--- title: '(Senior) Product Director, Local Growth at OKX' canonical: 'https://feeny.ai/job/senior-product-director-local-growth-okx-hong-kong-m0dd4tgd8nqg' type: 'job' last_seen: '2026-09-11' --- # (Senior) Product Director, Local Growth at OKX - **Company:** OKX - **Location:** Hong Kong, Hong Kong SAR - **Posted:** 2026-03-06 - **Last confirmed live:** 2026-09-11 - **Apply:** https://job-boards.greenhouse.io/okx/jobs/7655610003 ## Job description OKX will be prioritising applicants who have a current right to work in Hong Kong, and do not require OKX's sponsorship of a visa. ## Who We Are At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom. OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves. Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er. ## About The Opportunity OKX is building local exchange businesses from the ground up across multiple emerging and high-growth markets. We are looking for a product leader who has driven a complete 0-to-1 cycle in a priority overseas market — someone who will own the product strategy and local growth playbook for a specific region or country, and be directly accountable for product competitiveness and business growth outcomes in that market. This role sits at the intersection of the Local business team and Global product and engineering. You'll go deep into the local market — translating user profiles, regulatory landscapes, and competitive dynamics into product and growth strategies — while driving Global product and engineering resources to deliver locally, ensuring the product experience and competitiveness actually take off on the ground. We are not prescriptive about which specific region you've built in previously — LatAm, Southeast Asia, Turkey, MENA, or others are all relevant. What matters is that you have personally built a business in an emerging market, closed the growth loop, and can transfer that methodology to OKX's priority regions. This is a product leadership role, not a country general manager role — but you need to operate with near business-owner accountability: responsible for the region's core growth metrics and product competitiveness, not just shipping features. ## What You’ll Be Doing Regional Product Strategy & Local Growth Planning - Own product strategy and local growth planning for a specific region or country, working across the Local business team and Global product and engineering to be directly accountable for local product competitiveness and business growth outcomes. - Develop a deep understanding of local user profiles, legal and regulatory frameworks, competitive landscapes, and cultural nuances, and translate these into a comprehensive product competition strategy and channel growth strategy with clear prioritization. - Continuously track the local crypto and fintech ecosystem — with a focus on global players and regional leaders across exchanges and fintech — as well as macro factors such as inflation, currency depreciation, and cross-border remittance demand that shape user trading behavior. Local Product Experience & Competitiveness - Own the end-to-end local product experience and competitiveness, covering onboarding, fiat deposit, market analysis, trading, and earn — the core stages of the user journey. - Build a comprehensive local product feedback loop — from user behavior data and funnel analysis, to local user feedback collection — to identify key bottlenecks and high-leverage opportunities in conversion, retention, and engagement, and drive iterative improvement. - Adapt to local market characteristics (inflation-driven demand, competitor switching costs, payment method preferences, etc.) to reduce drop-off from registration to first trade and shorten time-to-first-trade. Channel Growth & Cross-team Collaboration - Work with local teams to identify effective user acquisition channels; lead the discovery, introduction, integration, and scaling of high-impact channels. - Leverage your local network — KOLs, fintech partners, payment providers, regulatory contacts — to accelerate market entry and growth. - Collaborate closely with regional BD, Marketing, Operations, and Global product and engineering to ensure product initiatives align with local growth objectives. ## What We Look For In You - 0-to-1 business building and growth experience in an emerging market (e.g., LatAm, Southeast Asia, Turkey, MENA, or similar) — you can clearly articulate the regional metrics you owned and the business outcomes you delivered. You held a product, strategy, or growth role during the early stage of an international expansion at a tech company or at a high-growth local champion in the region. - Comprehensive business growth and user growth methodology — you have fully owned a user funnel (acquisition → activation → retention) and can speak to results with data: CAC, activation rates, D7/D30 retention, LTV, reactivation. Your work was growth experimentation and product intervention, not just media buying. - Strong product management capability — you can define product strategy and success metrics, prioritize a roadmap, drive A/B testing, and collaborate with product and engineering to deliver. This is a product leadership role, not a GM or pure growth marketing role. - Proven cross-functional collaboration — able to drive alignment across teams (design, engineering, data, commercial), manage external partnerships, and navigate regulatory conversations. Effective at aligning resources between Local and Global organizations. - Deep local market knowledge and an established local network — you understand local user behaviors, payment ecosystems (e.g., PIX, SPEI, Mercado Pago, UPI, GCash, DANA, M-Pesa, depending on region), regulatory environments, and competitive dynamics. You have partners, KOLs, and industry relationships in the region that you can activate. - Consumer product management experience in fintech, crypto, or trading preferred. Candidates with experience