---
title: 'Senior Product Designer at Flo Health'
canonical: 'https://feeny.ai/job/senior-product-designer-flo-health-london-nyjj2x9jvy3h'
type: 'job'
last_seen: '2026-10-13'
---

# Senior Product Designer at Flo Health

- **Company:** Flo Health
- **Location:** London, United Kingdom
- **Compensation:** £85k–£105k
- **Posted:** 2026-06-02
- **Last confirmed live:** 2026-10-13
- **Apply:** https://job-boards.greenhouse.io/flohealth/jobs/7758437003

## Job description

500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating.

Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down.

With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.

The job

Senior Product Designers at Flo play a pivotal role in shaping complex, system-level design solutions that elevate user experiences across the Flo app. This role combines deep expertise in UX thinking, interaction design, systemic thinking, AI tooling and visual craft with the ability to architect scalable frameworks and influence product direction.

As a senior individual contributor, you will be tackling the most challenging design problems, setting the quality bar for the team, and ensuring designs are accessible, inclusive, and emotionally resonant. You will collaborate with product, engineering, research, medical, legal and content disciplines, leveraging high-fidelity prototypes to drive critical business decisions, raising craft excellence, and contributing significantly to Flo’s overarching vision.

## Your Experience

Must have:

- 8+ years of professional experience designing mobile applications.
- Portfolio demonstrating expertise in systemic design, advanced prototyping skills, micro-interactions, and the ability to architect solutions with measurable product impact.
- Experience creating scalable frameworks, contribution to design systems, and interaction models.
- Proficiency in Figma and advanced prototyping tools (e.g., Protopie).
- Experience using motion and animation tools (e.g., Lottie, Rive, After Effects).
- Experience leveraging AI/LLM tools to accelerate design exploration and streamline concept validation (e.g., Claude, Vercel).
- Strong communication and presentation skills; ability to distill complex ideas into clear narratives and influence stakeholders.
- Deeply collaborative, with experience mentoring and raising the craft bar for design teams.

Nice to have:

- Experience designing gamified or behaviour-change-driven experiences.
- Experience working in health tech or regulated industries

## What you'll be doing

You'll be responsible for:

- Lead complex design projects (0 → 1), creating scalable frameworks and systems that support growth and innovation.
- Proactively tackle complex and ambiguous challenges, defining requirements and prioritising the most impactful workstreams to deliver clear, compelling, user-centred experiences.
- Design features, e2e flows, and experiments that align with user needs and business goals (e.g., engagement, retention, etc.).
- Produce high-fidelity prototypes and mock-ups using Figma or advanced tools, strategically utilising AI to streamline the concept-to-validation process.
- Develop and evolve interaction models, motion principles, and visual systems that scale across teams and inspire adoption.
- Collaborate closely with product managers, engineers, researchers, and content designers to deliver cohesive solutions.
- Proactively mentor peers, junior designers, and non-designers, providing actionable feedback and upskilling guidance to raise the overall craft bar.
- Advocate for emotionally intelligent, ethical design and ensure accessibility standards are upheld at every stage.
- Be a key contributor to our design system, ensuring accessibility, inclusivity, and scalability in all outputs.
- Integrate AI tools into day-to-day work.

What you'll be measured on:

- Deliver complex design initiatives that significantly improve user engagement, retention, and user satisfaction outcomes.
- Strengthen Flo’s design systems, frameworks, animation and motion principles to enable scalable, high-quality design across teams.
- Raise team capability and craft standards by mentoring peers and contributing to a culture of design excellence.

#LI-AJ1 #LI-Hybrid Annual Salary Range (ranges may vary based on skills and experience) £85,000—£105,000 GBP

## How we work

We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar.

You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.

