---
title: 'Senior Product Design Engineer at Rohlik'
canonical: 'https://feeny.ai/job/senior-product-design-engineer-rohlik-prague-yv1rqx1t42z1'
type: 'job'
last_seen: '2026-09-25'
---

# Senior Product Design Engineer at Rohlik

- **Company:** Rohlik
- **Location:** Prague, Czech Republic
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-09-24
- **Last confirmed live:** 2026-09-25
- **Apply:** https://jobs.ashbyhq.com/rohlik/685c077d-d040-4399-812d-7587820107d3

## Job description

At Rohlik Group, we are building the future of e-grocery for over a million active customers across the Czech Republic, Germany, Austria, Hungary, and Romania. We own our entire technology stack — from storefronts and apps to automated fulfillment centers and last-mile logistics. Within the Customer Experience (CUEX) domain, we own every touchpoint a customer interacts with, from the homepage to checkout and real-time order tracking across web, iOS, and Android. Our five storefronts run on a single product spine with localized content, pricing, and brand layers. We operate as a deliberately tight-knit, high-performing team where a Product Owner, Engineering Manager, Tech Lead, two Product Designers, and a dedicated full-stack engineering team ship fast, iterate constantly, and take full ownership of the end-to-end user journey. Most interface failures in e-commerce aren’t layout issues — they are communication problems: what is said, in what order, and on which screen. As Senior Product Design Engineer, you will own the end-to-end design of all customer-facing surfaces across five markets. You will also manage our design system, Maia (our AI shopping assistant), and provide the design guidance that powers our automated coding workflows.

## Why this role is exciting

- High-impact Group scope: Design every customer-facing touchpoint across web, iOS, and Android for five international markets, impacting millions of orders.
- True end-to-end ownership: Lead the complete lifecycle of product design — from initial problem definition and customer research to shipped A/B tests and real-world performance analysis.
- AI-first execution: Rohlik is an AI-first company. You’ll own the interface design for Maia, our AI shopping assistant, and build the structured design system guidance used by AI coding agents to generate on-brand code without hand-coding interfaces.
- Direct customer engagement: Lead user research and usability testing sessions directly with real shoppers, rather than commissioning external agencies or receiving filtered insights.
- High accountability, low overhead: Work in a small, autonomous team where design decisions move straight to production and work that doesn't deliver measured impact is honestly reverted.

## What you will own and deliver

- Customer Surfaces: Own the end-to-end design and UX strategy across web, iOS, and Android for all core journey stages: homepage, search & browse, product pages, basket, slot selection, checkout, and order tracking.
- Design System as a Product: Own component architecture, design tokens, patterns, and documentation, ensuring our coding agents have precise design guidance to generate accurate interfaces.
- AI Experience Design: Define the interaction patterns for Maia (our AI shopping assistant), governing when it intervenes, how it presents information, and how it hands over to human support.
- Experimentation & Analysis: Drive hypotheses, prototype rapidly, and evaluate A/B test results objectively — scaling successful experiments and sunsetting features that miss target performance.
- Direct User Research: Conduct qualitative interviews, usability tests, and field research directly with customers to continuously uncover friction points.
- Cross-Functional Partnership: Collaborate closely with the Product Owner, Engineering Manager, Tech Lead, and your peer product designer, while providing design input to Commercial, Marketing, and Operations.

## What we are looking for

- 5+ years of experience designing consumer-facing digital products with a strong portfolio of shipped work across both web and native mobile (iOS and Android).
- Advanced Figma & Design System expertise: Deep, hands-on experience building, scaling, and architecting multi-platform design systems at the token and component level.
- Data-fluent mindset: Ability to read and rigorously interpret A/B testing data, distinguishing genuine impact from vanity metrics.
- Fluency with AI tooling: Practical experience integrating AI tools into modern design, prototyping, and design system workflows, along with a clear view of where conversational AI adds real interface value.
- User research expertise: Demonstrated experience designing, running, and analyzing qualitative usability sessions directly with end users.
- Strong product reasoning: Excellent communication skills in English (C1 level or above), with the ability to articulate the strategic and behavioral rationale behind design decisions.

