---
title: 'Senior Product Designer at goodr'
canonical: 'https://feeny.ai/job/senior-product-designer-goodr-los-angeles-cj2ktb5pf9pm'
type: 'job'
last_seen: '2026-09-24'
---

# Senior Product Designer at goodr

- **Company:** goodr
- **Location:** Los Angeles, CA
- **Posted:** 2026-09-21
- **Last confirmed live:** 2026-09-24
- **Apply:** https://job-boards.greenhouse.io/goodr/jobs/8827826002

## Job description

## ABOUT GOODR

We create and sell active eyewear for anyone. No Slip. No Bounce. All Polarized. All Fun. Interested in joining our team? Keep reading.

OUR VALUES: We have two core values: Fun & Authenticity.

- FUN = Being sh*tty isn’t fun. Agreed? Taking pride in your work, finding joy in being GREAT, and celebrating wins… and losses. Now, that’s fun!
- AUTHENTICITY = Focusing on being authentic over being liked. (Next-level guru stuff. Count it.)

Fun Fact: We do not allow email to be sent internally. Carrier pigeons only. JK, we use Slack.

AUTONOMY: We practice autonomy, empowerment, and accountability so that every team member can be in control of their own life.

- HYBRID WORKING: This role is required to be in the Inglewood office every Tuesday and Thursday with the occasional third day thrown in.
- PROFESSIONAL DEVELOPMENT: We have an all-company learning program so that we’re constantly leveling up our skills.

SUSTAINABILITY: We think Earth’s pretty rad. That’s why we take action wherever possible to limit our impact on the planet.

- 1% FOR THE PLANET MEMBER: 1% of goodr’s annual sales go directly to environmental organizations.
- CARBON NEUTRAL: In 2019, goodr became a [100% carbon neutral company](https://goodr.com/blogs/goodrtimes/100-carbon-neutral#:~:text=In%202019%2C%20through%20the%20purchase,a%20100%25%20carbon%20neutral%20company!).

Fun Fact: goodr celebrates every Earth Day by releasing limited-edition sunglasses with frames made from 100% recycled materials—and the packaging is 100% sustainable, too!

## ABOUT THE ROLE

We are looking for an all-star, a legend, an absolute wizard Senior Product Designer to join our Innovation and Design team. In this role, you will: shape and elevate our brand's visual identity, collaborate closely with cross-functional teams, and mentor junior designers to bring innovative sunglass collections to life. If you love spreading joy through eyewear and thrive in a creative, collaborative environment, we want to hear from you!

## RESPONSIBILITIES

- Lead design direction and generate high-level concepts through hand sketching, pattern/textile creation, and custom artwork for frame silhouettes, temples, hardware, and lens treatments (plus premium packaging, marketing assets, and collateral)
- Translate seasonal color, material, and finish (CMF) stories into compelling surface designs across frames and packaging
- Apply fashion and accessory trend narratives onto 2D product surfaces, graphics, and printed collateral with precision
- Develop graphic mockups, colorways, and artwork layouts for sunglasses and soft goods packaging
- Ensure high-fidelity translation of creative vision onto final product print files and 2D Tech Packs
- Mentor junior designers in CMF exploration, surface artwork generation, and packaging design execution
- Be accountable and stick to agreed upon timelines, in addition to communicating early (and often!) when things are off track; we don’t expect perfection, we expect communication
- Work closely with the Product Development, Product Strategy, and Design teams to keep fresh ideas flowing
- This role is in the Innovation and Design team and will report directly to the Director of Innovation and Design
- Perform other related duties as assigned

## ABOUT THE IDEAL CANDIDATE

- May or may not have a degree...we don’t care (bonus points for Basset Hound Science or Dinosaur Law)
- 5+ years of experience with product design
- Strong background in Product Development of consumer packaged goods, taking the concepts, ideas, vision and turning them into reality (eyewear industry experience is icing on the cake!)
- Refined design capabilities
- Excellent sketching skills is a MUST
- Strong conceptualization skills
- Strong knowledge of Adobe Creative Suite
- Familiar with digital marketing platforms
- Strong understanding of typography, color theory, and composition
- Knowledge of print and digital design best practices
- Proficiency on a Mac and Google Workspace
- Strong communicator who lives into collaboration
- Driven by personal growth and thrives in an environment of constant feedback
- Is proactive and an independent problem solver! (Can you google a question?)

## WHAT YOU GET

- A role at a company that is going to the moon
- The opportunity to show up every day and have fun
- The ability to learn and grow as a person
- Paid vacation (we encourage you to take time off!)
- Paycheck... obviously. Salary range: $105K - $120K, final offer will be made within this range based on experience
- Medical, Dental, and Vision benefits
- 401(K) with company matching
- Financial Wellness Counseling
- Sunglasses. Obviously.

**No Visa Sponsorship is available for this position.

## NEXT STEPS

Here's what we expect the hiring process for this role to be, should all go well with your candidacy. This entire process is expected to take 8 weeks to complete and you'd be expected to start on a specific date.

1. Application
2. Fill out a form with basic questions
3. 30 minute introductory interview with HR team member
4. 30 minute virtual interviews with peers and manager
5. Final assignment and presentation
6. Offer!