## What you'll get

We support impact with meaningful reward. Here’s what that looks like:

- Competitive salary and annual reviews
- Opportunity to participate in Flo’s performance incentive scheme
- Paid holiday, sick leave, and female health leave
- Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
- Accelerated professional growth through world-changing work and learning support
- In-person collaboration and work in a hybrid model, with 3 days per week spent in the office
- 5-week fully paid sabbatical at 5-year Floversary
- Flo Premium for friends & family, plus more health, pension and wellbeing perks

Diversity, equity and inclusion

Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our [privacy notice for job applicants](https://flo.health/privacy-policy-for-job-applicants).

## About Flo Health

## Company Overview
- **One-liner**: Flo is a women’s hormonal health app that provides personalized, data-driven, and science-backed cycle, ovulation, fertility, and pregnancy tracking from first period to perimenopause.
- **Entity Type**: Private (Series C, raised $276.4M in total funding; reached unicorn status in July 2024)  
  [uk.linkedin.com](https://uk.linkedin.com/company/flohealth)
- **Headquarters**: London, United Kingdom (additional offices in Vilnius, San Francisco, and Amsterdam)  
  [flo.health](https://flo.health/about-flo) | [uk.linkedin.com](https://uk.linkedin.com/company/flohealth)
- **Founded**: 2015  
  [flo.health](https://flo.health/about-flo)
- **Founders**: Not publicly available

## Core Business
- **Primary industry**: Women’s health / digital health / consumer health technology
- **Target customers**: B2C – women and people who menstruate across all life stages (period, fertility, pregnancy, perimenopause)
- **Mission**: “Female health has been underfunded and undervalued for way too long. … [We] ensure you can trust Flo by verifying everything we share with our team of 120+ doctors and medical experts.”  
  [flo.health](https://flo.health/about-flo)

## Products & Services
- **[Flo App]**: All-in-one mobile application for cycle and symptom tracking, ovulation and fertility guidance, pregnancy and postpartum support, tailored health insights, and access to private health communities. Includes the **Flo Assistant** – an AI-powered feature for personalized advice.  
  [flo.health](https://flo.health/about-flo)
- **[Virtual Clinics]**: A new service area (under development) aimed at offering clinical support, as indicated by job postings for a Senior Product Designer (Virtual Clinics).  
  [Greenhouse](http://job-boards.greenhouse.io/flohealth)

## Market Standing
- **Valuation/Market Cap**: Unicorn status (valuation >$1B) achieved with its Series C round in July 2024; exact valuation not disclosed.  
  [uk.linkedin.com](https://uk.linkedin.com/company/flohealth)
- **Key Metric**:
  - Total Funding: $276.4M (9 rounds)  
    [uk.linkedin.com](https://uk.linkedin.com/company/flohealth)
  - Annual Revenue: Not publicly available (private company)
  - Users: 420 million downloads, 10 million monthly active users, 85% would recommend to a friend  
    [flo.health](https://flo.health/about-flo)
- **Notable Investors/Partners**: Not explicitly listed in search results; public partnerships include **Mayo Clinic** (studying period symptoms across 800,000 cycles) and **United Nations Population Fund** (global female health education).  
  [flo.health](https://flo.health/about-flo)
- **Growth Signals**:
  - First European female health unicorn  
    [uk.linkedin.com](https://uk.linkedin.com/company/flohealth)
  - Headcount ~450–550 (YoY growth slightly negative per LinkedIn, but actively hiring 41+ roles across engineering, marketing, product, design)  
    [uk.linkedin.com](https://uk.linkedin.com/company/flohealth) | [Greenhouse](http://job-boards.greenhouse.io/flohealth)
  - Expanding into Virtual Clinics and perimenopause content  
    [Greenhouse](http://job-boards.greenhouse.io/flohealth)
  - Available in 22 languages globally  
    [flo.health](https://flo.health/about-flo)

