---
title: 'Senior Performance Marketing Specialist at GOAT Group'
canonical: 'https://feeny.ai/job/senior-performance-marketing-specialist-goat-group-united-states-72k57vkt191m'
type: 'job'
last_seen: '2026-10-20'
---

# Senior Performance Marketing Specialist at GOAT Group

- **Company:** GOAT Group
- **Location:** United States
- **Compensation:** $76k–$111k
- **Work type:** remote
- **Posted:** 2026-10-05
- **Last confirmed live:** 2026-10-20
- **Apply:** https://job-boards.greenhouse.io/goatgroup/jobs/4739429005

## Job description

## About the Team

An instrumental part of GOAT Group, the Marketing team oversees a wide range of activities, which aim to build awareness, consideration and loyalty for our brands. As a member of this team, you will work to execute thoughtful, data-driven marketing campaigns that drive meaningful growth for the company.

## Role Overview

GOAT Group is seeking a Sr. Performance Marketing Specialist to run our paid social and video acquisition strategy. You will own and operate Meta, TikTok, and YouTube Ads. You will also develop the creative testing roadmap and leverage incrementality to measure performance. This role reports to the AVP of Growth.

We expect AI fluency in practice. As targeting, bidding, and placement have moved inside the platforms’ models, creative has become the main lever you control. Leveraging AI tools for strategic research and automating operations will be key to success. Much of our process is being automated through internal AI workflows, so this role will have more emphasis on workflow oversight.

In this role, you will:

- Run day-to-day paid social and video across Meta, TikTok, and YouTube: campaign build, budget pacing, audience and placement setup, and optimization against incrementality KPIs.
- Plan and execute the creative testing roadmap — write briefs, launch tests, experiment readouts.
- Leverage AI tools (Claude, Gemini, internal workflows) for strategic research and operations. You'll partner closely with the AVP of Growth to continually develop and improve AI workflows.
- Build and maintain the weekly and monthly creative performance marketing reports.
- Partner with Brand and Creative on asset needs, turning performance reads into specific, useful creative direction.
- Run structured tests — holdouts, geo splits, incrementality reads — supporting the AVP of Growth, and interpret the results honestly against platform-reported numbers.
- Flag new formats, placements, and platform features worth testing, and make the case for trying them.

How Success Is Measured

- Incrementality. To truly understand the performance of our efforts, we rely on incrementality methods, such as geolift. We then leverage platform metrics as multipliers based on the measurement outcomes for daily operational KPIs.
- Creative performance. Leverage platform metrics to build creative narratives to explain how they performed and what we should do next.
- Operational reliability. Campaigns should launch accurately and on time. With AI automated more operations, this person must be have final oversight before campaigns launch.

We are looking for:

- 3+ years of hands-on performance marketing experience with Meta Ads, TikTok Ads, and/or YouTube Ads.
- Experience with incrementality and/or MMM to measure true lift or causal performance.
- Comfort working in performance data — pivot tables, dashboards, and enough rigor to catch a number that looks wrong before it reaches a deck.
- AI fluency in practice. You use LLMs and AI tooling in your daily workflow for briefs, copy variants, creative iteration, and reporting, and you can tell us specifically what it changed about your output and what you had to watch for.
- Strong written and verbal communication. You can explain a result, including a disappointing one, to people who do not live in the ad platforms.

Preferred Qualifications:

- Experience in a marketplace, resale, ecommerce, or DTC business.
- Familiarity with creative automation tooling such as Motion, Pencil, Smartly, or AdCreative.
- SQL, or experience pulling your own data from a warehouse such as Snowflake or BigQuery.
- Exposure to affiliate networks, creator-commerce platforms, or TikTok Shop.
- Mobile app install campaign experience, including MMPs such as AppsFlyer or Branch.
- Interest in or knowledge of sneakers, streetwear, and resale marketplaces.

GOAT Group uses geographic pay tiers based on the employee’s home state to align compensation with market differences across the U.S.

