---
title: 'Senior Product Designer II, Revenue Experimentation at Life360'
canonical: 'https://feeny.ai/job/senior-product-designer-ii-revenue-experimentation-life360-united-states-canada-ks8v7sgwpjgr'
type: 'job'
last_seen: '2026-09-13'
---

# Senior Product Designer II, Revenue Experimentation at Life360

- **Company:** Life360
- **Location:** United States / Canada
- **Work type:** remote
- **Posted:** 2026-09-09
- **Last confirmed live:** 2026-09-13
- **Apply:** https://job-boards.greenhouse.io/life360/jobs/8790900002

## Job description

## About Life360

Life360’s mission is to keep people close to the ones they love. Our category-leading mobile app, Tile tracking devices, and Pet GPS tracker empower members to protect the people, pets, and things they care about most with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 102.4 million monthly active users (MAU), as of June 30, 2026, across more than 180 countries.

Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families (and those friends who are basically family).

Life360 has more than 500 (and growing!) remote-first employees. For more information, please visit [life360.com](http://life360.com/).

Life360 is a Remote First company, which means a remote work environment will be the primary experience for all employees. All positions, unless otherwise specified, can be performed remotely (within the US and Canada) regardless of any specified location above.

We are AI Native

We are building an AI native company where AI is an integral part of how we build and operate. AI tool usage during interviews varies by role. You may be asked to demonstrate proficiency with AI tools, discuss how you leverage AI, or complete interview exercises without AI assistance. Your Recruiter will provide clear guidance as you move through the interview process.

Undisclosed use of AI not previously discussed with or approved by your Recruiter may impact your candidacy.

## About The Team

The Product Design team is the creative engine shaping the vision, strategy, and delivery of extraordinary member experiences at Life360. We are a diverse, collaborative group with an unwavering commitment to craftsmanship and delight in everything we create. With Life360’s rapid growth and strong business momentum, we have a unique opportunity to make a meaningful impact at global scale. At the heart of our mission is a dedication to helping families feel safe, connected, and cared for through the transformative power of design.

The Growth Revenue Experimentation team (within the Product Design team) is the engine behind Life360's subscription revenue growth: we turn ideas about pricing, packaging, and the paywall funnel into fast, validated experiments. We run a high volume of tests across the entire subscription funnel - driving free users to start a trial, trial to paid conversion & churn prevention. Additionally, optimizing the top-performing features to drive further conversion, SKU and pricing routing, external billing, and churn and win-back, partnering closely with the Revenue ML team to personalize offers and target the right SKU to the right user.  We set and hold the bar for experiment quality and methodology across the program, using tools like Statsig to run and govern testing at scale, and we ground every decision in research and data, validating or killing assumptions before they become a build. We are also an AI-native team: AI tooling is already speeding up how we generate hypotheses, build, and measure results, and we expect that velocity to keep climbing as our own workflows get faster too.

## About the Job

We're looking for a Senior Product Designer II to join our Revenue Experimentation team and help drive Life360's growth through fast, high-quality design experimentation. This role sits at the intersection of product design, growth strategy, and data-informed decision-making, you'll design, test, and iterate on experiences across our subscription and monetization surfaces to uncover new ways to grow revenue and deliver value to families. You'll partner closely with Product Managers, Engineers, Data Scientists, and Content to turn loosely defined ideas into well-scoped tests, and well-scoped tests into learnings that shape our roadmap. This role is ideal for someone who thrives on ambiguity, moves fast without sacrificing craft, and wants their design decisions to directly and measurably impact the business.

For candidates based in the US, the salary range for this position is $152k to $223k USD. For candidates based out of Canada, the salary range for this position is $176k to $207k CAD. We take into consideration an individual's background and experience in determining final salary - therefore, base pay offered may vary considerably depending on geographic location, job-related knowledge, skills, and experience. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits, as well as equity.

## What You’ll Do

- Design and run a high volume of experiments across Life360's revenue and monetization surfaces, from trial conversion, trial-to-paid conversion to pricing, SKU routing, and churn/win-back.
- Turn loosely defined experiment briefs into well-scoped, testable hypotheses, using research and data to validate or challenge the underlying assumptions.
- Lead design for experiments that originate from your own ideas, and act as a critical, PM-partnering voice on ideas that originate elsewhere.
- Partner with Data Science and Analytics to define success metrics, interpret experiment results, and translate learnings into follow-on hypotheses.
- Present experiment concepts, in-flight learnings, and results to cross-functional stakeholders and leadership.

