---
title: 'Senior Product Manager at AppsFlyer'
canonical: 'https://feeny.ai/job/senior-product-manager-appsflyer-herzliya-hq5085v658jt'
type: 'job'
last_seen: '2026-10-14'
---

# Senior Product Manager at AppsFlyer

- **Company:** AppsFlyer
- **Location:** Herzliya, Israel
- **Posted:** 2026-10-07
- **Last confirmed live:** 2026-10-14
- **Apply:** https://careers.appsflyer.com/jobs/position/8874566002?gh_jid=8874566002

## Job description

AppsFlyer is the global leader in mobile attribution and marketing analytics, empowering thousands of the world's leading apps and brands to make smarter growth decisions. For most of these brands, the website is just as important as the app: it's where many customers discover them, sign up and buy. Yet web measurement is still fragmented, built on last-click, cookies and siloed tools that don't connect to the rest of the customer journey. Our Web Attribution product brings AppsFlyer's trusted, independent measurement to the web.

We are looking for a Senior Product Manager to lead AppsFlyer's expansion from mobile to web. In this role, you will own Web Attribution end-to-end: how AppsFlyer measures the paid and owned channels that drive website conversions, from search and social to video, AI assistance, CTV and influencers, and how those results connect with app and other platforms into one view of the customer.

Join one of AppsFlyer's most strategic bets: bringing the market leader in mobile measurement to the web, in a small, fast-moving team with real visibility across R&D, data and customers.

Help leading global brands get independent, trusted web measurement, while shaping a brand-new product area from the ground up.

## What you’ll do

- Own the Web Attribution product end-to-end, from discovery and strategy to execution, launch, adoption and continuous improvement.
- Define and drive the roadmap for web performance measurement: attribution of any channel to web conversions (clicks, views, CTV and more), multi-touch, web analytics and reporting, and ad network integrations and optimization postbacks.
- Lead in a privacy-first world: build durable measurement as cookies, identifiers and browser rules keep changing, through first-party data, probabilistic and modeled approaches, and partner integrations.
- Work closely with R&D (Backend, Frontend, Data Engineering, Data Science) to build scalable, high-performance measurement products.
- Work with ad networks and platform partners to build and expand web integrations, bringing mobile-grade measurement to the web: granular, independent attribution and conversion data sent back to partners to power campaign optimization.
- Partner with Sales, Customer Success, Solutions and Marketing on positioning, competitive strategy, pricing and adoption, in a market with well-established competitors.
- Engage directly with customers, from mobile-first brands to web-first ecommerce, fintech and subscription businesses, to validate direction and drive adoption.
- Drive prioritization in a high-demand environment with multiple stakeholders and competing initiatives.

## What you have

- Passion to solve, build, and provide real value to your customers
- 5+ years of product management experience, ideally in data-heavy B2B SaaS environments.
- Proven experience building and scaling measurement, analytics, or performance marketing products.
- Strong analytical mindset with the ability to define KPIs, interpret data, and use data to guide product decisions.
- Experience working closely with engineering and data teams on complex, scalable systems.
- Ability to operate in ambiguity and bring structure to complex problem spaces.
- Strong stakeholder management skills and experience working cross-functionally in large organizations.
- Excellent communication skills, with the ability to explain complex measurement concepts clearly to technical and non-technical audiences

Bonus points

- Deep familiarity with the web measurement ecosystem: web analytics tools, tag managers, conversion APIs, and how the major ad platforms report web conversions.
- Familiarity with attribution models, view-through and multi-touch attribution, incrementality, and privacy-related measurement challenges (cookie loss, browser restrictions, consent).
- Experience with web-to-app, cross-device or cross-platform measurement.
- Technical background in web development, analytics, data science, or engineering.
- Recommended by an AppsFlyer employee

As a global company operating from 25 offices across 19 countries, we reflect the human mosaic of the diverse and multicultural world in which we live. We ensure equal opportunities for all of our employees and promote the recruitment of diverse talents to our global teams without consideration of race, gender, culture, or sexual orientation. We value and encourage curiosity, diversity, and innovation from all our employees, customers, and partners.

[“As a Customer Obsessed company, we must first be Employee Obsessed. We need to make sure that we provide the team with the tools and resources they need to go All-In.”](https://www.appsflyer.com/blog/how-all-in-shaped-our-story-and-could-define-your-career/) Oren Kaniel, CEO

## About AppsFlyer

## Company Overview
- **One-liner**: AppsFlyer provides a privacy-first, AI-powered Modern Marketing Cloud for unified measurement, data collaboration, and marketing analytics across mobile, web, CTV, and desktop.
- **Entity Type**: Private (Series D+; raised $1B in June 2026 at a $2.7B valuation)
- **Headquarters**: San Francisco, California, United States (also global HQ in Herzliya, Israel)
- **Founded**: 2011
- **Founders**: Oren Kaniel (CEO) and Reshef Mann (CTO)

## Core Business
- Primary industry: Marketing technology (MarTech) – mobile attribution, measurement, analytics, data collaboration
- Target customers: B2B – brands, marketers, app developers, and agencies of all sizes (startups to global enterprises)
- Mission: “Deliver AI-powered, privacy-first measurement technologies that turn data into growth opportunities.”

