---
title: 'Senior Product Manager - Core at SplitMetrics'
canonical: 'https://feeny.ai/job/senior-product-manager-core-splitmetrics-europe-v5y8cwrzr720'
type: 'job'
last_seen: '2026-11-07'
---

# Senior Product Manager - Core at SplitMetrics

- **Company:** SplitMetrics
- **Location:** Europe
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-10-21
- **Last confirmed live:** 2026-11-07
- **Apply:** https://jobs.ashbyhq.com/splitmetrics/d97a71e5-4e3f-4cc4-928a-61aa5b5c3b9a

## Job description

SplitMetrics is a global software company offering an ecosystem of products and services that serve as a growth engine for top mobile-first businesses worldwide. Our ecosystem includes:

- SplitMetrics Acquire, a platform for automating and optimizing Apple Ads.
- SplitMetrics Agency, a full-service mobile marketing agency staffed by top experts.
- SplitMetrics Optimize, an A/B testing platform recognized as the ASO Tool of the Year.
- App Radar by SplitMetrics: an ASO platform with advanced keyword and competitor insights.

Why SplitMetrics?

- For over 11 years, we’ve been at the forefront of the mobile marketing industry, building an ecosystem of market-leading technologies.
- An Apple Ads Partner, SplitMetrics is the 1st company to build the Apple Ads management platform.
- Working with top mobile companies and brands globally: Skyscanner, Glovo, Flo, Babbel, Wooga and many more.
- Generating an impressive transaction volume, with over $1 billion in ad spend flowing through our ecosystem.
- Integrated AI into our strategic approach since 2023.
- Effectively collaborate across 20+ countries with a remote-first and supportive culture.

We’re looking for a hands-on Senior Product Manager to own and drive the Core product direction at SplitMetrics Acquire — a B2B SaaS platform for Apple Ads management. This role is for someone who connects product decisions to real business outcomes, moves quickly based on market signals and GTM insights, and takes equal ownership of both delivery and adoption. You’ll work closely with cross-functional teams to ensure we’re not just building fast, but building what truly drives growth and customer value. The team is responsible for driving campaign performance through optimisations, such as AI Bidding, Keyword Expansion Strategies, and automated rules based on external signals.

## What you’ll be doing

— Product Strategy & Roadmap

- Own and drive the quarterly strategy for the core team responsible for the performance optimisation part of the product
- Define quarterly OKRs and initiatives in collaboration with your product team and aligned with the broader company strategy and OKRs
- Translate signals from clients, Sales, CS, and the market into product priorities

— End-to-End Product Development

- Lead discovery: client research and data analysis
- Define the product vision for each initiative you work on from high-level concept to details
- Write clear, structured PRDs for cross-functional teams (Engineering, QA, Design)
- Partner with engineers to drive execution: align on scope, unblock dependencies, support delivery

— Adoption & Go-To-Market

- Partner with Product Marketing on feature positioning and launch communication
- Work with CS to drive adoption among enterprise clients
- Define product UX copy (tooltips, banners, onboarding)
- Track adoption and iterate based on data

— Cross-Functional Leadership

- Work in tight alignment with GTM teams (Sales, CS, Marketing)
- Ensure the product supports Sales in closing and CS in expanding accounts
- Represent your area with internal and external stakeholders

## About you

- 3+ years of Product Management experience in B2B SaaS, ideally with enterprise-facing products
- Experience in mobile UA, AdTech, or performance marketing is a strong plus — you understand the client’s world
- Experience working on ML products is a plus
- Strong data fluency: comfortable working with large-scale performance data, experiments, and key metrics
- Ability to extract insights and make decisions even with imperfect data or analytics setup
- Solid understanding of A/B testing, incrementality, and optimization logic
- Proven ability to connect product decisions to business outcomes (revenue, retention, expansion)
- Experience writing clear, structured PRDs for cross-functional teams
- Strong prioritization skills, balancing data, business context, and stakeholder input
- End-to-end ownership mindset — from discovery through delivery to adoption
- Comfortable operating in ambiguity and resource-constrained environments
- Experience with AI-first software development lifecycle (AI prototyping, spec-driven development, personally delivering internal tools) is a plus
- Ability to align Engineering, Sales, CS, and Marketing without direct authority
- Strong communication skills (written and verbal)
- Fluent English (B2+)

What is there for you?

