---
title: 'Senior Performance Marketing Manager at NewsBreak'
canonical: 'https://feeny.ai/job/senior-performance-marketing-manager-newsbreak-mountain-view-california-sbwbbz0q4ejp'
type: 'job'
last_seen: '2026-09-14'
---

# Senior Performance Marketing Manager at NewsBreak

- **Company:** NewsBreak
- **Location:** Mountain View California, United States
- **Compensation:** $100k–$250k
- **Posted:** 2026-08-04
- **Last confirmed live:** 2026-09-14
- **Apply:** https://job-boards.greenhouse.io/newsbreak/jobs/4702109006

## Job description

## About NewsBreak

Founded in 2015, NewsBreak is the Content Intelligence platform shaping the future content economy. With over 40 million monthly active users, our flagship platform delivers highly personalized local news and information powered by advanced AI, recommendation systems, and adtech.

Recognized by Fast Company as #32 on the Top Workplaces for Innovators, we're proud to be Great Place to Work® certified and home to a dynamic team of technologists, product innovators, and business leaders who are passionate about solving meaningful challenges at scale.

Together, we reached unicorn status in 2021, and we remain committed to continuing this high-growth trajectory with the right team to fulfill our mission: building the infrastructure layer for content intelligence.

If you’re inspired to dream big, innovate fast, and make a difference, we’d love to hear from you! For more information, visit [www.newsbreak.com/about](http://www.newsbreak.com/about)

## Why this role exists

The team has a Lead, and direction is well set — the agentic system is their initiative. But that same person also heads the part-time jobs vertical. Two significant roles, one person's bandwidth means the time available for paid growth is limited. Day-to-day operations are covered by a colleague who is new to growth — at this budget scale, incrementality judgment, bidding strategy, and experiment design sit beyond their current experience. What's missing isn't direction; it's an experienced operator running the function full-time. That colleague will continue on execution under you.

That explains the present state: no incrementality testing has ever been run, a hyper-local product bids uniformly nationwide, angle tests run without pre-registered sample sizes or stopping rules, and close to half the team still performs work the platforms have automated. Conservatively, eight figures of annual efficiency sits unclaimed here.

Platform automation has absorbed most manual optimization headroom — the ceiling isn't operational precision. Experiment design and analytical judgment are the core skills; knowing the Meta interface is table stakes.

## What you'll own

- Cross-channel budget reallocation grounded in incrementality
- Standardizing how angles get tested — the most concrete gap today: pre-registered sample sizes and power calculations, success criteria and stopping rules set before launch, a consistent control, a structured test log, and strict separation of message tests from creative tests (never vary both). Testing happens today, but conclusions are of uncertain reliability: the true hit rate is unknown, and winners may have been killed while noise was kept
- Guardrails and supervision for the agentic bidding system: approval thresholds, audit logs, rollback, enforced holdouts, and when to trust it versus intervene. The Lead sets system direction; this role owns rollout and risk control
- Rollout of geo-tiered bidding
- Extracting platform support — at this spend level you should have rep support, lift studies, and alpha access
- Rebalancing the team: nearly half of it still does work the platforms have automated

## What we're looking for

- 7+ years in app UA, having independently run $30M+ per year — small-budget experience doesn't transfer; this bar is firm
- You can answer: “Given a system that reallocates budget automatically, how do you stop it from moving spend toward zero-incrementality inventory?”
- You've cut spend that looked good in the dashboard but wasn't incremental
- You design your own experiments, including power calculations and stopping rules
- You've managed 4+ people, including at least one non-buying function (analytics, creative, or engineering)
- Industry open

First 90 days

- Audit optimization events: how much budget sits on installs versus downstream value
- With the Growth DS, translate the first incrementality readout into actual budget shifts
- Stand up the two-layer testing framework and ring-fence an exploration budget

The US base salary range for this full-time position is listed below. Pay may vary based on a number of factors including job-related skills, level, experience, geographic location and relevant education or training. At NewsBreak, we design our overall rewards package to attract top talents. Depending on the position, the role may also be eligible for discretionary bonus and options. Your recruiter can share more details during the hiring process. Annual Base Pay Range $100,000—$250,000 USD

[CPRA Privacy Notice for California Candidates](https://docs.google.com/document/d/15apsJLgHq1p5NJR3fzFmdctKX4QIzzf2/edit?usp=sharing&ouid=110601223912453011659&rtpof=true&sd=true)

## About NewsBreak

## Company Overview
- **One-liner**: NewsBreak is a Content Intelligence platform that delivers hyper-local news and information to over 40 million monthly active users across the U.S. using advanced AI, recommendation systems, and adtech.
- **Entity Type**: Private (Series C, reached unicorn status in 2021)
- **Headquarters**: Mountain View, California, United States
- **Founded**: 2015
- **Founders**: Jeff Zheng (CEO)

## Core Business
- **Primary industry/industries**: Content Intelligence, Local News & Information, AI-Powered Recommendation Systems, Advertising Technology (Adtech)
- **Target customers**: B2C (consumers seeking local news), B2B (publishers, content creators, local businesses), and Enterprise (advertisers and agencies)
- **Mission or purpose statement**: Building the infrastructure layer for content intelligence, helping people live safer, more vibrant, and more truly connected lives by connecting and empowering local users, local content creators, and local businesses at scale.

