---
title: 'Senior Performance Marketing Specialist, Paid Media at Quillbot'
canonical: 'https://feeny.ai/job/senior-performance-marketing-specialist-paid-media-quillbot-india-2mfb4rwtgakh'
type: 'job'
last_seen: '2026-10-17'
---

# Senior Performance Marketing Specialist, Paid Media at Quillbot

- **Company:** Quillbot
- **Location:** India
- **Work type:** remote
- **Posted:** 2026-09-22
- **Last confirmed live:** 2026-10-17
- **Apply:** https://job-boards.greenhouse.io/quillbot/jobs/8221990

## Job description

## About Us

Quillbot was founded in 2017 with a mission to help students and professionals strengthen their writing. Today, we help over 56 million people around the world create great things. Whether you're writing, designing, coding, or collaborating, Quillbot is a place where anyone can create at the speed of thought. Our AI-powered tools help you think clearly, communicate effectively, and create beautifully—across every platform, in any format, at any skill level. If you're passionate about using technology to make the path from inspiration to execution more accessible, intentional, and relevant, come join us.

## Role Overview

We are looking for a hands-on Senior Performance Marketing Specialist to execute and optimize paid acquisition campaigns across Quillbot’s global markets. Reporting to the Manager, Performance Marketing, you will own day-to-day campaign performance across our primary paid channels and use structured testing and analysis to improve CAC, ROAS, and LTV. You will partner with Creative, Product, Data, and Engineering to improve campaigns, landing pages, tracking, and measurement. This is a senior individual contributor role with direct ownership of campaign execution, optimization, and performance recommendations.

## Responsibilities

- Execute, monitor, and optimize campaigns across multiple channels and objectives, starting with Mobile App, Remarketing and Acquisition campaigns for established and new products, while supporting new channels and objectives as our mix evolves.
- Setup campaigns on certain channels, quality assurance, bidding, targeting, pacing, creative rotation, and tracking.
- Analyze performance across products, markets, audiences, and channels; connect media metrics to conversion, revenue, CAC, and LTV; and identify opportunities to improve acquisition efficiency across the funnel.
- Manage spend within approved budgets and recommend reallocations based on performance and growth opportunities.
- Design and run structured tests across creative, audiences, landing pages, bidding strategies, and campaign formats.
- Partner with Creative and Product to turn performance findings into stronger ads and landing-page improvements.
- Partner with Data and Engineering to validate campaign tracking and apply attribution and incrementality insights to optimization decisions.
- Own and optimize remarketing campaigns across paid channels, targeting lapsed and engaged users through audience segmentation, creative sequencing, and frequency to drive re-engagement, retention, and repeat conversion.

## Qualifications

- Bring 5+ years of hands-on performance marketing experience, preferably within a B2C subscription or consumer technology business.
- Demonstrate success optimizing multi-channel campaigns, managing pacing, and making data-based budget recommendations against acquisition and revenue goals.
- Bring deep hands-on experience with Apple Search Ads, Google, Meta and TikTok.
- Use strong analytical judgment to diagnose performance changes, prioritize opportunities, and translate data into practical campaign actions.
- Understand attribution and incrementality concepts and use measurement findings to inform campaign decisions.
- Communicate performance findings and recommendations clearly through dashboards, written updates, and structured presentations.
- Collaborate effectively across remote, cross-functional teams and manage multiple campaigns and priorities with a high degree of ownership.
- Bring experience executing campaigns across international markets, including the United States, United Kingdom, or European Union.
- Work confidently with GA4 and campaign reporting or visualization tools such as Looker.
- Have experience applying findings from incrementality tests or marketing mix models to inform campaign decisions.

Bonus Points

- Show interest in AI-powered products, writing tools, or education technology.

## Benefits & Perks

- Competitive salary and annual bonus
- Medical coverage
- Life and accidental insurance
- Vacation & leaves of absence (menstrual, flexible, special, and more!)
- Developmental opportunities through education & developmental reimbursements & professional workshops
- Maternity & parental leave
- Hybrid & remote model with flexible working hours
- On-site & remote company events throughout the year
- Tech & WFH stipends & new hire allowances
- Employee referral program
- Premium access to Quillbot

*Benefits and benefit amounts differ by region. A comprehensive list applicable to your region will be provided in your interview process.

This role is eligible for hire in India. Candidates must have existing authorization to work in India and must not require current or future company sponsorship for employment authorization.

We are a virtual-first company with employees primarily in the United States, Canada, and India. Our compensation approach is market-based and varies by location while ensuring fairness, consistency, and transparency.

The base pay for this role is determined by several factors, including:

- Relevant professional experience
- Skills and expertise
- Scope and responsibilities of the role
- Internal equity considerations

In addition to base salary, total compensation may include bonus, equity, and benefits. Eligibility depends on role, level, and location.

We are committed to equal pay for equal work, and all compensation decisions are made using consistent, gender-neutral criteria in alignment with pay transparency requirements.

Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't meet all the criteria. We strongly encourage you to apply if you're interested: we'd love to learn how you can amplify our team with your unique experience!