## What We’re Looking For

- 6+ years of product design experience, ideally with exposure to growth, experimentation, or subscription/monetization design.
- A track record of shipping and iterating on A/B or multivariate experiments in a fast-paced, high-velocity environment.
- Comfort operating with ambiguity, able to take a loosely defined brief and turn it into a well-scoped, testable hypothesis using research or data.
- A proactive, ideas-first mindset: someone who brings concepts to the table rather than waiting to be handed a fully-formed brief.
- Strong collaboration skills, able to both lead from your own ideas and constructively pressure-test others', as a true creative and strategic partner to PMs.
- Experience partnering closely with engineers, content, and data science across the full experiment lifecycle, from concept to bug bash to results.
- Excellent organizational habits: clean, well-documented Figma files and clear, traceable rationale for design decisions.
- Fluency in Figma; familiarity with experimentation and analytics tooling (e.g., Optimizely, Amplitude, Statsig, or similar) is a plus.
- Comfort using AI tools to accelerate design and production work.
- Strong visual design craft, with hands-on animation skills.
- A portfolio that showcases experimentation work, problem framing, hypotheses, iteration, and measurable impact, not just polished final screens.

Ways of Working

- Operates in a fast-paced, dynamic environment, balancing multiple experiments at once.
- Comfortable with ambiguity. Experiment briefs often start loosely defined, and it's the designer's job to validate the underlying problem (through research or data) and refine it into something well-scoped enough to actually test, confirming or challenging the original assumptions along the way.
- Contributes ideas proactively, including in regular ideation sessions focused on a specific theme, bringing forward experiment concepts, not just executing others'.
- Partners with PMs as a true collaborator: leads projects that originate from their own ideas, and acts as a critical partner on PM-originated ideas, pressure-testing them for UX soundness and product fit rather than simply executing.
- Collaborates across design and other departments when an experiment touches product areas outside their own, to keep the experience consistent and aligned.
- Keeps work organized and traceable: clean file structure, documented hypotheses and rationale, and clean, well-organized Figma files so anyone can see what's being tested, what's been done, and why.
- Involves engineers early in the design process to surface technical questions and constraints before they become blockers.
- Participates in bug bashes, testing experiments before launch to confirm the experience matches intent.
- Uses AI as a creative and productivity partner, leveraging skills, automation, and AI-generated illustrations or animations where it makes sense, to move faster and free up more time for craft.

AI-Native Expectations

- Daily use: You embed AI in all your workflows and use it for real, substantive tasks, including research, analysis, drafting, prototyping, analytics and experimentation.
- Review and accountability for AI output: AI-generated outputs get the same level of care of as any of your deliverables. You are accountable for everything you ship.
- Velocity: We expect senior practitioners who use AI well to operate with meaningful leverage: doing more with the same time, taking on problems that would otherwise require a larger team.
- Team leadership: You share what works. You automate prompting strategies that others can build on and help teammates earlier in their AI workflow adoption get up to speed.
- Continuous learning: The tooling is changing fast. You stay current and bring recommendations to the team when something would meaningfully improve how we work.

Our Benefits

- Medical, dental, vision, life and disability insurance plans (100% paid for US employees). We offer life and disability as well as supplemental plans for medical and dental for Canadian employees.
- 401(k) plan with company matching program in the US and RRSP with DPSP plan for Canadian employees.
- Paid parental leave.
- Mental Wellness Program & Employee Assistance Program (EAP) for mental well-being.
- Generous time off: flexible PTO, companywide holidays throughout the year plus summer and winter shutdowns.
- Learning & Development programs.
- Equipment, tools, and reimbursement support for a productive remote environment.
- Free Life360 Platinum Membership and Tile trackers.

Life360 Values

Our company’s mission-driven culture is guided by our shared values to create a trusted work environment where you can bring your authentic self to work and make a positive difference

- Be a Good Person - We have a team of high integrity people you can trust.
- Be Direct With Respect - We communicate directly, even when it’s hard.
- Members Before Metrics - We focus on building an exceptional experience for families.
- High Intensity, High Impact - We do whatever it takes to get the job done.

Our Commitment to Diversity

We believe that different ideas, perspectives and backgrounds create a stronger and more creative work environment that delivers better results. Together, we continue to build an inclusive culture that encourages, supports, and celebrates the diverse voices of our employees. It fuels our innovation and connects us closer to our customers and the communities we serve. We strive to create a workplace that reflects the communities we serve and where everyone feels empowered to bring their authentic best selves to work.

We are an equal opportunity employer and value diversity at Life360. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or any legally protected status.

We encourage people of all backgrounds to apply. We believe that a diversity of perspectives and experiences create a foundation for the best ideas. Come join us in building something meaningful. Even if you don’t meet 100% of the below qualifications, you should still seriously consider applying!

