---
title: 'Senior Product Manager, Attorney Experience at Rocket Lawyer'
canonical: 'https://feeny.ai/job/senior-product-manager-attorney-experience-rocket-lawyer-san-francisco-mja8b8k7kkdb'
type: 'job'
last_seen: '2026-09-14'
---

# Senior Product Manager, Attorney Experience at Rocket Lawyer

- **Company:** Rocket Lawyer
- **Location:** San Francisco, CA / Arizona, United States / Colorado, United States / North Carolina, United States / Utah, United States
- **Compensation:** $138k–$203k
- **Posted:** 2026-08-17
- **Last confirmed live:** 2026-09-14
- **Apply:** https://job-boards.greenhouse.io/rocketlawyer/jobs/5382579008

## Job description

## About Rocket Lawyer

We believe everyone deserves access to affordable and simple legal services. Founded in 2008, Rocket Lawyer is the largest and most widely used online legal service platform in the world. With offices in North America, South America, and Europe, Rocket Lawyer has helped over 30 million people create over 50 million legal documents, and get their legal questions answered.

We are in a unique position to enhance and expand the Rocket Lawyer platform to a scale never seen before in the company’s history, to capture audiences worldwide. We are expanding our team to take on this challenge!

## About your role

Have a passion for helping people through technology - especially AI? Join Rocket Lawyer as we disrupt the legal industry and advance our mission to make the law affordable and simple. You'll work at the forefront of agentic AI product development,  building and launching cutting-edge products for attorneys. Sound exciting? We’d love for you to join us!

Your role will be to own the end-to-end delivery of our Legal Platform, the product that enables attorneys in Rocket Lawyer's network to deliver legal services through our on-demand marketplace.

Today, much of the legal work between attorneys and customers happens off platform - phone calls, emails, and file sharing. Your job will be to bring that experience on-platform through streamlined web conferencing, privileged workspaces, and secure collaboration tools for documents and messaging.

Creating a delightful experience for both attorneys and customers is essential. Attorneys already love Rocket Lawyer because it enables them to practice their craft on their own terms - without business development, invoicing, nor collections. Now we're equipping them with cutting edge legal technology and AI powered tools that enable them to do their job more efficiently than ever.

How you will make a difference day to day

Product Strategy and Vision

- Drive Product strategy and execution for our Legal Platform.
- Develop a deep understand of the needs of our network attorneys through quantitative and qualitative research.
- Passionately represent the voice of the customer (attorneys) while building products aligned with our product vision.
- Lead the ideation, development, and launch of products for our customers.

Data Driven Product Development:

- Define and analyze metrics to measure business impacts
- Prioritize features using data-driven analysis, business insights, and sound judgment.
- Develop and deliver a roadmap for our Legal Platform product capabilities.
- Understand and report on the direct revenue implications of product decisions.

Design and Engineering Team Collaboration

- Collaborate with a cross-functional team of Design, User Experience, Engineering, QA, and Content to bring product experiments to market.
- Develop a deep understanding of the marketplace and competitive environment.

## What you’ll need

- 8-10 years of software Product Development experience, ideally with B2B or B2C SaaS products.
- At least 4 years in SaaS (Productivity, Project Management, Collaboration, Workflow) specific product management.
- Ability to combine strong product sense with business acumen to deliver positive outcomes for both customers and the business.
- Passionate about our mission.
- Demonstrated ability to think critically and problem-solve.
- Excellent communication skills.
- An ownership mentality.
- Ability to engage in respectful debate and arrive at “win-win” decisions.
- A bias for action.
- Excitement to celebrate and win as a team.
- Self-aware and a growth mindset.

A bonus if you have

- Experience building or launching products that leverage agentic AI systems.
- Experience in the legal technology industry.

## Benefits & Perks

- Comprehensive health plans (including Medical, Dental and Vision insurance for full-time employees)
- Unlimited PTO
- Competitive salary packages
- Life insurance
- Disability benefits
- Supplemental Optional Life Insurance Benefits
- FSA Options Optional
- HSA with Company Match
- 401k program with Company Match
- Wellhub & ClassPass fitness platforms
- Comprehensive Pet Insurance options
- Financial Wellbeing & Student Loan Program access
- Access to additional Mental Health & Wellbeing resources
- Pre-tax Commuter/Transit Benefits
- Free Rocket Lawyer account with online access to an extensive legal documents library and brilliant licensed attorneys at discounted rates

Interview Process

- Recruiter Phone Screen
- Role Assessment(s)
- Hiring Manager Interview
- Panel Interviews
- Final Interview

Rocket Lawyer is proudly committed to recruiting and retaining a diverse and inclusive workforce. As an Equal Opportunity Employer, we never discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, military or veteran status, status as an individual with a disability, or other applicable legally protected characteristics. We particularly welcome applications from veterans and military spouses.

