---
title: 'Senior Planner - Men''s Accessories at THE ICONIC'
canonical: 'https://feeny.ai/job/senior-planner-men-s-accessories-the-iconic-sydney-4z1c3xcszgdz'
type: 'job'
last_seen: '2026-10-21'
---

# Senior Planner - Men's Accessories at THE ICONIC

- **Company:** THE ICONIC
- **Location:** Sydney, Australia
- **Posted:** 2026-09-24
- **Last confirmed live:** 2026-10-21
- **Apply:** https://job-boards.greenhouse.io/theiconic/jobs/8206767

## Job description

Since 2011, THE ICONIC has redefined the future of retail in Australia and New Zealand. As the #1 fashion e-commerce & lifestyle destination in the region, our e-commerce platforms provide an inspiring and seamless end-to-end customer experience through our own technology innovations.

THE ICONIC Commercial team sits at the heart of fashion, product and customer insight —blending data, trends and commercial smarts to shape what our customers see, love and shop next.

Our Category Buying team partners closely with Planning to curate exciting, customer-first ranges that drive sales, maximise profit and keep THE ICONIC ahead of the curve. From spotting what’s trending to building forward-thinking assortments, the team plays a key role in delivering a platform of choice for our customers.

Our Planners combine strategic thinking, analytical expertise and a genuine love of products. They forecast financial and product trends, assess performance and ensure the right stock is available at the right time. Working closely with brands and suppliers, they negotiate pricing, delivery timelines, merchandise requirements and contracts to help us achieve our goals. They also play an important role in company-wide projects, bringing a sharp eye for process improvement and a passion for making things more efficient. They’re curious, collaborative and happiest when turning numbers into smart decisions.

We are currently looking for a Senior Planner to join our Menswear - accessories team.

## About the Role

- Communicates confidently with senior management, respectfully challenging when required
- Uses their influence and knowledge to drive department growth
- Effectively manages prioritization of own and direct team’s workload during peak planning periods
- Strives for continuous improvement in own department, whether it be processes, systems or tools
- Is comfortable in all situations, taking challenges in their stride
- Drives the department strategy and contributes to the wider segment strategy
- Develops a mid to long term strategic view to drive growth and profit for the department
- Manages all aspects the new season strategy, ensuring a comprehensive strategy pack backed by a solid financial plan is delivered and implemented
- Suggests actions to take based on potential future concerns, either based on economic or social trends
- Anticipates Planning Managers needs and prepares documentation, analysis or responses ahead of time
- Works closely with the Planning Manager and Buyers to maximize profit for the season
- Monitors all facets of the department, implements plans for any underperforming categories and brands and identifies ways to potentialise opportunities
- Proposes marketing campaigns to the planning manager ensuring promotional activity delivers the best possible outcome, retaining margin

## Key Skills

- Collaborates cross departmentally, establishing strong relationships with other Category Management departments.  Uses these relationships to strengthen department’s position
- Works cross-functionally, establishing strong relationships with key departments.  Uses these relationships to strengthen department’s position
- Challenges, develops and inspires their direct reports. Keeps calm in the face of challenges and retains a positive demeanor
- Demonstrates strong communication and management skills, ensures deadlines are met and their direct reports have a clear understanding of what is required of them at all times
- Embraces and drives positive change across the department
- Deputises for Planning Manager in their absence
- Ensures training and development needs for their direct reports are met
- Embodies THE ICONIC principles and refers to the principles when setting goals and KPIs for their direct reports.

Life at THE ICONIC

From our ways of working to our growth mindset and sustainable approach, we each add unique value and have an incredible amount of fun doing it! People are our greatest asset and our ICONITE experience is designed to empower you to do your best work.

Here’s what to expect when you join THE ICONIC:

- Flexible working. We offer a hybrid and flexible working model so you can do your best work in a way that works for you
- The learning  collective. Get your knowledge fix with our learning days, hackathons and access to linkedin learning.
- Parents at THE ICONIC. Access to our parental leave program and an extra day off for your kids' first day of school every year
- Birthday leave. Enjoy a paid day off for your birthday and an ICONIC voucher to treat yourself
- Curate your style. No matter what your style is, we have got you covered with our Amazing staff discount and our famous sample sales
- Wellbeing. Access to Fitness Passport and our wellbeing programs
- People first. Access to our Employee Assistance Program for you and your family

We are committed to making it easy for everyone to apply. If you require accessibility support or any adjustments during the recruitment process, please send an email to talent.attraction@theiconic.com.au

By submitting your application, you acknowledge and agree to the terms of THE ICONIC's [Candidate Privacy Policy](https://www.theiconic.com.au/playbook/candidate-privacy-policy).

## About THE ICONIC

## Company Overview
- **One-liner**: THE ICONIC is Australia and New Zealand’s leading online destination for fashion, sports, beauty, home, and lifestyle, connecting customers with over 1,500 brands and a curated own-brand collection.
- **Entity Type**: Private (subsidiary of Global Fashion Group, which is publicly listed)
- **Headquarters**: Sydney, New South Wales, Australia
- **Founded**: 2011
- **Founders**: Adam Jacobs, Finn Age Haensel, Andreas Otto

## Core Business
- **Primary Industry**: Online fashion and sports retail, e-commerce
- **Target Customers**: B2C (individual shoppers in Australia and New Zealand)
- **Mission/Purpose**: To redefine the future of retail by creating a seamless, inspiring experience with benchmark-setting customer service, delivery, and returns. The company is committed to being people and planet positive.