TO GET THE PROCESS STARTED, REVIEW & SUBMIT THE FOLLOWING:

- Review goodr's [Applicant Privacy Policy](https://goodr.com/pages/goodr-applicant-privacy-notice). By submitting an application to goodr, you are confirming that you have read the [Applicant Privacy Policy](https://goodr.com/pages/goodr-applicant-privacy-notice) and agree to its terms. (Because nothing says “fun” like reading legal documents!)
- Resume
- Links to projects or groups you’re involved with (if you have them)
- A drawing of an octopus fighting a pirate (not joking)*
- We may ask you to enter a code. But don't worry, it's just our attempt to keep the bots at bay.

*We accept submissions using accessibility tools.

#LI-Hybrid

## About goodr

## Company Overview
- **One-liner**: goodr designs and sells affordable, polarized, no-slip sunglasses and active eyewear for sports and everyday life, built around a fun, authentic brand.
- **Entity Type**: Private (bootstrapped; no disclosed funding rounds)
- **Headquarters**: Inglewood, California, United States
- **Founded**: 2015
- **Founders**: Ben Abell, Keri Blunt, Stephen Lease

## Core Business
- **Primary industry**: Sporting goods manufacturing / retail (active eyewear).
- **Target customers**: B2C – athletes, runners, outdoor enthusiasts, and style-conscious consumers. Products are also sold through national retailers (B2B wholesale).
- **Mission or purpose statement**: “To give you permission to be unabashedly yourself…unless you’re an asshole.” The company is guided by its four Fs: Fun, Fashionable, Functional, and ‘Ffordable.

## Products & Services
- **Active Eyewear (Sunglasses)**: The core product line – polarized, no-slip, no-bounce sunglasses designed for running, cycling, and everyday wear. Available in classic, fashion, and performance styles.
- **Winter Goggles**: Protective eyewear for cold-weather sports.
- **Prescription Shades**: Rx-ready sunglasses.
- **Cases & Accessories**: Carrying cases and occasional limited-edition merchandise.
- **Retail & E-commerce**: Products sold on goodr.com, at the company’s flagship store (The goodr Cabana on Abbot Kinney in Los Angeles), and through national partners including REI, Fleet Feet, Dick’s Sporting Goods, Public Lands, Scheels, and Target.

## Market Standing
- **Valuation / Market Cap**: Not disclosed (private company).
- **Key Metric**: Annual revenue of approximately **$31 million** (as of current data) and **137 employees** (up 10% year-over-year). [linkedin.com](https://www.linkedin.com/company/goodr)
- **Notable Investors/Partners**: No external investors mentioned. Retail partners include REI, Dick’s Sporting Goods, Target, Fleet Feet, Public Lands, and Scheels.
- **Growth Signals**: 10% year-over-year headcount growth; operates in 5 countries (United States, Canada, Spain, United Kingdom, Panama); active job postings increased 350% year-over-year (9 current openings). [linkedin.com](https://www.linkedin.com/company/goodr)

## Competitive Advantages
- **Product Differentiation**: No-slip, no-bounce design that stays put during high-motion activities – a patented feature that appeals to runners and athletes.
- **Affordability & Quality**: Polarized lenses at a price point that competes with premium brands, making performance eyewear accessible.
- **Strong Brand Identity**: A distinctive, irreverent, and fun brand voice that resonates with a loyal community. The company is 100% carbon neutral and a member of 1% for the Planet, adding a sustainability angle.
- **Retail Distribution**: Broad wholesale presence in major sporting goods and big-box retailers, giving wide consumer reach.

## Strategic Focus
- **International Expansion**: Already operating in five countries, goodr is likely scaling its global footprint.
- **Product Line Extension**: Continued development of winter goggles, prescription options, and accessories to capture adjacent market segments.
- **Omnichannel Growth**: Balancing direct-to-consumer e-commerce with physical retail (flagship store and wholesale partnerships).
- **Talent Investment**: Aggressive hiring (job postings up 350% YoY) and a focus on building a strong internal culture to support scaling.

## Why Work Here
- **Culture**: Frequently ranked as a top workplace – named one of Inc. Magazine’s Best Workplaces in 2023 and a Fortune Best Workplace in Retail (2020, 2021, 2023). [greatplacetowork.com](https://www.greatplacetowork.com/certified-company/7021820) Employees describe the culture as “fun and authentic,” with a high trust index (68% of employees say it’s a great place to work vs. 57% at a typical U.S. company). [greatplacetowork.com](https://www.greatplacetowork.com/certified-company/7021820)
- **Perks & Benefits**: Hybrid schedule, free lunch every Tuesday, 10+ paid holidays, 401k matching, health/dental/vision insurance, free sunglasses, and learning & development opportunities. [goodr.com](https://goodr.com/pages/work)
- **Engineering & Product Culture**: A “recklessly committed to fun” ethos; the company celebrates failure with a “Flock Up of the Year” award for teams that took a big swing. Cross-functional collaboration is emphasized.
- **Work Environment**: Hybrid model (office in Inglewood, CA and a retail location in Venice/Los Angeles). The team is described as hard-working and playful, with a strong sense of community.

## Sources
1. [goodr.com](https://goodr.com/pages/work)
2. [linkedin.com](https://www.linkedin.com/company/goodr)
3. [greatplacetowork.com](https://www.greatplacetowork.com/certified-company/7021820)
4. [boards.greenhouse.io/goodr](https://boards.greenhouse.io/goodr)

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