managing or mentoring product teams will be considered for the Senior Product Director level. - Excellent written and verbal communication skills in English. Proficiency in Mandarin is a strong plus for effective collaboration with HQ teams. Nice-To-Haves - Proficiency in a local language relevant to the target region (Spanish, Portuguese, Bahasa Indonesia, Arabic, Turkish, etc.). - Crypto exchange product experience — spot/derivatives trading, order types, fee structures, token listings, and fiat on/off-ramp flows. - Familiarity with local payment rails and fiat-to-crypto conversion flows in emerging markets. - Hands-on trading experience in FX, equities, or crypto. ## Perks & Benefits - Competitive total compensation package - L&D programs and Education subsidy for employees' growth and development - Various team building programs and company events - Wellness and meal allowances - Comprehensive healthcare schemes for employees and dependants - More that we love to tell you along the process! Please note that Hong Kong is a group-level service hub, and OKX does not carry on a business of operating a virtual asset trading platform in Hong Kong. Notice: All official OKX vacancies are published on this website. While roles may appear on selected third-party platforms from time to time, information on other sites may be inaccurate or outdated. If in doubt, please apply directly through our official careers website. Information collected and processed as part of the recruitment process of any job application you choose to submit is subject to OKX's [Candidate Privacy Notice](https://www.okx.com/en-eu/help/okx-candidate-privacy-notice). ## About OKX ## Company Overview - **One-liner**: OKX is a world-leading digital asset exchange and Web3 platform offering spot and derivatives trading, a self-custody wallet, and decentralized application access to over 100 million users globally. - **Entity Type**: Private (venture-backed; last round $200M in March 2026) - **Headquarters**: Seychelles (legal entity: Aux Cayes FinTech Co. Ltd.) - **Founded**: 2017 - **Founders**: Star Xu ## Core Business - **Primary industry**: Cryptocurrency exchange, digital asset trading, Web3 infrastructure. - **Target customers**: B2C (retail traders, crypto enthusiasts) and B2B (institutions, high-frequency traders, liquidity providers). Serves both individuals and large institutions. - **Mission**: To reshape the world with crypto, contributing to every individual’s freedom, and to build a fairer, more transparent, and accessible society through blockchain technology. ## Products & Services - **Spot Trading**: Buy and sell over 300 cryptocurrencies with low fees. - **Derivatives**: Futures, options, and perpetual swaps for advanced trading strategies. - **Structured Products**: Yield-bearing products for passive income. - **OKX Wallet**: Self-custody Web3 wallet supporting dApps, DeFi, NFTs, and cross-chain swaps. - **OKX Pay**: Fiat on-ramp and payment infrastructure for seamless deposits. - **Institutional Services**: Ultra-low latency API connectivity, prime brokerage, and tailored liquidity solutions. - **Proof of Reserves**: Monthly public attestation of asset backing (1:1). ## Market Standing - **Valuation**: Not publicly disclosed. - **Key Metrics**: Over 100 million customers worldwide; 2,886 employees (as of mid-2026, +14.3% YoY); $200M total funding (venture round, March 2026). - **Notable Investors/Partners**: One undisclosed investor in the latest round. Partnerships include McLaren F1, Manchester City FC, Tribeca Film Festival. - **Growth Signals**: Expanded into Australia, Brazil, Netherlands, Singapore, and Turkey in the last year; plans to enter US, Belgium, and UAE. Active job postings: 246. Employee headcount grew 14.3% YoY. ## Competitive Advantages - **Liquidity & Low Fees**: One of the top crypto exchanges by trading volume with competitive fee structures. - **Transparency**: Monthly proof-of-reserves reports publicly verifiable. - **Security**: Multi-layer security, GSLB, distributed server clusters, and dedicated security engineering teams. - **Global Reach**: Available in over 180 countries/regions with localized support. - **Web3 Integration**: Deeply connected wallet bridging centralized and decentralized finance. ## Strategic Focus - **AI-Native Product & Engineering**: Investing heavily in AI agents, chatbots, and infrastructure for automated trading and user experience. - **Institutional Growth**: Expanding VIP relationship management, prime brokerage, and institutional-grade tools. - **Global Regulatory Compliance**: Obtaining licenses in new jurisdictions (e.g., Singapore, Turkey, Brazil) while maintaining a robust compliance center. - **Web3 Ecosystem**: Growing the OKX Wallet and dApp connectivity to drive DeFi adoption. ## Why Work Here - **Culture**: Values-driven environment with core principles: "WE before Me", "Do the right thing", and "Get things done". Emphasis on ownership, transparency, and innovation. - **Work Policy**: Hybrid/office roles across multiple global hubs (Singapore, Hong Kong, San Jose, Dubai, etc.). Remote flexibility varies by role. - **Perks**: Competitive benefits including learning budgets, team events, and the "Supernova Program" for early-career talent. Engineering teams work on cutting-edge blockchain and AI problems. - **Engineering Culture**: Strong focus on AI-native development, Rust/Java/Go, mobile infrastructure, and security. High percentage of technical roles (721 engineers, 10% of workforce). - **Growth Opportunity**: Rapidly scaling company with global expansion, offering cross-functional mobility and exposure to senior leadership. ## Sources 1. [okx.com - About & Careers](https://www.okx.com/en-us/join-us) 2. [LinkedIn - OKX Company Page](https://www.linkedin.com/company/okxofficial/jobs) 3. [Greenhouse - OKX Job Board](https://job-boards.greenhouse.io/okx) 4. 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