Hiring Range: Tier 1 (Includes states such as California, New York (including New York City), Washington, Illinois and other higher-cost markets) $88,800 - $111,000 USD

Tier 2 - (Includes mid-cost markets across the U.S.) $80,000 - $100,000 USD

Tier 3 - (All other U.S. locations) $75,600 - $94,400 USD The hiring range for this position is below, plus benefits (401K, paid time off, dental, medical, vision, disability, life insurance options). To determine starting pay within the hiring range, we carefully consider a variety of factors, including primary work location, role/level, a candidate’s skills, experience, market demands, and internal parity. You may reach out to a recruiter for additional information.

Hiring Range: $75,520—$111,000 USD

GOAT Group represents the leading platforms for authentic sneakers, apparel and accessories. Operating four distinct brands–GOAT, Flight Club, Grailed and alias–GOAT Group has a global community of more than 60 million members across 170 countries.

GOAT is the global platform for the greatest products from the past, present and future. Since its founding in 2015, GOAT has become one of the leading and most trusted sneaker platforms in the world, and has expanded to offer apparel and accessories from select emerging, contemporary and iconic brands. Through its unique positioning between the primary and resale markets, the company offers styles across various time periods on its digital platforms and in its retail locations, while delivering products to over 60 million members across 170 countries.

Established in New York City over 15 years ago, Flight Club revolutionized sneaker retail as the original consignment store for rare shoes. Carrying the rarest exclusives and collectible sneakers, Flight Club has evolved from a one-stop sneaker destination, to a cultural hub for sneaker enthusiasts and novices alike. With three brick-and-mortar locations in New York City, Los Angeles and Miami, Flight Club remains the premier source for authentic, rare sneakers.

Founded in 2013, Grailed is the leading community-driven marketplace for rare luxury, streetwear and vintage fashion. The marketplace was built for enthusiasts, by enthusiasts, and features products from brands including Supreme, Raf Simons, Gucci, Saint Laurent, Balenciaga, Prada and more. With a highly curated selection of resale pieces including inventory exclusive to the platform, Grailed makes fashion accessible.

The company is backed by strategic investor Foot Locker, Inc. as well as some of the leading names in venture capital including Park West Asset Management, T. Rowe Price Associates, Inc., Franklin Templeton, Adage Capital Management, Ulysses Management, D1 Capital Partners, Accel, Andreessen Horowitz, Index Ventures, Matrix Partners, Upfront Ventures, Webb Investment Network and Y Combinator.

GOAT Group will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance, if applicable. By applying, you authorize GOAT Group to send you text messages regarding your job application, interview and/or onboarding process, and other job opportunities at GOAT Group. If you are a California resident, please review our [California Privacy Rights Notice for Job Applicants](https://drive.google.com/file/d/1pB5MpWDWy_tuFPxbN53P-mHzsJ4-WbHM/view?usp=sharing). If you are an EU or UK resident, please review our [EU / UK Candidate & Employee Privacy Notice.](https://drive.google.com/file/d/1It59MOUeGlJfG2AnT7ymAHac8SP-0aIH/view?usp=sharing)

## About GOAT Group

## Company Overview
- **One-liner**: GOAT Group operates the leading global platforms for authentic sneakers, apparel, and accessories, connecting a community of over 60 million members across 170 countries through brands like GOAT, Flight Club, Grailed, Sneakers.com, and alias.
- **Entity Type**: Private (Series F)
- **Headquarters**: Los Angeles, California, USA (with a secondary office in New York, New York)
- **Founded**: 2015
- **Founders**: Eddy Lu (CEO), Daishin Sugano (CTO)

## Core Business
- **Primary industry/industries**: E-commerce (Resale Marketplace), Technology, Sneakers & Apparel
- **Target customers**: B2C (sneaker enthusiasts, fashion-conscious consumers, collectors), B2B (brand partners, sellers)
- **Mission or purpose statement**: "To bring the greatest products together from the past, present and future."

