---
title: 'Senior Principal Demand Generation - Expansion at ZoomInfo Technologies LLC'
canonical: 'https://feeny.ai/job/senior-principal-demand-generation-expansion-zoominfo-technologies-llc-waltham-4m8nm24neemm'
type: 'job'
last_seen: '2026-09-08'
---

# Senior Principal Demand Generation - Expansion at ZoomInfo Technologies LLC

- **Company:** ZoomInfo Technologies LLC
- **Location:** Waltham Massachusetts, United States
- **Compensation:** $151k–$237k
- **Posted:** 2026-09-02
- **Last confirmed live:** 2026-09-08
- **Apply:** https://www.zoominfo.com/careers?gh_jid=8738592002

## Job description

ZoomInfo is where careers accelerate. We move fast, think boldly, and empower you to do the best work of your life. You’ll be surrounded by teammates who care deeply, challenge each other, and celebrate wins. With tools that amplify your impact and a culture that backs your ambition, you won’t just contribute. You’ll make things happen–fast.

ZoomInfo is hiring a Senior Principal, Demand Generation to own the demand strategy for our existing business, selling to sales, operations and marketing leaders. The approach is value driven rather than lead gen: multi-channel integrated campaigns built on what these buyers actually care about, not volume plays behind a form. It requires cross functional collaboration, pulling Sales, RevOps, content, product marketing and website behind one plan. When the business commits to a growth target, this is the person who turns it into a demand plan the whole R&G team can run behind.

## What You'll Do

- Own the demand generation plan and the pipeline number for existing business. Set the strategy against our sales, operations and marketing personas, and carry the qualified pipeline and revenue targets that come with it. Lead volume is not the measure.
- Set the account strategy with R&G, finance and RevOps. Agree the priority accounts, the buying groups and the segmentation, then build and execute a plan against this.
- Direct demand creation across paid media, events, content and partnerships. Own the messaging and keep it consistent wherever it shows up.
- Own the investment case. Recommend where the demand budget goes, defend it with numbers, and move it when performance says to.
- Build and execute ABM across our strategic accounts, working directly with the AM team to help them expand and accelerate pipeline here
- Execute campaigns within the customer base to help drive adoption of new product features and launches.

## What You Bring (Required Qualifications)

- 6+ years in B2B demand generation or integrated campaigns, ideally within SaaS, at senior individual contributor or leadership level.
- Direct accountability for a qualified pipeline or revenue number.
- Experience running targeted account strategies and engaging buying groups through complex buying processes.
- Experience marketing to sales and marketing leaders, and running demand in more than one market.
- Strong command of pipeline metrics and attribution. Fluent in [Salesforce], [HubSpot or Marketo], LinkedIn Ads, and a tool such as Dreamdata.
- A commercial mindset. You understand how demand creation converts into pipeline and revenue, and you manage to that.
- AI curious. You're already testing how AI can sharpen audience building, content and campaign execution, and are keen to push it further.

## #LI-AP1

#LI-Hybrid Actual compensation offered will be based on factors such as the candidate’s work location, qualifications, skills, experience and/or training. Your recruiter can share more information about the specific salary range for your desired work location during the hiring process. We want our employees and their families to thrive.

In addition to comprehensive benefits we offer holistic mind, body and lifestyle programs designed for overall well-being. Learn more about ZoomInfo benefits [here](https://www.zoominfo.com/careers#benefits).

Below is the US base salary for this position. Additional compensation such as Bonus, Commission, Equity and other benefits may also apply. $150,850—$237,050 USD

About us:

ZoomInfo (NASDAQ: GTM) is the Go-To-Market Intelligence Platform that empowers businesses to grow faster with AI-ready insights, trusted data, and advanced automation. Its solutions provide more than 35,000 companies worldwide with a complete view of their customers, making every seller their best seller.

ZoomInfo is committed to protecting your privacy when you apply for jobs with us. Please review our Job Applicant [Privacy Notice](https://drive.google.com/file/d/1yiG-k0YX_sW10PiJk_xliDc3W-veJCrK/view?usp=drive_link) for more details on how we handle your personal information.

ZoomInfo may use a software-based assessment as part of the recruitment process. More information about this tool, including the results of the most recent bias audit, is available [here](https://www.zoominfo.com/legal/nyc-local-law-144-notice).

ZoomInfo is proud to be an equal opportunity employer, hiring based on qualifications, merit, and business needs, and does not discriminate based on protected status. We welcome all applicants and are committed to providing equal employment opportunities regardless of sex, race, age, color, national origin, sexual orientation, gender identity, marital status, disability status, religion, protected military or veteran status, medical condition, or any other characteristic protected by applicable law. We also consider qualified candidates with criminal histories in accordance with legal requirements.

For Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. ZoomInfo does not administer lie detector tests to applicants in any location.