#Quillbot #LI-Remote

## #LI-DH1

## Equal ​Employment Opportunity Statement ​(EEO)

We are an equal opportunity employer and value diversity and ​inclusion within our company.  ​We will consider all qualified applicants without regard to race, religion, color, national origin, sex, gender ​identity, gender expression, sexual orientation, age, marital status, ​veteran status, or ​ability status. We will ensure that individuals who are differently abled are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment as provided to other applicants or employees. Please contact us to request accommodation.

When you apply for a role with Learneo your personal data is treated in accordance with our [Candidate Privacy Notice](https://docs.google.com/document/d/1-qEZHaNqyReLty_C2UE4HjqRLpp5y8tZk6qRqCkkpOM/edit?tab=t.0#heading=h.cvsx4rplhgcu) or our [EU / UK Candidate Privacy Notice](https://docs.google.com/document/d/1LjF4TjLM4bFDhYomP7zVLcti0UxvkkcM/edit?tab=t.0) as applicable.

## About Quillbot

## Company Overview
- **One-liner**: Quillbot provides AI-powered writing, design, and creation tools to help people communicate clearly and create efficiently across any platform.
- **Entity Type**: Private (part of Learneo, formerly Course Hero; early support from iVenture Accelerator)
- **Headquarters**: Chicago, Illinois, USA
- **Founded**: 2017
- **Founders**: Anil Jason, Rohan Gupta, David Silin (original creators; later led by CEO Andrew Grauer)

## Core Business
- **Primary industry/industries**: AI writing assistants, educational technology, content creation productivity
- **Target customers**: B2C (students, professionals, writers, ESL learners) and B2B (educational institutions and business partners)
- **Mission or purpose**: “Help people create great things” by making written communication in any language better and more efficient.

## Products & Services
- **Paraphraser**: Rewrites text instantly while preserving meaning (flagship tool)
- **Grammar Checker**: Fixes grammar, spelling, and punctuation errors
- **AI Detector**: Identifies AI-written text
- **AI Image Detector**: Identifies AI-generated images
- **Humanizer**: Makes AI-generated text sound natural
- **Summarizer**: Condenses long text into key points
- **Translator**: Instant translation across languages
- **Citation Generator**: Creates and formats citations
- **Plagiarism Checker**: Checks text for plagiarism
- **AI Chat**: Brainstorm, write, and get answers
- **Cover Letter Generator**: Creates polished cover letters
- **Social Media Post Writer**: Writes engaging social posts
- **Chrome Extension**: Browser-based access to many tools (rated 4.7/5)

## Market Standing
- **Valuation/Market Cap**: Not publicly available (Quillbot is a product within private company Learneo)
- **Key Metric**: 35+ million monthly active writers; 5.3 billion annual paraphraser inputs; 225 employees
- **Notable Investors/Partners**: iVenture Accelerator (early funding); acquired by Learneo in 2021; 150 global education and business partners
- **Growth Signals**: Expansion beyond writing into audio, image, and search tools; remote-first workforce; 140+ countries using the platform; rapid user growth from 1M to 35M+ MAU

## Competitive Advantages
- Comprehensive, integrated AI writing suite (paraphraser, grammar, plagiarism, AI detection, citation, translation)
- High user satisfaction (4.7/5 Chrome extension rating, “one of Google’s favorite extensions”)
- Large and active user base (35M+ monthly) providing real-world training data
- Part of Learneo ecosystem alongside Scribbr and LanguageTool, enabling cross-product synergies and global reach
- Strong brand trust among students and professionals

## Strategic Focus
- Expanding beyond text into multi-modal creation (audio, image, search tools)
- Deepening AI capabilities and accuracy
- Growing global footprint (especially in India and other international markets)
- Maintaining a remote-first, autonomous engineering culture
- Continuing to serve the “create great things” mission across skill levels and platforms

## Why Work Here
- **Culture**: Collaborative, low-ego, fast-moving with emphasis on autonomy and accountability
- **Remote/Hybrid**: Remote-friendly environment (some location restrictions); home-office stipend provided
- **Perks & Benefits**: Wellness programs, learning and development stipends, equity/bonuses, company-funded offsites and events
- **Values**: Put the customer first, be open, own the outcome, make it happen
- **Team**: Supportive, cross-functional, with a growth mindset and focus on shipping quickly
- **Opportunities**: Work on AI products used by millions; open roles in engineering (DevOps, data platform) and IT (mostly India-remote currently)

## Sources
1. [Quillbot.com/careers](https://quillbot.com/careers)
2. [Quillbot.com/about](https://quillbot.com/about)
3. [Greenhouse.io job board](http://job-boards.greenhouse.io/quillbot)
4. [Built In – Quillbot workplace perception](https://builtin.com/company/quillbot/faq/workplace-perception)
5. [Quillbot.com – product overview](https://quillbot.com/)

## Other roles at Quillbot

- [Senior Affiliate Partnership Specialist](https://feeny.ai/job/senior-affiliate-partnership-specialist-quillbot-india-156gk8kre2k7) — India
- [Senior Affiliate Marketing Specialist](https://feeny.ai/job/senior-affiliate-marketing-specialist-quillbot-india-ztk6skgcmksh) — India
- [Senior Performance Marketing Specialist, Paid Media](https://feeny.ai/job/senior-performance-marketing-specialist-paid-media-learneo-india-93dzmr2k3zg4) — India