---
title: 'Senior Product Designer at Plotline'
canonical: 'https://feeny.ai/job/senior-product-designer-plotline-bengaluru-fm9vphgsvymr'
type: 'job'
last_seen: '2026-09-09'
---

# Senior Product Designer at Plotline

- **Company:** Plotline
- **Location:** Bengaluru, India
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-09-07
- **Last confirmed live:** 2026-09-09
- **Apply:** https://jobs.ashbyhq.com/plotlineso/d07f55ce-4291-4bcc-a12b-c1cde44e2871/application

**Skills:** Framer, Webflow, Figma, Adobe Creative Suite, Photoshop, Illustrator, After Effects, Premiere Pro, HTML, CSS, Prototyping, User Research, Usability Analysis, Design Systems, Brand Guidelines, Marketing Design, Product Design, AI Product Design

> Lead the design strategy and execution for an AI platform, owning brand identity, marketing collateral, and product interfaces. Build scalable design systems and ensure seamless customer experiences from onboarding to in-product interactions.

## Job description

Senior Product Designer Join our rapidly growing AI startup as a Senior Product Designer and own the end-to-end product experience. This role is for an exceptional designer who can pair strategic UX thinking with hands-on execution, turning complex AI functionality into intuitive, accessible interfaces. You'll work directly with founders to define product design strategy and ship high-quality work independently. Plotline is backed by Elevation Capital and supports customers like Dream11, Upstox, Zepto etc.

## Why This Role Matters

- Shape the user experience of a fast-growing AI platform
- Work directly with founders to define product design strategy
- Build design systems and processes that scale with our high-growth trajectory

We're seeking a rare combination of strategic design thinking, hands-on execution, and entrepreneurial drive to elevate our product design craft.

## About This Role

Key challenges you'll solve:

- Design Velocity — Shipping high-quality product design work independently without external dependencies
- Customer Experience Gaps — Identifying and solving usability issues that impact customer success and retention

This is an opportunity to have outsized impact on the product while building expertise in AI product design at a scaling startup. Outcomes Expected

- Q1 Objectives: Lead a complete redesign of our product
- Year 1 Objectives: Establish design systems and processes that enable faster iteration and measurably improve the user experience

## Responsibilities

Product Design & UX

- User Experience Strategy — Conduct user research and usability analysis to identify friction points and optimization opportunities
- Interface Design — Design intuitive, accessible interfaces that make complex AI functionality approachable for technical and non-technical users
- Design Systems — Build and maintain scalable design systems that enable consistent, efficient product development
- Prototyping & Testing — Create interactive prototypes and conduct user testing to validate design decisions

Customer Communication Design

- Onboarding Experience — Design seamless onboarding flows that reduce time-to-value and improve activation rates
- In-App Communication — Create clear, helpful UI copy, tooltips, empty states, and error messaging
- Help & Success Materials — Design in-product guidance and documentation that enable customer growth

## Requirements

Professional Experience

- 4–6 years of product design experience with demonstrated end-to-end ownership
- Proven track record designing for B2B SaaS or AI/ML products with complex user workflows
- Portfolio demonstrating ownership of product design projects from strategy to execution

Technical Proficiency

- Design Software — Advanced skills in Figma
- Prototyping — Experience with interactive prototyping tools and a basic understanding of HTML/CSS

Core Competencies Design Leadership

- Strategic Vision — Aligns design decisions with business objectives and user needs
- Systems Thinking — Creates scalable design frameworks that grow with the product and organization
- Quality Standards — Maintains exceptionally high craft while moving quickly in a startup environment

Technical Execution

- Self-Sufficiency — Ships complete product design work independently without requiring external support
- Tool Mastery — Leverages best-in-class design tools to maximize output and quality
- Cross-Platform Thinking — Ensures design consistency across web, mobile, and desktop experiences

User-Centric Approach

- Research Integration — Incorporates user insights and data into design decisions
- Usability Focus — Identifies and solves complex UX problems that impact customer success
- Accessibility Awareness — Designs inclusive experiences that work for diverse user populations

Communication & Collaboration

- Stakeholder Management — Presents design rationale effectively to founders and cross-functional partners
- Cross-Functional Partnership — Works seamlessly with product and engineering teams
- Customer Empathy — Understands enterprise customer needs and translates them into design solutions

Startup Agility

- Rapid Iteration — Balances design perfection with speed of execution and learning
- Resource Optimization — Achieves maximum impact with lean resources and creative constraints
- Growth Mindset — Continuously evolves design approach based on business needs and user feedback

Ready to shape the future of AI product design? If you're passionate about creating exceptional user experiences that drive business impact in a fast-growing AI company, we'd love to see your portfolio.

## About Plotline

## Company Overview
- **One-liner**: Plotline is an AI-native omnichannel customer engagement platform that lets product and growth teams build and launch in-app experiences and outbound campaigns without engineering dependency.
- **Entity Type**: Private (Seed stage)
- **Headquarters**: Salt Lake City, Utah, United States (with a strong presence in India)
- **Founded**: 2021
- **Founders**: Shubham Jindal and Adarsh Tadimari

## Core Business
- **Primary industry**: Customer engagement / marketing technology (MarTech)
- **Target customers**: B2B – product and growth teams at consumer-facing apps (fintech, edtech, gaming, commerce, health)
- **Mission**: Give product and growth teams the power to engage users inside their apps – without waiting on engineering.

