--- title: 'Senior/Principal Product Manager, User Onboarding & Growth (Crypto.com App) - Relocate to HK at Crypto.com' canonical: 'https://feeny.ai/job/senior-principal-product-manager-user-onboarding-growth-crypto-com-app-relocate-crjbfmd03p6f' type: 'job' last_seen: '2026-10-17' --- # Senior/Principal Product Manager, User Onboarding & Growth (Crypto.com App) - Relocate to HK at Crypto.com - **Company:** Crypto.com - **Location:** United States - **Employment:** full-time - **Work type:** hybrid - **Posted:** 2026-10-09 - **Last confirmed live:** 2026-10-17 - **Apply:** https://jobs.lever.co/crypto/f66cc817-371b-469c-8bc8-52a3f914b6ef ## Job description ## Role Overview We are looking for a Senior Product Manager to own customer onboarding across the Crypto.com App and adjacent product surfaces. Onboarding is where regulatory requirements, customer acquisition, and time-to-first-value meet. Every improvement you ship should help more customers open an account compliantly, activate faster, and reach the products that matter. Your mandate is to own the onboarding journey as both a growth product and a regulated platform: KYC and account opening, activation and referral mechanics, new-product onboarding, and a meaningful trading scope. Within six months, you will own the onboarding-and-growth charter and take on trading product work in addition to the onboarding charter. You will report to Onboarding squad Lead and work closely on the trading portion of the charter. You will run your roadmap with independence, make prioritization calls, and own the how and the when. If you have built onboarding in a regulated consumer fintech, parts of this will feel familiar. The difference is the breadth: one onboarding platform must support a growing set of products, regulatory paths, and trading journeys. The playbook is still being written. What You'll Actually Do: - Own compliant customer onboarding end-to-end. You set the roadmap for account opening, identity verification, KYC requirements, and platform capabilities. You make the tradeoffs between conversion, speed, risk, and regulatory obligations. - Turn onboarding into a growth engine. You own activation, referral, new-user incentives, and time-to-first-value. You partner with Marketing on acquisition mechanics and remain accountable for what happens after the click. - Instrument and improve the funnel. You identify where customers drop, size the opportunity, ship interventions, and measure whether completion and activation move. You do not wait for someone else to hand you the analysis. - Extend the platform across products. You take onboarding capabilities built for the Main App and adapt them for other platforms and future product surfaces without creating fragmented journeys or one-off systems. - Own a meaningful trading slice. You pick up trading-product work alongside Trading team and connect onboarding to first trade and continued participation. You do not need to be the specialist, but you must be able to hold the trading product conversation. - Lead across functions without hiding behind escalation. You align Engineering, Design, Compliance, Marketing, and Trading around priorities, dependencies, and launch decisions. When regulation or delivery constraints change, you re-plan and keep the outcome intact. Requirements: - You have owned consumer onboarding and growth together. You can point to an activation, referral, acquisition, or time-to-value problem you owned, the intervention you shipped, and the number that moved. - You have shipped account opening or KYC in a regulated product. You can describe how identity, country rules, or a regulatory change affected the funnel-and what you changed without treating compliance as a black box. - You have extended a shared onboarding capability across products or markets. You can explain how you reused the platform while adapting the journey to a new product, brand, or regulatory context. - You have enough trading-product depth to take ownership. You have owned or worked deeply on a trading, brokerage, investing, or first-trade journey and can discuss the customer, mechanics, and tradeoffs without coaching. - You operate as a senior individual contributor. You can run two connected charters, make prioritization calls, and ship through ambiguity without needing a manager to structure every decision. We care what you have built and owned-not pedigree or a fixed number of years. Preferred: - Crypto