---
title: 'Senior Pricing Manager at AppsFlyer'
canonical: 'https://feeny.ai/job/senior-pricing-manager-appsflyer-herzliya-ackecj4wj8hc'
type: 'job'
last_seen: '2026-11-04'
---

# Senior Pricing Manager at AppsFlyer

- **Company:** AppsFlyer
- **Location:** Herzliya, Israel
- **Posted:** 2026-11-04
- **Last confirmed live:** 2026-11-04
- **Apply:** https://careers.appsflyer.com/jobs/position/8929686002?gh_jid=8929686002

## Job description

The Pricing team owns the commercial architecture behind AppsFlyer's product portfolio: pricing models, packaging, and list price structures. As Senior Pricing Manager, you'll analyze how customers consume and derive value from the platform, turn that into clear pricing recommendations, and maintain and design the models, tools, and materials GTM teams run on.

You'll join at a pivotal moment: we're building an in-house pricing engine and moving our main pricing models onto it. You'll play a hands-on role in that change, from analysis and requirements through to rollout and monitoring. You'll report to the Head of Pricing.

What you'll do:

- Work on and maintain list prices, tiering, and commercial guidelines for a set of product lines.
- Analyze consumption, discounting, and retention data to show where customers get value and where pricing is out of step with it.
- Turn the analyses into clear pricing recommendations, backed by numbers and business cases.
- Support the evolution of our hybrid and usage-based pricing models, including the pricing and packaging changes enabled by our new in-house pricing engine.
- Support new product launches, including AI products, from pilot pricing through to general availability.
- Define requirements and maintain pricing monitoring: dashboards, alerts, and regular reporting on price realization, discounting, overages, and expansion.
- Define business requirements for pricing tools and capabilities, and partner with Product and Technology to test and deliver them.
- Improve pricing processes and approval workflows, using automation and AI tools where they make the work faster.
- Design and maintain the material GTM runs on: pricing guidelines, calculators, approval logic, order-form structure, and enablement.
- Work with Sales, RevOps, Finance, and regional teams to make sure pricing is executed correctly.

What you have:

- 3+ years in pricing, monetization, RevOps, commercial strategy role  preferably in a B2B SaaS company.
- Hands-on experience with usage-based or hybrid pricing models.
- Strong analytical skills: comfortable working with large datasets (SQL or similar, plus spreadsheets and BI tools), analyzing and developing pricing models, and explaining how they work.
- Hands-on experience with data across CRM, CPQ or quoting, billing, and product usage systems.
- At least one example where an analysis or model you developed changed what your company charged or how it packaged a product, and how it was rolled out.
- Experience defining requirements for dashboards, monitoring, or pricing tools, and working with Product and Technology to deliver them.
- A track record of aligning stakeholders across Sales, Product, and Finance, working independently and managing several priorities at once.
- B2B SaaS background; adtech or martech experience is an advantage.
- Experience using AI tools to automate analysis or workflows is an advantage.

As a global company operating from 25 offices across 19 countries, we reflect the human mosaic of the diverse and multicultural world in which we live. We ensure equal opportunities for all of our employees and promote the recruitment of diverse talents to our global teams without consideration of race, gender, culture, or sexual orientation. We value and encourage curiosity, diversity, and innovation from all our employees, customers, and partners.

[“As a Customer Obsessed company, we must first be Employee Obsessed. We need to make sure that we provide the team with the tools and resources they need to go All-In.”](https://www.appsflyer.com/blog/how-all-in-shaped-our-story-and-could-define-your-career/) Oren Kaniel, CEO

## About AppsFlyer

## Company Overview
- **One-liner**: AppsFlyer provides a privacy-first, AI-powered Modern Marketing Cloud for unified measurement, data collaboration, and marketing analytics across mobile, web, CTV, and desktop.
- **Entity Type**: Private (Series D+; raised $1B in June 2026 at a $2.7B valuation)
- **Headquarters**: San Francisco, California, United States (also global HQ in Herzliya, Israel)
- **Founded**: 2011
- **Founders**: Oren Kaniel (CEO) and Reshef Mann (CTO)

## Core Business
- Primary industry: Marketing technology (MarTech) – mobile attribution, measurement, analytics, data collaboration
- Target customers: B2B – brands, marketers, app developers, and agencies of all sizes (startups to global enterprises)
- Mission: “Deliver AI-powered, privacy-first measurement technologies that turn data into growth opportunities.”

## Products & Services
- **Measurement Suite**: Omnichannel attribution and analytics to measure marketing performance across mobile, web, CTV, and desktop (SaaS).
- **Deep Linking Suite**: Tools for personalized user experiences and seamless cross-platform engagement (SaaS).
- **Data Collaboration Suite**: Privacy-safe data clean room and collaboration platform for secure data sharing with partners (SaaS).
- **Agentic AI Suite**: Autonomous, AI-driven workflows for user acquisition, retention, and marketing optimization (SaaS).

