---
title: 'Senior PR&D Program Manager at AppsFlyer'
canonical: 'https://feeny.ai/job/senior-pr-d-program-manager-appsflyer-herzliya-z84vhawdnscm'
type: 'job'
last_seen: '2026-10-21'
---

# Senior PR&D Program Manager at AppsFlyer

- **Company:** AppsFlyer
- **Location:** Herzliya, Israel
- **Posted:** 2026-09-30
- **Last confirmed live:** 2026-10-21
- **Apply:** https://careers.appsflyer.com/jobs/position/8855377002?gh_jid=8855377002

## Job description

As part of our continued growth, we are looking for a talented Program Manager with a strong background in building, growing and leading program management for SaaS products to join our team.

Program managers at AppsFlyer bring clarity and visibility to the entire organization by applying effective processes, defining best practices, continuously identifying gaps and pushing to improve them.

This role goes beyond a single transformation; it is about orchestrating complex, cross-functional initiatives that shape the future of AppsFlyer. You will lead large-scale execution efforts, scale collaboration across R&D, Product, and GTM, and drive alignment on high-impact programs. You will also mentor and coach R&D and Product leaders, ensuring they adopt best-in-class program management practices to scale our efforts successfully.

This is a strategic, high-visibility role at the heart of AppsFlyer's future.

## What you'll do

- Be a part of the unit leadership and facilitate PR&D strategy and methodologies definition
- Lead (hands on) complex, multi-disciplinary engineering projects using your program management expertise
- Be part of AppsFlyer program management guild aim to shape and align our software delivery processes
- Define and implement the unit metrics and KPIs
- Coach our teams for excellence using agile methodologies and make sure they know that they are on track
- Facilitate the unit quarterly planning and QPR processes
- Identify opportunities to apply AI/automation to program management workflows (planning, reporting, risk tracking, retrospectives) and drive their adoption across the unit

## What you have

- Exceptional ability to influence stakeholders and drive alignment, with the strategic thinking to lead change across a complex organization
- 5+ years of program management experience within an engineering and product environment on SaaS products
- Experience in leading large-scale projects and working through a complete product cycle (from initial design through post-release sustainment) in large scale organizations (~500 R&D and Product)
- Deep understanding of Agile, program management methodologies, JIRA, and the Atlassian stack
- Mentoring and coaching skills
- Can embrace change, effectively handle ambiguity and help others understand and cope with changes
- Working familiarity with AI tools relevant to program management (e.g., Claude, ChatGPT, Copilot, or similar) and a track record of using them to speed up planning, reporting, or documentation
- Basic understanding of data infrastructure and pipelines (how data flows from product/engineering systems into dashboards and BI tools) - enough to spot where automation or better data can remove manual work
- A hands-on, figure-it-out-yourself mentality - comfortable prototyping a solution, testing a tool, or building a lightweight dashboard rather than just spec'ing it for someone else

Bonus points

- Experience introducing or scaling AI-powered tools/workflows within an R&D Product org
- JIRA admin experience
- Software engineering experience
- Recommended by an AppsFlyer employee

As a global company operating from 25 offices across 19 countries, we reflect the human mosaic of the diverse and multicultural world in which we live. We ensure equal opportunities for all of our employees and promote the recruitment of diverse talents to our global teams without consideration of race, gender, culture, or sexual orientation. We value and encourage curiosity, diversity, and innovation from all our employees, customers, and partners.

[“As a Customer Obsessed company, we must first be Employee Obsessed. We need to make sure that we provide the team with the tools and resources they need to go All-In.”](https://www.appsflyer.com/blog/how-all-in-shaped-our-story-and-could-define-your-career/) Oren Kaniel, CEO

## About AppsFlyer

## Company Overview
- **One-liner**: AppsFlyer provides a privacy-first, AI-powered Modern Marketing Cloud for unified measurement, data collaboration, and marketing analytics across mobile, web, CTV, and desktop.
- **Entity Type**: Private (Series D+; raised $1B in June 2026 at a $2.7B valuation)
- **Headquarters**: San Francisco, California, United States (also global HQ in Herzliya, Israel)
- **Founded**: 2011
- **Founders**: Oren Kaniel (CEO) and Reshef Mann (CTO)

## Core Business
- Primary industry: Marketing technology (MarTech) – mobile attribution, measurement, analytics, data collaboration
- Target customers: B2B – brands, marketers, app developers, and agencies of all sizes (startups to global enterprises)
- Mission: “Deliver AI-powered, privacy-first measurement technologies that turn data into growth opportunities.”

