--- title: 'Senior Product Design Engineer at Rohlik' canonical: 'https://feeny.ai/job/senior-product-design-engineer-rohlik-berlin-k97xnmez2a35' type: 'job' last_seen: '2026-09-25' --- # Senior Product Design Engineer at Rohlik - **Company:** Rohlik - **Location:** Berlin, Germany - **Employment:** full-time - **Work type:** remote - **Posted:** 2026-09-24 - **Last confirmed live:** 2026-09-25 - **Apply:** https://jobs.ashbyhq.com/rohlik/fd81c9f3-ee7f-4ec6-8b75-68896d89ec27 ## Job description At Rohlik Group, we are building the future of e-grocery for over a million active customers across the Czech Republic, Germany, Austria, Hungary, and Romania. We own our entire technology stack — from storefronts and apps to automated fulfillment centers and last-mile logistics. Within the Customer Experience (CUEX) domain, we own every touchpoint a customer interacts with, from the homepage to checkout and real-time order tracking across web, iOS, and Android. Our five storefronts run on a single product spine with localized content, pricing, and brand layers. We operate as a deliberately tight-knit, high-performing team where a Product Owner, Engineering Manager, Tech Lead, two Product Designers, and a dedicated full-stack engineering team ship fast, iterate constantly, and take full ownership of the end-to-end user journey. Most interface failures in e-commerce aren’t layout issues — they are communication problems: what is said, in what order, and on which screen. As Senior Product Design Engineer, you will own the end-to-end design of all customer-facing surfaces across five markets. You will also manage our design system, Maia (our AI shopping assistant), and provide the design guidance that powers our automated coding workflows. ## Why this role is exciting - High-impact Group scope: Design every customer-facing touchpoint across web, iOS, and Android for five international markets, impacting millions of orders. - True end-to-end ownership: Lead the complete lifecycle of product design — from initial problem definition and customer research to shipped A/B tests and real-world performance analysis. - AI-first execution: Rohlik is an AI-first company. You’ll own the interface design for Maia, our AI shopping assistant, and build the structured design system guidance used by AI coding agents to generate on-brand code without hand-coding interfaces. - Direct customer engagement: Lead user research and usability testing sessions directly with real shoppers, rather than commissioning external agencies or receiving filtered insights. - High accountability, low overhead: Work in a small, autonomous team where design decisions move straight to production and work that doesn't deliver measured impact is honestly reverted. ## What you will own and deliver - Customer Surfaces: Own the end-to-end design and UX strategy across web, iOS, and Android for all core journey stages: homepage, search & browse, product pages, basket, slot selection, checkout, and order tracking. - Design System as a Product: Own component architecture, design tokens, patterns, and documentation, ensuring our coding agents have precise design guidance to generate accurate interfaces. - AI Experience Design: Define the interaction patterns for Maia (our AI shopping assistant), governing when it intervenes, how it presents information, and how it hands over to human support. - Experimentation & Analysis: Drive hypotheses, prototype rapidly, and evaluate A/B test results objectively — scaling successful experiments and sunsetting features that miss target performance. - Direct User Research: Conduct qualitative interviews, usability tests, and field research directly with customers to continuously uncover friction points. - Cross-Functional Partnership: Collaborate closely with the Product Owner, Engineering Manager, Tech Lead, and your peer product designer, while providing design input to Commercial, Marketing, and Operations. ## What we are looking for - 5+ years of experience designing consumer-facing digital products with a strong portfolio of shipped work across both web and native mobile (iOS and Android). - Advanced Figma & Design System expertise: Deep, hands-on experience building, scaling, and architecting multi-platform design systems at the token and component level. - Data-fluent mindset: Ability to read and rigorously interpret A/B testing data, distinguishing genuine impact from vanity metrics. - Fluency with AI tooling: Practical experience integrating AI tools into modern design, prototyping, and design system workflows, along with a clear view of where conversational AI adds real interface