## Market Standing
- **Valuation**: $2.7 billion (as of June 2026)
- **Key Metric**: Total funding raised – over $1.2B (Series A $7.1M, B $20M, C $56M, D $210M in 2020, plus $1B round in 2026)
- **Notable Investors/Partners**: General Atlantic, Google, Meta, Unity, Moloco, Pitango Venture Capital, Qumra Capital, Goldman Sachs, Deutsche Telekom Capital Partners
- **Growth Signals**: 
  - Evolved from mobile attribution to “Modern Marketing Cloud” (Nov 2025)
  - Acquired Devtodev (gaming analytics) and oolo (AI user acquisition) in 2023
  - 15,000+ brands, 100,000+ active apps, 190+ countries reached
  - ~1,600 employees across 20+ offices globally (2026)

## Competitive Advantages
- **Privacy-first architecture**: Built for a world of rising privacy regulations; data clean room and consent-based measurement are core differentiators.
- **Industry standard for mobile attribution**: Recognized as the leading MMP (Mobile Measurement Partner) for over a decade.
- **AI-native platform**: Agentic AI Suite and automated workflows give marketers a competitive edge in efficiency and insight.
- **Global scale and partner ecosystem**: Integrates with Apple, Google, Meta, Amazon, AWS, and 8,000+ technology partners.

## Strategic Focus
- **AI and automation**: Deepening AI capabilities to enable autonomous marketing decisions.
- **Omnichannel expansion**: Moving beyond mobile to unify measurement across CTV, desktop, and offline.
- **Privacy-safe data collaboration**: Growing the Data Collaboration Suite to help brands and partners share insights without compromising privacy.
- **Continued global expansion**: Leveraging 20+ offices to serve local markets and enterprise clients.

## Why Work Here
- **Culture**: Described as “approachable professionals, passionate, flexible, and always learning” – encourages curiosity, experimentation, and learning from mistakes. [appsflyer.com](https://www.appsflyer.com/company/about/)
- **Stock options**: Every employee receives a stock option package. [careers.appsflyer.com](https://careers.appsflyer.com/)
- **Global mobility**: Global Employee Exchange Program (GEEP) lets employees spend a month in another office. [careers.appsflyer.com](https://careers.appsflyer.com/)
- **Perks**: Private health insurance, complimentary fitness classes, environmental sustainability support, flexible work arrangements. [careers.appsflyer.com](https://careers.appsflyer.com/)
- **Work model**: Mix of remote, hybrid, and in-office roles depending on location and team (e.g., some roles listed as “Remote”, others “In-Office”). [builtin.com](https://builtin.com/company/appsflyer)
- **Engineering culture**: Mission-critical platform; emphasis on data accuracy, privacy, and AI innovation. Teams are global and collaborative.

## Sources
1. [appsflyer.com](https://www.appsflyer.com/company/about/)
2. [careers.appsflyer.com](https://careers.appsflyer.com/)
3. [wikipedia.org](https://en.wikipedia.org/wiki/AppsFlyer)
4. [builtin.com](https://builtin.com/company/appsflyer)
5. [linkedin.com](https://www.linkedin.com/company/appsflyerhq)

## Other roles at AppsFlyer

- [Account Executive](https://feeny.ai/job/account-executive-appsflyer-seoul-5wwgambmndft) — Seoul, South Korea
- [Account Manager](https://feeny.ai/job/account-manager-appsflyer-london-5wqavam6bbmj) — London, United Kingdom
- [Account Executive- Russian Speaker](https://feeny.ai/job/account-executive-russian-speaker-appsflyer-herzliya-4kz1eg4gkrmp) — Herzliya, Israel
- [Customer Success Associate](https://feeny.ai/job/customer-success-associate-appsflyer-beijing-v9anta0t2rv9) — Beijing, China
- [Head of Pricing- Maternity Cover](https://feeny.ai/job/head-of-pricing-maternity-cover-appsflyer-herzliya-v0htnepsv3e2) — Herzliya, Israel
- [Senior Backend Engineer](https://feeny.ai/job/senior-backend-engineer-appsflyer-kyiv-zsmxrdwtgset) — Kyiv, Ukraine
- [Industry lead E-Commerce](https://feeny.ai/job/industry-lead-e-commerce-appsflyer-london-d54yd7hcg9w0) — London, United Kingdom
- [Customer Success Manager](https://feeny.ai/job/customer-success-manager-appsflyer-london-fztw5rq6ya3b) — London, United Kingdom
- [Support Engineer (Korean Speaker)](https://feeny.ai/job/support-engineer-korean-speaker-appsflyer-bangkok-ap0hpqe4szty) — Bangkok, Thailand
- [Support Engineer (Bangkok Based)](https://feeny.ai/job/support-engineer-bangkok-based-appsflyer-seoul-c1wn16xxcnak) — Seoul, South Korea