---
title: 'Senior PLG Digital Growth Manager at Kong'
canonical: 'https://feeny.ai/job/senior-plg-digital-growth-manager-kong-san-francisco-zjsb9t54bfxd'
type: 'job'
last_seen: '2026-10-16'
---

# Senior PLG Digital Growth Manager at Kong

- **Company:** [Kong](https://feeny.ai/companies/kong)
- **Location:** San Francisco, CA
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-10-13
- **Last confirmed live:** 2026-10-16
- **Apply:** https://jobs.ashbyhq.com/kong/946ed309-53a6-475b-93fa-2e93579ce026

## Job description

Are you ready to unlock intelligence? If you don’t think you meet all of the criteria below but are still interested in the job, please apply. Nobody checks every box - we’re looking for candidates that are particularly strong in a few areas, and have some interest and capabilities in others.

About the Role: Kong is looking for a Senior PLG Digital Growth Manager to build and scale the digital growth engine behind our product-led motion. This role will own Marketing's targets for qualified product signup growth and the strategy, experimentation, and execution required to achieve them. You'll focus on improving the journey from digital discovery through signup, while using downstream activation and product behavior to continuously improve the quality of users we acquire. This is a hands-on growth role. We're looking for someone who can identify opportunities, build a strategy, and roll up their sleeves to launch and optimize experiments—not simply recommend what other teams should do.

What You'll Do:

- Own PLG growth targets and strategy: Own qualified signup goals and build the growth roadmap required to achieve them across acquisition, conversion, and experimentation.
- Grow qualified product signups: Identify and scale the audiences, use cases, channels, and experiences that bring high-quality users into Kong's products.
- Optimize the digital → product journey: Identify friction across landing pages, CTAs, signup paths, messaging, and conversion flows and turn those insights into experiments.
- Build and ship experiments: Personally prototype, launch, measure, and iterate growth initiatives across landing experiences, signup journeys, lifecycle, new acquisition loops, and emerging channels.
- Leverage AI to scale growth: Use AI and automation to accelerate experimentation, uncover insights, personalize digital experiences, automate repeatable workflows, and scale growth programs more efficiently.
- Connect acquisition to activation: Partner with Product Growth to understand which users activate and engage, and use those signals to improve targeting, messaging, and acquisition.
- Turn data into growth: Partner with RevOps on funnel measurement, attribution, cohort analysis, and product signals connecting acquisition → signup → activation → PQL → revenue.
- Orchestrate across Marketing: Work across Digital Experience, SEO/AEO, Paid Media, Lifecycle, Content, and Campaigns to turn PLG opportunities into execution.
- Lead cross-functional PLG growth: Partner with leaders across Marketing, Product Growth and RevOps to align priorities, influence roadmaps, and turn PLG growth opportunities into execution

How We'll Measure Success: You'll be directly accountable for qualified product signup growth and the efficiency of the digital PLG funnel, including:

- Qualified product signups
- Marketing-sourced activated users
- Web → signup conversion
- Experiment velocity and incremental growth

You'll also use activation, PQL, pipeline, and revenue performance as downstream measures of acquisition quality.

What You'll Bring:

- 7+ years in PLG, digital growth, growth marketing, growth product, or a related B2B SaaS discipline
- Experience building or scaling self-service or product-led growth motions
- A track record of personally building, launching, and optimizing growth experiments
- Strong understanding of digital acquisition, CRO, experimentation, lifecycle, and funnel optimization
- Strong analytical skills and experience using product, behavioral, and cohort data to drive growth decisions
- Comfort with modern analytics, experimentation, automation, AI, and no-code/low-code growth tools
- Ability to operate cross-functionally across Marketing, Product, RevOps, Analytics, and Engineering
- A builder mentality with a bias toward shipping, learning, and iterating
- Experience with developer, infrastructure, API, cloud, or technical audiences strongly preferred

## #LI-KH1

About Kong: Kong Inc., the AI Connectivity Company, is building the connectivity layer of AI. Trusted by the Fortune 500® and AI-native startups alike, Kong’s unified API and AI platform enables organizations to secure, manage, accelerate, govern, and monetize the flow of intelligence across APIs and AI traffic — on any model, any cloud. For more information, visit [www.konghq.com](http://www.konghq.com).

