---
title: 'Senior Performance Marketing Manager at LemFi'
canonical: 'https://feeny.ai/job/senior-performance-marketing-manager-lemfi-london-jp0n3g3jfyms'
type: 'job'
last_seen: '2026-11-09'
---

# Senior Performance Marketing Manager at LemFi

- **Company:** LemFi
- **Location:** London, United Kingdom
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-10-20
- **Last confirmed live:** 2026-11-09
- **Apply:** https://jobs.ashbyhq.com/lemfi/6330a842-0b6c-4162-a2e3-414bd2e39597

## Job description

Ambition has no passport. That belief is why [LemFi](https://lemfi.com/en-gb/careers) exists. We're the financial engine for people the world wasn't built to serve, the millions who move countries to build something better and find the financial system hasn't caught up with them yet. We started with remittances: the money people send home to the people they love. Now we run multi-currency accounts, Savings, eSIMs and Credit. Because staying connected to home and building somewhere new are not two separate things. They never were.

## About the role

LemFi exists to serve people the financial world has largely ignored. Every campaign we run is a chance to reach a diaspora customer who needs a faster, fairer way to send money home, save in multiple currencies, or access credit for the first time. Performance marketing is not a support function here - it is one of the sharpest levers we have for scaling into new corridors and deepening product adoption in the markets we already serve.

As Senior Performance Marketing Manager, you will own paid acquisition end to end across our core channels and geographies. You will set strategy, run the numbers, brief the creatives, and be accountable for CAC, ROAS and volume targets - not just the dashboards that report them. You will work closely with Product, Growth, Creative and Data to make sure every pound, dollar or naira of media spend earns its place. If you treat a budget like it is your own money, read the data before forming an opinion, and push through the noise to find what actually moves the needle, this role is for you.

## What you'll build and own

- Own paid media strategy and execution across Meta, Google, TikTok and programmatic, covering customer acquisition and product cross-sell across LemFi's active markets.
- Manage and optimise significant media budgets with a clear eye on CAC, LTV, ROAS and payback periods - make the numbers work, not just look good in a report.
- Design and run a rigorous test-and-learn programme across audience segmentation, creative angles, bidding strategies and landing pages, using AI tools to accelerate analysis and iteration.
- Translate campaign data into clear, actionable insight for senior stakeholders - lead with what it means and what to do next, not just what happened.
- Partner with the Creative team to brief and iterate on paid assets that speak plainly to diaspora audiences across different corridors and cultures, cutting through the noise in crowded feeds.
- Work cross-functionally with Product and Growth to align paid campaigns with product launches, corridor expansions and seasonal remittance peaks, so spend lands when it matters most.
- Develop and maintain attribution and measurement frameworks that give the business confidence in channel contribution, flagging gaps and pushing for better data where it does not yet exist.

## Your experience

- 5+ years of experience in performance marketing for a mobile app product, with a proven track record of managing substantial paid media budgets across at least Meta and Google, ideally within a high-growth consumer fintech, payments, or marketplace business.
- Full-funnel approach to growth, naturally thinking beyond acquisition and considering the entire customer lifecycle.
- Hands-on experience acquiring and retaining users for a mobile app product (iOS and Android), including working with mobile measurement partners, attribution tooling and incrementality testing.
- Demonstrably strong analytical skills - you move fluently between a campaign dashboard, a spreadsheet model and a conversation with a data analyst, and you know when instinct must give way to evidence.
- Ability to write a sharp creative brief and give structured feedback - you do not need to design, but you know what good looks like for a paid social ad.
- Comfort working in a fast-moving, ambiguous environment where priorities shift and you are expected to figure things out without a large supporting team.
- A genuine bias for action - you spot a problem or an opportunity, form a view, and move without waiting for permission to test.

## Nice to have

- Experience running paid campaigns in emerging markets across Africa, the Middle East or South Asia, with an understanding of how channel mix and creative norms differ from Western markets.
- Familiarity with AI-powered creative testing or media planning tools, and a habit of using them to do more with less.
- Exposure to multi-product growth loops - for example using remittance acquisition as an entry point to drive adoption of Savings, Credit or eSIM products.

Why join LemFi? Your work here puts money back into families' pockets. That's the reward, and the weight of it. You'll take on some of the hardest problems in finance alongside people who do their best work when the stakes are real. We move fast and we expect a lot, because our customers can't afford for us to do otherwise. In return you get room to own real problems, global impact you can see, and a team that won't slow you down. Bring grit and ownership and there's a place for them here. Ambition belongs here, come and show us yours.

Follow us on [LinkedIn](https://www.linkedin.com/company/lemfi/) and [Instagram](https://www.instagram.com/uselemfi/) and if you haven't already, download the app on the [App Store](https://apps.apple.com/gb/app/lemfi/id1533066809) or [Google Play](https://play.google.com/store/apps/details?hl=en&id=com.lemonadeFinance.android).

Don't feel that you're right for this role, but want to submit your interest in working for LemFi? You can join our [talent community](https://jobs.ashbyhq.com/lemfi/form/talent-community) to stay in touch for future opportunities.

Recruitment agencies notice LemFi does not accept unsolicited CVs from recruitment agencies. We work only with agencies on our preferred supplier list, and only when we’ve asked them for their support. Any CVs sent to us outside this arrangement will not incur a fee.

AI in hiring at LemFi We use AI to cut admin, like notetakers that let interviewers focus on the conversation instead of typing. AI never makes hiring decisions. That responsibility always sits with our hiring teams. Read our [AI use policy](https://www.lemfi.com/en-gb/legal/candidate-ai-use) to see how we use AI and how we expect you to use it too.

