---
title: 'Senior Performance Marketing Manager (f/m/d) at Zeal Network'
canonical: 'https://feeny.ai/job/senior-performance-marketing-manager-f-m-d-zeal-network-helsinki-5t5n25df8xjx'
type: 'job'
last_seen: '2026-10-19'
---

# Senior Performance Marketing Manager (f/m/d) at Zeal Network

- **Company:** Zeal Network
- **Location:** Helsinki, Finland
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-09-25
- **Last confirmed live:** 2026-10-19
- **Apply:** https://jobs.ashbyhq.com/zeal-network/661f72f5-52d0-4602-bf5a-a1a85c3aac31

## Job description

ZEAL Network SE is a dynamic, international group of companies that has been creating exciting and innovative lottery experiences for over 20 years. As Germany’s largest provider of online lotteries through our brands LOTTO24 and Tipp24, and a trusted partner of Spain’s ONCE, the second-largest national lottery, we’re shaping the future of the lottery industry. We are passionate about driving innovation, as demonstrated by our newest brands, Freiheit+ and Traumhausverlosung, which bring fresh and exciting dreams to life. Additionally, through ZEAL Ventures, we invest in inspiring e-commerce start-ups like Omaze and DAYMADE, fueling fresh ideas and opportunities.

Our team of 350+ professionals from diverse backgrounds is united by a visionary mindset, a passion for collaboration, and a commitment to inspire dreams. At ZEAL, we empower our people to think ambitiously and work together toward a shared purpose: helping people imagine and achieve their aspirations.

Purpose In this role, you will drive the launch, growth and optimisation of paid digital marketing activities in Finland. You’ll manage campaigns and budgets across key performance channels, using data and testing to improve results, identify growth opportunities and scale customer acquisition.

Your tasks:

- Create, manage and optimise paid digital campaigns across Google, Meta, TikTok, YouTube and Display.
- Own campaign budgets and continuously optimise performance against key business KPIs.
- Analyse campaign results and translate performance data into actionable improvements.
- Plan and run tests across audiences, creatives, channels and campaign setups to identify growth opportunities.
- Explore and launch new performance marketing channels.
- Support the development of tracking, measurement and reporting.
- Coordinate with internal teams, external agencies and partners to deliver campaigns.
- Monitor the Finnish market, competitors and digital marketing trends.

What you offer us:

- 5+ years of performance marketing experience within a B2C environment.
- Strong hands-on experience with Google Ads, Meta Ads and TikTok Ads.
- Strong analytical skills and experience using tools such as Google Analytics and platform-specific ad managers.
- Experience managing and optimising significant paid media budgets against performance KPIs.
- Structured, results-oriented and comfortable working independently.
- Strong communication and collaboration skills.
- Fluent Finnish and English, both written and spoken.
- Experience with Display and Affiliate Marketing is a plus.
- Experience working in start-up, new market launch or agency environments is a plus.
- Understanding of how performance marketing works alongside broader brand and offline marketing is a plus.

What we offer you:

- International working environment where your ideas and contributions can have a real impact.
- A talented and supportive team with plenty of opportunity to take ownership and shape how we work.
- €1,500 annual development budget to support your personal and professional growth.
- A high level of trust and autonomy, giving you the freedom to own your work and make decisions.
- Unlimited vacation days in addition to your yearly 30-day vacation allowance.
- The opportunity to work temporarily from abroad with support through our WorkFlex platform.

## About Zeal Network

## Company Overview
- **One-liner**: ZEAL Network SE is the leading German online provider of lottery products, operating brands like LOTTO24 and Tipp24 to broker state-licensed lottery tickets to consumers.
- **Entity Type**: Public (Frankfurt Stock Exchange – Ticker: TIMA)
- **Headquarters**: Hamburg, Germany
- **Founded**: 1999
- **Founders**: Not publicly disclosed

## Core Business
- **Primary industry**: Online lottery brokering, e-commerce, and venture investing in lottery-related startups.
- **Target customers**: B2C (adult consumers in Germany and Spain who play lottery games).
- **Mission or purpose statement**: “Encourage people to dream” by innovating and driving change in the lottery sector while expanding market leadership.