## About Kong

## Company Overview
- **One-liner**: Kong provides a unified API and AI platform that connects, secures, and manages APIs, events, and AI agents for modern architectures.
- **Entity Type**: Private – Series E, post‑money valuation $2B (2023)
- **Headquarters**: San Francisco, California, United States
- **Founded**: 2017 (company formalized; roots as Mashape go back to 2009)
- **Founders**: Augusto “Aghi” Marietti (CEO) and Marco Palladino (CTO)

## Core Business
- **Primary industry**: API management, AI connectivity, cloud infrastructure
- **Target customers**: B2B – enterprises, platform engineering teams, developers, and product managers building API‑driven or AI‑agent applications
- **Mission / Purpose**: To be the AI connectivity company – enabling organizations to connect, govern, and monetize APIs, events, and AI workloads at scale.

## Products & Services
- **[Kong Konnect](https://konghq.com/)**: Managed, unified API and AI platform covering the full lifecycle – design, test, publish, govern, monetize – across any cloud or environment. SaaS.
- **[Kong Gateway](https://konghq.com/)**: Open‑source (and enterprise) API gateway, the world’s most adopted, used for traffic management, security, and observability. Open‑source hybrid.
- **[Kong AI Gateway](https://konghq.com/)**: Extension for managing and securing AI traffic – token consumption, cost control, and agent governance. SaaS / add‑on.
- **[Kong Mesh](https://konghq.com/)**: Enterprise service mesh for Kubernetes and VMs (based on Kuma, donated to CNCF). Infrastructure.
- **[Insomnia](https://konghq.com/)**: API design and testing tool (acquired and integrated into the Kong ecosystem). Desktop / CLI.
- **[OpenMeter](https://konghq.com/)**: Usage‑based billing, entitlements, and invoicing for APIs, events, and AI (acquired 2025). SaaS.

## Market Standing
- **Valuation / Market Cap**: $2 billion (as of late 2023 Series E round) – not publicly traded.
- **Key Metric**: Surpassed **$100M ARR** in late 2023; processes **+1 trillion API/AI requests per day**; **600+ employees** in 25+ countries (LinkedIn reports 738 employees with +23.5% YoY growth).
- **Total Funding**: **$344.1M** across 6 rounds (including Series D $100M at $1.4B, and Series E $175M led by new investors).
- **Notable Investors / Partners**: Include large institutional investors; partners include cloud providers and enterprises such as United Airlines (cited as customer). Open‑source community with 182K+ community users.

## Competitive Advantages
- **Most adopted open‑source API gateway** – strong developer mindshare and large community.
- **Unified platform** covering the entire API lifecycle plus AI agent management, reducing fragmentation for enterprises.
- **High‑performance, low‑latency** – proven at hyper‑volume (+1T requests/day), 99.99% availability SLA.
- **Strategic acquisitions** (Kuma, Insomnia, OpenMeter) that plug gaps in service mesh, developer tooling, and usage‑based billing.
- **Strong enterprise DNA** – trusted by global brands for mission‑critical applications.

## Strategic Focus
- **AI connectivity** – building the layer to manage LLM traffic, agent security, token cost, and real‑time data streams.
- **Monetization** – enabling customers to monetize APIs and AI consumption (chargeback, entitlements, pricing).
- **Developer productivity** – accelerating onboarding and reducing costs (claims 15% faster development, 57% operational cost reduction).
- **Global scale** – growing remote workforce and entering new geographic markets (e.g., Italy, ANZ roles posted).

## Why Work Here
- **Remote‑first culture** – 600+ employees across 25+ countries; strong emphasis on global collaboration.
- **Perks & benefits** (from [careers page](https://konghq.com/company/careers)):
  - Stock options for most employees
  - 4‑week paid sabbatical every 5 years
  - Flexible time off
  - Home office stipend
  - Regular “unplug days” (company‑wide long weekends)
  - Virtual events (Donut chats, trivia, fitness challenges)
- **Engineering culture** – values “owners, explorers, real, unstoppable” and encourages individual innovation. Focus on shipping fast and high trust.
- **Growth trajectory** – company is scaling (+23.5% headcount YoY) and is a unicorn with clear product‑market fit in a hot market (AI + API management).
- **Open roles** – 93 open positions across engineering, sales, solutions, customer success, and marketing.

## Sources
1. [konghq.com](https://konghq.com/)
2. [konghq.com/company/careers](https://konghq.com/company/careers)
3. [konghq.com/company/about-us](https://konghq.com/company/about-us)
4. [linkedin.com/company/konghq](https://www.linkedin.com/company/konghq)
5. [jobs.ashbyhq.com/kong](https://jobs.ashbyhq.com/kong)

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