Duolingo is a gamified language-learning platform that makes education free, fun, and accessible to everyone, and is the most downloaded education app in history. - **Entity Type**: Public (NASDAQ: DUOL) - **Headquarters**: Pittsburgh, Pennsylvania, USA (with offices in New York, NY and Seattle, WA) - **Founded**: 2011 - **Founders**: Luis von Ahn and Severin Hacker ## Core Business - **Primary Industry/Industries**: Education technology (EdTech), language learning, digital assessment - **Target Customers**: B2C (individual learners of all ages, globally), B2B/B2G (institutions through the Duolingo English Test) - **Mission**: “To develop the best education in the world and make it universally available.” [investors.duolingo.com](https://investors.duolingo.com/company-strategy-overview-0) ## Products & Services - **Duolingo (main app)**: The core language-learning app offering 98 courses across nearly 40 languages. Freemium model (free with ads/limited hearts; paid Super Duolingo removes ads and adds unlimited hearts). Uses bite-sized, game-like lessons. - **Duolingo English Test (DET)**: A web-based, high-stakes English proficiency exam accepted by 6,100+ institutions, including 98 of the top 100 U.S. universities. Provides a certified Duolingo Score. - **Duolingo Math**: An app for elementary math and brain training (mental math). - **Duolingo ABC**: An app teaching reading fundamentals to preschool through second-grade children. - **Duolingo Score**: An in-app proficiency estimate (0–129) that aims to become the universal standard for language ability. ## Market Standing - **Valuation/Market Cap**: Approximately $16 B as of early 2025. [blog.duolingo.com](https://blog.duolingo.com/handbook/) - **Key Metrics (as of Q4 2025)**: - 52.7 million daily active users (DAUs) - 133.1 million monthly active users (MAUs) - 12.2 million paid subscribers - 90%+ annual employee retention rate [investors.duolingo.com](https://investors.duolingo.com/company-strategy-overview-0) - **Notable Investors/Partners**: Publicly traded; major institutional shareholders. Key partners include universities and institutions that accept the Duolingo English Test. - **Growth Signals**: - Headcount grew to 850+ employees (up from ~800 in early 2025). - Massive AI investment: published 20,500 skills in language courses in Q1 2026 alone (up from 7,100/quarter in 2025). - Launched Video Call feature for real-time AI conversation practice with character Lily. - Expanding beyond language into Math and ABC apps. - DET acceptance grew to 6,100+ institutions. ## Competitive Advantages - **Freemium model at massive scale**: Free product drives 500 M+ learners, generating unmatched data for efficacy improvements, while paid subscriptions fund the mission. - **Gamification & design mastery**: “Make It Fun” principle turns learning into an addictive game, driving daily habit formation. - **AI & data flywheel**: Runs 1,000+ A/B tests per quarter; uses learner data to continuously improve content, personalization, and outcomes. - **Long-term thinking**: Culture of “Take the Long View” prioritizes retention and product quality over short-term tricks. - **The Green Machine**: A proven, experiment-driven approach to building products that has produced consistent innovation. - **Strong brand & quirky culture**: Wholesome but unhinged brand identity creates viral moments and deep user loyalty. ## Strategic Focus - **Current priorities**: Growing users (reducing friction in free experience) and teaching better (AI-driven features, new subjects). - **Becoming the proficiency standard**: Push the Duolingo Score as the universal metric for language ability, supported by the DET. - **Expanding subjects**: Math, reading (ABC), and future courses beyond language. - **AI investments**: Continue using AI/automation to rapidly create and improve course content (skills, Video Call, etc.). - **Long-term**: Build a “100‑year company” that transforms global education. ## Why Work Here - **Culture**: Unique, quirky, and not copied from a tech playbook – built “from scratch by a few dozen nerds in an office above a sports bar.” Core principles: Take the Long View, Raise the Bar, Ship It, Show Don’t Tell, Make It Fun. [handbook.duolingo.com](https://handbook.duolingo.com/) - **Work environment**: Hybrid – in-office Tuesday–Thursday (Pittsburgh, New York, Seattle), remote optional Monday and Friday. Offices designed to be “quirky and welcoming.” [builtin.com](https://builtin.com/company/duolingo) - **Engineering excellence**: Lean, scrappy teams with high autonomy. Emphasis on rapid experimentation and “The Green Machine.” High bar for hiring but also “genuinely kind” people. 90%+ annual retention indicates strong employee satisfaction. - **Impact**: Work on a product that reaches over half a billion learners worldwide, with a mission-driven focus on global education. - **Perks**: Not fully detailed in provided sources, but the culture emphasizes long-term growth, continuous learning, and a supportive environment for generalists. ## Sources 1. [handbook.duolingo.com](https://handbook.duolingo.com/) – The Duolingo Handbook (company values, culture, Green Machine) 2. [careers.duolingo.com](https://careers.duolingo.com/) – Official careers page (mission, principles) 3. [builtin.com](https://builtin.com/company/duolingo) – Duolingo profile on Built In (offices, hybrid policy, tech stack, employee count) 4. [investors.duolingo.com](https://investors.duolingo.com/company-strategy-overview-0) – Company Strategy Overview (mission, pillars, key metrics, growth signals) 5. [blog.duolingo.com](https://blog.duolingo.com/handbook/) – Inside the Duolingo Handbook (valuation ~$16B, principles, culture details) ## Other roles at Duolingo - [Senior Site Reliability Engineer](https://feeny.ai/job/senior-site-reliability-engineer-duolingo-pittsburgh-8nvfwjjdkbxm) — Pittsburgh, PA - [Senior Site Reliability Engineer](https://feeny.ai/job/senior-site-reliability-engineer-duolingo-new-york-kjw9h58hqx0s) — New York, NY - [Senior Engineering Manager, AI Platform](https://feeny.ai/job/senior-engineering-manager-ai-platform-duolingo-pittsburgh-5085b5znwcr1) — Pittsburgh, PA - [Senior Engineering Manager, AI Platform](https://feeny.ai/job/senior-engineering-manager-ai-platform-duolingo-new-york-bx23s2pzvw30) — New York, NY - [Staff Product Researcher](https://feeny.ai/job/staff-product-researcher-duolingo-new-york-43ckr2bd1zxr) — New York, NY - [Senior Enterprise Engineer](https://feeny.ai/job/senior-enterprise-engineer-duolingo-pittsburgh-66mbpgpc0h61) — Pittsburgh, PA - [Director of Ad Sales - West](https://feeny.ai/job/director-of-ad-sales-west-duolingo-california-bvdja2xnvr3g) — California - [Senior Enterprise Engineer](https://feeny.ai/job/senior-enterprise-engineer-duolingo-new-york-kgav9px05zgs) — New York, NY - [Senior Marketing Analytics Manager](https://feeny.ai/job/senior-marketing-analytics-manager-duolingo-new-york-1zxfwyhmhn1a) — New York, NY - [Staff Technical Program Manager, Duolingo English Test](https://feeny.ai/job/staff-technical-program-manager-duolingo-english-test-duolingo-pittsburgh-3pwbad0x89dz) — Pittsburgh, PA