---
title: 'Senior Product Manager at Chefman'
canonical: 'https://feeny.ai/job/senior-product-manager-chefman-mahwah-bdmq8zyygkke'
type: 'job'
last_seen: '2026-09-10'
---

# Senior Product Manager at Chefman

- **Company:** Chefman
- **Location:** Mahwah, NJ
- **Compensation:** $110k–$125k
- **Posted:** 2026-08-14
- **Last confirmed live:** 2026-09-10
- **Apply:** https://job-boards.greenhouse.io/chefman/jobs/4370249009

## Job description

## About Chefman

Chefman is one of North America's leading brands of small kitchen appliances, committed to building best-in-class products that make cooking accessible and enjoyable. From air fryers to electric kettles, our products are designed with the consumer in mind, combining performance, reliability, and innovation in every kitchen. We don't just build appliances; we build trust with every product we put in a customer's home.

We are seeking a Senior Product Manager to help shape the future of Chefman and serve as the subject matter expert for assigned product categories. This person will own category strategy and roadmaps, using consumer research, market analysis, retail insights, and hands-on execution to identify opportunities and drive products from concept through launch and beyond.

This role sits at the intersection of Product Management and Marketing. The ideal candidate is customer-focused, data-driven, highly collaborative, and comfortable operating in a fast-paced environment with evolving priorities.

## Role and Responsibilities

- Own and develop the strategy and roadmap for assigned product categories.
- Conduct market research, competitive product analysis, retail evaluations, and consumer research to maintain a sharp, current view of the category landscape.
- Translate consumer, market, and business insights into clear product opportunities and actionable category strategy.
- Partner closely with product development, marketing, creative, culinary, sales, and other cross-functional teams to align priorities and drive products from concept through launch and beyond.
- Develop detailed product briefs that translate category strategy into clear product, creative, and marketing direction.
- Track category and product KPIs, including product performance and customer satisfaction, and recommend improvements based on results.
- Serve as the product category subject matter expert, keeping stakeholders aligned on priorities, decisions, risks, and next steps.

## Qualifications

- Bachelor's degree required; degree in business, marketing, technology, or a related field preferred.
- 7+ years of product management experience, ideally within consumer electronics, durable goods, small appliances, or CPG.
- Demonstrated experience managing physical consumer products through the product lifecycle, from strategy and concept development through launch and post-launch performance.
- Strong organizational and prioritization skills, with the ability to manage multiple products and initiatives simultaneously.
- Strong customer empathy and design thinking, with a clear focus on product quality and the end-user experience.
- Comfortable working with data and KPIs, asking the right questions, identifying trends, and recognizing when performance is off track.
- Demonstrated ability to translate consumer and market insights into actionable product strategy.
- Experience working cross-functionally with product development, marketing, creative, sales, and other business teams.
- Excellent written and verbal communication skills, with the ability to communicate clearly and keep teams aligned.

Please Note: Chefman is unable to provide visa sponsorship for this position. Candidates must be legally authorized to work in the United States on a permanent and ongoing basis without the need for current or future employer-sponsored visa support, including H-1B, OPT, STEM OPT, or any other work authorization requiring sponsorship. Applications from candidates requiring sponsorship now or in the future will not be considered. Salary Range (commensurate with experience) $110,000—$125,000 USD

## About Chefman

## Company Overview
- **One-liner**: Chefman is a leading North American brand of small kitchen appliances, designing and distributing products like air fryers, toaster ovens, and electric kettles, alongside its digitally connected smart appliance brand, CHEF iQ.
- **Entity Type**: Private (Privately Held)
- **Headquarters**: Mahwah, New Jersey, United States
- **Founded**: 2011
- **Founders**: Not publicly available (entity is RJ Brands, LLC)

## Core Business
- Primary industry/industries: Manufacturing, Consumer Electronics, Smart Home Appliances
- Target customers: B2C (home cooks and families), B2B (retailers and distributors)
- Mission or purpose statement: "To provide the world with innovative products that make everyday cooking a better experience." Vision: "To have every kitchen cooking with Chefman products."

