---
title: 'Senior Product Designer at Gaia Family Inc'
canonical: 'https://feeny.ai/job/senior-product-designer-gaia-family-inc-new-york-5qda2v4qj8zs'
type: 'job'
last_seen: '2026-09-17'
---

# Senior Product Designer at Gaia Family Inc

- **Company:** Gaia Family Inc
- **Location:** New York, NY
- **Compensation:** $140k–$160k
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-09-11
- **Last confirmed live:** 2026-09-17
- **Apply:** https://jobs.ashbyhq.com/gaiafamily/e99ea4f2-2bed-4c0d-9213-40d006d1f9a8

## Job description

Our Vision Mission: A world where anyone who wants a family can try. We're transforming fertility care from the ground up to make it more accessible. At Gaia, we believe that when it comes to starting a family, financial barriers shouldn't determine who gets to try. We're building the technology infrastructure that makes fertility treatments available to everyone, not just the fortunate few who can afford a $50k bill upfront.

The Challenge We're Solving Fertility affects 1 in 6 people, yet only 2% of babies are born via IVF. We're changing that by making fertility care 10x better, with 2x better outcomes, at half the cost. Our founder experienced this firsthand - going through IVF and having a child because he could afford a $70k bill. Most people can't. We're here to change that reality.

## The Role

As a Senior Product Designer at Gaia, you will take full ownership of one of our core product areas, reporting directly to the Lead Product Designer and working closely with Product, Engineering, and the Member Growth team.

Design at Gaia is a small function, so this is not a role where the problems arrive pre-defined. You will be the designer for your area: framing the problem, talking to members, shaping the solution, and shipping it. Your responsibilities will include:

- Owning end-to-end design for your product area, from problem definition through to shipped, measured outcomes
- Running research directly with members, prospects, and the internal teams who support them, and turning what you learn into product decisions
- Working alongside engineers day to day, making the small judgment calls during build rather than handing off a spec
- Designing for a domain that is medically complex, financially high-stakes, and emotionally heavy, where clarity and trust matter more than polish
- Contributing to and helping mature our shared design foundations (patterns, components, standards) as the design function grows
- Bringing evidence to product decisions, using research, analytics, and your own judgment, and pushing back when the evidence points elsewhere

## What We're Looking For

- 5+ years of product design experience, with meaningful time as the sole or lead designer on a product surface
- A portfolio that shows how you think, not just what you shipped: the problem you were handed, what you changed about it, and what happened after launch
- Comfort operating independently, and the judgment to know when to move and when to go find out more
- Strong craft in interaction and interface design, with fluency in Figma and modern design systems
- Experience working closely with engineers in a fast-shipping environment
- Genuine interest in healthcare, fintech, or other regulated, high-stakes domains, and the patience they demand
- Familiarity with AI design tools like Claude Design and a willingness to pick up new tools and ways of working
- Bonus: experience with complex service or operations tooling, or with products where the user is going through something difficult

Location: Hybrid, 3 days a week in NYC office

We always prefer passion over a perfect skill match. If you're excited about the mission, we want to hear from you.

Salary & Benefits Here at Gaia, our employees are the foundation of our success. We believe it's important that you are happy, healthy, and motivated. As such, on top of a competitive market benchmarked salary, we offer benefits including healthcare, fertility support, 401k match, and other benefits. The salary bracket for this role is 140k - 160k , and comes with a material equity grant.

## About Gaia Family Inc

## Company Overview
- **One-liner**: Gaia Family is a value-based fertility care provider that offers fixed-price IVF, egg freezing, and embryo transfer plans to make treatment accessible and predictable.
- **Entity Type**: Private (venture-backed; total funding $37M, Series A in 2022 and additional rounds in 2025)
- **Headquarters**: New York, New York, United States
- **Founded**: 2019
- **Founders**: Nader AlSalim

## Core Business
- **Industry**: Fertility healthcare and financing
- **Target Customers**: B2C (individuals/couples needing fertility treatment) and B2B (employers offering fertility benefits)
- **Mission**: “Everyone who wants a family deserves their best chance at parenthood.”

