---
title: 'Senior/Principal Product Designer, Public Transit Operations (Multiple Roles) at Via'
canonical: 'https://feeny.ai/job/senior-principal-product-designer-public-transit-operations-multiple-roles-via-m69k4vs0y9xt'
type: 'job'
last_seen: '2026-10-30'
---

# Senior/Principal Product Designer, Public Transit Operations (Multiple Roles) at Via

- **Company:** Via
- **Location:** New York, NY
- **Posted:** 2026-10-29
- **Last confirmed live:** 2026-10-30
- **Apply:** https://job-boards.greenhouse.io/via/jobs/8923981002

## Job description

Redesign the operating system for public transit.

Via is a global leader in smart public transportation, using technology to change how the world moves. Our Transit Operations platform powers on-demand, paratransit, school bus, and fixed-line service for public agencies, reaching hundreds of thousands of riders every week. For many of them, public transit isn't a convenience. It's how they get to a job, a hospital, or a classroom.

Checklists are where public-sector software starts. They shouldn't be where it stops. The real test is whether a dispatcher can fix a missed pickup in seconds, or whether a rider with a disability can book a trip without a phone call. Our users span paratransit eligibility managers, call center agents, dispatchers, and agency leaders, plus the riders, caregivers, and students on the other end. Each one deserves a product that's insights-first, obvious to use, and delightful, especially the communities with the fewest alternatives.

This is your chance to redesign a complex, mission-critical platform with usability and delight as the bar. You'll also drive how design itself can be AI-led, moving from static mockups to rapid prototypes to production-ready code, working side by side with engineers. This isn't AI for AI's sake. It's a way to democratize great design and ship better real-world outcomes for the people who rely on transit most.

The Product org is investing in Design and is looking for multiple candidates with varying degree of experience - this is a fast and growing team!

What You'll Do:

- Lead the redesign of our dispatch and booking platform, unifying the experience across on-demand, paratransit, school bus, and fixed-line service.
- Make every workflow insights-first, so data surfaces the right decision at the right moment instead of sitting in a report.
- Design for the full cast of people who make transit work: eligibility managers, call center agents, dispatchers, riders, caregivers, and students, each with journeys that feel purposeful and efficient.
- Design around rider eligibility, special conditions, and disability aids so every trip is dignified and easy, especially for riders with the fewest alternatives.
- Drive how our design team works with AI, from synthesizing research and exploring concepts to building rapid prototypes and production-ready code.
- Work in a forward-deployed way: spend time with agencies and engineers, test ideas against real operations, and ship alongside the team.
- Run research and usability testing, and partner with analysts to turn data into design decisions.
- Own the details, from concept to pixel-perfect execution, and make tradeoffs explicit.
- Evolve our design system deliberately as we scale.
- Partner closely with product, analytics, and engineering across the full project lifecycle.

What you Bring:

- 7+ years in digital product design, with a portfolio showing concept-to-launch leadership on complex products.
- A systems-thinking mindset and experience designing dense, data-rich, high-stakes workflows.
- A point of view on how AI changes the design process, and the curiosity to keep pushing it.
- Comfort prototyping beyond Figma and moving work toward production code (or a strong drive to learn).
- A high bar for craft and strong Figma and prototyping skills. Motion and interaction design is a plus.
- Clear communication and the ability to explain the "why" behind your decisions.
- Ownership, independence, and pragmatism about timelines, scope, and technical constraints.
- Empathy for riders who depend on public transit and a real interest in equitable mobility.
- A degree in Design, HCI, or a related field, or equivalent practical experience.

## Compensation and Benefits

- Final salary will be determined by the candidate’s experience, knowledge, and skills. Salary reflected does not include equity or variable pay, where applicable
- Salary Range: $175,000-$230,000
- Comprehensive health coverage, with low-cost dental and vision plans
- A 401(k) with a generous company match and vesting
- Fully paid parental leave for new parents, with extended leave options
- Additional benefits (mental health, pet insurance, and other wellness perks)
- 20 days of paid time off (PTO) annually

## About Via

## Company Overview
- **One-liner**: Via provides software and operations to build and optimize dynamic, shared public mobility networks for cities, transit agencies, schools, universities, healthcare providers, and corporations around the world.
- **Entity Type**: Private (conflicting reports: some sources list a public stock symbol VIA on NYSE, but LinkedIn and Crunchbase classify it as privately held; total disclosed funding of $1.4B)
- **Headquarters**: New York, New York, United States
- **Founded**: 2012
- **Founders**: Daniel Ramot (CEO), Oren Shoval (CTO)

## Core Business
- Primary industry/industries: Public transportation technology, mobility-as-a-service (MaaS), paratransit, student transit, microtransit, and transit planning software.
- Target customers: B2G (transit agencies, cities), B2B (corporations, universities, healthcare providers), and B2C (riders).
- Mission or purpose statement: “Using technology to transform transportation. Creating more livable cities that are efficient, highly connected, and help more people easily access education, healthcare, and employment opportunities.”

