---
title: 'Senior Performance Marketing Specialist, Paid Media at Learneo'
canonical: 'https://feeny.ai/job/senior-performance-marketing-specialist-paid-media-learneo-india-93dzmr2k3zg4'
type: 'job'
last_seen: '2026-10-17'
---

# Senior Performance Marketing Specialist, Paid Media at Learneo

- **Company:** Learneo
- **Location:** India
- **Work type:** remote
- **Posted:** 2026-09-22
- **Last confirmed live:** 2026-10-17
- **Apply:** https://job-boards.greenhouse.io/learneo/jobs/8222903

## Job description

## About Learneo

Learneo is a platform of builder-driven businesses, including Course Hero, CliffsNotes, LitCharts, Quillbot, Symbolab, and Scribbr, all united around a shared mission of supercharging productivity and learning for everyone. We attract and scale high growth businesses built and run by visionary entrepreneurs. Each team innovates independently but has a unique opportunity to collaborate, experiment, and grow together, and they are supported by centralized corporate operations functions, including HR, Finance and Legal.

## Role Overview

We are looking for a hands-on Senior Performance Marketing Specialist to execute and optimize paid acquisition campaigns across Quillbot’s global markets. Reporting to the Manager, Performance Marketing, you will own day-to-day campaign performance across our primary paid channels and use structured testing and analysis to improve CAC, ROAS, and LTV. You will partner with Creative, Product, Data, and Engineering to improve campaigns, landing pages, tracking, and measurement. This is a senior individual contributor role with direct ownership of campaign execution, optimization, and performance recommendations.

## Responsibilities

- Execute, monitor, and optimize campaigns across multiple channels and objectives, starting with Mobile App, Remarketing and Acquisition campaigns for established and new products, while supporting new channels and objectives as our mix evolves.
- Setup campaigns on certain channels, quality assurance, bidding, targeting, pacing, creative rotation, and tracking.
- Analyze performance across products, markets, audiences, and channels; connect media metrics to conversion, revenue, CAC, and LTV; and identify opportunities to improve acquisition efficiency across the funnel.
- Manage spend within approved budgets and recommend reallocations based on performance and growth opportunities.
- Design and run structured tests across creative, audiences, landing pages, bidding strategies, and campaign formats.
- Partner with Creative and Product to turn performance findings into stronger ads and landing-page improvements.
- Partner with Data and Engineering to validate campaign tracking and apply attribution and incrementality insights to optimization decisions.
- Own and optimize remarketing campaigns across paid channels, targeting lapsed and engaged users through audience segmentation, creative sequencing, and frequency to drive re-engagement, retention, and repeat conversion.

## Qualifications

- Bring 5+ years of hands-on performance marketing experience, preferably within a B2C subscription or consumer technology business.
- Demonstrate success optimizing multi-channel campaigns, managing pacing, and making data-based budget recommendations against acquisition and revenue goals.
- Bring deep hands-on experience with Apple Search Ads, Google, Meta and TikTok.
- Use strong analytical judgment to diagnose performance changes, prioritize opportunities, and translate data into practical campaign actions.
- Understand attribution and incrementality concepts and use measurement findings to inform campaign decisions.
- Communicate performance findings and recommendations clearly through dashboards, written updates, and structured presentations.
- Collaborate effectively across remote, cross-functional teams and manage multiple campaigns and priorities with a high degree of ownership.
- Bring experience executing campaigns across international markets, including the United States, United Kingdom, or European Union.
- Work confidently with GA4 and campaign reporting or visualization tools such as Looker.
- Have experience applying findings from incrementality tests or marketing mix models to inform campaign decisions.

Bonus Points

- Show interest in AI-powered products, writing tools, or education technology.

## Benefits & Perks

- Competitive salary and annual bonus
- Medical coverage
- Life and accidental insurance
- Vacation & leaves of absence (menstrual, flexible, special, and more!)
- Developmental opportunities through education & developmental reimbursements & professional workshops
- Maternity & parental leave
- Hybrid & remote model with flexible working hours
- On-site & remote company events throughout the year
- Tech & WFH stipends & new hire allowances
- Employee referral program
- Premium access to Quillbot

*Benefits and benefit amounts differ by region. A comprehensive list applicable to your region will be provided in your interview process.

This role is eligible for hire in India. Candidates must have existing authorization to work in India and must not require current or future company sponsorship for employment authorization.

We are a virtual-first company with employees primarily in the United States, Canada, and India. Our compensation approach is market-based and varies by location while ensuring fairness, consistency, and transparency.

The base pay for this role is determined by several factors, including:

- Relevant professional experience
- Skills and expertise
- Scope and responsibilities of the role
- Internal equity considerations

In addition to base salary, total compensation may include bonus, equity, and benefits. Eligibility depends on role, level, and location.

We are committed to equal pay for equal work, and all compensation decisions are made using consistent, gender-neutral criteria in alignment with pay transparency requirements.

Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't meet all the criteria. We strongly encourage you to apply if you're interested: we'd love to learn how you can amplify our team with your unique experience!

#Learneo #LI-Remote

## #LI-DH1

## Equal ​Employment Opportunity Statement ​(EEO)

We are an equal opportunity employer and value diversity and ​inclusion within our company.  ​We will consider all qualified applicants without regard to race, religion, color, national origin, sex, gender ​identity, gender expression, sexual orientation, age, marital status, ​veteran status, or ​ability status. We will ensure that individuals who are differently abled are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment as provided to other applicants or employees. Please contact us to request accommodation.