## Products & Services
- **Gaia IVF Plan** – Fixed-price, multi-cycle IVF with unlimited embryo transfers and a guaranteed minimum number of eggs. Includes personalized care from a nurse, therapist, nutritionist, and advocate. Payment options include monthly installments.
- **Egg Freezing Plan** – Fixed-price egg freezing with cost predictability and bundled support services.
- **Embryo Transfer Plan** – Coverage for embryo transfers within a single fixed price, ensuring no surprise costs.
- **Employer Fertility Benefit Program** – A value-based benefit for employers that covers fertility treatment for employees, with outcomes-focused pricing.
- **Consumer Lending Product** – U.S.-based monthly payment option for fertility care (launched alongside US expansion).

## Market Standing
- **Valuation/Market Cap**: Not disclosed (private)
- **Key Metric**: Total funding $37 million as of 2025 (Seed: $3M led by Kindred Capital, Series A: $20M led by Atomico, Additional $14M led by Valar Ventures in 2025)
- **Notable Investors/Partners**: Valar Ventures, Atomico, Kindred Capital
- **Growth Signals**: 
  - US expansion underway; customers in over 20 states and first employer benefit program sold.
  - 180+ partner clinics across the US (as of 2025/2026).
  - Over 700 babies born to Gaia members by end of 2026; a Gaia baby born every 2.6 days.
  - Team grew from 10 in 2022 to 57 employees (as of mid-2025) across UK, US, LatAm, and Asia.
  - FCA regulated in the UK; NPS above 80.

## Competitive Advantages
- **Value‑Based Model**: Gaia takes on financial risk by offering fixed, all‑inclusive prices (unlimited transfers, guaranteed eggs). Clinics are paid regardless of outcome, aligning incentives toward success.
- **Proprietary Data & Technology**: Built a data-driven financial product to manage risk and optimize pricing, enabling a broader population to access IVF.
- **Integrated Care Team**: A multi‑disciplinary team (nurse, therapist, nutritionist, advocate) provides emotional and practical support — a differentiator from traditional clinic‑only models.
- **Mission‑Driven Brand**: Strong founder story (Nader AlSalim went through 5 rounds of IVF) creates trust and authenticity; high NPS (>80) reflects member satisfaction.

## Strategic Focus
- **U.S. Market Expansion**: Scaling team and operations in the US, growing employer benefit partnerships, and building a direct-to-consumer lending product.
- **Product & Technology**: Continued investment in proprietary underwriting, insurance integration, and a seamless member experience.
- **Vertical Integration**: Long‑term vision includes integrating provision, financing, and insurance of IVF to revolutionize access.
- **Team Scaling**: Actively hiring for product, engineering, sales, and operations roles across the US, UK, and Philippines.

## Why Work Here
- **Culture**: High‑performance, supportive environment with a strong sense of mission. Team spans 14+ nationalities with open communication and high velocity.
- **Work Model**: Hybrid office environment (NYC). “Work from anywhere” for the month of August.
- **Benefits** (varies by location, but core offerings include): 
  - Comprehensive health, dental, and vision insurance (US)
  - 401(k) plan and pension (UK)
  - Fertility treatment & testing budget for employees
  - 25 days paid holiday + public holidays
  - Personal learning & development budget (£1k/year or equivalent)
  - Stock options (1‑year cliff, 4‑year vest)
  - Paid parental leave and childcare support
- **Growth Opportunities**: Fast‑growing company with room for ambitious employees to take on more responsibility early.

## Sources
1. [gaiafamily.com – Careers (US)](https://gaiafamily.com/en-us/about/careers)
2. [gaiafamily.com – Our Story](https://gaiafamily.com/en-us/about/our-story)
3. [linkedin.com/company/gaiafamily](https://www.linkedin.com/company/gaiafamily)
4. [gaiafamily.com – Careers (Global)](https://gaiafamily.com/about/careers)
5. [gaiafamily.com – Products](https://gaiafamily.com/en-US)

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