---
title: 'Senior Product Manager, Audiences at Fetch'
canonical: 'https://feeny.ai/job/senior-product-manager-audiences-fetch-united-states-c7hjjr0mh5kr'
type: 'job'
last_seen: '2026-11-09'
---

# Senior Product Manager, Audiences at Fetch

- **Company:** Fetch
- **Location:** United States
- **Compensation:** $150k–$177k
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-11-06
- **Last confirmed live:** 2026-11-09
- **Apply:** https://jobs.gem.com/fetch/am9icG9zdDoFJAft6NK_We_i4Rrx1dNI

## Job description

Meet Fetch Product At Fetch, Product is a multidisciplinary practice that brings together product management, design, and illustration to shape how users experience our platform. Product teams translate complex systems, data, and business needs into simple, compelling, and trustworthy experiences. Teams operate in problem spaces where ambiguity is common, and the right answer is rarely obvious. Success requires strong judgment, user empathy, and the ability to make informed tradeoffs across usability, feasibility, and impact while maintaining a high bar for craft, accessibility, and trust. Product partners work closely with engineering, AI & data, and business stakeholders to define direction, test ideas, and guide work from discovery through delivery, ensuring what we build creates meaningful value for millions of users.

About the Role: We’re looking for a Senior Product Manager to help shape and deliver Fetch’s off-platform audience products. Fetch’s deterministic, receipt-verified purchase data gives advertisers a powerful foundation for reaching consumers based on what they actually buy. This role will make those audiences easier to discover, build, expand, and activate across programmatic, social, and publisher platforms.

You’ll own the audience product roadmap within the Data Products Team, partnering with engineering, data science and commercial teams to identify customer needs and prioritize opportunities that grow the business. Your scope will span audience discovery and configuration, lookalike and predictive expansion, partner connectivity, and the shared services that support self-service workflows.

This role combines product strategy with hands-on execution. You’ll help determine which audience capabilities to invest in, where to build versus partner, and how to balance audience scale, quality, speed, and cost. You’ll also turn those decisions into clear requirements and lead delivery from discovery through launch and ongoing improvement.

This is a full-time role that can be held from one of our US offices or remotely in the United States.

Role Responsibilities:

- Shape the audience roadmap. Translate advertiser needs, market opportunities, partner feedback, and commercial goals into a prioritized roadmap for Fetch’s off-platform audience products.
- Advance audience expansion capabilities. Partner with data science and engineering to develop lookalike and predictive audience offerings, define evaluation criteria, and inform decisions about partner-provided versus Fetch-built capabilities.
- Make audiences easier to discover and buy. Define audience taxonomy, descriptions, selection criteria, and discovery capabilities so customers and commercial teams can find the right audiences and understand their scale, freshness, and availability.
- Build a scalable audience lifecycle. Own product requirements for audience creation, sizing, expansion, activation, refresh, and status visibility, reducing manual work and improving turnaround times.
- Expand activation connectivity. Prioritize and deliver audience integrations with DSPs, identity providers, and other activation partners, including decisions about direct connections versus intermediary platforms.
- Enable self-service audience workflows. Partner with application teams to power audience tools and external APIs through reusable services for configuration, expansion, and activation.
- Improve audience reach and quality. Work with identity and data science teams to translate matching and enrichment capabilities into better audience coverage, sizing, and targeting.
- Lead delivery and partner launches. Define requirements and success criteria, align dependencies, and work directly with engineering and partners through implementation, testing, launch, and ongoing improvements.
- Own product outcomes. Establish and track audience adoption, activation success, match rates, expansion turnaround, delivery reliability, and operating cost. Partner with GTM and Business Development to connect product investments to revenue opportunities.
- Build privacy into the product. Partner with Legal, Privacy, and engineering to ensure audience creation, expansion, and distribution follow approved data uses and access controls.

Minimum Requirements:

- 5+ years of product management experience, including 3+ years in programmatic advertising, audience products, or ad tech.
- Experience owning a product roadmap and making prioritization decisions based on customer needs, commercial impact, technical dependencies, and effort.
- Direct experience building audience activation products, DSP integrations, or audience data-sharing platforms.
- A working understanding of audience segmentation, identity resolution, privacy-safe matching, and the tradeoffs between audience scale and precision.
- Familiarity with lookalike or predictive audiences and the ability to partner with data scientists on use cases, evaluation criteria, and product requirements.
- Technical fluency with APIs, data pipelines, and partner integrations. You can work through architecture and data-flow decisions with engineering and translate them into clear product requirements.
- Strong product judgment, including the ability to evaluate build-versus-partner options and distinguish reusable capabilities from one-off requests.
- A track record of taking ambiguous opportunities from discovery to a live product, then using adoption, quality, and operational data to improve it.
- Clear communication across technical and commercial teams, with the ability to explain tradeoffs, align stakeholders, and lead productive partner conversations.
- Curiosity about AI and a willingness to use new tools thoughtfully to accelerate learning and improve your work.

## About Fetch

## Company Overview
- **One-liner**: Fetch is a rewards app and outcomes-based advertising platform that gives users points for everyday shopping, dining, and gaming activities, redeemable for gift cards and other rewards.
- **Entity Type**: Private (Series E)
- **Headquarters**: Madison, Wisconsin, United States
- **Founded**: 2013
- **Founders**: Wes Schroll

## Core Business
- **Primary industry/industries**: Consumer rewards, digital advertising, mobile apps, data analytics
- **Target customers**: B2C (consumers via the Fetch app) and B2B (brands and retailers via its outcomes-based advertising platform)
- **Mission or purpose statement**: To create the rewards destination for everyone, turning everyday moments into opportunities for consumers to earn something back while helping brands acquire and retain lifelong consumers.