Nice-to-haves:

- Experience designing production-grade AI or assistant-driven interfaces.
- Experience contributing directly to code at the component or token level.
- Background in e-commerce, quick-commerce, online grocery, or last-mile delivery.
- First-hand familiarity with how German customers shop.
- Fluency in German or Czech.

What’s in it for you

- Fair reward - You’ll get a strong fixed salary, no bonus games, no politics. Great work is rewarded clearly and fairly.
- Good food every day - You’ll enjoy a free lunch every day and fresh fruit & veggies in the office. Because good food fuels great work.
- Life, not just work - You’ll have real flexibility three days in the office, 2 days at the Home Office where it suits you. And unlimited paid vacation based on trust.
- Personal growth - You’ll grow as fast as Rohlik does. Every challenge is a chance to learn and make an impact.
- Real impact - What you do here matters. You’ll see your work changing how people eat and live from day one.
- Recognition among colleagues - Your effort won’t go unnoticed. You can recognise others (and be recognised) through peer credits to use in our internal cafeteria.
- Xtra membership - You’ll get free Xtra membership and 10% cashback on everything you buy on [Rohlik.cz](http://Rohlik.cz).
- Sport & wellbeing - You’ll stay active with company sports challenges or a subsidised Multisport card.
- A team that sticks together - You’ll work with people who move fast, support each other and celebrate wins together.
- If this sounds like you - You’re someone who takes ownership, acts fast and gets things done. Ready to bake something great with us?

## #LI-ML1

## About Rohlik

## Company Overview
- **One-liner**: Rohlik Group is a European technology leader in e-grocery, offering fast, same-day delivery of up to 25,000 items through proprietary AI-powered logistics.
- **Entity Type**: Private – Unicorn (valuation >€1 billion as of July 2021)
- **Headquarters**: Prague, Czech Republic
- **Founded**: 2014
- **Founders**: Tomáš Čupr (Founder & Group Chief Executive Officer)

## Core Business
- **Primary industry**: E-grocery / Online food retail, with a strong technology and logistics foundation.
- **Target customers**: B2C (households and families across Europe) and B2B (retailers via Veloq platform).
- **Mission or purpose**: “Eat well, live well” – helping Europeans lead healthier and happier lives through a radically improved grocery experience.

## Products & Services
- **Rohlik.cz (Czechia)**: Flagship service – 17,000+ items, delivery in 60 minutes or within 15‑minute slots, same‑day delivery. Also offers private labels and farm‑to‑door local produce.
- **Kifli.hu (Hungary)**: Same model as Rohlik.cz, delivering to Budapest and surrounding areas.
- **Gurkerl.at (Austria)**: Vienna‑based e‑grocery service, re‑opened with ARCOS automation in October 2024.
- **Knuspr.de (Germany)**: Serving Munich, Frankfurt, Berlin – integrated with Amazon (store‑in‑store) and Wolt. Munich exceeding 100,000 monthly orders.
- **Sezamo.ro (Romania)**: Launched in early 2022, delivers 8,000+ products within 2‑hour windows.
- **Bringmeister (Germany)**: Acquired September 2023, operations transitioned to Knuspr’s automated fulfillment.
- **Veloq (B2B Platform)**: Standalone subsidiary launched in October 2025 – offers Rohlik’s full grocery operating system (including ARCOS, AI tools) to retailers worldwide.
- **Private Labels & Xtra Loyalty Program**: High‑quality own‑brand products; Xtra program offers 10% rebates on private label and organic items.