value. - User research expertise: Demonstrated experience designing, running, and analyzing qualitative usability sessions directly with end users. - Strong product reasoning: Excellent communication skills in English (C1 level or above), with the ability to articulate the strategic and behavioral rationale behind design decisions. Nice-to-haves: - Experience designing production-grade AI or assistant-driven interfaces. - Experience contributing directly to code at the component or token level. - Background in e-commerce, quick-commerce, online grocery, or last-mile delivery. - First-hand familiarity with how German customers shop. - Fluency in German or Czech. What’s in it for you - Fair pay, transparent, stable compensation A strong fixed salary with clear rules. No bonus politics. Great work is rewarded openly and fairly. - Good food options, fresh, every day Enjoy subsidised meals/fresh food options in the office and regular refreshments like drinks, fruit, and snacks that keep you energized. - Life beyond work, hybrid work & real flexibility Three days in the office and the rest where it works best for you. Take time off when you need it with paid vacation days above statutory and flexible scheduling. - Grow with Knuspr every day - we move fast, and so can you. Learn, experiment, and take ownership from day one. Every challenge is a chance to grow. - Recognition & community - Your impact is seen and appreciated. You can celebrate colleagues through Bonusly peer-recognition credits and feel supported by a team that works hard and wins together. - Health & wellbeing - Access to our UNIQA private insurance option and supportive wellbeing culture, keeping you healthy inside and outside of work. - Mobility & convenience - Company car available for selected management-level roles and fuel support for regular WH travel. - Premium membership - Free Knuspr Premium membership with exclusive benefits. - Referral rewards - Recommend great people and get rewarded through our group referral program. - Team spirit - We organize team events, celebrations, and moments to connect because work is better when we win together. #LI-ML1 #Knuspr ## About Rohlik ## Company Overview - **One-liner**: Rohlik Group is a European technology leader in e-grocery, offering fast, same-day delivery of up to 25,000 items through proprietary AI-powered logistics. - **Entity Type**: Private – Unicorn (valuation >€1 billion as of July 2021) - **Headquarters**: Prague, Czech Republic - **Founded**: 2014 - **Founders**: Tomáš Čupr (Founder & Group Chief Executive Officer) ## Core Business - **Primary industry**: E-grocery / Online food retail, with a strong technology and logistics foundation. - **Target customers**: B2C (households and families across Europe) and B2B (retailers via Veloq platform). - **Mission or purpose**: “Eat well, live well” – helping Europeans lead healthier and happier lives through a radically improved grocery experience. ## Products & Services - **Rohlik.cz (Czechia)**: Flagship service – 17,000+ items, delivery in 60 minutes or within 15‑minute slots, same‑day delivery. Also offers private labels and farm‑to‑door local produce. - **Kifli.hu (Hungary)**: Same model as Rohlik.cz, delivering to Budapest and surrounding areas. - **Gurkerl.at (Austria)**: Vienna‑based e‑grocery service, re‑opened with ARCOS automation in October 2024. - **Knuspr.de (Germany)**: Serving Munich, Frankfurt, Berlin – integrated with Amazon (store‑in‑store) and Wolt. Munich exceeding 100,000 monthly orders. - **Sezamo.ro (Romania)**: Launched in early 2022, delivers 8,000+ products within 2‑hour windows. - **Bringmeister (Germany)**: Acquired September 2023, operations transitioned to Knuspr’s automated fulfillment. - **Veloq (B2B Platform)**: Standalone subsidiary launched in October 2025 – offers Rohlik’s full grocery operating system (including ARCOS, AI tools) to retailers worldwide. - **Private Labels & Xtra Loyalty Program**: High‑quality own‑brand products; Xtra program offers 10% rebates on private label and organic items. ## Market Standing - **Valuation**: >€1 billion unicorn (July 2021) – “reaching unicorn status with a valuation above €1 billion” [rohlik.fund](https://www.rohlik.fund/public/files/ke-stazeni-en/rohlik-group-annual-report-fy-2025.pdf). - **Key Metric (Revenue)**: €1.1 billion revenue in FY 2024/25 (+34% YoY); 17.5 million orders (+35% YoY); gross profit €389 million (+38% YoY) [rohlik.fund](https://www.rohlik.fund/public/files/ke-stazeni-en/rohlik-group-annual-report-fy-2025.pdf). - **Total Funding**: €481 million raised since 2021, including €121m (March 2021, Partech/Index