## Products & Services
- **THE ICONIC Marketplace**: A comprehensive e‑commerce platform offering over 165,000 items across fashion, sportswear, beauty, kidswear, homewares, and lifestyle products.
- **Own-Brand Collections**: In‑house designed apparel and accessories under THE ICONIC’s private labels.
- **Fulfilment Centre**: A 28,000 sqm facility in Yennora, Sydney, featuring one of the largest mezzanines and pick towers in the Southern Hemisphere, enabling fast delivery and efficient returns.

## Market Standing
- **Valuation / Market Cap**: Not publicly available
- **Key Metric**: Annual revenue ~$50.6 million (LinkedIn estimate); total funding $135 million across three rounds
- **Notable Investors / Partners**: Parent company Global Fashion Group; partners include 1,500+ brands such as Nike, Adidas, Levi’s, Calvin Klein, P.E Nation, Sass & Bide, and Estée Lauder
- **Growth Signals**: Headcount of ~558 employees (+3.5 % YoY); operates in 19 countries (including Vietnam, Philippines, India, UK, Malaysia); engaged in sustainability initiatives and a Reconciliation Action Plan

## Competitive Advantages
- **Scale & Brand Density**: One of the largest online fashion retailers in the region with a vast brand catalogue and exclusive own‑brand lines.
- **Logistics Infrastructure**: Massive fulfilment centre enables industry‑leading delivery speeds and flexible return policies.
- **Customer Obsession**: Known for exceptional customer service, generous returns, and a seamless digital shopping experience.
- **Sustainability Focus**: Active in people‑and‑planet‑positive initiatives, including a Reconciliation Action Plan and support for the Uluru Statement from the Heart.

## Strategic Focus
- Deepen market leadership in Australian and New Zealand fashion e‑commerce
- Expand own‑brand and exclusive products
- Continue investing in technology and AI to enhance the customer experience and operational efficiency
- Drive sustainability and positive social impact through measurable initiatives

## Why Work Here
- **Culture & Values**: A community‑driven environment that encourages authenticity. Employees highlight a welcoming, supportive culture and diverse exposure.
- **Flexibility**: Flexible working solutions including personalised start/finish times and work‑from‑home options.
- **Perks**: Generous employee discounts, exclusive sample sales, professional photo shoots, gym and health insurance discounts, and paid parental leave (including a first‑day‑of‑school leave).
- **Development**: The Learning Collective offers Learning Days, hackathons, coaching, and a Learning Bank for continuous growth.
- **Work Environment**: Dog‑friendly office, open and collaborative spaces.
- **Reviews**: 3.3/5.0 on SEEK (356 reviews). Positives: culture, benefits, diversity. Concerns: occasional heavy workloads, need for clearer management priorities, and limited career progression opportunities for some roles.

## Sources
1. [theiconic.com.au](https://www.theiconic.com.au/playbook/careers)
2. [theiconic.com.au - homepage](https://www.theiconic.com.au/)
3. [seek.com.au - company culture](https://www.seek.com.au/companies/the-iconic-433922/culture)
4. [seek.com.au - company profile](https://au.seek.com/companies/the-iconic-433922)
5. [linkedin.com](https://au.linkedin.com/company/the-iconic)

## Other roles at THE ICONIC

- [Garment Technician - Own Brand](https://feeny.ai/job/garment-technician-own-brand-the-iconic-sydney-ndphpewjgbx8) — Sydney, Australia
- [Designer - Own Brand](https://feeny.ai/job/designer-own-brand-the-iconic-sydney-3bj09qznp47h) — Sydney, Australia
- [Entry Buyer - Sports](https://feeny.ai/job/entry-buyer-sports-the-iconic-sydney-1j6dh4nmb2rw) — Sydney, Australia
- [Category Buyer - Own Brand](https://feeny.ai/job/category-buyer-own-brand-the-iconic-sydney-ne9xcbcz00fe) — Sydney, Australia
- [Vendor Management Project Facilitator](https://feeny.ai/job/vendor-management-project-facilitator-the-iconic-barangaroo-yennora-1r65mwkmw41f) — Barangaroo / Yennora
- [Category Buyer - Own Brand](https://feeny.ai/job/category-buyer-own-brand-the-iconic-sydney-1htnw40enf0k) — Sydney, Australia
- [Maintenance Technician](https://feeny.ai/job/maintenance-technician-the-iconic-yennora-gngvy6w7zv20) — Yennora
- [Junior Maintenance Technician (Rotating Roster Dayworker & Shiftworker)](https://feeny.ai/job/junior-maintenance-technician-rotating-roster-dayworker-shiftworker-the-iconic-7r9834qq1ts8) — Yennora
- [Merchandise Planning Manager - Men's, Kids & Home](https://feeny.ai/job/merchandise-planning-manager-men-s-kids-home-the-iconic-sydney-8rwg1jfvntf3) — Sydney, Australia