## Products & Services
- **NewsBreak Platform**: A flagship mobile app and website that delivers personalized local news and information from over 10,000 sources to more than 40 million monthly active users across the U.S.
- **NBot**: An AI-powered agentic assistant that lets users personalize any digital engine (apps, platforms, websites) using natural language.
- **Publishing Platform (mp.newsbreakapp.com)**: B2B tools that help publishers, content creators, and local businesses engage audiences with monetization and audience-reach solutions.
- **Creator Program**: A platform for local content creators to distribute their work and monetize their audience.
- **Adtech & Monetization Solutions**: Targeted advertising solutions for local businesses, helping them connect with local audiences.

## Market Standing
- **Valuation/Market Cap**: Unicorn status (valuation over $1 billion) achieved in 2021. Latest valuation not publicly disclosed.
- **Total Funding**: $115 million in Series C funding led by Francisco Partners (2021). Total funding amount not fully disclosed.
- **Key Metric**: 40+ million monthly active users (MAU)
- **Notable Investors/Partners**: Francisco Partners (lead investor in Series C)
- **Growth Signals**: Reached unicorn status in 2021; recognized by Fast Company as #32 on the Top Workplaces for Innovators (2025); Great Place to Work® certified; growing workforce with active hiring across engineering, product, and business roles.

## Competitive Advantages
- **Content Intelligence Infrastructure**: A proprietary AI-powered platform that personalizes local news and information at scale, creating a unique data moat.
- **Hyper-Local Focus**: Serves over 10,000 local news sources, filling a critical gap in the declining local news market.
- **Large, Engaged User Base**: 40+ million MAU provides a strong network effect for both content creators and advertisers.
- **Advanced AI & Recommendation Systems**: Deep expertise in NLP, recommendation algorithms, and agentic AI (NBot) differentiates them from traditional news aggregators.
- **B2B & B2C Dual Model**: Generates revenue from both consumers (via engagement) and businesses (via advertising and publishing tools).

## Strategic Focus
- **Content Intelligence Leadership**: Doubling down on AI to build the "infrastructure layer" for content intelligence, enabling smarter connections between people, businesses, and information.
- **AI-Powered Innovation**: Continued development of agentic AI (NBot), LLM post-training, and AI-driven advertising agents to enhance personalization and monetization.
- **Local Market Dominance**: Expanding the network of local publishers, creators, and businesses to strengthen the hyper-local ecosystem.
- **Monetization Growth**: Scaling adtech and B2B tools to increase revenue from both SMBs and enterprise advertisers.

## Why Work Here
- **Culture of Innovation**: Recognized by Fast Company as one of the Best Workplaces for Innovators (2025), with a culture that values curiosity, autonomy, and collaboration. Employees work in decentralized, autonomous teams with real ownership over product areas.
- **High-Growth Environment**: A unicorn company on a high-growth trajectory, offering accelerated professional growth for those who "think big, move fast, and create real-world impact."
- **Great Place to Work® Certified**: 92% of employees are proud to be making a difference, 94% felt welcomed when they joined, and 84% say it's a great place to work (compared to 57% at a typical U.S. company).
- **Benefits**: Competitive healthcare benefits (flexible medical care, premium dental/vision), 401(k) matching, and a focus on mental, physical, and financial well-being.
- **Remote/Hybrid Policy**: HQ is in Mountain View, CA, with a presence in New York and Bellevue, WA. Job postings list specific locations, suggesting a hybrid or on-site model for most roles.
- **Engineering Culture**: Emphasis on ML, AI, recommendation systems, and adtech. Teams work with cutting-edge tech (LLMs, agentic AI, NLP) and are encouraged to pursue applied research, collaborate with academic institutions, and attend industry events.

## Sources
1. [NewsBreak Careers Page](https://careers.newsbreak.com/)
2. [NewsBreak Job Board (Greenhouse)](http://job-boards.greenhouse.io/newsbreak)
3. [NewsBreak LinkedIn](https://www.linkedin.com/company/newsbreak)
4. [PRNewswire - Fast Company Best Workplaces for Innovators 2025](https://www.prnewswire.com/news-releases/newsbreak-recognized-among-the-worlds-best-workplaces-for-innovators-by-fast-company-302552097.html)
5. [Great Place to Work - NewsBreak Profile](https://www.greatplacetowork.com/certified-company/7088585)

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