Ventures), €220m Series D (June 2022, Sofina), and €160m (June 2024, EBRD) [rohlik.fund](https://www.rohlik.fund/public/files/ke-stazeni-en/rohlik-group-annual-report-fy-2025.pdf). - **Notable Investors/Partners**: Partech, Index Ventures, Sofina, European Bank for Reconstruction and Development (EBRD), Amazon, Wolt. - **Growth Signals**: 34% revenue growth; Czechia delivered €58m adjusted EBITDA; group operating loss per order reduced by 39% YoY to €3.6; over 33% of last‑mile fleet electric; 11 fulfillment centers (6 automated); 7,000+ employees [rohlik.fund](https://www.rohlik.fund/public/files/ke-stazeni-en/rohlik-group-annual-report-fy-2025.pdf). ## Competitive Advantages - **Proprietary Technology**: ARCOS – AI‑driven warehouse control system (98% demand prediction accuracy, 30% efficiency gains); robotic picking lines (150–160 units/hour). - **Speed & Reliability**: 15‑minute delivery windows with 97% reliability; 60‑minute standard delivery; Net Promoter Score of 70% across all countries. - **Scale & Profitability Proof**: Czechia profitable (positive EBITDA); economics proven at scale – “the economics of e‑grocery work when powered by Rohlik technologies”. - **Asset‑Light B2B Model**: Veloq platform enables near‑zero marginal cost software revenue, positioning the company as a tech platform rather than a pure retailer. - **Sustainability**: Electric last‑mile fleet, reusable bags (48% in Czechia), upcycling category (first European retailer to launch dedicated upcycling category). ## Strategic Focus - **International Expansion**: Targeting Germany (Europe’s largest economy) with Amazon and Wolt partnerships; potential further geographic growth. - **AI & Automation**: Rolling out ARCOS and robotic picking to all fulfillment centers; continuous improvement in efficiency and cost reduction. - **B2B Platform (Veloq)**: Monetizing Rohlik’s operating system for third‑party grocers – a high‑margin, scalable revenue stream. - **Assortment Expansion**: Private label brands, local sourcing, upcycling products, and a growing loyalty program (Xtra). ## Why Work Here - **Culture & Impact**: “Amaze the customer” ethos; 7,000+ colleagues from Amazon, Ocado, Netflix, SpaceX; entrepreneurial culture with global expertise [rohlik.fund](https://www.rohlik.fund/public/files/ke-stazeni-en/rohlik-group-annual-report-fy-2025.pdf). - **Work Flexibility**: “Work from anywhere” policy explicitly mentioned on career pages; offices in Prague, Vienna, Munich, Frankfurt, Budapest, Bucharest [career.rohlik.group](https://career.rohlik.group/group). - **Growth Trajectory**: 34% revenue growth, expanding into new markets, launching B2B platform – high potential for career development. - **Notable Perks**: Sustainability focus (electric fleet, upcycling), employee discounts (Xtra loyalty), modern offices (Prague office in Karlín district). - **Engineering Environment**: Data‑led tech company; AI, robotics, and warehouse automation at core; strong emphasis on technology innovation. ## Sources 1. [rohlik.group (Company Overview)](https://www.rohlik.group/) 2. [rohlik.group (Business Fundamentals)](https://www.rohlik.group/business-fundamentals) 3. [career.rohlik.group (Careers & Culture)](https://career.rohlik.group/group) 4. [rohlik.fund (Annual Report FY 2025)](https://www.rohlik.fund/public/files/ke-stazeni-en/rohlik-group-annual-report-fy-2025.pdf) ## Other roles at Rohlik - [QA Lead / Kontroler](https://feeny.ai/job/qa-lead-kontroler-rohlik-prague-a832x97bafdb) — Prague, Czech Republic - [EHS Specialist](https://feeny.ai/job/ehs-specialist-rohlik-prague-d6dws2apw1yn) — Prague, Czech Republic - [QA Inspektor](https://feeny.ai/job/qa-inspektor-rohlik-opatovice-nad-labem-5dmrhxh4qt0y) — Opatovice nad Labem, Czech Republic - [Vedoucí týmu skladníků](https://feeny.ai/job/vedouci-tymu-skladniku-rohlik-opatovice-nad-labem-8fgd36zg2ps4) — Opatovice nad Labem, Czech Republic - [Area Manager](https://feeny.ai/job/area-manager-rohlik-brno-987yty95kvak) — Brno, Czech Republic - [Supply Chain Specialist](https://feeny.ai/job/supply-chain-specialist-rohlik-prague-vk7dppa05ye6) — Prague, Czech Republic - [Warehouse Lead/Koordinátor úseku skladu](https://feeny.ai/job/warehouse-lead-koordinator-useku-skladu-rohlik-brno-8c75bx5w3hrp) — Brno, Czech Republic - [Area Manager](https://feeny.ai/job/area-manager-rohlik-prague-m9mwtwmrsb3b) — Prague, Czech Republic - [Head of Warehouse Projects](https://feeny.ai/job/head-of-warehouse-projects-rohlik-vienna-xnf99z9ajcya) — Vienna, Austria - [Head of Warehouse Projects](https://feeny.ai/job/head-of-warehouse-projects-rohlik-berlin-0p67rzgxbcb6) — Berlin, Germany