## Products & Services
- **GOAT**: The flagship mobile-first marketplace and community for buying and selling authentic sneakers, apparel, and accessories. Features a "Drop" calendar for new releases and a "Vault" for archival items. (Digital Marketplace)
- **Flight Club**: A brick-and-mortar retail chain (locations in LA, NYC, Miami) and online consignment platform for high-demand sneakers, offering a curated in-store experience. (Retail + Consignment Service)
- **Grailed**: A curated peer-to-peer marketplace focused on high-end menswear and streetwear, serving a more fashion-forward demographic. (Digital Marketplace)
- **Sneakers.com**: A direct-to-consumer e-commerce site for new-release and classic sneakers. (E-commerce)
- **alias**: A wholesale marketplace connecting resellers and small businesses with inventory from brands and retailers. (B2B Wholesale Platform)

## Market Standing
- **Valuation/Market Cap**: $3.7 billion (as of Series F in June 2021, per PitchBook/Crunchbase reports; no recent public valuation update found)
- **Key Metric**: $375.0M in annual revenue (as of 2025) | $492.7M in total funding raised
- **Notable Investors/Partners**: Accel (Series B lead), Park West Asset Management (Series F lead), Groupe Artémis (parent of Kering), D1 Capital Partners, Upfront Ventures, Index Ventures. Key partners include Nike, Adidas, and various streetwear brands.
- **Growth Signals**: Expanded from a single app to five distinct brands; acquired Flight Club (2018) and Grailed (2022); launched alias B2B platform in 2023; global community grew to 60M+ members; operates in 18 countries; headcount of ~1,200 employees.

## Competitive Advantages
- **Authentication Expertise**: Industry-leading authentication process with dedicated teams and technology, building high trust in a market plagued by counterfeits.
- **Multi-Brand Portfolio**: Serves different customer segments (collectors, fashion enthusiasts, casual buyers, resellers) under one roof, creating a comprehensive ecosystem.
- **Data & Technology**: Proprietary technology for pricing, demand forecasting, and inventory management; strong engineering culture using modern tech stack (React, Ruby on Rails, Go, Scala, Kafka, Snowflake).
- **Global Scale**: Operations in 170+ countries with localized fulfillment centers and a massive, engaged community.

## Strategic Focus
- **Platform Expansion**: Growing the alias B2B marketplace to capture a larger share of the wholesale and reseller supply chain.
- **International Growth**: Deepening presence in key markets like Asia (China, Hong Kong, Singapore) and Europe (Germany, UK, Netherlands).
- **Vertical Integration**: Enhancing the end-to-end experience from authentication to fulfillment to retail.
- **AI & Machine Learning**: Investing in fraud detection, personalized recommendations, and pricing algorithms (active hiring for Senior ML Engineer roles).

## Why Work Here
- **Culture & Mission**: Fast-paced, mission-driven environment at the intersection of technology, fashion, and culture. Described as a "place for problem solvers" with a focus on creativity and engagement.
- **Work Policy**: Hybrid workspace (flexible balance of remote and on-site work). Offices in Los Angeles (HQ) and New York City.
- **Notable Perks**: Comprehensive benefits package including health/dental/vision insurance, generous PTO (paid holidays, sick days, parental leave), 401(k) with company match, commuter benefits, free snacks and drinks, company equity and employee stock purchase plan.
- **Engineering Culture**: Modern tech stack (React, Ruby on Rails, Go, Scala, Kafka, Snowflake, AWS, Looker, Figma). Emphasis on data-driven decision making and building scalable systems for a global marketplace.
- **Growth Opportunities**: 1,200 employees with active hiring across Engineering, Product, Operations, Fraud/Risk, and Retail. Recent roles include Senior Software Engineer, Machine Learning Engineer, and Fraud Analytics Manager.

## Sources
1. [GOAT Group Official Site](https://www.goatgroup.com/)
2. [Built In - GOAT Group Careers, Perks + Culture](https://builtin.com/company/goat-group)
3. [LinkedIn - GOAT Group](https://www.linkedin.com/company/goat-group)
4. [GOAT Group Careers Page (Greenhouse)](http://job-boards.greenhouse.io/goatgroup)
5. [GOAT - About Us](https://www.goat.com/about-us)

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