---
title: 'Senior Product Manager, Ads Quality at Instacart'
canonical: 'https://feeny.ai/job/senior-product-manager-ads-quality-instacart-canada-8jzaw8t69hvj'
type: 'job'
last_seen: '2026-09-13'
---

# Senior Product Manager, Ads Quality at Instacart

- **Company:** Instacart
- **Location:** Canada
- **Compensation:** $165k–$174k
- **Work type:** remote
- **Posted:** 2026-07-23
- **Last confirmed live:** 2026-09-13
- **Apply:** https://instacart.careers/job/?gh_jid=8077512

## Job description

We're transforming the grocery industry

At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.

Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.

Instacart is a Flex First team

There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. [Learn more about our flexible approach to where we work.](https://www.instacart.careers/flex-first)

## Overview

Instacart Ads powers one of the industry's leading retail media networks, enabling Instacart and its retailer partners to deliver highly relevant, effective advertising experiences at scale. As part of the Ad Product team, you'll sit at the intersection of machine learning, marketplace dynamics, and measurable business impact — helping shape the future of how brands connect with shoppers across the Instacart platform.

We're looking for a Senior Product Manager to own the systems that drive core auction understanding and marketplace balance within our Ads Quality domain. This is a high-impact, technically complex space where your work will directly influence the health of the ads ecosystem — from how auctions are structured and optimized to how quality signals inform ranking and relevance. You'll partner closely with a team of talented machine learning engineers and ads engineers who are building at the frontier of what's possible in retail media.

If you're energized by ambiguous, high-stakes problems, fluent in the language of ML and online advertising, and eager to accelerate experimentation in a fast-moving environment — this is the role for you.

## About the Job

- Own the product vision and roadmap for ads quality systems, including auction mechanics, marketplace balance, and the signals that govern ad ranking and relevance across Instacart's retail media network.
- Drive the strategy and execution for increasing the velocity of experimentation across the ads quality team — designing frameworks that allow the team to test, learn, and iterate faster without sacrificing rigor or integrity.
- Work hands-on with machine learning engineers and ads engineers to translate complex ML model outputs and auction dynamics into clear product requirements, hypotheses, and measurable outcomes.
- Define and track the right success metrics for ads quality, navigating tradeoffs between advertiser performance, shopper experience, and marketplace health — and communicating those tradeoffs clearly to senior stakeholders.
- Operate in a fast-paced, constantly evolving environment where priorities shift, new data surfaces frequently, and the ability to make good decisions under uncertainty is essential to moving the business forward.

## About You

## Minimum Qualifications

- 2+ years of product management experience in online advertising, ad tech, or a closely related domain — with a demonstrated understanding of auction mechanics, bidding systems, or ad quality signals.
- 2+ years of experience working directly with machine learning teams or ML-driven products, with the ability to engage substantively in technical conversations about model design, evaluation, and tradeoffs.
- Proven track record of defining and executing on product roadmaps in complex, data-rich environments with multiple cross-functional stakeholders.
- Strong analytical skills with experience using data to inform product decisions, measure impact, and design experiments.

## Preferred Qualifications

- Hands-on familiarity with large language models (LLMs) and how they can be applied within ads or ranking systems.
- Experience working with ads machine learning models in a production environment, including relevance scoring, auction optimization, or quality filtering.
- Prior experience at a retail media network, demand-side platform, or supply-side platform, with exposure to the full advertising stack.
- Comfort operating in ambiguous, high-growth environments where structure and process are still being built — and an eagerness to help build them.

#LI-Remote Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy [here](https://instacart.careers/flex-first/). Currently, we are only hiring in the following provinces: Ontario, Alberta, British Columbia, and Nova Scotia.

Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings [here](https://instacart.careers/taste-of-instacart/).

For Canadian based candidates, the base pay ranges for a successful candidate are listed below.

