---
title: 'Senior Performance Marketing Manager, Global Paid Social & Mobile UA at Coinbase'
canonical: 'https://feeny.ai/job/senior-performance-marketing-manager-global-paid-social-mobile-ua-coinbase-51g44av7xt10'
type: 'job'
last_seen: '2026-10-19'
---

# Senior Performance Marketing Manager, Global Paid Social & Mobile UA at Coinbase

- **Company:** Coinbase
- **Location:** United States
- **Compensation:** $171k–$201k
- **Work type:** remote
- **Posted:** 2026-09-15
- **Last confirmed live:** 2026-10-19
- **Apply:** https://www.coinbase.com/careers/positions/8192485?gh_jid=8192485

## Job description

Ready to do the most impactful work of your career? At [Coinbase](https://www.coinbase.com/?utm_campaign=mt_o_m_w_m_m__coi_0_jd-onchain&utm_source=coinbase), we are uncompromising on our mission to increase economic freedom. The bar is high, the environment is intense, and we like it that way. This isn't a place for complacency, it’s a place to be pushed past your perceived limits. If you're ready to build the future of finance alongside people who refuse to settle for "good enough," you belong here. Coinbase is a remote-first, but not remote-only company. Expect to get together quarterly for intense in-person working sessions called “surges.” [learn more about working at Coinbase](https://www.coinbase.com/careers).

Our Growth Marketing team within the [Consumer & Business](https://www.coinbase.com/careers/product-groups) group scales Coinbase's customer base and revenue through data-driven, full-funnel acquisition strategies across paid channels globally. As Performance Marketing Manager, Global, you'll own our performance marketing program, managing hundreds of millions in ad spend across paid social and mobile channels to drive new user acquisition at or above ROI targets.

What you'll do:

- Own end-to-end global strategy and execution across paid social (Meta, TikTok, Snap, Reddit) and mobile user acquisition (mobile display) to hit aggressive new user acquisition and efficiency targets.
- Drive a rigorous testing and learning agenda across creatives, audiences, bidding strategies, and app store/landing experiences; translate results into scaled playbooks for global markets.
- Partner with Data Science and Analytics to design experiments, incrementality tests, and mobile measurement frameworks (MMM, SKAN, MMP-based) that connect paid social and mobile UA performance to downstream business outcomes.
- Lead platform relationships with ad platforms and mobile measurement partners, aligning on betas, measurement approaches, and joint growth plans to unlock new capabilities.
- Build and maintain performance dashboards and reporting for paid social and mobile UA spend, with clear visibility by geo, product, and channel; proactively surface insights, risks, and opportunities to leadership.
- Collaborate cross-functionally with Product Marketing, Legal, Engineering, Creative, Data Science, and regional teams.

Required skills and experience:

- A minimum of 5+ years of hands-on performance marketing experience, with deep expertise in paid social (Meta, TikTok) and mobile user acquisition in an in-house or agency environment
- Proven track record owning large-scale paid social and mobile UA budgets and delivering measurable improvements in user acquisition efficiency across multiple channels and markets.
- Strong technical aptitude and experience leveraging LLMs, no-code/low-code platforms, and automation tools (e.g. Zapier, n8n, Make, Retool) to prototype custom agents and AI-driven workflows that accelerate growth experimentation, optimize operational efficiency, and scale hyper-targeted paid social and mobile campaigns
- Analytical and experimentation mindset; comfortable with spreadsheets and BI tools (e.g., Looker, Hex, Tableau, Superset) to build and launch tests, interpret results, and make data-grounded decisions.
- Deep experience with mobile measurement and privacy-aware execution, including SKAN, mobile measurement partners (AppsFlyer, Adjust, Branch), event strategy, and incrementality testing across app and web
- B2C experience required; fintech, crypto, or high-consideration consumer financial products strongly preferred.
- Excellent cross-functional collaboration and communication skills, able to synthesize complex performance narratives and influence senior stakeholders with clear recommendations.
- Highly organized with strong project management skills; able to manage multiple geographies, campaigns, tests, and priorities in parallel while maintaining execution quality
- Utilize generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.

Pay Transparency Notice: Base salary varies by location (see range below). Total compensation may also include equity and bonus eligibility, and benefits (medical, dental, vision, 401(k)).