## About ZoomInfo Technologies LLC

## Company Overview
- **One-liner**: ZoomInfo is a go-to-market (GTM) intelligence platform that provides B2B data, buying intent signals, and AI-powered automation to help sales, marketing, and recruiting teams find, engage, and win customers.
- **Entity Type**: Public (Nasdaq: GTM)
- **Headquarters**: Vancouver, Washington, USA
- **Founded**: 2007
- **Founders**: Henry Schuck (also CEO and Chairman)

## Core Business
- **Primary industry/industries**: B2B Go-to-Market (GTM) Intelligence, Sales & Marketing Technology, Data as a Service
- **Target customers**: B2B companies of all sizes (SMB to Enterprise), specifically sales, marketing, recruiting, and revenue operations teams.
- **Mission or purpose statement**: “To remove guesswork from go-to-market execution” and “unlock the growth potential of professionals and businesses with better data.” [zoominfo.com](https://www.zoominfo.com/about)

## Products & Services
- **ZoomInfo Platform**: The core GTM Intelligence Platform that combines company and contact-level data with real-time buying signals and automation tools.
- **ZoomInfo Copilot**: An AI-powered assistant that delivers insights, AI-guided recommendations, and automated actions to help sales teams focus on top accounts and win deals faster.
- **GTM Studio**: A newer offering that applies generative AI and machine learning to every stage of the customer journey, enabling personalized outreach at scale.
- **Data-as-a-Service**: Access to a vast database of verified B2B contacts, firmographic, technographic, and intent data, updated via proprietary technology, machine learning, and a contributory network.

## Market Standing
- **Valuation/Market Cap**: As a public company, market cap fluctuates; check current data on a financial site (e.g., Yahoo Finance). The company went public in 2020 in what was described as the largest software IPO in a decade.
- **Key Metric**: Trusted by **35,000+** customers globally. Employs **over 3,000** people. [zoominfo.com](https://www.zoominfo.com/)
- **Notable Investors/Partners**: The company was originally founded as DiscoverOrg and acquired ZoomInfo in 2019, later taking the ZoomInfo name. It is publicly traded with a broad institutional investor base.
- **Growth Signals**: Continued investment in AI (Copilot, GTM Studio), global expansion (offices in US, Israel, UK, Canada, India, Australia), and a large and growing customer base.

## Competitive Advantages
- **Data Depth & Accuracy**: Claims to have “unmatched depth of data” with millions of verified contacts and companies tracked globally, sourced from proprietary technology, machine learning, public sources, and a contributory network.
- **Unified Platform**: Unlike many point-solution AI tools, ZoomInfo offers a single integrated platform combining data, intent signals, and automation, which reduces the need for a fragmented tech stack.
- **Market Leadership**: The company is a dominant player in the B2B data and GTM intelligence space, trusted by a massive number of businesses.

## Strategic Focus
- **AI-First Innovation**: Deep investment in AI and machine learning to power its Copilot and GTM Studio products, aiming to automate workflows and provide predictive insights.
- **Platform Consolidation**: Continuing to build out an all-in-one GTM platform that increases operational efficiency and reduces the number of tools a revenue team needs.
- **Global Expansion**: Growing its international footprint with offices and a distributed workforce to tap into global talent and markets.

## Why Work Here
- **Culture & Values**: The company emphasizes a high-energy, fast-paced, and impact-driven culture. Core values include being **Entrepreneurial**, **Relentless**, a **Team**, **Innovators**, and **Experts**. The motto is “Get to Impact, Fast.” [zoominfo.com](https://www.zoominfo.com/careers)
- **Hybrid/Remote Policy**: ZoomInfo offers a **flexible hybrid remote working model** to promote equity, employee wellness, and work-life balance. [zoominfo.com](https://www.zoominfo.com/careers/working-at-zoominfo)
- **Compensation & Benefits**: Offers a “highly competitive total rewards program” including:
    - **Equity**: Competitive equity awards for select roles upon hire and during annual programs.
    - **Time Off**: Paid Time Off, Parental Leave, and FMLA/State Leave.
    - **Family Planning**: Partnership with Carrot for fertility healthcare and family-forming benefits.
    - **Learning**: Numerous self-paced, interactive live and online learning opportunities. [zoominfo.com](https://www.zoominfo.com/careers)
- **Engineering Culture**: Described as a place where employees build, shape, and “unleash the power of data.” Engineers are empowered to take ownership from day one and work with AI-powered tools and real-time data insights. [zoominfo.com](https://www.zoominfo.com/careers/working-at-zoominfo)

## Sources
1. [ZoomInfo About Us Page](https://www.zoominfo.com/about)
2. [ZoomInfo Careers Page](https://www.zoominfo.com/careers)
3. [ZoomInfo Working at ZoomInfo Page](https://www.zoominfo.com/careers/working-at-zoominfo)
4. [ZoomInfo Homepage](https://www.zoominfo.com/)
5. [ZoomInfo LinkedIn Page](https://www.linkedin.com/company/zoominfo)

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