trading: You have worked on a consumer crypto product and can ramp quickly into Crypto.com’s trading journeys. - Multi-asset products: Experience with stocks, tokenized assets, options, or brokerage products accelerates the company’s multi-asset direction. - Prediction markets or sports products: Familiarity with prediction behavior or sports culture helps with adjacent product work. - Multi-market consumer products: You have adapted onboarding or trading journeys across different regulatory and customer contexts. Why This Role: - The front door to growth. Onboarding determines whether acquisition becomes an activated customer. Your work shows up in the funnel. - Unusually broad leverage. You will shape KYC infrastructure, growth mechanics, new-product launches, and trading activation - not maintain one narrow surface. - Real ownership. You own the roadmap and the tradeoffs. You work directly with the product leaders and teams that matter. - A frontier product environment. Crypto, trading, and regulation keep moving. You will not inherit a finished playbook; you will write parts of it. Life @ Crypto.com Empowered to think big. Try new opportunities while working with a talented, ambitious and supportive team. Transformational and proactive working environment. Empower employees to find thoughtful and innovative solutions. Growth from within. We help to develop new skill-sets that would impact the shaping of your personal and professional growth. Work Culture. Our colleagues are some of the best in the industry; we are all here to help and support one another. One cohesive team. Engage stakeholders to achieve our ultimate goal - Cryptocurrency in every wallet. Work Flexibility Adoption. Flexi-work hour and hybrid set-up Aspire career alternatives through us - our internal mobility program offers employees a new scope. Are you ready to kickstart your future with us? ## Benefits Competitive salary Attractive annual leave entitlement including: birthday, work anniversary 401(k) plan with employer match Eligible for company-sponsored group health, dental, vision, and life/disability insurance Work Flexibility Adoption. Flexi-work hour and hybrid set-up Aspire career alternatives through us. Our internal mobility program can offer employees a diverse scope. Our Crypto.com benefits packages vary depending on region requirements, you can learn more from our talent acquisition team. About Crypto.com: Founded in 2016, Crypto.com serves more than 150 million customers and is the world's fastest growing global cryptocurrency platform. Our vision is simple: Cryptocurrency in Every Wallet™. Built on a foundation of security, privacy, and compliance, Crypto.com is committed to accelerating the adoption of cryptocurrency through innovation and empowering the next generation of builders, creators, and entrepreneurs to develop a fairer and more equitable digital ecosystem. Learn more at https://crypto.com. Crypto.com is an equal opportunities employer and we are committed to creating an environment where opportunities are presented to everyone in a fair and transparent way. Crypto.com values diversity and inclusion, seeking candidates with a variety of backgrounds, perspectives, and skills that complement and strengthen our team. Personal data provided by applicants will be used for recruitment purposes only. Please note that only shortlisted candidates will be contacted. ## About Crypto.com ## Company Overview - **One-liner**: Crypto.com operates a comprehensive cryptocurrency exchange and financial services platform, aiming to accelerate the world’s transition to cryptocurrency. - **Entity Type**: Private (Funding Stage: Series A, multiple past ICOs; $53.7M in total disclosed funding) - **Headquarters**: Singapore - **Founded**: 2016 - **Founders**: Kris Marszalek, Bobby Bao, Rafael Melo, Gary Or ## Core Business - **Primary industry**: Cryptocurrency Exchange & Financial Services - **Target customers**: B2C (over 100 million retail users globally), B2B (institutional trading, exchange API services) - **Mission or purpose statement**: “Cryptocurrency in Every Wallet™” ## Products & Services - **Crypto.com App**: Retail-focused mobile app for buying, selling, and trading over 250 cryptocurrencies, also offering staking, crypto-backed loans, and the Crypto.com Visa Card. - **Crypto.com Exchange**: Professional-grade spot and derivatives trading platform for advanced traders and institutions, providing deep