---
title: 'Senior Producer at HelloFresh'
canonical: 'https://feeny.ai/job/senior-producer-hellofresh-new-york-ny-z0v5eeq0qppb'
type: 'job'
last_seen: '2026-09-09'
---

# Senior Producer at HelloFresh

- **Company:** HelloFresh
- **Location:** New York NY, United States
- **Compensation:** $114k–$155k
- **Posted:** 2026-08-21
- **Last confirmed live:** 2026-09-09
- **Apply:** https://careers.hellofresh.com/global/en/job/8144059?gh_jid=8144059

## Job description

We are seeking a Senior Producer to lead the production engine behind our paid social content while supporting brand partnerships, organic social and other video studio initiatives. Reporting to the Head of Creative Production and managing an Associate Producer, you'll own execution from creative handoff through final delivery, turning Growth strategy into a high-volume pipeline of platform-native creative across TikTok, Meta, YouTube, OTT and emerging platforms.

This is a senior, hands-on role with a heavy post-production focus (roughly 70% of the work). We're looking for someone who believes modern creative production is built on smart systems, creative judgment and continuous iteration, not simply bigger productions.

You Will Own…

- Own end-to-end production across paid social, brand partnerships, organic social and other studio initiatives—from creative handoff through final delivery, including budgets, schedules, production, post-production and stakeholder communication.
- Challenge briefs to improve creative quality, testability and production efficiency before cameras roll.
- Own post-production - the majority of the studio's output - driving efficient review cycles, AI-enabled workflows and high-quality creative execution.
- Mentor the Associate Producer while leading editors, videographer, creators and freelance partners across every stage of production.
- Balance production resources across internal teams and freelancers, maximizing studio capacity against changing business priorities.
- Build smarter production systems by leaving every project with a better workflow, template or process than it started with.
- Lead productions from planning through wrap, including creator sourcing, casting, logistics and on-set direction.
- Build and maintain a high-performing network of creators and freelance production partners.
- Partner with Creative Strategy, Design and Copy to translate creative direction into executable production plans.
- Build production schedules that balance shoots, post-production, review, localization and delivery while maximizing existing global footage before commissioning new production.
- Serve as the primary production partner to Growth, Creative Strategy and Marketing, proactively managing timelines, risks, tradeoffs and communication.
- Continuously improve how the studio operates through AI, automation and smarter production workflows.

You Are…

- Performance-first. You know the best-performing creative isn't always the biggest production. You're equally comfortable producing polished campaigns and creator-native content, always choosing the approach that best serves the idea.
- Post-driven. You love post-production as much as being on set and understand that today's strongest creative is often built in the edit.
- Systems-minded. You naturally improve workflows, documentation and production processes, leaving teams more efficient than you found them.
- Curious about what's next. You continuously explore new tools and technologies, including AI - not because they're new, but because they make the work better, faster or simpler.
- Exceptionally organized, calm under pressure and able to manage multiple complex productions without sacrificing quality or speed.
- A proactive operator who surfaces risks early, solves problems independently and balances creative ambition with budgets and timelines.
- Collaborative, influential and comfortable partnering across Creative Strategy, Growth, Design, Finance and external partners.
- Positive, professional and energized by building a high-performing creative team.

At a Minimum, You Have…

- 5+ years producing performance-driven social content within a production company, creative agency or high-volume in-house creative studio.
- Extensive experience producing paid social creative, UGC, creator partnerships and short-form video at scale.
- Proven experience sourcing, hiring and managing creators for both remote and on-set production.
- Deep understanding of modern post-production workflows, review systems and AI-assisted editing; post-production represents the majority of this role.
- Strong understanding of creative best practices across TikTok, Meta, YouTube, OTT and emerging platforms.
- Experience managing multiple concurrent productions, balancing budgets, schedules, resources and stakeholder expectations.
- Experience partnering directly with Growth, Creative Strategy, Design, editors, creators, Finance and external production partners.
- Experience planning and executing both photo and video productions from creative handoff through final delivery.
- Experience with modern production technology including AI review platforms (Shade or similar), Frame.io, DAM systems (Bynder or equivalent), ElevenLabs, Motion and emerging AI tools.
- Experience supporting global content localization and scalable production workflows is a plus.
- Strong understanding of freelance crew management, commercial production workflows and production budgeting.
- A portfolio demonstrating exceptional social-first production, storytelling and creative execution.
- Excellent communication skills, strong follow-through and the ability to thrive in a fast-moving environment.
- Ability to work on-site in New York four days per week.

You’ll get…

- Competitive Salary & 401k company match that vest immediately upon participation
- Generous parental leave of 16 weeks & PTO policy
- $0 monthly premium and other flexible health plans
- 85% discount on your subscription to HelloFresh (as well as other product initiatives)
- Snacks, cold brew on tap & catered lunches
- Company sponsored outings & Employee Resource Groups
- Collaborative, dynamic work environment within a fast-paced, mission-driven company

This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.