- Time Off: Vacation and public holidays following your country's regulations. Additional PTOs annually for personal rejuvenation.
- Health and Wellness: Medical insurance or health care compensation. Paid sick leave to prioritize your well-being.
- Professional Development: Top online/offline conferences and mobile industry events. Internal courses for continuous professional development.
- Performance and Growth: Micro-management-free and supportive management style. Semi-annual performance review sessions. New career opportunities through our internal mobility program.
- Team Engagement: Corporate online events and offline team retreats. Collaboration between teams through shared OKRs. Environment conducive to open dialogue and constructive feedback.
- Work Flexibility: Flexible working schedule for a better work-life balance. Remote-first working environment.
- Workspace Options: Coworking costs coverage program. Office hubs in key locations for a convenient and productive work environment.

Our Culture At SplitMetrics, our values are not just words — they guide everything we do. To achieve our ambitious goals and maintain success, we stand united by our core behaviors:

- Move Fast
- Get Sh*t Done
- Build Together
- Strive for Transparency
- Own What You Do
- Learn + Share = Excel

Remote Hiring Guidelines: At SplitMetrics, we welcome team members from various countries. While all our roles are remote, certain positions may have specific eligibility requirements based on location. Our Talent Acquisition team can help answer any questions about location after starting the recruiting process.

## About SplitMetrics

## Company Overview
- **One-liner**: SplitMetrics provides an ecosystem of AI-powered products and services to help mobile app and game developers acquire, test, and grow their users profitably.
- **Entity Type**: Private (Revenue-backed, prior seed funding)
- **Headquarters**: Wilmington, Delaware, United States
- **Founded**: 2014
- **Founders**: Max Kamenkov (CEO & Co-founder)

## Core Business
- **Primary Industry**: Mobile marketing and app growth technology (Apple Search Ads, ASO, A/B testing)
- **Target Customers**: B2B – mobile-first businesses, game publishers, brands, and app developers of all sizes (SMB to Enterprise)
- **Mission Statement**: “Enable everyone to launch a mobile app or game and grow it into a successful business easier and faster.” [splitmetrics.com](https://splitmetrics.com/about/)

## Products & Services
- **SplitMetrics Acquire** (formerly SearchAdsHQ): AI-powered platform for automating and optimizing Apple Search Ads campaigns, including AI agent “Iris” for profitable app growth. [splitmetrics.com](https://splitmetrics.com/)
- **SplitMetrics Optimize**: A/B testing and app store optimization (ASO) tool concept and product hypothesis validation, conversion rate optimization, ratings & reviews management. [splitmetrics.com](https://splitmetrics.com/)
- **SplitMetrics Agency**: Full-cycle managed services for app growth, including strategy, creative, and campaign management. [splitmetrics.com](https://splitmetrics.com/)
- **App Radar** (acquired 2023): Also integrated into the ecosystem for additional ASO and market intelligence capabilities. [linkedin.com](https://www.linkedin.com/company/split-metrics)

## Market Standing
- **Valuation/Market Cap**: Not publicly available
- **Key Metric**: Annual revenue estimated at $25 million (2024), per LinkedIn and RocketReach data [linkedin.com](https://www.linkedin.com/company/split-metrics); $25.2 million in 2025 per other sources [rocketreach.co](https://rocketreach.co/splitmetrics-profile_b5a74045f6868a99)
- **Notable Investors/Partners**: Digital Future (seed round lead); Apple Ads Partner; AppsFlyer Premier Partner; over 160 experts serving top global app publishers [splitmetrics.com](https://splitmetrics.com/); $2 billion in cumulative ad spend managed [splitmetrics.com](https://splitmetrics.com/)
- **Growth Signals**:
  - 140+ employees (2.4% YoY headcount growth) [linkedin.com](https://www.linkedin.com/company/split-metrics)
  - 15 active job postings (as of mid-2025) [linkedin.com](https://www.linkedin.com/company/split-metrics)
  - Operates across 21 countries, with offices in the US, Poland, Spain, Ukraine, Portugal, and more [linkedin.com](https://www.linkedin.com/company/split-metrics)
  - LinkedIn followers grew 36.3% year-over-year [linkedin.com](https://www.linkedin.com/company/split-metrics)