liquidity and low fees. - **Crypto.com DeFi Wallet**: Non-custodial decentralized wallet that gives users full control of their private keys for interacting with DeFi protocols. - **Crypto.com Visa Card**: A prepaid card (in various metal tiers) that lets users spend cryptocurrency at merchants worldwide and earn cashback in CRO tokens. - **Crypto.com Price & Market Data**: Real-time crypto price tracking and portfolio management tools. - **Crypto.com Capital**: Venture capital arm investing in early-stage crypto and blockchain startups. - **Cronos (CRO)**: The native blockchain and token powering the Crypto.com ecosystem, used for transaction fees, staking, and governance. ## Market Standing - **Valuation/Market Cap**: Not publicly disclosed (privately held); CRO token market cap fluctuates (approximately $2-4B range in recent months based on market conditions). - **Key Metric**: Over 100 million users worldwide; annual revenue estimated at $1.2 billion (per LinkedIn). - **Notable Investors/Partners**: Past investors include a Series A round of $25M (2 investors) and two ICO rounds raising a combined ~$28.7M. Key partners include Visa for the card program, Chainlink for oracle data, and partnerships with major sports leagues (F1, UFC, Paris Saint-Germain, etc.). - **Growth Signals**: Headcount of ~2,183 with +9.8% YoY growth; operations in 10 countries with 12 offices; acquisitions include Nadex, The Small Exchange (regulated derivatives exchanges in the US), and The Card Group Pty Ltd. ## Competitive Advantages - **Massive user base & brand recognition**: Over 100 million users, making it one of the world’s largest crypto platforms. - **End-to-end ecosystem**: Integrated suite from retail app and card to exchange, DeFi wallet, and institutional services. - **Regulatory emphasis**: Strong focus on compliance with licenses and registrations in key markets (e.g., US, UK, Malta, Singapore). - **VIP marketing & partnerships**: Major sports and entertainment sponsorships (UFC, F1, PSG) drive global brand awareness. - **Security track record**: No major hacks to date; emphasis on security and insurance coverage. ## Strategic Focus - **Global expansion & compliance**: Growing into regulated markets (Europe under MiCA, US, UK, Asia) and acquiring regulated entities (Nadex, Small Exchange). - **Product diversification**: Expanding into derivatives, prediction markets, sports betting, and institutional-grade trading platforms. - **Talent & culture scaling**: Maintaining a “startup within a global company” culture while scaling headcount and adding senior hires across engineering, compliance, and product. - **Token ecosystem growth**: Driving utility and adoption for Cronos (CRO) through staking, card rewards, and DeFi. ## Why Work Here - **Culture & values**: Known for a high-performance, “get it done” culture where clarity of thought, ownership, and grit are prized. Described as a meritocracy with a flat hierarchy where good ideas win regardless of seniority. “Leave your ego at the door.” - **Engineering & product focus**: Strong technical team (492 people in technical roles), work on cutting-edge blockchain, DeFi, and trading infrastructure. Employees work closely with the executive team. - **Global & diverse environment**: Team spans ~86 nationalities, with major hubs in Hong Kong, Bulgaria, Singapore, the US, the UK, and more. Hybrid work model in most locations. - **Growth & impact**: “You are empowered to think and do things that have never been done before.” Opportunity to build from scratch in a fast-growing industry. - **Competitive total rewards**: Competitive compensation, token grants/staking opportunities for employees, and a strong benefits package (specifics vary by region). - **Current open roles** (~132 active postings as of mid-2026): Roles for senior backend engineers (Golang), security engineers (AI/DevSecOps), trading analytics developers, product managers (exchange, verification), and compliance managers. - **Hybrid/Office policy**: Hybrid model in most offices (e.g., Singapore, Hong Kong, US); full remote in some roles but generally prefers in-person collaboration. ## Sources 1. [Crypto.com About Page](https://crypto.com/us/about) 2. [LinkedIn Company Page - Crypto.com](https://linkedin.com/company/cryptocom) 3. [Crypto.com Global Careers](https://crypto.com/en/careers) 4. [Crypto.com US Careers](https://crypto.com/us/careers) 5. 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