---
title: 'Senior PPC Executive at Trainline'
canonical: 'https://feeny.ai/job/senior-ppc-executive-trainline-london-8365gwrz1z98'
type: 'job'
last_seen: '2026-11-01'
---

# Senior PPC Executive at Trainline

- **Company:** Trainline
- **Location:** London, United Kingdom
- **Compensation:** £35k–£45k
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-10-27
- **Last confirmed live:** 2026-11-01
- **Apply:** https://jobs.ashbyhq.com/trainline/82e6d23a-9c7c-441d-b193-e7caf7157802

## Job description

## About us

At Trainline, our purpose is to [empower greener travel choices, connecting people and places.](https://www.thetrainline.com/terms/sustainability-faqs) Trainline enables millions of travellers to find and book the best value tickets across carriers, fares, and journey options through our highly rated mobile app, website, and B2B partner channels. Great journeys start with Trainline 🚄 We’re Europe’s leading independent rail platform, helping millions of travellers find and book the best-value rail and coach journeys across our app, website and partner channels. Our job is to make the green travel choice the best choice. By building a better train travel experience, we help more people choose rail - creating a positive impact for customers, our business and the planet. We’re a team of more than 1,000 Trainliners from over 50 nationalities, working across London, Paris, Barcelona, Milan, Edinburgh and Madrid. Now is a brilliant time to join us and help shape the future of travel. Introducing the Trainline Paid Search Team 👋 Our Paid Search team plays a central role in helping millions of people discover and book rail travel across Europe, the US and the UK. We manage and grow our PPC accounts across multiple markets, combining data, testing and smart use of AI to turn search insight into sustainable growth. As a Senior Paid Search Executive, you will help shape how we show up for travellers at the moment they are looking for their next journey. You will work across Google Ads and Microsoft Ads, owning campaigns from setup through to optimisation, and working closely with colleagues across Marketing, Data Science, Marketing Technology and more. Your work will have a direct impact on our European growth strategy, and you will have the space to bring your own ideas, test them and see the results. In this role as the Senior Paid Search Executive, you will... 🚄

- Develop, launch and scale paid search campaigns across EU markets, optimising for performance and growth
- Support the wider Paid Search team to run go-to-market campaigns for new launches from start to finish, alongside our everyday activity
- Deliver an always-on testing programme across ads, landing pages and other areas, and contribute to our test and learn roadmap
- Explore and apply AI tools and automation to improve how we build, optimise and analyse campaigns
- Analyse campaign performance and test results, turning them into clear insights and practical recommendations
- Take ownership of your work with a high degree of autonomy, managing several priorities at once with care and attention to detail
- Work with large data sets to spot trends, solve problems and uncover opportunities to grow our market share
- Collaborate with colleagues across the business to share learnings, including what works well and what doesn’t, and play an important part in the success of our European growth strategy

We’d love to hear from you if you have... 🔍

- Fluency in English and strong communication skills, with the ability to explain data-led recommendations clearly
- Hands-on experience running and optimising Google Ads and Microsoft Ads accounts
- A solid understanding of digital marketing tactics, particularly how the Google auction works and automated bidding
- Confidence working with large data sets in Excel, and a curious, data-driven approach to problem solving
- Curiosity and enthusiasm for using AI to work smarter, for example to automate routine tasks, generate ad ideas or spot trends, along with the judgement to check and refine what AI produces
- A growth mindset and enthusiasm for developing your skills, backed by enough paid search experience to work independently, for example from managing your own campaigns
- Ideally, experience with feed-based tools, AI-powered campaign types, or other PPC management platforms
- You may also have experience with EU PPC accounts, other digital marketing channels, or working with Tableau, dashboards, BigQuery or SQL

More information: Enjoy fantastic perks like private healthcare & dental insurance, a generous work from abroad policy, 2-for-1 share purchase plans, an EV Scheme to further reduce carbon emissions, extra festive time off, and excellent family-friendly benefits. We prioritise career growth with clear career paths, transparent pay bands, personal learning budgets, and regular learning days. Jump on board and supercharge your career from day one! We're operating a hybrid model and ask that Trainliners work from the office a minimum of 60% of their time over a 12-week period. We also have a 28-day Work from Abroad policy. Our values represent the things that matter most to us and what we live and breathe everyday, in everything we do:

- 💭 Think Big - We're building the future of rail
- ✔️ Own It - We focus on every customer, partner and journey
- 🤝  Travel Together - We're one team
- ♻️ Do Good - We make a positive impact

We know that having a diverse team makes us better and helps us succeed. And we mean all forms of diversity - gender, ethnicity, sexuality, disability, nationality and diversity of thought. That's why we're committed to creating inclusive places to work, where everyone belongs and differences are valued and celebrated. Interested in finding out more about what it's like to work at Trainline? Why not check us out on [LinkedIn](https://www.linkedin.com/company/trainline/), [Instagram](https://www.instagram.com/lifeattrainline/) and [Glassdoor](https://www.glassdoor.co.uk/Overview/Working-at-Trainline-EI_IE249203.11,20.htm)!

## About Trainline

## Company Overview
- **One-liner**: Trainline is Europe’s leading independent rail platform, enabling travelers to search, book, and manage rail and coach tickets across 40+ countries via its website and mobile app.
- **Entity Type**: Public (London Stock Exchange: TRN; FTSE 250 & FTSE4Good Index constituent)
- **Headquarters**: London, United Kingdom (with offices in Edinburgh, Barcelona, Milan, and Paris)
- **Founded**: 1999 (by Virgin Group, originally a phone-based ticketing service)
- **Founders**: The company was founded by the Virgin Group; current leadership includes CEO Jody Ford (joined 2024)

## Core Business
- **Primary industry/industries**: Online travel & ticketing; rail technology; mobility services
- **Target customers**: B2C (individual travelers) and B2B (rail and coach operators via Trainline Solutions)
- **Mission or purpose statement**: “We’re building the world’s number one rail platform, giving people a simpler, greener travel experience.” The company is anchored in environmental sustainability — empowering people to make greener travel choices.