## Market Standing
- **Valuation**: >€1 billion unicorn (July 2021) – “reaching unicorn status with a valuation above €1 billion” [rohlik.fund](https://www.rohlik.fund/public/files/ke-stazeni-en/rohlik-group-annual-report-fy-2025.pdf).
- **Key Metric (Revenue)**: €1.1 billion revenue in FY 2024/25 (+34% YoY); 17.5 million orders (+35% YoY); gross profit €389 million (+38% YoY) [rohlik.fund](https://www.rohlik.fund/public/files/ke-stazeni-en/rohlik-group-annual-report-fy-2025.pdf).
- **Total Funding**: €481 million raised since 2021, including €121m (March 2021, Partech/Index Ventures), €220m Series D (June 2022, Sofina), and €160m (June 2024, EBRD) [rohlik.fund](https://www.rohlik.fund/public/files/ke-stazeni-en/rohlik-group-annual-report-fy-2025.pdf).
- **Notable Investors/Partners**: Partech, Index Ventures, Sofina, European Bank for Reconstruction and Development (EBRD), Amazon, Wolt.
- **Growth Signals**: 34% revenue growth; Czechia delivered €58m adjusted EBITDA; group operating loss per order reduced by 39% YoY to €3.6; over 33% of last‑mile fleet electric; 11 fulfillment centers (6 automated); 7,000+ employees [rohlik.fund](https://www.rohlik.fund/public/files/ke-stazeni-en/rohlik-group-annual-report-fy-2025.pdf).

## Competitive Advantages
- **Proprietary Technology**: ARCOS – AI‑driven warehouse control system (98% demand prediction accuracy, 30% efficiency gains); robotic picking lines (150–160 units/hour).
- **Speed & Reliability**: 15‑minute delivery windows with 97% reliability; 60‑minute standard delivery; Net Promoter Score of 70% across all countries.
- **Scale & Profitability Proof**: Czechia profitable (positive EBITDA); economics proven at scale – “the economics of e‑grocery work when powered by Rohlik technologies”.
- **Asset‑Light B2B Model**: Veloq platform enables near‑zero marginal cost software revenue, positioning the company as a tech platform rather than a pure retailer.
- **Sustainability**: Electric last‑mile fleet, reusable bags (48% in Czechia), upcycling category (first European retailer to launch dedicated upcycling category).

## Strategic Focus
- **International Expansion**: Targeting Germany (Europe’s largest economy) with Amazon and Wolt partnerships; potential further geographic growth.
- **AI & Automation**: Rolling out ARCOS and robotic picking to all fulfillment centers; continuous improvement in efficiency and cost reduction.
- **B2B Platform (Veloq)**: Monetizing Rohlik’s operating system for third‑party grocers – a high‑margin, scalable revenue stream.
- **Assortment Expansion**: Private label brands, local sourcing, upcycling products, and a growing loyalty program (Xtra).

## Why Work Here
- **Culture & Impact**: “Amaze the customer” ethos; 7,000+ colleagues from Amazon, Ocado, Netflix, SpaceX; entrepreneurial culture with global expertise [rohlik.fund](https://www.rohlik.fund/public/files/ke-stazeni-en/rohlik-group-annual-report-fy-2025.pdf).
- **Work Flexibility**: “Work from anywhere” policy explicitly mentioned on career pages; offices in Prague, Vienna, Munich, Frankfurt, Budapest, Bucharest [career.rohlik.group](https://career.rohlik.group/group).
- **Growth Trajectory**: 34% revenue growth, expanding into new markets, launching B2B platform – high potential for career development.
- **Notable Perks**: Sustainability focus (electric fleet, upcycling), employee discounts (Xtra loyalty), modern offices (Prague office in Karlín district).
- **Engineering Environment**: Data‑led tech company; AI, robotics, and warehouse automation at core; strong emphasis on technology innovation.

## Sources
1. [rohlik.group (Company Overview)](https://www.rohlik.group/)
2. [rohlik.group (Business Fundamentals)](https://www.rohlik.group/business-fundamentals)
3. [career.rohlik.group (Careers & Culture)](https://career.rohlik.group/group)
4. [rohlik.fund (Annual Report FY 2025)](https://www.rohlik.fund/public/files/ke-stazeni-en/rohlik-group-annual-report-fy-2025.pdf)

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