--- title: 'Senior Principal Technical Product Manager, Commercial Process Automation & AI at Hasbro' canonical: 'https://feeny.ai/job/senior-principal-technical-product-manager-commercial-process-automation-ai-jyr914xnn6yk' type: 'job' last_seen: '2026-09-10' --- # Senior Principal Technical Product Manager, Commercial Process Automation & AI at Hasbro - **Company:** Hasbro - **Location:** Boston Massachusetts, United States - **Compensation:** $160k–$240k - **Posted:** 2026-08-17 - **Last confirmed live:** 2026-09-10 - **Apply:** https://job-boards.greenhouse.io/hasbro/jobs/4336161009 ## Job description We take play seriously. We’re looking for curious adventurers ready to find their party, fueled by imagination and drive to build what’s never been built before. At Hasbro and Wizards of the Coast, you’ll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy, connection, and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime. At Hasbro, our mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. We're looking for adventurous and curious people who want to explore, experiment, and innovate to come up with the best ideas. Our culture has inspired our diverse team of highly skilled, highly creative, and highly committed individuals for 100 years and we believe the best is yet to come. We're hiring a Senior Principal, Technical Product Manager to help turn that vision into reality. This is a highly influential, hands-on individual contributor role with global scope. You'll identify process complexity, design practical automation solutions, and lead AI experimentation that delivers measurable impact for our Marketing, Brand, and Commercial teams worldwide. You'll work at the intersection of business and technology - partnering closely with cross-functional leaders to translate real workflow challenges into scalable, sustainable improvements. Success in this role means simplifying planning and execution processes, reducing manual effort, growing transparency, and introducing AI-enabled capabilities that build tangible business value. If you're motivated by solving meaningful enterprise problems and building practical solutions that make teams more effective, this is an opportunity to build how Hasbro works. What You'll Drive: Process Simplification & Workflow Design - Assess end-to-end workflows across Marketing, Brand, and Commercial teams to identify friction, excess, and opportunity. - Redesign processes to improve clarity, accountability, and speed. - Replace manual, spreadsheet-driven work with scalable, structured solutions. Automation Execution - Design and implement lightweight automations that simplify planning, reporting, and coordination. - Connect systems and data flows to reduce fragmentation and improve reliability. - Deliver early wins that demonstrate measurable time savings and operational improvement. AI Experimentation & Enablement - Identify high-impact use cases for AI across planning, forecasting, content, and decision support. - Prototype and test AI-enabled workflows in partnership with business teams. - Translate experimentation into practical, governed capabilities that scale responsibly. Marketing, Brand & Commercial Impact - Improve insight into performance drivers and planning assumptions. - Strengthen collaboration between creative, commercial, and supply functions. - Support faster, more confident decision-making across global markets. Enterprise Partnership & Adoption - Collaborate with Technology, Data, Finance, and Operations teams to ensure sustainable solutions. - Support change adoption through clarity, transparency, and measurable outcomes. - Contribute to a culture of continuous improvement and thoughtful innovation. What You Bring: - Experience improving business processes within Marketing, Brand, Commercial, or planning environments. - Hands-on experience with automation tools, workflow platforms, agentic or AI-enabled solutions, and low-code technologies. - Strong systems thinking and the ability to design scalable workflow and data architectures that connect across platforms. - Understanding of enterprise architecture principles, including integration patterns, data flows, governance considerations, and the emerging role of autonomous or agentic capabilities within enterprise ecosystems. - Comfort navigating complex ecosystems and balancing short-term wins with long-term sustainability. - Ability to translate ambiguous challenges into structured, practical solutions. - Experience partnering efficiently across the enterprise. - A product approach - you design capabilities that are user-centered, resilient, agent-augmented where appropriate, and built to evolve. We are an Equal Opportunity / Affirmative Action Employer Hasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. If you have a disability and require assistance in this application process and need to request an accommodation, please contact your recruiter or coordinator. The pay transparency range for this role is listed below. The hiring range will vary based on factors such as experience, skills, location and market conditions. Additionally, employees may be eligible for annual and long-term incentives as part of their overall compensation package. Pay Range $159,900—$239,900 USD Employees may be eligible for annual and long-term incentives as part of their overall compensation package, depending on role, location, and eligibility. Benefits and programs may include: - Health & Wellness - Time Off to Recharge - Financial Well-being - Life & Family Support - Volunteer and Community Initiatives - Learning & Development - Exclusive Perks Please review our [Applicant Privacy Notice](https://nam11.safelinks.protection.outlook.com/?url=http%3A%2F%2Fdocs.hasbro.com%2Fprivacy%2Fjob-applicant&data=05%7C02%7CMaria.Hughes%40wizards.com%7C73f450b2476e4441be3308dec7006d14%7C701edd3ec7a84789b1ce8a243620d68f%7C0%7C0%7C639167001791388387%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=QzsYnPcynaB0OC2yYMSHab2TyW8jOlZQWyr87FBwDt8%3D&reserved=0) to