CAN $165,000—$174,000 CAD

## About Instacart

## Company Overview
- **One-liner**: Instacart is the leading online grocery platform in North America, offering same-day delivery and pickup services from over 700 retail partners.
- **Entity Type**: Private (venture-backed)
- **Headquarters**: San Francisco, California, USA
- **Founded**: 2012
- **Founders**: Max Mullen (co-founder) [instacart.careers](https://www.instacart.careers/flex-first)

## Core Business
- Primary industries: Online grocery delivery, internet & web services
- Target customers: B2C consumers; also B2B partnerships with retailers and brands
- Mission: “Our mission is to create a world where everyone has access to the food they love and more time to enjoy it together.” [glassdoor.com](https://www.glassdoor.com/Overview/Working-at-Instacart-EI_IE714486.11,20.htm)

## Products & Services
- **Instacart Platform**: Same-day delivery and pickup from grocery stores, superstores, and local shops. Customers order via mobile app or website.
- **Instacart+**: Premium membership offering reduced delivery fees, lower service fees, and special perks.
- **Retail Partnerships**: Instacart powers e‑commerce and fulfillment for over 700 retailers across the U.S. and Canada.

## Market Standing
- **Valuation/Market Cap**: Not publicly available (private company).
- **Key Metric**: Annual revenue not disclosed; employee count between 1,001 and 5,000 per Glassdoor. [glassdoor.com](https://www.glassdoor.com/Overview/Working-at-Instacart-EI_IE714486.11,20.htm)
- **Notable Investors/Partners**: Not listed in provided sources – state “Not publicly available” per search results.
- **Growth Signals**: 47% of job seekers rate their interview experience positively; 59% of employees would recommend the company. [glassdoor.com](https://www.glassdoor.com/Overview/Working-at-Instacart-EI_IE714486.11,20.htm) The company highlights a “high-impact environment” where you can “do in two years what might take five at another company.” [instacart.careers](https://www.instacart.careers/taste-of-instacart)

## Competitive Advantages
- **Network effects**: Largest online grocery platform in North America with deep integrations across major retailers.
- **Scale & brand recognition**: Highly trusted name in grocery delivery, with a large base of both consumers and shoppers.
- **Flex First model**: A remote-friendly culture that allows hiring top talent across the U.S. and Canada, reducing geographic constraints.

## Strategic Focus
- **Flex First & distributed work**: Empowering employees to work from home or offices, with periodic “Team Jams” for in‑person collaboration. [instacart.careers](https://www.instacart.careers/flex-first)
- **Continued platform growth**: Expanding retailer partnerships and improving the shopping experience for customers, shoppers, and brands.
- **Employee experience**: Investing in learning & development, wellness, and community impact programs to attract and retain talent.

## Why Work Here
- **Flex First philosophy**: Employees can work remotely from anywhere in the U.S. (excluding Alaska and territories) or Canada (Ontario, Alberta, British Columbia) with no mandatory return-to-office date. Offices remain open for optional use. [instacart.careers](https://www.instacart.careers/flex-first)
- **Comprehensive benefits** (from the “Taste of Instacart” page): [instacart.careers](https://www.instacart.careers/taste-of-instacart)
  - Flexible time off and “Four Year Fill‑Up” (four consecutive weeks of leave around the 4‑year mark)
  - Family‑building benefits (fertility, adoption, surrogacy support)
  - Learning & development programs with an annual allowance
  - 401(k) matching in the U.S. / RRSP in Canada, student loan assistance, financial planning
  - Work‑from‑home stipend and internet reimbursement
  - Monthly “Treat Yourself” stipend for wellness or personal care
  - Mental and physical wellness programs, medical/dental/vision coverage
  - Free Instacart+ membership
  - Community volunteer programs (Instacart Serves, donation matching, “Carrot Credits”)
- **Culture**: 59% of employees on Glassdoor would recommend the company; Glassdoor ratings show 3.5★ overall, with 3.3★ for culture & values and 3.6★ for career opportunities. [glassdoor.com](https://www.glassdoor.com/Overview/Working-at-Instacart-EI_IE714486.11,20.htm) The company describes itself as a place where you can “shape the career that nourishes you.”

## Sources
1. [Glassdoor – Instacart Overview](https://www.glassdoor.com/Overview/Working-at-Instacart-EI_IE714486.11,20.htm)
2. [Instacart Careers – Home](https://www.instacart.careers/)
3. [Instacart Careers – Flex First](https://www.instacart.careers/flex-first)
4. [Instacart Careers – Taste of Instacart](https://www.instacart.careers/taste-of-instacart)

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