## Products & Services
- **Measurement Suite**: Omnichannel attribution and analytics to measure marketing performance across mobile, web, CTV, and desktop (SaaS).
- **Deep Linking Suite**: Tools for personalized user experiences and seamless cross-platform engagement (SaaS).
- **Data Collaboration Suite**: Privacy-safe data clean room and collaboration platform for secure data sharing with partners (SaaS).
- **Agentic AI Suite**: Autonomous, AI-driven workflows for user acquisition, retention, and marketing optimization (SaaS).

## Market Standing
- **Valuation**: $2.7 billion (as of June 2026)
- **Key Metric**: Total funding raised – over $1.2B (Series A $7.1M, B $20M, C $56M, D $210M in 2020, plus $1B round in 2026)
- **Notable Investors/Partners**: General Atlantic, Google, Meta, Unity, Moloco, Pitango Venture Capital, Qumra Capital, Goldman Sachs, Deutsche Telekom Capital Partners
- **Growth Signals**: 
  - Evolved from mobile attribution to “Modern Marketing Cloud” (Nov 2025)
  - Acquired Devtodev (gaming analytics) and oolo (AI user acquisition) in 2023
  - 15,000+ brands, 100,000+ active apps, 190+ countries reached
  - ~1,600 employees across 20+ offices globally (2026)

## Competitive Advantages
- **Privacy-first architecture**: Built for a world of rising privacy regulations; data clean room and consent-based measurement are core differentiators.
- **Industry standard for mobile attribution**: Recognized as the leading MMP (Mobile Measurement Partner) for over a decade.
- **AI-native platform**: Agentic AI Suite and automated workflows give marketers a competitive edge in efficiency and insight.
- **Global scale and partner ecosystem**: Integrates with Apple, Google, Meta, Amazon, AWS, and 8,000+ technology partners.

## Strategic Focus
- **AI and automation**: Deepening AI capabilities to enable autonomous marketing decisions.
- **Omnichannel expansion**: Moving beyond mobile to unify measurement across CTV, desktop, and offline.
- **Privacy-safe data collaboration**: Growing the Data Collaboration Suite to help brands and partners share insights without compromising privacy.
- **Continued global expansion**: Leveraging 20+ offices to serve local markets and enterprise clients.

## Why Work Here
- **Culture**: Described as “approachable professionals, passionate, flexible, and always learning” – encourages curiosity, experimentation, and learning from mistakes. [appsflyer.com](https://www.appsflyer.com/company/about/)
- **Stock options**: Every employee receives a stock option package. [careers.appsflyer.com](https://careers.appsflyer.com/)
- **Global mobility**: Global Employee Exchange Program (GEEP) lets employees spend a month in another office. [careers.appsflyer.com](https://careers.appsflyer.com/)
- **Perks**: Private health insurance, complimentary fitness classes, environmental sustainability support, flexible work arrangements. [careers.appsflyer.com](https://careers.appsflyer.com/)
- **Work model**: Mix of remote, hybrid, and in-office roles depending on location and team (e.g., some roles listed as “Remote”, others “In-Office”). [builtin.com](https://builtin.com/company/appsflyer)
- **Engineering culture**: Mission-critical platform; emphasis on data accuracy, privacy, and AI innovation. Teams are global and collaborative.

## Sources
1. [appsflyer.com](https://www.appsflyer.com/company/about/)
2. [careers.appsflyer.com](https://careers.appsflyer.com/)
3. [wikipedia.org](https://en.wikipedia.org/wiki/AppsFlyer)
4. [builtin.com](https://builtin.com/company/appsflyer)
5. [linkedin.com](https://www.linkedin.com/company/appsflyerhq)

## Other roles at AppsFlyer

- [Backend Engineer](https://feeny.ai/job/backend-engineer-appsflyer-warsaw-9ejst80pc5ep) — Warsaw, Poland
- [Senior SW Engineer](https://feeny.ai/job/senior-sw-engineer-appsflyer-warsaw-0h6ysshqzwq2) — Warsaw, Poland
- [Senior Backend Engineer](https://feeny.ai/job/senior-backend-engineer-appsflyer-warsaw-xj5r3g12dgzg) — Warsaw, Poland
- [Senior Data Scientist](https://feeny.ai/job/senior-data-scientist-appsflyer-herzliya-nsy8ebk7y5n8) — Herzliya, Israel
- [Product Partnerships Lead](https://feeny.ai/job/product-partnerships-lead-appsflyer-herzliya-x3tn16jvwczp) — Herzliya, Israel
- [Application Security Team Lead](https://feeny.ai/job/application-security-team-lead-appsflyer-herzliya-kqj8sxgkndqb) — Herzliya, Israel
- [Data Analyst](https://feeny.ai/job/data-analyst-appsflyer-herzliya-4jy3p2mwfwn4) — Herzliya, Israel
- [Senior Backend Engineer](https://feeny.ai/job/senior-backend-engineer-appsflyer-warsaw-g8881tmpcznb) — Warsaw, Poland
- [Assistant Controller - Corporate Team](https://feeny.ai/job/assistant-controller-corporate-team-appsflyer-herzliya-50bh7f1p2kqs) — Herzliya, Israel
- [Senior IT Infrastructure Operations](https://feeny.ai/job/senior-it-infrastructure-operations-appsflyer-herzliya-8bjn5wwfydtw) — Herzliya, Israel