## Products & Services
- **Plotline Platform (AI-Native)**: Unified platform combining product experiences (tooltips, stories, spotlights, games, surveys, scratch cards, streaks) with outbound channels (email, push, WhatsApp, SMS, RCS) and analytics. Key AI features include AI Segmentation (describe audience in plain language), AI Creative Generation (on-brand banners and copy), and AI Campaign Review (pre-launch quality checks). [plotline.so](https://www.plotline.so/)
- **Agentic Customer Engagement**: An AI marketer per user that reads the full user story (events, tickets, chats) and autonomously decides which message, channel, and creative to send – or whether to send anything at all. [plotline.so](https://www.plotline.so/)
- **Experience Library**: Pre-built templates for gamification, videos, stories, tooltips, banners, and more – all no-code and deployable without an app release.

## Market Standing
- **Valuation/Market Cap**: Not publicly available
- **Key Metric**: Total funding of **$2.6M** (Seed round, May 2024). Annual revenue not disclosed. Serves **300M+ end users** and runs **700M+ agents/month**. [tracxn.com](https://tracxn.com/d/companies/plotline/__6Ml-v61IvKB5cOVtoQsbks4dBbKWcYeLQqnZIIyVViw)
- **Notable Investors/Partners**: **Elevation Capital** (lead investor in Seed round). Customers include Dream11, CoinDCX, Zepto, BharatPe, Step Banking, Upstox, Kredivo Group. [plotline.so](https://www.plotline.so/)
- **Growth Signals**: Headcount grew ~32% YoY (22 employees per LinkedIn, 32 per Tracxn as of Jan 2026). Active job postings: 12. Expanding into MENA, SEA, and US markets with dedicated sales roles. [linkedin.com](https://www.linkedin.com/company/plot-line)

## Competitive Advantages
- **AI-Native Architecture**: The entire platform is built around AI agents that handle segmentation, creative generation, and campaign review – not bolted on after the fact.
- **Zero SDK Crashes**: The SDK has never crashed in production, a critical reliability claim for consumer apps. [plotline.so](https://www.plotline.so/about)
- **Unified Product + Outbound**: Replaces multiple point solutions (Braze, MoEngage, CleverTap, etc.) with one platform covering in-app experiences, outbound channels, and analytics.
- **Sub-100ms Latency**: Real-time triggers and agent decisions at low latency, enabling instant user responses.

## Strategic Focus
- **Global Expansion**: Hiring founding account executives for MENA and SEA regions, plus enterprise SDRs for the US market.
- **Product Development**: Deepening AI capabilities (agentic engagement, multi-channel orchestration) and expanding the experience library.
- **Enterprise Adoption**: Winning larger consumer apps and building out customer success and support teams to serve a growing customer base.

## Why Work Here
- **Scale & Impact**: The SDK runs on 300M+ devices; work directly impacts millions of real users every day. [plotline.so](https://www.plotline.so/careers/)
- **Small, High-Output Team**: No bureaucracy – ideas go from concept to production in days. Employees take extreme ownership of their work. [plotline.so](https://www.plotline.so/about)
- **Hard Engineering Problems**: Real-time triggers at sub-100ms latency, SDK performance on millions of devices, no-code UI builders – genuinely challenging work.
- **Culture**: Transparent and direct communication, customer obsession, and a bias for action. Remote/hybrid policy not explicitly stated, but the team spans India and the US, suggesting flexible work arrangements.
- **Open Roles**: Engineering Lead, SDE2 Mobile, SDE2 Frontend, Customer Success Manager, Account Executive, Technical Support Engineer, and more. [plotline.so](https://www.plotline.so/careers/)

## Sources
1. [plotline.so - About page](https://www.plotline.so/about)
2. [plotline.so - Careers page](https://www.plotline.so/careers/)
3. [plotline.so - Homepage](https://www.plotline.so/)
4. [linkedin.com - Plotline company page](https://www.linkedin.com/company/plot-line)
5. [tracxn.com - Plotline profile](https://tracxn.com/d/companies/plotline/__6Ml-v61IvKB5cOVtoQsbks4dBbKWcYeLQqnZIIyVViw)

## Other roles at Plotline

- [Frontend Engineer (SDE-2)](https://feeny.ai/job/frontend-engineer-sde-2-plotline-bengaluru-mtte65smkj0h) — Bengaluru, India
- [Executive Assistant to the Founder(s)](https://feeny.ai/job/executive-assistant-to-the-founder-s-plotline-bengaluru-scbpy4ns7wdq) — Bengaluru, India
- [Product Manager](https://feeny.ai/job/product-manager-plotline-bengaluru-mjvr1zx4w8d5) — Bengaluru, India
- [Technical Support Engineer](https://feeny.ai/job/technical-support-engineer-plotline-bengaluru-9aaymt4y75wj) — Bengaluru, India
- [Lead Recruiter](https://feeny.ai/job/lead-recruiter-plotline-bengaluru-drh1a45q33zn) — Bengaluru, India
- [Founding SDET](https://feeny.ai/job/founding-sdet-plotline-bengaluru-y26q316zwj3z) — Bengaluru, India
- [Enterprise Account Executive India](https://feeny.ai/job/enterprise-account-executive-india-plotline-bengaluru-tbpehsyejx92) — Bengaluru, India
- [Enterprise SDR - US](https://feeny.ai/job/enterprise-sdr-us-plotline-san-francisco-gvx9sn0hx05x) — San Francisco, CA
- [Key Account Manager - India](https://feeny.ai/job/key-account-manager-india-plotline-bengaluru-rmyvj0kefeqw) — Bengaluru, India
- [Enterprise Customer Success Manager - India and SEA](https://feeny.ai/job/enterprise-customer-success-manager-india-and-sea-plotline-bengaluru-8vq9f24nkswt) — Bengaluru, India