---
title: 'Senior Product Manager-BizOps | Betty CA at Betty'
canonical: 'https://feeny.ai/job/senior-product-manager-bizops-betty-ca-betty-sofia-czkxej17a4az'
type: 'job'
last_seen: '2026-09-12'
---

# Senior Product Manager-BizOps | Betty CA at Betty 

- **Company:** Betty 
- **Location:** Sofia, Bulgaria
- **Posted:** 2026-08-21
- **Last confirmed live:** 2026-09-12
- **Apply:** https://job-boards.greenhouse.io/bettyjobboard/jobs/5218325007

## Job description

About Us:

Betty is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming.

Betty Canada is a scale up company accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, we've set a new standard in the industry.

Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else.

Our Values:

- We are honest - we value honesty in all aspects.
- Bring the Olives - we offer premium customer experience.
- Think Big - we believe in always striving for more.

Role Overview:

As a Senior Product Manager, you'll help balance growth with control as we scale, while enabling the wider business to move faster. You'll own key products and platforms across payments, fraud, and KYC, helping define what we build, how we operate, and how we scale efficiently in a regulated environment.

You'll play a key role in shaping product direction across some of the most critical areas of the business. These are products and systems that directly impact revenue flow, player trust and overall performance.

This is a high-autonomy role where there isn't always a clear answer. You'll be expected to make thoughtful decisions in complex environments, bring clarity to ambiguous problems, and build products and systems that balance speed, reliability and control.

You'll work closely with Engineering, Data, Compliance and Commercial teams to ensure our products enable growth rather than create unnecessary friction. You'll also help raise the standard of product thinking across BizOps by bringing structure, customer focus and strong product judgment to complex operational challenges.

Key Responsibilities:

- Own product strategy and roadmap for key areas within BizOps, aligning priorities with clear business outcomes
- Define, shape and deliver products that solve complex operational and business problems
- Build scalable, reliable internal products and platforms that enable the wider business to move faster
- Balance product velocity with regulatory, risk and operational requirements
- Identify opportunities to improve conversion, risk management, operational efficiency and revenue
- Translate complex business and operational challenges into clear product requirements and solutions
- Work closely with Engineering, Data, Compliance and Commercial teams to drive products from discovery through delivery and iteration
- Use data, customer insights and business context to make informed product decisions and measure impact
- Bring clarity and structure to ambiguous problems, prioritizing effectively and making pragmatic trade-offs
- Continuously improve product processes, ways of working and the quality of product thinking across BizOps

Requirements:

- Proven experience as a Product Manager, ideally with a track record of defining and shaping products rather than simply managing delivery
- Strong product intuition and a clear point of view on what makes products effective
- Background in iGaming, FinTech, payments or a similar regulated/transactional environment
- Experience working with products or systems related to CS, fraud, KYC, payments or transactions
- Strong analytical and problem-solving skills, with the ability to make decisions in complex and ambiguous environments
- High autonomy and ownership, with the ability to define direction and drive outcomes with limited oversight
- Strong stakeholder management and communication skills, with experience working cross-functionally with Engineering, Data, and Commercial teams
- Comfortable working with tools such as Jira and Figma, or similar product development platforms

What we offer:

- Competitive salary
- Premium Health insurance
- Career and skills development opportunities
- Fun and collaborative team environment
- New modern office space

## About Betty 

## Company Overview
- **One-liner**: Betty is building a transparent, ethically-driven online casino platform that merges real-money gaming with casual mobile entertainment.
- **Entity Type**: Private (Seed stage)
- **Headquarters**: New York, New York, United States
- **Founded**: 2022
- **Founders**: Annie Z. (Co-Founder) – other co-founders not publicly disclosed

## Core Business
- **Primary industry**: Online casino / iGaming / mobile gaming
- **Target customers**: B2C – adult players in regulated markets (currently Ontario, Canada)
- **Mission or purpose**: “Changing gambling for good” by offering a safe, transparent, and community-driven alternative to traditional online casinos.

## Products & Services
- **[Betty Casino](https://betty.ca)**: Real-money online casino platform featuring slots, table games, and live dealer experiences. Designed with fairness, no bots, and a focus on player well-being. Licensed by the Alcohol and Gaming Commission of Ontario (AGCO) since February 2023.