Annual base salary range (excluding equity and bonus): $170,765—$200,900 USD

- Application Limit: Candidates may submit a maximum of 3 applications within a 6-month period.
- Equal Opportunity Employer: Coinbase is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or genetic information. Applicants with criminal histories will be considered consistent with applicable federal, state, and local laws.
- US Applicants: View[Employee Rights](https://www.dol.gov/sites/dolgov/files/WHD/legacy/files/eppac.pdf),[Know Your Rights](https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12.pdf), and[E-Verify](https://static-assets.coinbase.com/e-verify.pdf) Notice of Participation.
- Accommodations: If you are an individual with a disability who needs a reasonable accommodation, email us your request and contact info at accommodations[at]coinbase.com. Need screen reading technology?[Click here](https://chromewebstore.google.com/detail/screen-reader/kgejglhpjiefppelpmljglcjbhoiplfn) to download a free compatible screen reader and view the[tutorial](http://www.chromevox.com/tutorial/).
- Data Privacy & Arbitration: By submitting your application, you agree to our[Candidate Privacy Notice](https://www.coinbase.com/legal/applicant_privacy_notice). US applicants: By submitting your application, you agree to[Arbitration of Disputes](https://www.coinbase.com/legal/application-arbitration-agreement).

## About Coinbase

## Company Overview
- **One-liner**: Coinbase is a trusted platform for engaging with crypto assets, including trading, staking, safekeeping, spending, and global transfers, with a mission to increase economic freedom for over 1 billion people.
- **Entity Type**: Public (ticker: COIN)
- **Headquarters**: San Francisco, California, USA
- **Founded**: 2012
- **Founders**: Brian Armstrong, Fred Ehrsam

## Core Business
- Primary industry/industries: Cryptocurrency exchange, digital asset financial services, blockchain infrastructure
- Target customers: Both retail (B2C) and institutional (B2B), including individuals, ecosystem partners, and enterprises
- Mission or purpose statement: "To increase economic freedom in the world" and help 1 billion people access an open financial system daily via our products.

## Products & Services
- **[Coinbase Exchange]**: A regulated cryptocurrency exchange for retail customers to buy, sell, trade, and stake digital assets.
- **[Coinbase Prime]**: An institutional-grade trading, custody, and staking platform for hedge funds, asset managers, and corporations.
- **[Coinbase Wallet]**: A self-custody crypto wallet for storing and interacting with decentralized applications.
- **[Base]**: An Ethereum Layer 2 blockchain built on Optimism's OP Stack, designed to scale the onchain economy.
- **[USDC]**: A leading USD-pegged stablecoin co-developed with Circle, integrated into Coinbase’s products.
- **[Coinbase One]**: A subscription service offering zero-fee trading and enhanced benefits.

## Market Standing
- **Valuation/Market Cap**: Not publicly available from provided data (public company; market cap fluctuates)
- **Key Metric**: Quarterly trading volume of $202 billion and $294 billion in assets on platform as of March 31, 2026; over 245,000 ecosystem partners in 100+ countries
- **Notable Investors/Partners**: Board members include Marc Andreessen (Andreessen Horowitz), Gokul Rajaram, and Fred Ehrsam; Global Advisory Council; partners include Circle (USDC) and multiple regulatory bodies
- **Growth Signals**: 4,900+ employees globally; expansion into derivatives trading; launch of Base (Layer 2); ongoing regulatory engagement to shape crypto policy

## Competitive Advantages
- Strong regulatory compliance foundation rooted in traditional financial best practices (e.g., KYC, AML)
- High trust brand among retail and institutional users in the crypto space
- Extensive product ecosystem covering exchange, custody, staking, wallet, and Layer 2 infrastructure
- Large, growing user base and deep liquidity across 100+ countries

## Strategic Focus
- Scaling onchain activity through Base and developer partnerships
- Advocating for clear, responsible crypto regulation worldwide
- Expanding institutional services and derivative products
- Maintaining a strong compliance posture while innovating on product speed and access

## Why Work Here
- **Culture**: "Championship team" mentality with high expectations for performance and outsized rewards; apolitical workplace focused solely on the mission
- **Work model**: Remote-first, not remote-only – most roles are remote with periodic in-person events; hybrid options available for some teams
- **Perks**: Generous severance for unremarkable performance; emphasis on individual star performers; mission-driven environment with tangible impact on global economic freedom
- **Engineering culture**: Builders and techno-optimists; cutting-edge crypto and blockchain technology; fast-paced, high-autonomy environment

## Sources
1. [Coinbase Careers](https://www.coinbase.com/careers)
2. [Coinbase About](https://www.coinbase.com/en-de/about)
3. [Coinbase LinkedIn](https://www.linkedin.com/company/coinbase)
4. [Coinbase Mission, Strategy & Culture](https://www.coinbase.com/blog/our-mission-strategy-and-culture)
5. [Coinbase Careers - Positions](https://www.coinbase.com/careers/positions)

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