## Products & Services
- **[Chefman Core Line]**: A full range of premium small kitchen appliances including electric kettles, air fryers, toaster ovens, cookware, and food processors. The company claims to be "America’s #1 brand of electric kettles."
- **[CHEF iQ Brand]**: Launched in 2020, an ecosystem of digitally connected kitchen appliances (smart cookers, probes) that use guided cooking experiences and an app to streamline food preparation. This represents a pivot toward IoT and smart home technology.
- **[Product Development Services]**: The company has an in-house engineering and design team that handles everything from firmware (Embedded Linux, BSP) to industrial design (SolidWorks, PTC Creo).

## Market Standing
- **Valuation/Market Cap**: Not disclosed (Privately Held)
- **Key Metric**: Annual Revenue of **$59.1 million** (as of 2026)
- **Notable Investors/Partners**: No public funding rounds reported (likely bootstrapped or funded via private debt/equity).
- **Growth Signals**: Headcount of 110 employees, up **12.5% year-over-year** (+18 people). Operating in 6 countries (US, Mexico, UK, China, Brazil, Finland). Recent opening of a manufacturing facility in Hangzhou, China. Strong online presence with 6,735 LinkedIn followers (+10.3% yearly growth).

## Competitive Advantages
- **Brand Dominance in a Niche**: Clear market leadership in electric kettles, providing a strong baseline for cross-selling other appliances.
- **In-House Technical Depth**: Unlike many consumer appliance brands that outsource everything, Chefman maintains a significant in-house engineering team (firmware, software, IoT) and a design department, allowing for rapid product iteration and smart product integration.
- **Dual-Brand Strategy**: The established "Chefman" brand for traditional appliances and the "CHEF iQ" brand for premium, connected smart appliances allow the company to target both value-conscious and tech-forward segments without diluting the core brand.

## Strategic Focus
- **Smart Appliance Ecosystem**: Heavy investment in the CHEF iQ brand and its connected cooking experience (app, guided recipes, IoT hardware).
- **Direct-to-Consumer (DTC) Growth**: Active management of its website (Shopify) and digital marketing (TikTok, influencer/affiliate programs) suggests a push to reduce reliance on third-party retailers.
- **Global Manufacturing & Supply Chain**: The new factory in China indicates a focus on vertical integration and controlling the supply chain for cost and quality.
- **Engineering-Driven Innovation**: Hiring for roles like Senior Embedded Linux/BSP Engineer and Senior Firmware Engineer signals a commitment to building complex software-defined hardware.

## Why Work Here
- **Hands-On Engineering Culture**: For engineers, the role involves deep work on embedded systems, IoT, and firmware for physical products—offering a tangible sense of creation (e.g., testing a "Volcano Waffle Maker").
- **Rapid Innovation Cycle**: The company moves at the pace of a startup (small teams, 110 employees) but operates in the high-volume manufacturing world.
- **Hybrid/In-Office Policy**: Roles are explicitly "In-Office" in Mahwah, NJ, with "Typical time on-site: None" listed for some roles on Built In, indicating flexibility but a preference for in-person collaboration.
- **Perks & Benefits**: Offers healthcare (dental, vision, life insurance), 401(K), generous PTO, employee discounts on products, free snacks, and "customized development tracks" for promotion.
- **Employee Rating Caveat**: The company has a low employer rating (2.7/5.0 on LinkedIn from 82 reviews), with specific weaknesses noted in Compensation (2.6) and Culture (2.7). This is a significant caveat for prospective employees.

## Sources
1. [LinkedIn - Chefman & CHEF iQ](https://www.linkedin.com/company/chefman)
2. [Chefman Official Website - About Us](https://chefman.com/pages/about-us)
3. [Built In - Chefman Careers](https://builtin.com/company/chefman)
4. [Greenhouse - Jobs at Chefman](http://job-boards.greenhouse.io/chefman)

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