## Market Standing
- **Valuation/Market Cap**: Not disclosed
- **Key Metric**: Annual Revenue ~$2.2M (2025 estimate); Total Funding $10.5M across 4 rounds (Pre-Seed, Seed)
- **Notable Investors/Partners**: CEAS Investments (lead in 2024 Seed round), Karlani Capital (lead in 2023 Seed round), Happy Hour Solutions; strategic partner Wyzia (1000% player growth through partnership)
- **Growth Signals**: Headcount grew 106% YoY (215 employees); expanded to 6 offices across 4 countries; acquired Kirkland Lake Bingo Hall (March 2026); launched first franchise in February 2023

## Competitive Advantages
- **Transparency-first model**: No bots, no hidden mechanics – a stark contrast to industry norms.
- **AGCO accreditation**: Operates under strict Ontario regulation, signaling trust and compliance.
- **Community focus**: Brand built around player safety and ethical gaming, differentiating from traditional casinos.
- **Shared platform**: Centralized technology stack allows rapid, locally-relevant launches in new markets.

## Strategic Focus
- **Global expansion**: Building a “casino brand group” by launching locally tailored operations in multiple jurisdictions, powered by a unified tech platform.
- **Product innovation**: Continuing to blend mobile game design with real-money casino mechanics to attract a broader, younger audience.
- **Partnership growth**: Deepening relationships like the Wyzia collaboration to drive player acquisition and retention.

## Why Work Here
- **Culture**: Emphasis on “real people, looking out for our players” and a supportive, transparent environment. Teams are described as “builders and operators” focused on great products.
- **Work model**: Hybrid/office presence in New York (HQ), Toronto, Sofia, London. Engineering roles based mainly in Sofia.
- **Engineering culture**: Data-driven (hiring Lead Data Scientist, Senior Data Engineers, Insight Analysts); modern tech stack; opportunities to shape a new category.
- **Notable perks**: Not explicitly listed, but the company offers a fast-growing startup environment with exposure to product, growth, and compliance.
- **Caution**: LinkedIn employer rating is 2.3/5 (4 reviews), with low marks for culture (2.1) and career development (2.5). Candidates should seek current employee perspectives.

## Sources
1. [LinkedIn – Betty Gaming](https://www.linkedin.com/company/bettygaming)
2. [Greenhouse Job Board – Betty](https://job-boards.greenhouse.io/bettyjobboard)
3. [Greenhouse Job Board – Betty Gaming Canada](http://job-boards.greenhouse.io/bettygamingca)
4. [JobAlmanac – Betty](https://www.jobalmanac.com/companies/bettyjobboard)

## Other roles at Betty 

- [VIP Management Team Lead | Betty CA](https://feeny.ai/job/vip-management-team-lead-betty-ca-betty-toronto-d0ahpf1x1t3g) — Toronto, Canada
- [CRO Manager - Paid Acquisition | Betty CA](https://feeny.ai/job/cro-manager-paid-acquisition-betty-ca-betty-london-4t4zfdc14kqc) — London, United Kingdom
- [Customer Success Representative | Betty CA](https://feeny.ai/job/customer-success-representative-betty-ca-betty-sofia-n7t8119xexsf) — Sofia, Bulgaria
- [Senior Insights Analyst (Revenue)](https://feeny.ai/job/senior-insights-analyst-revenue-betty-sofia-wqpm5qa335p1) — Sofia, Bulgaria
- [Performance Creative Producer | Betty CA](https://feeny.ai/job/performance-creative-producer-betty-ca-betty-sofia-crzdzz8nm8f6) — Sofia, Bulgaria
- [CRO Manager - Paid Acquisition | Betty CA](https://feeny.ai/job/cro-manager-paid-acquisition-betty-ca-betty-sofia-4x3rbtr0hrwa) — Sofia, Bulgaria
- [Head of AML | Betty CA](https://feeny.ai/job/head-of-aml-betty-ca-betty-sofia-ftgtr54emfmj) — Sofia, Bulgaria
- [Front-end Software Engineer | Betty UK](https://feeny.ai/job/front-end-software-engineer-betty-uk-betty-sofia-y8hybsw2a1p2) — Sofia, Bulgaria
- [Rewards Manager | Betty CA](https://feeny.ai/job/rewards-manager-betty-ca-betty-london-6ac5a9pdjqjt) — London, United Kingdom
- [Rewards Manager | Betty CA](https://feeny.ai/job/rewards-manager-betty-ca-betty-sofia-g3khpcpappe5) — Sofia, Bulgaria