## About Learneo

## Company Overview
- **One-liner**: Learneo is a platform company that builds and scales a portfolio of builder-driven productivity and learning businesses, including brands like Course Hero, QuillBot, and LanguageTool.
- **Entity Type**: Private (Growth Stage, with backing from institutional investors)
- **Headquarters**: Redwood City, California, United States
- **Founded**: 2022
- **Founders**: Not publicly disclosed (the company was formed by bringing together existing businesses under a new holding structure)

## Core Business
- **Primary industry/industries**: Education Technology (EdTech), Productivity Software, AI-powered Writing & Learning Tools
- **Target customers**: B2C (students, learners, writers, academics) and B2B (enterprises, educational institutions)
- **Mission or purpose statement**: "Learneo exists to help people learn and do more, faster, better, and more affordably."

## Products & Services
- **Course Hero**: An online learning platform where millions of students and educators share and access educational resources, including textbook solutions and study guides.
- **QuillBot**: An AI-powered writing companion that helps users paraphrase, summarize, and improve their writing across multiple languages.
- **LanguageTool**: A multilingual AI-powered writing platform for spelling, grammar, and style correction, supporting over 25 languages.
- **Scribbr**: A multilingual academic proofreading and editing service that combines AI tools with expert human feedback for students.
- **Symbolab**: An AI-based mathematics solver used by hundreds of millions of students worldwide to solve math problems step-by-step.
- **LitCharts**: A creator of literature resources, including study guides and analysis, used by millions of students and teachers.
- **CliffsNotes**: The original and iconic study guide company, trusted by high school and college students for over 60 years.
- **StudentBrands**: A suite of supplemental learning technologies.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed (private company)
- **Key Metric**: Total Employees ~397 (as of latest data); recognized as an Inc. 5000 company for two consecutive years (fastest-growing private companies in America)
- **Notable Investors/Partners**: Wellington Management, GSV Ventures; the portfolio includes legacy education brands (CliffsNotes) and fast-growing AI startups (QuillBot, LanguageTool)
- **Growth Signals**: Multiple brands (QuillBot, LanguageTool) are experiencing rapid user adoption; the company has expanded to office hubs in the U.S., Canada, Germany, Israel, India, and the Netherlands; continuous hiring across engineering, data, and IT roles.

## Competitive Advantages
- **Portfolio Synergy**: A unique "platform of businesses" model where individual brands operate with autonomy but share resources, data, and best practices, creating a 1+1=3 effect.
- **Iconic & Trusted Brands**: Owns some of the most recognized names in education (CliffsNotes, Course Hero, LitCharts) combined with cutting-edge AI tools (QuillBot, Symbolab).
- **Builder-Driven Culture**: Attracts and retains visionary entrepreneurs by giving them autonomy while providing centralized support (funding, data, operational insights).
- **Global Reach**: Products are used by hundreds of millions of users worldwide, with a multilingual focus (LanguageTool, Scribbr) providing a strong international moat.

## Strategic Focus
- **AI Integration**: Deepening the use of AI across all products (writing, math, proofreading) to enhance user experience and personalization.
- **International Expansion**: Growing the footprint of LanguageTool and Scribbr in Europe and other non-English markets.
- **Cross-Pollination**: Encouraging collaboration and mobility across portfolio companies to accelerate innovation and talent development.
- **Sustainability & Efficiency**: Operating as a long-term steward of its businesses, focusing on profitable growth rather than short-term hype.

## Why Work Here
- **Culture**: Values-driven environment emphasizing "Build for learners (and doers)," "Take ownership," "Execute with teamwork," and "Improve, always." The company fosters a sense of belonging and encourages diverse perspectives.
- **Work Model**: Remote-first workspace with office hubs in the U.S. (Redwood City), Canada, Germany, Israel, India, and the Netherlands. Employees can work remotely, with optional in-person collaboration.
- **Engineering & Data Focus**: Current open roles include DevOps Engineer II, Engineering Manager (Data Platform), and IT Systems Engineer II, indicating a strong investment in infrastructure and data-driven decision-making.
- **Growth & Impact**: Opportunity to work on products used by hundreds of millions of users globally, with the stability of a well-funded private company and the agility of a startup portfolio.
- **Benefits**: Comprehensive benefits package (details available on careers page), with a focus on supporting employee well-being and professional development.

## Sources
1. [Learneo.com](https://www.learneo.com/)
2. [Learneo Careers Page](https://www.learneo.com/careers)
3. [Greenhouse Job Board](http://job-boards.greenhouse.io/learneo)
4. [Built In - Learneo Profile](https://builtin.com/company/learneo)
5. [CB Insights - Learneo Profile](https://www.cbinsights.com/company/learneo)

## Other roles at Learneo

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- [Senior Affiliate Marketing Specialist](https://feeny.ai/job/senior-affiliate-marketing-specialist-learneo-india-53pj1abqdkza) — India
- [Senior Associate, Strategy & Market Intelligence](https://feeny.ai/job/senior-associate-strategy-market-intelligence-learneo-canada-united-states-82h20a09a91j) — Canada / United States
- [Senior Performance Marketing Specialist, Paid Media](https://feeny.ai/job/senior-performance-marketing-specialist-paid-media-quillbot-india-2mfb4rwtgakh) — India