learn how we collect, use, and protect your personal information in connection with the application process. ## About Hasbro ## Company Overview - **One-liner**: Hasbro is a leading game, intellectual property, and toy company that delivers play experiences through physical and digital games, toys, licensed products, and entertainment. - **Entity Type**: Public (NYSE: HAS) - **Headquarters**: Pawtucket, Rhode Island, USA - **Founded**: 1923 (incorporated in 1926) - **Founders**: Henry Hassenfeld, Hillel Hassenfeld ## Core Business - **Primary Industries**: Toys, Games, Intellectual Property (IP) Licensing, Digital Gaming, Entertainment - **Target Customers**: B2C (kids, families, fans of all ages); B2B (retail partners, licensors, entertainment studios) - **Mission Statement**: "Create joy and community through the magic of play." ## Products & Services - **MAGIC: THE GATHERING**: Collectible card game and digital platform (Magic: The Gathering Arena) — both physical and digital. - **DUNGEONS & DRAGONS**: Tabletop roleplaying game with digital tools (D&D Beyond). - **MONOPOLY & HASBRO GAMES**: Classic board games and family game night staples. - **NERF**: Blaster toys and active play products. - **TRANSFORMERS**: Action figures, media franchise, and licensed merchandise. - **PLAY-DOH**: Modeling compound and creative play sets. - **PEPPA PIG**: Preschool toy line and media brand. - **BEYBLADE**: Spinning top toys and competitive play system. - **Hasbro Pulse & Secret Lair**: Direct-to-consumer platforms for exclusive collectibles and fan-focused drops. - **Digital Licensing**: Partnerships for mobile games like *Monopoly Go!* (Scopely) and other video game adaptations. ## Market Standing - **Valuation/Market Cap**: Not disclosed in provided sources – check financial sites for current market cap. - **Key Metric**: Annual revenue of $5.0 billion (FY 2023); record performance in Wizards of the Coast segment in FY 2025. - **Notable Partners**: Scopely (*Monopoly Go!*), Marvel, and other major IP licensors. - **Growth Signals**: Record year for MAGIC: THE GATHERING (Final Fantasy set was best-selling of all time); operational excellence program delivered ~$800M in gross cost savings; continued expansion in digital licensing and aging-up consumer strategy. ## Competitive Advantages - **Iconic Brand Portfolio**: Owns and controls deeply loved brands like MAGIC, D&D, MONOPOLY, NERF, TRANSFORMERS, PLAY-DOH, and PEPPA PIG – spanning multiple generations and play categories. - **Franchise-First Approach**: Unlocks value across physical toys, digital games, licensed consumer products, location-based entertainment, film, and TV. - **Wizards of the Coast**: High-margin, high-growth segment with dedicated fan communities and recurring digital revenue (Magic: The Gathering Arena, D&D Beyond). - **100+ Year Legacy**: Deep retail relationships, supply chain excellence, and trusted brand equity worldwide. - **Diversified Revenue Streams**: Balanced between owned brands, partner brands, direct-to-consumer, and licensing – reducing reliance on any single product category. ## Strategic Focus - **"Playing to Win" Strategy** (launched 2025): - **Anytime is Playtime**: Expand play occasions and distribution points. - **Aging Up**: Target consumers aged 13+ who are gaining purchase share. - **Everyone Plays**: Capture new demographics and under-indexed markets. - **Digital and Direct**: Invest in video games, digital technology, and direct-to-consumer channels. - **Partner Scale**: Leverage partners’ investments to extend brand reach. - **Operational Excellence**: Ongoing cost-savings program targeting $1.0 billion in gross savings; process modernization across IT, supply chain, and HR. - **AI & Emerging Tech**: Embracing AI-enabled entertainment and product innovation. - **Sustainability & CSR**: Recognized as a JUST Capital Industry Leader (2025), 100 Best Corporate Citizens (3BL Media), and Civic 50 honoree. ## Why Work Here - **Culture**: Creative, innovative, and inclusive – described as "legendary play starts with bold ideas." Emphasis on curiosity, lifelong learning, and "playing with purpose." - **Work-Life Balance**: Half-day Fridays all year round; generous paid vacation and holidays. - **Benefits**: - Medical, Dental, and Prescription coverage - Health Savings Account (HSA) - Retirement Savings Plan with generous company match and annual company contribution - Paid Parental Leave - Tuition Reimbursement - Life, Accident, and Disability Insurance - Pet Insurance and Identity Theft Protection - Onsite Fitness Center (at headquarters) - Learning & Development opportunities, clear goal-setting - **Remote/Hybrid Policy**: Flexible work arrangements are part of the total rewards package (exact policy not detailed in provided sources; likely hybrid for most roles). - **Global Presence**: Offices in Pawtucket (HQ), Providence, Los Angeles, Miami, Renton (Wizards of the Coast), plus 40+ countries – opportunities for domestic and international mobility. - **Early Career**: Robust student programs and internship opportunities to shape the next generation of talent. - **Impact**: Work on beloved brands that create joy and community; CSR programs embedded in the business. ## Sources 1. [Hasbro About Page (Corporate)](https://jobs.hasbro.com/content/About-Hasbro/) 2. [Hasbro 10-K FY2025 (SEC Filing)](https://newsroom.hasbro.com/static-files/30601d9c-1e19-47af-a62e-0de43d437ba9) 3. [Hasbro 2025 Corporate Fact Sheet](https://assets-us-01.kc-usercontent.com/500e0a65-283d-00ef-33b2-7f1f20488fe2/d66b7984-a04c-4f8c-aa86-d1c7854654aa/2025%20Corp%20Fact%20Sheet%2002.17.2025.pdf) 4. [Hasbro Careers Page](https://jobs.hasbro.com/) 5. 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