--- title: 'Senior Performance Marketing Manager - Youtube at Omaze' canonical: 'https://feeny.ai/job/senior-performance-marketing-manager-youtube-omaze-london-3aj4bc9f8a9q' type: 'job' last_seen: '2026-09-13' --- # Senior Performance Marketing Manager - Youtube at Omaze - **Company:** Omaze - **Location:** London, United Kingdom - **Employment:** full-time - **Work type:** hybrid - **Posted:** 2026-07-07 - **Last confirmed live:** 2026-09-13 - **Apply:** https://jobs.ashbyhq.com/omaze/4404ac1d-26ad-4e42-8a1b-086886950d1b ## Job description Who We Are: At Omaze, we give our community in the UK and Germany the chance to win luxury homes and other life-changing prizes — all while raising money for the causes they love. Thanks to our Omaze Community, we’ve raised over £100 million for UK charities in just five years. That’s millions helping organisations like Age UK, the RSPCA, British Heart Foundation and Great Ormond Street Hospital Charity deliver life-saving work. And the best part? We’re only just getting started. Omaze is building a business and culture committed to growth and creating significant social impact on a global scale. 🔑 About The Job As our Senior Performance Marketing Manager - YouTube, you'll own one of Omaze's most important growth engines, leading the strategy, investment and optimisation of Google's advertising ecosystem across Search, YouTube, Performance Max, Demand Gen and Display. Working at the intersection of Growth, Creative, Product, CRM, Analytics and Finance, you'll translate commercial objectives into acquisition strategies that drive sustainable customer growth while maximising marketing efficiency. This isn't simply a campaign management role. You'll shape investment strategy, influence senior stakeholders, develop measurement frameworks and continuously identify new opportunities to improve performance through Google's rapidly evolving AI-powered advertising products. You'll combine strategic thinking with hands-on execution, ensuring every campaign delivers measurable business impact while helping millions more people discover Omaze. 🔧 What You’ll Be Doing Own Google's Growth Strategy - Lead the strategy, planning and execution of Google Ads across Search, YouTube, Performance Max, Demand Gen and Display. - Develop scalable full-funnel acquisition strategies that balance customer acquisition, revenue growth and long-term brand building. - Translate commercial objectives into media investment strategies that maximise business performance across multiple markets. Drive Performance & Optimisation - Manage significant Google media budgets, developing quarterly investment plans and continuously optimising spend based on commercial priorities. - Identify new growth opportunities through audience segmentation, creative testing, landing page optimisation and first-party data activation. - Evaluate Google's latest AI-powered campaign types, automation capabilities and measurement innovations to maintain a competitive advantage. - Champion a culture of experimentation through structured testing across bidding strategies, audiences, creative and landing experiences. Creative Excellence - Partner closely with Creative and Brand teams to develop high-performing YouTube and display creative that delivers measurable business outcomes. - Produce clear creative briefs with defined objectives, audience insights and success metrics. - Use creative testing frameworks to continuously improve campaign effectiveness and maximise return on media investment. Collaboration & Leadership - Work closely with Product, CRM, Analytics, Finance and Growth teams to deliver fully integrated customer acquisition strategies. - Build strong relationships with Google, media agencies and technology partners, ensuring external partners consistently deliver against agreed KPIs. - Support international expansion by adapting acquisition strategies for new markets and customer segments. - Share best practices across the business and help evolve Omaze's performance marketing capabilities. Measurement & Commercial Insights - We have an excellent Analytics and Data Science team - you will partner with them on robust measurement frameworks using GA4, attribution modelling, Marketing Mix Modelling (MMM), incrementality testing and experimentation. - Analyse campaign performance and customer behaviour to generate actionable insights that improve marketing effectiveness. - Define KPIs and success measures that consistently evaluate campaign performance across markets. - Present investment recommendations, campaign performance and strategic insights to senior leadership in a clear, commercially focused way. 