## Competitive Advantages
- **Full ecosystem approach**: Covers the entire app growth lifecycle (acquisition, testing, ASO, managed services) from a single provider.
- **Deep Apple ecosystem integration**: Official Apple Ads Partner with dedicated AI (Iris) for Apple Search Ads automation and optimization.
- **Proven track record**: Over a decade of domain experience, managing $2 billion in ad spend for top publishers. [splitmetrics.com](https://splitmetrics.com/)
- **AI-driven insights**: Machine learning and automation rule engines reduce manual effort and improve ROI for clients.
- **Strong customer focus**: “Obsessed with customer success” – high retention and trust from leading app and game publishers.

## Strategic Focus
- **AI-first platform evolution**: Deepening the use of artificial intelligence (Iris agent) to automate bidding, creative optimization, and budget allocation.
- **Market intelligence expansion**: Enhancing SplitMetrics Optimize with predictive analytics and competitive insights to support product decision-making.
- **Continued global scaling**: Expanding headcount and presence in key markets while integrating acquired capabilities (App Radar).
- **Partnership ecosystem development**: Strengthening integrations with major mobile measurement partners (AppsFlyer) and ad networks.

## Why Work Here
- **Impact and scale**: Work on products that help market-leading app publishers acquire millions of users.
- **Remote-friendly culture**: Distributed team across 21 countries; 140+ employees with flexible work arrangements.
- **Engineering & product-led**: 25% of staff in technical roles; tech stack includes TypeScript, Figma, and modern data pipelines. [linkedin.com](https://www.linkedin.com/company/split-metrics)
- **Career growth opportunities**: Active hiring across Marketing, Engineering, Sales, and Product; multiple Growth Marketing Manager and Senior Engineer roles open. [linkedin.com](https://www.linkedin.com/company/split-metrics)
- **Global team with local hubs**: Offices in Poland (largest hub), Spain, Ukraine, Portugal, and the US allow for diverse collaboration.
- **Customer obsession culture**: Company values are centered on making customers successful, creating a strong sense of purpose.

## Sources
1. [splitmetrics.com](https://splitmetrics.com/) – Official website (products, mission, partner badges)
2. [splitmetrics.com/about](https://splitmetrics.com/about/) – Company overview, history, mission
3. [linkedin.com/company/split-metrics](https://www.linkedin.com/company/split-metrics) – Company page (headcount, revenue, open roles, employee breakdown)
4. [rocketreach.co](https://rocketreach.co/splitmetrics-profile_b5a74045f6868a99) – Revenue estimate, CRO, HQ
5. [dialectica.io](https://www.dialectica.io/origin/company/splitmetrics) – Ownership and funding summary

## Other roles at SplitMetrics

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- [Senior Backend Engineer (Python) - AI](https://feeny.ai/job/senior-backend-engineer-python-ai-splitmetrics-europe-mcfz2ar2q34a) — Europe
- [Account Executive](https://feeny.ai/job/account-executive-splitmetrics-central-europe-pcavfrvjdjwa) — Central Europe
- [Backend Team Lead (Python) - Data](https://feeny.ai/job/backend-team-lead-python-data-splitmetrics-europe-dpknp2ama0qf) — Europe
- [Product Marketing Manager - GTM & Enablement](https://feeny.ai/job/product-marketing-manager-gtm-enablement-splitmetrics-europe-0g21g96z7647) — Europe
- [Graphic Designer](https://feeny.ai/job/graphic-designer-splitmetrics-europe-gmnk9bpz5cda) — Europe
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