All your information will be kept confidential according to EEO guidelines.

You may request reasonable accommodations by sending an email to hr@rocketlawyer.com.

## Compensation

Base salary range by location:

- San Francisco Bay Area, CA: $172,800 - 203,300
- California (outside of San Francisco Bay Area): $159,860 - 188,071
- Colorado: $146,900 - 172,800
- Utah, Arizona, and North Carolina: $138,200 - 162,600

Actual compensation packages are determined by various factors unique to each candidate, including but not limited to skill set, depth of experience, certifications, specific work location, and performance during the interview process. In addition to base salary, this role may include variable compensation and be eligible for an equity grant, depending on the position and level.

Base salary range: $138,000—$203,000 USD

By applying for this position, your data will be processed as per Rocket Lawyer [Privacy Policy](https://www.rocketlawyer.com/gb/en/privacy).

## About Rocket Lawyer

## Company Overview
- **One-liner**: Rocket Lawyer is an online legal services platform that provides affordable legal documents, attorney advice, and business compliance tools for individuals and small businesses.
- **Entity Type**: Private
- **Headquarters**: San Francisco, California, USA (based on job listings)
- **Founded**: 2008
- **Founders**: Not publicly available from provided sources

## Core Business
- **Primary industry**: Legal technology / online legal services
- **Target customers**: B2B (small businesses, enterprises) and B2C (individuals, families); primarily SMBs
- **Mission**: “Legal made simple” — to make the digital tools of justice available to more people and expand access to affordable legal services.

## Products & Services
- **Legal Documents & Forms**: Do-it-yourself legal document creation (wills, contracts, leases, etc.) with guided templates.
- **AI Legal Help**: AI-powered tools to simplify legal processes and answer common legal questions.
- **Attorney Advice**: On-demand access to a network of licensed attorneys for personalized advice (subscription or per-use).
- **Business Services**: Incorporation, LLC formation, compliance filings, and ongoing business maintenance.
- **Enterprise Solutions**: Custom legal services for larger organizations, including compliance and contract management.

## Market Standing
- **Valuation/Market Cap**: Not publicly available
- **Key Metric**: Over 30 million accounts created; more than 1 in 9 American adults have used Rocket Lawyer (as of 2026).
- **Notable Investors/Partners**: Not disclosed in provided sources
- **Growth Signals**: Expanding into new geographies (Brazil, UK, US); investing in AI-driven tools; growing platform and headcount (active hiring across product, engineering, operations).

## Competitive Advantages
- Large, established user base (30M+ accounts) and brand trust in the legal services space.
- Combination of AI automation and human attorney expertise, making legal help more affordable and accessible.
- End-to-end platform covering document creation, attorney advice, and business compliance.

## Strategic Focus
- Investing in new technologies (AI, machine learning) to further simplify legal processes.
- Global platform expansion (entering and scaling in international markets).
- Enhancing the attorney network and enterprise offerings.

## Why Work Here
- **Culture**: Emphasis on meaningful work that expands access to justice; a culture of trust, flexibility, and accountability.
- **Remote/Hybrid Policy**: Not explicitly stated; current job listings specify locations (San Francisco, CA; Colorado), suggesting a hybrid or in-office expectation for those roles, but flexibility is noted (“Live your best work life”).
- **Benefits**: Competitive medical coverage, life insurance, mental health resources, flexible benefit programs, paid time off, and family-focused support. Details shared during hiring.
- **Engineering Culture**: Led by CTO Sumit Malhotra (former SVP Engineering at PwC New Ventures, CTO at Owler), with a focus on data, machine learning, and emerging technologies. Opportunities to work on AI-driven products at scale.
- **Growth & Development**: “Grow in your own direction” — support for deepening expertise, stepping into leadership, or exploring new paths.
- **Visa Sponsorship**: Limited and role-dependent; candidates should discuss with recruiter early.

## Sources
1. [Rocket Lawyer About Us](https://www.rocketlawyer.com/about-us)
2. [Rocket Lawyer Careers](https://www.rocketlawyer.com/about-us/careers)
3. [Rocket Lawyer Leadership](https://www.rocketlawyer.com/about-us/leadership)
4. [Rocket Lawyer Jobs on Greenhouse](http://job-boards.greenhouse.io/rocketlawyer)

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