---
title: 'Senior Performance Marketing Manager (m/w/d) at StackFuel'
canonical: 'https://feeny.ai/job/senior-performance-marketing-manager-m-w-d-stackfuel-berlin-v6j60j8gf5f9'
type: 'job'
last_seen: '2026-09-08'
---

# Senior Performance Marketing Manager (m/w/d) at StackFuel

- **Company:** StackFuel
- **Location:** Berlin, Germany
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-06-16
- **Last confirmed live:** 2026-09-08
- **Apply:** https://jobs.ashbyhq.com/stackfuel/4da55b7f-a2bf-4e0c-b892-49b65af86e07

## Job description

Jobbeschreibung

Als Senior Performance Marketing Manager (all genders) verantwortest Du unser Performance Marketing mit Fokus auf skalierbare Leadgenerierung über Paid Search, Paid Social und weitere Performance-Kanäle. Du steuerst Budget und zentrale KPIs (u. a. CPL, CAC, ROAS, Conversion Rate und Leadqualität) und sorgst für ein skalierbares Kampagnen-Setup.

Du planst, setzt auf und optimierst kanalübergreifende Kampagnen und Landingpages, testest und skalierst neue Performance-Kanäle und leitest aus Datenanalysen konkrete Wachstumsmaßnahmen ab. In enger Zusammenarbeit mit Sales, Brand/Creative, Web/Tech und dem Leadership-Team verbesserst Du kontinuierlich Conversion Rates und Leadqualität.

Schwerpunkte Deiner Rolle

- Konzeption, Setup und Optimierung von Performance-Kampagnen (Fokus: Google Ads, Meta Ads)
- Steuerung von Budget und KPIs (CPL, CAC, ROAS, Conversion Rates, Lead-Qualität)
- Analyse der Kampagnendaten und Ableitung skalierbarer Wachstumsmaßnahmen
- Erstellung und Optimierung conversion-starker Anzeigen und Landing Pages
- Aufbau und Umsetzung einer strukturierten Testing-Roadmap (z. B. A/B-Tests, Bidding, Creatives)
- Optimierung der Lead-Qualität in enger Zusammenarbeit mit dem Sales-Team
- Evaluierung und Skalierung von neuen Performance-Kanälen und Erstellung strukturierter Reportings für interne Stakeholder

Das bringst Du mit

- Mindestens 5 Jahre Erfahrung im Performance Marketing mit Fokus auf Google Search und MetaAds
- Tiefes Verständnis von Funnel-Logiken, KPI-Steuerung und datengetriebener Budgetallokation
- Erfahrung im Conversion-Copywriting für Anzeigen und Landing Pages
- Sicherer Umgang mit Google Ads, Meta Ads Manager, GA4, Tracking- und Funnel-Setups
- Erfahrung mit weiteren Kanälen wie TikTok, LinkedIn Ads, Native Ads und YouTube Ads ist von Vorteil.
- Ausgeprägte Kommunikationsstärke, analytisches Denken, strukturierte Arbeitsweise und hohe Eigenverantwortung
- Ausgeprägte Ownership- und Hands-on-Mentalität sowie strategisches Denken im dynamischen Umfeld
- Sehr gutes Deutsch (C2) und sehr gutes Englisch (mind. C1)
- Erfahrung in wachstums- oder performance-getriebenen Umfeldern ist von Vorteil

*Wir freuen uns über Bewerbungen unabhängig von Geschlecht, geschlechtlicher Identität, sexueller Orientierung, Herkunft, Alter oder Behinderung*

## About StackFuel

## Company Overview
- **One-liner**: StackFuel provides online, hands-on training programs in data and AI skills for individuals and businesses, helping people launch data careers and companies upskill their workforce.
- **Entity Type**: Private (acquired by Multiverse in January 2026)
- **Headquarters**: Berlin, Germany
- **Founded**: 2016
- **Founders**: Leo Marose (CEO & Co-Founder), Stefan Berntheisel (CTO & Co-Founder)

## Core Business
- Primary industry/industries: Professional education and corporate training, specifically focused on data science, artificial intelligence, and digital skills.
- Target customers: Both B2C (job seekers and career changers, funded via education vouchers from the Federal Employment Agency) and B2B (enterprise clients such as Telefónica, Mercedes, BMW, and Deutsche Bahn).
- Mission or purpose statement: “Empower companies through their employees to master the data and AI revolution. And enable job seekers to acquire the skills they need to enter data and AI professions with confidence.”