## Products & Services
- **LOTTO24**: Online lottery brokerage for German state lottery products (LOTTO 6aus49, Eurojackpot, Spiel 77, Super 6, GlücksSpirale, Keno, etc.). Revenue comes from brokerage commissions; no book-making risk.
- **Tipp24**: Second brand offering the same lottery products, part of the multi-brand strategy.
- **Freiheit+**: A life-changing lottery concept (subscription-based).
- **Traumhausverlosung (Dream Car Raffle)**: Charity lottery launched in the regulated German market, offering dream homes and cars.
- **ZEAL Ventures**: Corporate venture arm investing in lottery-related startups (e.g., Omaze, DAYMADE) using a risk-managed portfolio approach.
- **International partnerships**: Collaborates with Spain’s ONCE (second-largest national lottery).

## Market Standing
- **Valuation/Market Cap**: Approximately €1,000 million (market capitalisation reached, as per official site); exact figure varies with share price.
- **Key Metric**: Annual revenue of €218 million (2025/2026 figures; €1,101 million in total billings). Public company – financials reported in quarterly/annual reports.
- **Notable Investors/Partners**: Public shareholders; strategic partners include ONCE (Spain). Key institutional investors not listed in provided sources.
- **Growth Signals**:
  - Market leader in Germany with 44% market share (online lottery brokerage).
  - Revenue grew ~180% since business model change (from previous Tipp24 model).
  - Expanded portfolio with charity lottery (Dream Car Raffle) in 2026.
  - 4 active startup investments via ZEAL Ventures.
  - Employee count of 265 (official) – LinkedIn data suggests 109 with +21.5% YoY growth (conflicting reports; official figure likely more accurate).

## Competitive Advantages
- **Market leadership**: No. 1 German online lottery provider with strong brand recognition (LOTTO24, Tipp24).
- **Diversified revenue model**: Brokerage commissions eliminate book-making risk; high margins from regulated products.
- **Innovation engine**: ZEAL Ventures provides exposure to lottery-tech startups and potential integrations.
- **Regulatory incumbency**: Deep expertise in Germany’s strict lottery regulatory environment.
- **Cash generation**: €51 million dividend paid (recent); strong financial health.

## Strategic Focus
- **Product expansion**: Launching new charity lotteries (Dream Car Raffle) and exploring additional licensed verticals.
- **International growth**: Deepening Spanish partnership with ONCE; potential entry into other regulated markets.
- **Digital innovation**: Improving user experience, mobile-first approach, and data-driven marketing.
- **Venture investing**: Continuing to back lottery-adjacent e-commerce startups to learn and capture new opportunities.

## Why Work Here
- **Culture**: Described as “outcomes, innovation, and trust” with a flat, cross-functional team structure. Emphasis on ownership, transparency, and “getting shit done.”
- **Hybrid & flexibility**: Hybrid work model (office in Hamburg, London, Madrid); fully flexible working hours; up to 4 weeks per year remote from anywhere.
- **Unlimited vacation**: No fixed cap on vacation days.
- **Other perks**: Financial and recreational benefits; a close-knit team of ~265 employees.
- **Engineering culture**: Cross-functional product teams; opportunities to work on high-traffic consumer platforms; tech stack not specified but likely modern web/mobile.
- **Diversity**: International team (locations in DE, UK, ES, PL); departments span technology, product, marketing, finance, legal, operations.

## Sources
1. [ZEAL Network Official Website – Company Overview](https://www.zealnetwork.de/)
2. [ZEAL Network At a Glance – Key Figures](https://www.zealnetwork.de/about-us/at-a-glance)
3. [ZEAL Career Page – Culture & Benefits](https://career.zealnetwork.de/)
4. [ZEAL Network LinkedIn Profile – Company Data & Headcount](https://de.linkedin.com/company/zealnetwork)
5. [ZEAL Network Corporate News – Q1 2026 Results & Product Expansion](https://www.zealnetwork.de/news)

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