🤩 About You You'll probably have been called a Senior Performance Marketing Manager, Google Growth Manager, Paid Search Lead or Acquisition Lead—but whatever your title, you're passionate about using data, technology and creativity to drive measurable business growth. You combine strategic thinking with deep platform expertise and enjoy turning commercial challenges into scalable acquisition opportunities. We're looking for someone with: - Significant experience managing large-scale Google Ads budgets in a high-growth B2C, subscription or eCommerce business. - Deep expertise across Google Search, YouTube, Performance Max, Demand Gen and Display campaigns. - Strong knowledge of Google's AI-powered advertising ecosystem, bidding strategies and audience targeting. - Experience with GA4, Google Tag Manager, attribution, Marketing Mix Modelling (MMM), incrementality testing and experimentation frameworks. - A proven track record of scaling customer acquisition while improving marketing efficiency and return on investment. - Experience working alongside creative teams to develop high-performing video and display advertising. - Strong commercial judgement and confidence presenting recommendations to senior stakeholders. - Experience managing agencies and external partners, building collaborative relationships that deliver measurable results. - A naturally curious mindset, always looking to test new ideas, challenge assumptions and stay ahead of industry developments. - Excellent communication skills and the ability to simplify complex performance data into clear business recommendations. 🙌 What’s In It For You - Generous stock options scheme - 25 days annual leave PLUS Bank Holidays - Private medical and dental insurance - 9% employer pension contributions, when you contribute at least 2% - A generous personal learning and development budget each year to use on training courses, conferences and professional memberships - Enhanced family leave policies - Life assurance of 4x your salary DEI Statement We actively seek out diversity of thought and experience to drive innovation. We welcome all backgrounds, identities, and perspectives and work hard to ensure that every Omaze employee can bring their authentic self to work at all times. ## About Omaze ## Company Overview - **One-liner**: Omaze is an entertainment company with a social purpose that gives people the chance to win life-changing prizes while raising money for charity. - **Entity Type**: Private (Series C, last round in 2023) - **Headquarters**: London, United Kingdom (also has an office in Munich, Germany, and a US presence in Venice, California) - **Founded**: 2012 - **Founders**: Not publicly listed on their main pages or LinkedIn; the company was co-founded by a team that included Ryan Cummins and Matt Pohl (who have since departed) ## Core Business - Primary industry: Entertainment / Fundraising (Prize-linked giving) - Target customers: B2C consumers in the UK and Germany, primarily adults interested in charitable causes and the chance to win high-value prizes (homes, cars, cash) - Mission or purpose statement: "We believe no one should have to choose between dreaming big and doing good." [omaze.company](https://omaze.company/about.html) ## Products & Services - **Omaze Million Pound House Draw**: The flagship product. A prize draw where entrants can win multi-million-pound homes (furnished, mortgage-free) in the UK and Germany. A portion of proceeds goes to charity partners. - **Omaze Monthly Millionaire Draw**: A recurring monthly draw offering a chance to win cash prizes, including a £1 million jackpot. - **One-off Prize Draws**: Campaigns featuring supercars, luxury vacations, cash prizes, and experiences (often involving celebrity appearances like Arnold Schwarzenegger, Olivia Colman, David Beckham). ## Market Standing - **Valuation**: Not publicly disclosed. - **Key Metric**: Total funding of **$127 million** across 8 rounds (Seed, Angel, Series B, Series C). Key rounds include a $1M Angel round (2012), $85M Series C (2021), and an additional Series C in March 2023. [LinkedIn](https://uk.linkedin.com/company/omaze-uk) - **Notable Investors/Partners**: 8 total investors (not all named on public pages). Charity partners include Make-A-Wish, Feeding America, British Heart Foundation, RSPCA, Age UK, Teenage Cancer Trust, SOS Children’s Villages, and Plan International. - **Growth Signals**: - Raised **over $250 million for charities** since 2012. - Created **50+ millionaires** and **thousands of winners**. - Expanded into **Germany** (Munich office). - Headcount grew **+181.8% year-over-year** (84 employees currently, up significantly). [LinkedIn](https://uk.linkedin.com/company/omaze-uk) - Active job postings increased **+112.5% year-over-year** (17 current openings). [LinkedIn](https://uk.linkedin.com/company/omaze-uk) ## Competitive Advantages - **Unique "Win-Win" Model**: Combines high-value prize draws (homes, cars, cash) with charitable giving, creating a strong emotional and social hook that differentiates it from standard lotteries or sweepstakes. - **Strong Brand & Celebrity Partnerships**: Has successfully partnered with major celebrities (Schwarzenegger, Beckham, Colman) and top-tier charities, building significant brand trust and reach. - **Proven International Expansion Model**: Successfully replicated its UK model in Germany, demonstrating scalability. - **High-Value, Tangible Prizes**: The "Million Pound House Draw" is a unique, aspirational prize that generates massive media attention and consumer interest. ## Strategic Focus - **International Expansion**: Growing the German market and potentially other European countries. - **Product Diversification**: Launching new draw formats (e.g., the Monthly Millionaire Draw) to expand the customer base and increase recurring engagement. - **Technology & Platform**: Investing in technology (hiring Senior Full Stack Engineers, Staff Software Engineers, SDETs) to build a scalable, best-in-class platform for prize draws and customer management. - **Charity Impact**: Deepening relationships with existing charity partners and forging new ones to maximize social impact and brand goodwill. ## Why Work Here - **Mission-Driven Culture**: Employees are motivated by a clear social purpose: "making magic" for winners and raising significant funds for charity. The company states: "we believe no one should have to choose between dreaming big and doing good." [omaze.company](https://omaze.company/about.html) - **Strong Employer Ratings**: Rated **4.1/5.0** on LinkedIn (96 reviews) across Work-Life, Compensation, Culture, and Career. [LinkedIn](https://uk.linkedin.com/company/omaze-uk) - **Growth & Impact**: A rapidly growing company (+181.8% headcount YoY) with a proven model, offering employees the chance to work on high-impact projects and see tangible results (e.g., a winner getting a house, a charity receiving a large donation). - **Work Environment**: Offices in London and Munich with flexible working options. The culture is described with "Virtues" like "Make Magic," "Take Ownership," "Fight Complexity," and "Be Bold." [omaze.company](https://omaze.company/about.html) - **Generous Perks**: The careers page mentions "generous perks" as part of the employee value proposition. [omaze.company](https://omaze.company/careers.html) - **Current Openings (July 2026)**: 17 active roles including Partnership Manager (Germany), Senior Full Stack Engineer, Staff Software Engineer, Senior Backend Engineer, Senior SDET, Property Director, and more. [LinkedIn](https://uk.linkedin.com/company/omaze-uk) ## Sources 1. [omaze.company](https://omaze.company/about.html) 2. [omaze.company](https://omaze.company/careers.html) 3. [LinkedIn](https://uk.linkedin.com/company/omaze-uk) 4. [Jobs.ashbyhq.com](https://jobs.ashbyhq.com/omaze) 5. [omaze.com](https://omaze.com/) ## Other roles at Omaze - [Accounting Director UK - FTC](https://feeny.ai/job/accounting-director-uk-ftc-omaze-london-77cak6yp17gn) — London, United Kingdom - [Marketing Lead](https://feeny.ai/job/marketing-lead-omaze-london-ryegdw27fsbc) — London, United Kingdom - [Customer Service Manager](https://feeny.ai/job/customer-service-manager-omaze-munich-1h15jk0aj7pq) — Munich, Germany - [General Manager - New Product](https://feeny.ai/job/general-manager-new-product-omaze-london-0a8hr75n9snc) — London, United Kingdom - [Creator Marketing Manager](https://feeny.ai/job/creator-marketing-manager-omaze-london-2mddfwktvb6a) — London, United Kingdom - [Payments Operations Manager - FTC](https://feeny.ai/job/payments-operations-manager-ftc-omaze-london-4s128fne669p) — London, United Kingdom - [Creative Director - FTC](https://feeny.ai/job/creative-director-ftc-omaze-london-yzdz4436akqd) — London, United Kingdom - [Product Director](https://feeny.ai/job/product-director-omaze-london-6vj6wzss4cv1) — London, United Kingdom - [Finance Business Partner - Germany](https://feeny.ai/job/finance-business-partner-germany-omaze-munich-15vbhpj9yjew) — Munich, Germany - [Principal Product Designer](https://feeny.ai/job/principal-product-designer-omaze-london-bepn4gef7j24) — London, United Kingdom