#LI-Remote

____________________________________________________________________________

## About Life360

## Company Overview
- **One-liner**: Life360 is a leading technology platform that keeps families connected and safe through real-time location sharing, driving safety, digital safety, and hardware tracking devices.
- **Entity Type**: Public (NASDAQ: LIF; ASX: 360)
- **Headquarters**: San Mateo, California, USA
- **Founded**: 2008
- **Founders**: Chris Hulls (co-founder and Executive Chairman)

## Core Business
- **Primary industry/industries**: Family safety technology, location-based services, consumer subscription software, hardware tracking, digital advertising.
- **Target customers**: B2C – families and individuals; B2B – advertisers via the Nativo full-stack advertising platform.
- **Mission or purpose statement**: “Keep people close to the ones they love.”

## Products & Services
- **Life360 App (Freemium)**: Mobile application offering location coordination, driving safety (crash detection, roadside assistance), digital safety (data breach alerts, identity theft protection, credit monitoring), and emergency assistance (SOS dispatch, disaster response). Core features free; premium subscriptions unlock advanced capabilities.
- **Tile by Life360**: Bluetooth tracking devices for finding lost items – keys, wallets, luggage, etc. Integrated into the Life360 ecosystem.
- **Life360 Pet GPS**: GPS tracking devices for pets, launched in 2025 across five global markets, extending the subscription model to a new life stage.
- **Nativo Advertising Platform (acquired 2025)**: Full-stack ad platform leveraging Life360’s first-party family location data for targeted advertising and real-world measurement on the open web and connected TV.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed directly; as a public company, market cap fluctuates. As of the 2025 annual report, no specific market cap is cited.
- **Key Metric**: Annual Revenue – $489.5 million in fiscal year 2025 (up from $371.5 million in 2024). Net income of $150.8 million (first full year of profitability).
- **Notable Investors/Partners**: Publicly traded – no specific lead investors cited; institutional shareholders include major index funds. Key partner: Nativo (acquired).
- **Growth Signals**: 
  - 95.8 million Monthly Active Users (MAU) as of Dec 31, 2025 (+20% YoY)
  - 2.8 million Paying Circles (+26% YoY)
  - First full year of positive net income and Adjusted EBITDA margin expanded from 12% (2024) to 19% (2025)
  - U.S. penetration at 16%; international at low single digits – large growth runway
  - Pet GPS launched in 2025; Nativo acquisition positions Life360 in the $400B+ U.S. digital ad market

## Competitive Advantages
- **Large, engaged user base**: Nearly 96 million MAUs provide massive network effects and first-party data for advertising monetization.
- **Freemium model with high conversion**: Core service is free, driving organic word-of-mouth growth; premium subscriptions generate recurring revenue.
- **Comprehensive safety ecosystem**: Combines location sharing, driving safety, digital safety, and hardware (Tile, Pet GPS) – a one-stop family safety platform.
- **Unique data asset**: First-party family location data enables differentiated ad targeting and measurement that competitors lack.
- **Brand trust & longevity**: Founded in 2008, with millions of families relying on the app daily; strong brand recognition.

## Strategic Focus
- **Growing the free audience**: Majority of members come via word-of-mouth; vast addressable market remains (only 16% US penetration).
- **Scaling paid offerings**: Deepening premium tiers, expanding Pet GPS globally, and monetizing international markets.
- **Building new revenue streams**: Nativo acquisition aims to create a full-stack advertising business, tapping into the $100B+ open web and CTV ad market.
- **Expanding profitability**: Targeting long-term Adjusted EBITDA margin of 35%+ (currently 19%).

## Why Work Here
- **Culture**: High-intensity, high-impact environment with a focus on “radical candor” – direct communication without politics. Core values: Be a Good Person, Be Direct with Respect, Members Before Metrics, High Intensity/High Impact.
- **Work model**: Remote-first company with flexible schedules; access to San Mateo office and coworking spaces; regular company offsites for in-person connection.
- **Perks**: No-meetings on Wednesday afternoons, home office stipend, competitive pay, health/dental/vision insurance, 401(k) with company match, and equity.
- **Engineering culture**: Strong emphasis on product excellence, data-driven decisions, and AI-native development (many roles mention “AI Native” in titles). Diversity, equity, and inclusion are actively promoted.
- **Size**: ~547 full-time employees and ~95 contractors (as of Dec 2025); growing.

## Sources
1. [Life360 Careers Page](https://www.life360.com/careers)
2. [Life360 Open Positions (Greenhouse)](https://job-boards.greenhouse.io/life360)
3. [Life360 2025 Annual Report (SEC 10-K)](https://www.sec.gov/Archives/edgar/data/1581760/000158176026000065/life3602025annualreport_.htm)

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