## Competitive Advantages
- **Medical credibility**: Team of 120+ doctors, scientists, and medical experts review all content; #1 OB-GYN recommended period tracker.  
  [flo.health](https://flo.health/about-flo)
- **AI & machine learning**: Integrated predictive algorithms for period and ovulation accuracy.  
  [flo.health](https://flo.health/about-flo)
- **Privacy-first**: Anonymous Mode allows users to track health without personal identifiers.  
  [uk.linkedin.com](https://uk.linkedin.com/company/flohealth)
- **Large, engaged community**: 420M downloads and strong word-of-mouth (85% would recommend).  
  [flo.health](https://flo.health/about-flo)

## Strategic Focus
- Expand into new health verticals (e.g., perimenopause, virtual clinics) and deepen AI personalization.
- Continue global growth (22 languages, partnerships with UNFPA and Mayo Clinic).
- Strengthen medical credibility through proprietary research and expert review.
- Scale the Pass It On Project to provide free health information to 1 billion women in underserved communities.  
  [flo.health](https://flo.health/about-flo) | [flo.health](https://flo.health/)

## Why Work Here
- **Total rewards**: Employee Share Ownership Plan (ESOP) for all employees, competitive holiday (25 days + public holidays), 30 days fully paid sick leave, 6 months fully paid maternity leave + $5,000 return bonus, 1 month fully paid paternity leave.  
  [flo.health](https://flo.health/careers)
- **Flexible work**: Hybrid model (2 days/week in office); Workation policy (work from anywhere up to 2 months/year).  
  [flo.health](https://flo.health/careers)
- **Growth & learning**: Dedicated Learning & Development budget, personal development plans, career progression from within.  
  [flo.health](https://flo.health/careers)
- **Culture**: “Servant leadership” – managers ask “What can I do for you?”; high bar for talent; mission-driven environment focused on impact.  
  [flo.health](https://flo.health/careers)
- **Locations**: Major hubs in London and Vilnius, with smaller offices in San Francisco and Amsterdam.  
  [flo.health](https://flo.health/careers)

## Sources
1. [flo.health/careers](https://flo.health/careers)
2. [flo.health/about-flo](https://flo.health/about-flo)
3. [Greenhouse job board](http://job-boards.greenhouse.io/flohealth)
4. [flo.health homepage](https://flo.health/)
5. [LinkedIn company page](https://uk.linkedin.com/company/flohealth)

## Other roles at Flo Health

- [Senior Product Marketing Manager](https://feeny.ai/job/senior-product-marketing-manager-flo-health-london-11nw7dzb3a2x) — London, United Kingdom
- [Social Content Manager](https://feeny.ai/job/social-content-manager-flo-health-london-xfcwk0kvf6fk) — London, United Kingdom
- [Integrated Marketing Manager](https://feeny.ai/job/integrated-marketing-manager-flo-health-london-mfw3p5mz4wx5) — London, United Kingdom
- [Freelancer - Video Editor (Part-Time, Remote)](https://feeny.ai/job/freelancer-video-editor-part-time-remote-flo-health-poland-ukraine-x2g9g74p718k) — Poland / Ukraine
- [Office Manager](https://feeny.ai/job/office-manager-flo-health-vilnius-tp6shas1myjj) — Vilnius, Lithuania
- [VP of Security & Infrastructure](https://feeny.ai/job/vp-of-security-infrastructure-flo-health-london-nk6g0fw7r5p2) — London, United Kingdom
- [Director, Head of Global PR & Communications](https://feeny.ai/job/director-head-of-global-pr-communications-flo-health-london-hnsp9yzhxv33) — London, United Kingdom
- [Creative Director](https://feeny.ai/job/creative-director-flo-health-london-z3caft3b490d) — London, United Kingdom
- [Senior User Acquisition Manager (Web)](https://feeny.ai/job/senior-user-acquisition-manager-web-flo-health-ukraine-x5gvja8w3086) — Ukraine
- [Senior User Acquisition Manager (Web)](https://feeny.ai/job/senior-user-acquisition-manager-web-flo-health-warsaw-5c5xgx7nsxkh) — Warsaw, Poland