## Products & Services
- **[Trainline Consumer App/Website]**: A multi-channel platform (iOS, Android, web) allowing users to search, compare, book, and manage rail and coach tickets across 270+ carriers in 40+ countries. Features include live journey planners, eTickets, PriceBot (lowest fare alerts), and carbon footprint tracking. Over 125 million visits per month and 350+ searches per second.
- **[Trainline Solutions]**: A B2B segment offering white-label ticketing, data, and technology services to rail and coach operators, including APIs, retailing tools, and customer analytics.
- **[Platform One]**: The proprietary technology infrastructure powering all Trainline services across markets.
- **[‘I Came By Train’ Initiative]**: A sustainability campaign promoting rail over air/car travel, with customer tools like ‘My Sustainability Story’ and ‘Super Routes’ for CO2 tracking.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed (public company; market cap fluctuates). Annual Report data available via LSE filings.
- **Key Metric**: Annual Net Ticket Sales exceeded £5 billion (as of latest reports); International segment reached £1 billion in ticket sales.
- **Notable Investors/Partners**: Initially backed by Virgin Group; now publicly listed on the London Stock Exchange. No single controlling investor disclosed. Key rail partners include 270+ operators globally (e.g., SNCF, Renfe, Trenitalia, UK train operators).
- **Growth Signals**: Europe’s most downloaded rail travel app; 93% of UK consumer transactions via mobile; 70% of International consumer transactions via app; growing headcount (c.990 people from ~60 nationalities); joined FTSE 250 shortly after IPO; net-zero targets approved by Science Based Targets Initiative (SBTi).

## Competitive Advantages
- **Scale & Data Moat**: Over 125 million monthly visits and 350 searches/second provide massive user behavior data for route optimization, pricing algorithms, and demand forecasting.
- **Multi-Country Regulatory & Integration Expertise**: Deep integration with 270+ rail/coach operators across highly fragmented European rail markets — a strong barrier to entry.
- **Sustainability as Brand Differentiator**: First tech company with SBTi-approved net-zero targets; carbon comparison tools embedded in UX (“87% less CO2 than air travel”). This aligns with growing consumer and regulatory push for greener transport.
- **Cross-Channel Dominance**: High mobile adoption (93% UK/70% International app transactions) combined with strong web presence.
- **Recurring Model via B2B Solutions**: Trainline Solutions provides stickiness with operators beyond the consumer marketplace.

## Strategic Focus
- **International Expansion**: Growing non-UK markets (e.g., Spain, Italy, France) — international segment hit £1bn ticket sales.
- **Modal Shift Marketing**: Driving rail vs. air/car through initiatives like ‘I Came By Train’ and sustainability features.
- **Technology & Personalization**: Investing in AI/ML for dynamic pricing, journey optimization, and personalized recommendations via Platform One.
- **Sustainability Leadership**: Continued investment in carbon tracking features and SBTi-aligned net-zero roadmap.
- **B2B Growth**: Scaling Trainline Solutions to onboard more operators and geographies.

## Why Work Here
- **Culture & Values**: Four core values — “Think Big,” “Own It,” “Travel Together,” “Do Good” — shape culture. Emphasis on innovation, accountability, inclusion, and positive environmental impact.
- **Flexible/Hybrid Work**: Hybrid policy requiring 60% minimum in-office over 12-week period; plus a 28-day “Work from Abroad” policy per year.
- **Benefits**: 25 days annual leave + 2 extra days over festive period + option to buy 3 extra days; Bupa health & dental cover; gym discount; Employee Assistance Programme; income protection; global share incentive plan; Perkbox discounts; enhanced parental leave; fertility and parental bereavement coaching.
- **Diversity & Inclusion**: 55+ nationalities, c.990 employees. Active employee-led networks: Women in Leadership, Gender Equality Network, Ethnic Diversity Network, Rainbow Train (LGBTQIA+), Sunflower (accessibility), Parents & Carers.
- **Career Development**: Personal learning budget; digital learning platform (Learning Express); workshops and development programmes; internal mobility encouraged; transparent pay bands; promotion windows twice a year (~10% of employees promoted annually).
- **Office Locations**: Modern offices in London (HQ), Edinburgh, Barcelona (tech hub with sunny terrace), Milan, Paris. Perks include free breakfast, pool tables, event spaces, stocked drinks fridges, and outdoor BBQs in some locations.
- **Impact**: Opportunity to work on a platform with 125M+ monthly visits, driving modal shift and reducing carbon emissions.

## Sources
1. [trainlinegroup.com/careers/en/who-we-are/](https://www.trainlinegroup.com/careers/en/who-we-are/)
2. [trainlinegroup.com/careers/en/](https://www.trainlinegroup.com/careers/en/)
3. [trainlinegroup.com](https://www.trainlinegroup.com/)
4. [trainlinegroup.com/careers/en/life-at-trainline/](https://www.trainlinegroup.com/careers/en/life-at-trainline/)
5. [trainlinegroup.com/careers/en/how-we-hire/](https://www.trainlinegroup.com/careers/en/how-we-hire/)

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