---
title: 'Senior Product Designer at B2spin'
canonical: 'https://feeny.ai/job/senior-product-designer-b2spin-malta-wmkzx7za9tg8'
type: 'job'
last_seen: '2026-10-21'
---

# Senior Product Designer at B2spin

- **Company:** B2spin
- **Location:** Malta
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-09-30
- **Last confirmed live:** 2026-10-21
- **Apply:** https://jobs.ashbyhq.com/b2spin/c218112b-dbf8-41f6-bbd4-13e1e6c2f100

## Job description

## About B2Spin

We are B2Spin, and we are dedicated to delivering the best Free-to-Play Social Casino and gaming experiences by creating captivating, engaging, and unique products that are accessible to everyone. We have built a team of talented professionals from all over the globe, who are working to continually improve the experiences of our players. We are not looking to just be part of the industry, but to revolutionize it.

## The role

B2Spin is building the design system that powers gamification across a growing multi-brand Social Casino portfolio — and this is the person who builds it. As Senior Product Designer, you'll move the team from designing each mechanic from scratch to shipping from a set of robust primitives, patterns, and tooling that holds up without you in the room. You'll also own how AI fits into the design workflow, and make sure motion craft survives every reskin.

## What you'll do

- Build the gamification system — create the primitives, patterns, and templates that produce mini-games, offers, bundles, loyalty, and progression mechanics at scale across multiple brands, designed to be operated by other designers and agents without your intervention
- Make AI a system, not a side project — audit where design work is slow or duplicated, then build the workflows and tooling that remove the bottleneck; own the quality bar across everything the function ships
- Spec and encode motion properly — design, prototype, and document animation with real curves, real states, and engineer-ready specs, then bake it into the primitives so timing and feel survive the tenth reskin
- Raise the team's ceiling — change how the team works, not just how you work; drive adoption of new processes and tooling you can actually point to
- Lead complex product design end to end — own the full arc from brief to build, staying close to the numbers and the decisions that determine what gets shipped

## What we're looking for

- Proven depth in design systems — componentization, tokens, multi-brand theming, and versioning at meaningful scale
- Demonstrated AI fluency in practice: pipelines and tools you've built, with output that measurably changed the work (expect a working session)
- Experience owning gamification, rewards, loyalty, or progression mechanics — and familiarity with the numbers behind them
- A track record of changing how a team works, not just your own output — with adoption you can point to
- Strong motion craft: designing, prototyping, and speccing animation in Figma, ideally augmented with AI
- Enough code literacy to read a front end and build or vibecode tooling that actually ships
- Nice to have: multi-brand or white-label product experience, live-ops-heavy environments, Rive

## Our values

At B2Spin, we're driven by passion — we love building cool things and hold ourselves to a high standard doing it. We operate with performance in mind: accountability, transparency, and a bias toward progress over perfection. If that's how you work too, you'll fit right in.

## Equal opportunities

We hire based on skills, drive, and ideas — nothing else. Your background, gender, age, race, ethnicity, disability, sexual orientation, religion, neurodiversity, or educational path will never be a barrier to joining us. We also welcome candidates from non-traditional career journeys and value diverse perspectives that challenge conventional thinking. Diversity fuels our innovation, collaboration, and growth, and we're committed to creating an environment where everyone can contribute their best work and thrive.

## About B2spin

## Company Overview
- **One-liner**: B2Spin is a globally distributed social gaming company that develops free-to-play, mobile web-first game experiences.
- **Entity Type**: Private (funding stage not disclosed)
- **Headquarters**: Gibraltar
- **Founded**: 2022
- **Founders**: Not publicly available

## Core Business
- **Primary industry**: Social gaming (free-to-play, social casino)
- **Target customers**: B2C – players worldwide who enjoy social, free-to-play games
- **Mission**: "To create the best game experiences on the market" [b2spin.com](https://www.b2spin.com/)

## Products & Services
- **Free-to-Play Social Games**: A portfolio of browser-based social casino and gaming experiences. Games are free to play forever with no purchase required, designed for mobile web first but playable on any device with a browser. The company focuses on creating unique selling points, community-driven features, and life-changing moments for players.

## Market Standing
- **Valuation/Market Cap**: Not publicly available
- **Key Metric**: 135 employees (as of mid-2026) with a monthly headcount growth rate of +5.6% [linkedin.com](https://gi.linkedin.com/company/b2spin-limited)
- **Notable Investors/Partners**: None identified from public sources
- **Growth Signals**:
  - 55 active job postings (monthly job posting growth: +27.9%, quarterly growth: +66.7%)
  - Operates in 26 countries including Philippines, Brazil, Malta, Georgia, and Serbia
  - Tech stack includes modern tools like React, Java, Kubernetes, Python, and Google Cloud

## Competitive Advantages
- **Mobile Web First**: All games are optimized for mobile browsers, removing the friction of app downloads and enabling instant play across devices.
- **Free-to-Play Forever**: A core philosophy that players never need to spend money to enjoy the full experience, differentiating from pay-to-win models.
- **Globally Distributed Team**: A remote-first, international workforce allows 24/7 operations, diverse perspectives, and access to top talent worldwide.
- **Social Gaming Focus**: Games are built to connect communities and incentivize playing with friends, driving organic growth and retention.

## Strategic Focus
- **Portfolio Expansion**: Continuously growing the game portfolio and player base to compete with and overtake the best in the industry.
- **Talent Acquisition**: Actively hiring across engineering, operations, marketing, and security to scale the platform and strengthen internal capabilities.
- **Player Engagement**: Investing in CRM, promotions, and VIP management to drive long-term retention and revenue growth.

## Why Work Here
- **Remote-First Culture**: All roles are fully remote, allowing employees to work from anywhere in the world.
- **Fast-Growing Environment**: The company has rapidly scaled to 135 employees and shows strong hiring momentum, offering opportunities for career growth and ownership.
- **Modern Tech Stack**: Engineers work with cutting-edge tools (React, Java, Python, Kubernetes, GCP, etc.) and have the chance to build scalable systems for a global player base.
- **Ownership & Impact**: The company looks for "superstars" who can take ownership and contribute to building games and eventually new ventures within the organization.
- **Diverse Team**: Employees hail from over 26 countries, fostering a multicultural and inclusive workplace.

## Sources
1. [b2spin.com – Home](https://www.b2spin.com/home)
2. [b2spin.com – Vacancies](https://www.b2spin.com/home/b2spin-vacancies)
3. [LinkedIn – B2Spin Limited](https://gi.linkedin.com/company/b2spin-limited)
4. [Jobs.ashbyhq.com – B2Spin](https://jobs.ashbyhq.com/b2spin)

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