## About LemFi

## Company Overview
- **One-liner**: LemFi is a financial technology company that provides multi-currency wallets and international payment services tailored for immigrants and the Global South.
- **Entity Type**: Private (Venture Capital-Backed)
- **Headquarters**: Toronto, Canada (also has offices in Oakland, California and London, UK)
- **Founded**: 2020
- **Founders**: Not publicly listed on the main company page, but former known as Lemonade Finance.

## Core Business
- Primary industry: Financial Services / FinTech (International Payments and Remittances)
- Target customers: B2C — primarily immigrants and diaspora communities, with a focus on serving the Global South. They also offer B2B capabilities for international payment needs.
- Mission/Purpose: *"To improve the financial life of the next generation of immigrants."* The company focuses on solving the financial hurdles people face when moving to a new country.

## Products & Services
- **International Money Transfer**: Send money to 30+ countries with zero transfer fees and competitive exchange rates.
- **Multi-Currency Wallet**: Open and manage accounts in multiple currencies, with the ability to convert and hold funds.
- **Request Money**: Send payment requests or share a payment link for easy collections.
- **eSIM**: "Instant Connection, Anywhere you go" — providing mobile connectivity services for travelers and immigrants.

## Market Standing
- **Valuation**: Not publicly disclosed.
- **Key Metric**: Total funding raised of approximately **$85.6M** (per PitchBook).
- **Customers**: Over **1,000,000+ customers** as of their last update.
- **Notable Investors/Partners**: Backed by 45 investors including **Armyn Capital, Endeavor Catalyst, Highland Europe, Silverbacks Holdings, and Stonewater Ventures**. They have partnerships with Visa (cross-border payments), ClearBank (agency banking services), and have recently hired former OPay COO, Allen Qu, to lead China expansion.
- **Growth Signals**: 
  - Headcount growth: Over 200+ employees (300 per PitchBook, 121 on Built In).
  - Expanded to serve China and South Asia.
  - High-growth trajectory with a focus on remittance-heavy corridors (UK, US, Canada).
- **Recent Deal**: Merged with Pillar (Financial Software) in June 2025 (per PitchBook).

## Competitive Advantages
- **Zero Fees**: Zero transfer fees and competitive exchange rates are a key differentiator in the remittance market.
- **Laser Focus on Immigrants**: The company's entire product suite is designed around the immigrant experience (multi-currency wallets, requests, eSIM) rather than being a general money transfer app.
- **Speed**: "Usually delivered in minutes" — faster than traditional remittance services.
- **Strong Backing**: A large, high-quality investor base (45 investors) and strategic partnerships (Visa, ClearBank) provide a solid moat.
- **Experienced Team**: Team members come from top companies including Monzo, Opera, Kraken, Kaufland, Uber, and Andela.

## Strategic Focus
- **Global Expansion**: Explicit focus on entering China, South Asia, and other key corridors for immigrants.
- **Product Ecosystem**: Moving beyond simple transfers into multi-currency wallets, payment requests, and mobile connectivity (eSIM).
- **Scale Infrastructure**: Hiring key leadership (VP of Growth, Head of Finance & Business Intelligence, VP of Cards) to professionalize operations and build for scale.
- **Partnerships**: Deepening relationships with Visa and banks to expand reach and capabilities.

## Why Work Here
- **Remote/Hybrid/Office**: The company supports a hybrid and remote work model. Offices in Oakland (US), London (UK), and Toronto (Canada).
- **Culture & Perks**: Described as a high-growth, mission-driven environment building a product for a tangible impact on immigrants' lives.
- **Team Size & Growth**: The company is on a strong growth trajectory (from 121 to 300 employees in a short period), offering significant upside for early employees.
- **Engineering & Product Focus**: The team includes roles like VP of Cards and Head of Infrastructure, suggesting a strong technical spine.
- **Diverse Locations**: Opportunities to work in Canada, the UK, the US, Nigeria, and the Philippines, reflecting a truly global operation.

## Sources
1. [lemfi.com](https://lemfi.com/)
2. [lemfi.com/en-at/about](https://lemfi.com/en-at/about)
3. [jobs.ashbyhq.com/lemfi](https://jobs.ashbyhq.com/lemfi)
4. [builtin.com/company/lemfi](https://builtin.com/company/lemfi)
5. [pitchbook.com/profiles/company/458201-62](https://pitchbook.com/profiles/company/458201-62)

## Other roles at LemFi

- [Head of InfoSec & ICT Risk - LemFi Europe](https://feeny.ai/job/head-of-infosec-ict-risk-lemfi-europe-lemfi-dublin-vkn89vx93xzr) — Dublin, Ireland
- [Senior CRM Manager - Automations](https://feeny.ai/job/senior-crm-manager-automations-lemfi-london-6m9xrfsya71g) — London, United Kingdom
- [Compliance Officer - Canada (CAMLO)](https://feeny.ai/job/compliance-officer-canada-camlo-lemfi-canada-ec4agv9p2m2s) — Canada
- [Senior CRM Executive](https://feeny.ai/job/senior-crm-executive-lemfi-london-c6ayk821ztkb) — London, United Kingdom
- [Senior Growth Manager - Pakistan](https://feeny.ai/job/senior-growth-manager-pakistan-lemfi-london-c99tgnjaetk0) — London, United Kingdom
- [Senior Technical Accountant](https://feeny.ai/job/senior-technical-accountant-lemfi-london-307a7jpg6mkw) — London, United Kingdom
- [FP&A Manager](https://feeny.ai/job/fp-a-manager-lemfi-london-9zry1pa4kbe8) — London, United Kingdom
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- [Senior Growth Manager - France to Morocco](https://feeny.ai/job/senior-growth-manager-france-to-morocco-lemfi-france-kr9dtfdjgx0x) — France