## Products & Services
- **Data & AI Specialist Training**: A comprehensive online program covering data analysis, machine learning, Python, and AI fundamentals. 80% practical content, project-based learning, and mentoring. Designed for individuals seeking entry-level data roles.
- **AI Specialist Training**: Focus on practical use of AI tools, automation, and prompting. Gen AI included.
- **Strategic AI Management**: Targeted at managers and professionals looking to integrate AI into business strategy.
- **Product Manager – Focus AI & Tech**: Training for product managers to build AI-powered products.
- **Career Service**: Post-training support including CV optimization, interview coaching, salary negotiation guidance, and networking events.
- **B2B Corporate Training**: Custom programs for companies undergoing digital transformation, often subsidized through Germany’s Qualification Opportunities Act (QCG).

## Market Standing
- **Valuation/Market Cap**: Not publicly available (acquired by Multiverse; acquisition terms undisclosed).
- **Key Metric**: Total funding not disclosed; key metric is growth – the company reported “growth of over 70 percent.” It has trained over 8,000 graduates with a 93% completion rate.
- **Notable Investors/Partners**: Multiverse (acquirer), Haufe Akademie (sales & marketing partner), Deutsche Bahn, Telefónica, Mercedes, BMW. Funded by German Federal Ministry of Education and Research (BMBF) for projects like “Toolbox Datenkompetenz” and “Coding Labs.”
- **Growth Signals**: 70%+ growth; expansion of B2B customer base; integration of AI training into portfolio; acquisition by Multiverse (a global leader in apprenticeship and upskilling) positions StackFuel to scale further.

## Competitive Advantages
- **AZAV-certified** (accredited by the Federal Employment Agency), enabling 100% government funding for individual learners.
- **Deep enterprise partnerships** with iconic German brands – these relationships provide credibility and a built-in customer pipeline.
- **High completion rate (93%)** and practical, project-based curriculum that aligns closely with job market demands.
- **Proprietary “dataX Academy”** model developed with EXIST funding, aimed at creating a full-fledged data academy for companies.

## Strategic Focus
- **Post-acquisition scale**: Leveraging Multiverse’s global platform to expand AI upskilling across Germany and potentially into other European markets.
- **Deepening B2B offerings**: Growing corporate training contracts, especially in transformation and restructuring contexts (QCG-funded).
- **Integrating AI across all programs**: StackFuel has added dedicated AI specialist and strategic AI management courses, reflecting market demand.
- **Expanding the “Career Service”** to improve job placement outcomes for individual learners.

## Why Work Here
- **Hybrid work model**: 3 days in the Berlin office (Oranienburger Str. 66), 2 days remote – balance of collaboration and flexibility.
- **Workation possibility**: Employees can work abroad for a few weeks.
- **Career & development**: Free access to all StackFuel data & AI training courses for unlimited time.
- **Company pension plan**: Employer subsidy of 15%.
- **Awards**: Recognized as a top employer by Kununu and Business Punk since 2020.
- **Engineering culture**: Small, cross-functional teams; focus on product and impact; CTO is a co-founder.
- **Team culture**: Emphasis on values, expert calls during interview process, and a supportive onboarding experience with a welcome package.

## Sources
1. [StackFuel – About Us](https://stackfuel.com/en/about-us/)
2. [StackFuel – Career Page](https://stackfuel.com/en/career/)
3. [StackFuel – Homepage](https://stackfuel.com/en/)
4. [StackFuel – Jobs on Ashby](https://jobs.ashbyhq.com/stackfuel)
5. [CB Insights – StackFuel Profile](https://www.cbinsights.com/company/stackfuel)

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