## Products & Services
- **Microtransit**: On-demand, dynamic ride-sharing services for cities and transit agencies to fill gaps in fixed-route networks.
- **Paratransit**: AI-powered paratransit software (including Eligibility Manager, AI Application Scanning, Caregiver App) to digitize approvals, reduce ride times, and increase efficiency.
- **Student Transit**: Flexible, cost-effective school transportation with real-time visibility for districts and parents.
- **Remix Planning & Scheduling**: Data-driven planning, scheduling, and predictive runtime tools to design and optimize transit networks.
- **Citymapper**: Consumer mobility app for journey planning across all modes, plus MaaS+ for agencies to power multimodal trip discovery.
- **Corporate & Campus Shuttles**: Managed shuttle services for employers and universities, using AI routing and scheduling.
- **Health Transportation**: Integrated transportation for healthcare providers and payers to improve patient access.
- **Via Intelligence**: A vertical AI platform that provides recommendations and automations to boost transit efficiency and service performance.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed; confidential valuation upon SPAC merger reports are conflicting (some indicate $3.5B at merger announcement in 2021, but current status unconfirmed).
- **Key Metric**: Total funding of $1.4B across 12 rounds; annual revenue estimated at $434.3M (as of latest public data).
- **Notable Investors/Partners**: Works with 700+ global partners including King County Metro (Seattle), Transport for London, Transport for NSW (Australia), Berliner Verkehrsbetriebe. Backed by investors undisclosed in the provided sources.
- **Growth Signals**: Headcount growth of +10.1% YoY to 827 employees; operates in 29 countries; recent product expansions (AI Paratransit, Remix Planning, Citymapper integration).

## Competitive Advantages
- **Vertical AI platform**: First AI platform purpose-built for public transit, offering predictive runtimes, ridership modeling, and automated planning across all service types.
- **Full-stack offering**: Unique combination of software SaaS, managed operations, and consulting – allowing deep integration with partner agencies.
- **Scale and trust**: 700+ partners globally including some of the largest transit agencies, providing real-world operational data and network effects.
- **Multi-modal ecosystem**: Citymapper acquisition gives a consumer-facing mobility app that feeds insights back to the planning tools.

## Strategic Focus
- Deepening AI capabilities across all product lines (e.g., AI Planning, AI Paratransit) to automate more decisions and reduce costs for partners.
- Expanding student transit and health transportation verticals as high-growth adjacent markets.
- Continued global expansion into new cities and countries, particularly in Europe and Asia-Pacific.
- Integrating Citymapper’s rider experience data with Via’s operations platform to close the loop between planning, operations, and ridership.

## Why Work Here
- **Mission-driven work**: Employees get to directly impact urban livability, equity, and sustainability through transportation technology.
- **Hybrid workspace**: Flexible on-site/remote policy (typical time on-site is flexible); offices in New York, San Francisco, Washington DC, Chicago, Los Angeles, and international hubs.
- **Compensation & benefits**: Competitive salaries, equity packages, 401(k), health/dental/vision insurance, FSA, life and disability insurance, fertility benefits, generous parental leave, and family medical leave.
- **Professional development**: Learning opportunities via “Via-Versity”, customized development tracks, and exposure to cutting-edge AI and transit operations.
- **Culture**: Values of “Smart, Human, Shared” – intellectual curiosity, focus on human impact, and collaboration across teams.
- **Perks**: Free snacks and drinks, travel concierge services, company car (for certain roles), local volunteer opportunities, Employee Resource Groups.
- **Inclusive hiring**: Committed to equal opportunity and diverse backgrounds; explicitly welcomes unconventional career paths.

## Sources
1. [Life at Via careers page](https://ridewithvia.com/careers/)
2. [Via public mobility solutions – product overview](https://ridewithvia.com/)
3. [Via open jobs listings](https://ridewithvia.com/careers/jobs)
4. [LinkedIn company profile for Via](https://www.linkedin.com/company/ridewithvia)
5. [Built In company profile and perks](https://builtin.com/company/via)

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