New York Pay Range $113,925—$155,000 USD

## About HelloFresh

## Company Overview
- **One-liner**: HelloFresh is a global meal-kit and food solutions company that delivers pre-portioned ingredients and recipes directly to consumers, aiming to revolutionize the way people eat by making home cooking accessible, convenient, and sustainable.
- **Entity Type**: Public (Ticker: HFG on the Frankfurt Stock Exchange)
- **Headquarters**: Berlin, Germany
- **Founded**: 2011
- **Founders**: Dominik Richter, Thomas Griesel, Jessica Nilsson

## Core Business
- **Primary Industry**: Meal Kit Delivery / Integrated Food Solutions
- **Target Customers**: B2C – primarily busy households, couples, and individuals looking for convenient, high-quality meal options. Also serves the ready-to-eat and pet food markets.
- **Mission Statement**: "Democratizing access to high-quality food" by allowing everyone to enjoy a varied, tasty diet while helping consumers save money and reduce food waste.

## Products & Services
- **HelloFresh (Core Meal Kits)**: The flagship subscription service offering pre-portioned ingredients and step-by-step recipes for a wide variety of meals. Type: Subscription-based physical goods.
- **Factor_**: A ready-to-eat, chef-prepared meal delivery service (operates in the US, Canada, and Australia). Type: Subscription-based physical goods.
- **Youfoodz**: A ready-to-eat meal brand in Australia. Type: Subscription-based physical goods.
- **EveryPlate**: A budget-friendly meal kit brand in the US and Australia. Type: Subscription-based physical goods.
- **Chefs Plate**: A meal kit brand in Canada. Type: Subscription-based physical goods.
- **Green Chef**: An organic-focused meal kit brand in the US. Type: Subscription-based physical goods.
- **The Pet Food Brands**: Premium pet food delivery services (e.g., The Pets Table in the US). Type: Subscription-based physical goods.

## Market Standing
- **Valuation/Market Cap**: As a public company, market cap fluctuates. As of mid-2025, it is approximately €1.5-2.0 billion (based on public trading data).
- **Key Metric (Annual Revenue)**: €6.76 billion in net revenue in FY 2025.
- **Key Metric (Meals Delivered)**: ~850 million meals delivered in 2025.
- **Key Metric (Employees)**: +29,000 employees globally.
- **Notable Investors/Partners**: The company is publicly traded. Key institutional investors include major European and US asset managers. Strategic partnerships exist with various food suppliers and logistics providers.
- **Growth Signals**: The ready-to-eat segment (Factor, Youfoodz) is a major growth driver, now making up a quarter of total revenue. The company is expanding its ready-to-eat offerings into European markets, building on success in North America and Australia. The company operates in 17 countries with 8 different brands.

## Competitive Advantages
- **Scale & Data**: With over 18,000 recipes in its database and billions of meals delivered, HelloFresh has an immense dataset on consumer preferences, supply chain optimization, and recipe development, creating a significant moat in logistics and personalization.
- **Vertical Integration**: The direct-to-consumer model gives full control over the supply chain, from sourcing to delivery, enabling efficient operations, competitive pricing, and rapid response to customer needs.
- **Multi-Brand Strategy**: By operating a portfolio of brands (from budget-friendly EveryPlate to premium Factor), HelloFresh captures a wide range of customer segments and price points, reducing reliance on a single offering.
- **Global Footprint**: Presence in 16+ geographies provides diversification and allows for the cross-pollination of best practices and technologies across markets.

## Strategic Focus
- **Accelerating Ready-to-Eat**: The company is aggressively growing its ready-to-eat segment (Factor, Youfoodz) and expanding it into new European markets, seeing it as a high-growth, higher-margin opportunity.
- **Sustainability & Efficiency**: Continuous focus on reducing food waste, optimizing packaging, and improving supply chain sustainability. The company highlights its role in reducing household food waste compared to traditional grocery shopping.
- **Technology & Personalization**: Investing in data science and machine learning to improve menu personalization, demand forecasting, and operational efficiency.
- **International Expansion**: Leveraging success in core markets (US, Germany, Australia) to expand into adjacent geographies and product categories.

## Why Work Here
- **Culture**: Described as a "global tech company" with a "local start-up vibe." The company emphasizes a data-driven, entrepreneurial, and ownership-oriented culture. Core values include Ownership, Inclusivity, and Innovation.
- **Diversity & Inclusion**: HelloFresh has over 10 employee resource groups (ERGs) and is committed to fostering a sense of belonging. The careers page states, "Everyone is welcome at our table."
- **Work Environment**: The company operates in 17 countries with multiple offices and distribution centers. Roles range from warehouse operations and logistics to software engineering, marketing, and data science.
- **Perks**: The company offers competitive pay and benefits, though specifics vary by location. The culture is described as collaborative, with a focus on "achieving something delicious, every day."
- **Growth Trajectory**: As a rapidly growing public company with a strong focus on innovation and expansion, employees have opportunities to work on high-impact projects and grow their careers across different brands and geographies.

## Sources
1. [hellofreshgroup.com](https://hellofreshgroup.com/en/)
2. [careers.hellofresh.com](https://careers.hellofresh.com/global/en/)
3. [hellofresh.com](https://www.hellofresh.com/about/working-at-hellofresh)
4. [careers.hellofresh.com/leadership](https://careers.hellofresh.com/global/en/leadership-at-hellofresh)
5. [careers.hellofresh.com/locations](https://careers.hellofresh.com/global/en/locations)

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