## Products & Services
- **Measurement Suite**: Omnichannel attribution and analytics to measure marketing performance across mobile, web, CTV, and desktop (SaaS).
- **Deep Linking Suite**: Tools for personalized user experiences and seamless cross-platform engagement (SaaS).
- **Data Collaboration Suite**: Privacy-safe data clean room and collaboration platform for secure data sharing with partners (SaaS).
- **Agentic AI Suite**: Autonomous, AI-driven workflows for user acquisition, retention, and marketing optimization (SaaS).

## Market Standing
- **Valuation**: $2.7 billion (as of June 2026)
- **Key Metric**: Total funding raised – over $1.2B (Series A $7.1M, B $20M, C $56M, D $210M in 2020, plus $1B round in 2026)
- **Notable Investors/Partners**: General Atlantic, Google, Meta, Unity, Moloco, Pitango Venture Capital, Qumra Capital, Goldman Sachs, Deutsche Telekom Capital Partners
- **Growth Signals**: 
  - Evolved from mobile attribution to “Modern Marketing Cloud” (Nov 2025)
  - Acquired Devtodev (gaming analytics) and oolo (AI user acquisition) in 2023
  - 15,000+ brands, 100,000+ active apps, 190+ countries reached
  - ~1,600 employees across 20+ offices globally (2026)

## Competitive Advantages
- **Privacy-first architecture**: Built for a world of rising privacy regulations; data clean room and consent-based measurement are core differentiators.
- **Industry standard for mobile attribution**: Recognized as the leading MMP (Mobile Measurement Partner) for over a decade.
- **AI-native platform**: Agentic AI Suite and automated workflows give marketers a competitive edge in efficiency and insight.
- **Global scale and partner ecosystem**: Integrates with Apple, Google, Meta, Amazon, AWS, and 8,000+ technology partners.

## Strategic Focus
- **AI and automation**: Deepening AI capabilities to enable autonomous marketing decisions.
- **Omnichannel expansion**: Moving beyond mobile to unify measurement across CTV, desktop, and offline.
- **Privacy-safe data collaboration**: Growing the Data Collaboration Suite to help brands and partners share insights without compromising privacy.
- **Continued global expansion**: Leveraging 20+ offices to serve local markets and enterprise clients.

## Why Work Here
- **Culture**: Described as “approachable professionals, passionate, flexible, and always learning” – encourages curiosity, experimentation, and learning from mistakes. [appsflyer.com](https://www.appsflyer.com/company/about/)
- **Stock options**: Every employee receives a stock option package. [careers.appsflyer.com](https://careers.appsflyer.com/)
- **Global mobility**: Global Employee Exchange Program (GEEP) lets employees spend a month in another office. [careers.appsflyer.com](https://careers.appsflyer.com/)
- **Perks**: Private health insurance, complimentary fitness classes, environmental sustainability support, flexible work arrangements. [careers.appsflyer.com](https://careers.appsflyer.com/)
- **Work model**: Mix of remote, hybrid, and in-office roles depending on location and team (e.g., some roles listed as “Remote”, others “In-Office”). [builtin.com](https://builtin.com/company/appsflyer)
- **Engineering culture**: Mission-critical platform; emphasis on data accuracy, privacy, and AI innovation. Teams are global and collaborative.

## Sources
1. [appsflyer.com](https://www.appsflyer.com/company/about/)
2. [careers.appsflyer.com](https://careers.appsflyer.com/)
3. [wikipedia.org](https://en.wikipedia.org/wiki/AppsFlyer)
4. [builtin.com](https://builtin.com/company/appsflyer)
5. [linkedin.com](https://www.linkedin.com/company/appsflyerhq)

## Other roles at AppsFlyer

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- [Bookkeeper - 2942](https://feeny.ai/job/bookkeeper-2942-appsflyer-herzliya-k8d930dtdnca) — Herzliya, Israel
- [Senior Backend Software Engineer - 2943](https://feeny.ai/job/senior-backend-software-engineer-2943-appsflyer-herzliya-13gqyyktg74e) — Herzliya, Israel
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- [Backend Software Engineer- 2938](https://feeny.ai/job/backend-software-engineer-2938-appsflyer-herzliya-asyg8d5we04v) — Herzliya, Israel
- [Senior Data Scientist](https://feeny.ai/job/senior-data-scientist-appsflyer-herzliya-nsy8ebk7y5n8) — Herzliya, Israel
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- [Application Security Team Lead](https://feeny.ai/job/application-security-team-lead-appsflyer-herzliya-kqj8sxgkndqb) — Herzliya, Israel
- [Senior Backend Engineer](https://feeny.ai/job/senior-backend-engineer-appsflyer-warsaw-g8881tmpcznb) — Warsaw, Poland
- [Assistant Controller - Corporate Team- 2908](https://feeny.ai/job/assistant-controller-corporate-team-2908-appsflyer-herzliya-50bh7f1p2kqs) — Herzliya, Israel