## Products & Services
- **Fetch Rewards App (Consumer)**: A mobile app that awards users "Fetch Points" for submitting receipts from any retailer, as well as for dining out, playing games, and other daily activities. Points can be redeemed for free gift cards to popular retailers, restaurants, and charities. The app personalizes offers and becomes more rewarding the more it's used.
- **Fetch for Business (Advertising Platform)**: An outcomes-based advertising platform that gives brands SKU-level visibility into over $212 billion in annual gross merchandise value. It helps brands target shoppers with purchase-based offers, drive incremental sales, and build lasting brand loyalty through a non-disruptive, reward-based ad model.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed (private company)
- **Key Metric**: Over $855.3 million in total funding across 13 rounds; annual revenue estimated at $102 million [linkedin.com](https://linkedin.com/company/fetch-rewards)
- **Notable Investors/Partners**: Not explicitly listed in search results, but the company has raised significant capital (Series E stage) from venture capital firms.
- **Growth Signals**: Employs 792 people (with a -5.6% YoY change) [linkedin.com](https://linkedin.com/company/fetch-rewards); processes over 13 million receipts daily; has visibility into $212 billion in annual GMV; named one of America’s Best Startup Employers by Forbes for two consecutive years [fetch.com](https://fetch.com/careers/jobs); has offices or coworking spaces in Madison, Chicago, Birmingham, Boston, New York, and Mexico City.

## Competitive Advantages
- **Massive, proprietary data set**: Fetch possesses the largest retail-agnostic, SKU-level view of household spending, giving it unique consumer insights that power its advertising platform.
- **Mutually beneficial model**: Unlike disruptive ads, Fetch’s model creates a win-win where consumers get rewards and brands get measurable, outcomes-based results.
- **Scale and adoption**: With millions of active users and over 13 million receipts submitted daily, Fetch has a large, engaged user base that is difficult for competitors to replicate.
- **Third-party validated measurement**: The platform’s effectiveness is rigorously measured and validated by industry-leading third parties, building trust with brand partners.

## Strategic Focus
- **Continued platform expansion**: The company is focused on growing its rewards ecosystem beyond just receipt scanning, including dining, gaming, and other daily moments.
- **Deepening advertising capabilities**: Fetch is investing in its outcomes-based ad platform to help brands acquire and retain consumers more effectively.
- **AI and data science**: The company is actively hiring for roles like Staff Product Designer, AI Labs and Senior Data Scientist, indicating a focus on leveraging AI to enhance personalization and product innovation [fetch.com](https://fetch.com/careers/jobs).
- **International and talent growth**: With offices in Mexico City and remote roles, Fetch is expanding its geographic footprint and talent base.

## Why Work Here
- **Culture and recognition**: Ranked as one of America’s Best Startup Employers by Forbes for two years in a row, with a people-first culture rooted in trust, accountability, and innovation [fetch.com](https://fetch.com/careers/jobs).
- **Generous compensation and benefits**:
    - **Equity**: All employees receive Restricted Stock Units (RSUs), giving them a stake in the company’s success [fetch.com](https://fetch.com/careers/faq).
    - **401(k)**: 100% match on the first 4% of contributions [fetch.com](https://fetch.com/careers).
    - **Parental Leave**: 20 weeks for primary caregivers, 14 weeks for secondary caregivers, plus a $2,000 stipend [fetch.com](https://fetch.com/careers).
    - **Education**: $10,000+ per year in education reimbursement for job-related courses or programs [fetch.com](https://fetch.com/careers).
    - **Family Planning**: Support for egg retrieval, adoption, IVF, and surrogacy through partner Carrot, with a $10k lifetime stipend [fetch.com](https://fetch.com/careers).
    - **Health & Wellness**: Medical, Dental, Vision (with perks like teeth whitening and laser eye surgery discounts), HSA with employer contributions, wellness coach, nutrition counseling, and Gympass membership [fetch.com](https://fetch.com/careers/faq).
    - **Time Off**: Flexible PTO, 9 paid holidays, plus a year-end week-long break [fetch.com](https://fetch.com/careers).
    - **Pet Insurance**: Fully covered for the first pet, and bereavement leave includes furry family members [fetch.com](https://fetch.com/careers/faq).
- **Flexible work environment**: Most roles offer a "Remote Flexible Environment," with offices in Madison, Chicago, Birmingham, Boston, New York, and Mexico City for in-person collaboration [fetch.com](https://fetch.com/careers/faq).
- **Early career programs**: Offers a 12-week Tech Internship and a 12-week Tech Apprenticeship program for those starting their careers in software engineering or data [fetch.com](https://fetch.com/careers/faq).
- **Hiring process**: Typically includes an application review, a take-home exercise, a phone interview, and a panel interview [fetch.com](https://fetch.com/careers/faq).

## Sources
1. [fetch.com - Careers Page](https://fetch.com/careers)
2. [fetch.com - Careers FAQ](https://fetch.com/careers/faq)
3. [fetch.com - About Us](https://business.fetch.com/about-us)
4. [fetch.com - Open Positions](https://fetch.com/careers/jobs)
5. [linkedin.com - Fetch Company Page](https://linkedin.com/company/fetch-rewards)

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