---
title: 'Senior Product Manager, Data Platform Extensibility at Attentive'
canonical: 'https://feeny.ai/job/senior-product-manager-data-platform-extensibility-attentive-united-states-jss6m0qbthza'
type: 'job'
last_seen: '2026-09-18'
---

# Senior Product Manager, Data Platform Extensibility at Attentive

- **Company:** Attentive
- **Location:** United States
- **Posted:** 2026-09-14
- **Last confirmed live:** 2026-09-18
- **Apply:** https://job-boards.greenhouse.io/attentive/jobs/4402183009

## Job description

Attentive® is the AI marketing platform for 1:1 personalization redefining the way brands and people connect. We’re the only marketing platform that combines powerful technology with human expertise to build authentic customer relationships. By unifying SMS, RCS, email, and push notifications, our AI-powered personalization engine delivers bespoke experiences that drive performance, revenue, and loyalty through real-time behavioral insights.

Recognized as the #1 provider in SMS Marketing by G2, Attentive partners with more than 8,000 customers across 70+ industries. Leading global brands like Crate and Barrel, Urban Outfitters, and Carter’s work with us to enable billions of interactions that power tens of billions in revenue for our customers.

With a distributed global workforce and employee hubs in New York City, San Francisco, London, and Sydney, Attentive’s team has been consistently recognized for its performance and culture. We’re proud to be included in [Deloitte’s Fast 500](https://www.deloitte.com/content/dam/assets-zone3/us/en/docs/services/deloitte-private/2025/us-2024-technology-fast-500-rankings.pdf) (four years running!), [LinkedIn’s Top Startups](https://www.attentive.com/blog/attentive-ranked-8-on-linkedins-2020-top-startups-list-in-the-united-states), [Forbes’ Cloud 100](https://www.forbes.com/lists/cloud100/) (five years running!), [Inc.’s Best Workplaces](https://www.inc.com/best-workplaces/2025), and the [Human Rights Campaign Foundation's Corporate Equality Index](https://www.hrc.org/resources/corporate-equality-index)!

## About the Role

Attentive’s Data Platform collects and stores data on behalf of our brands across many verticals, from our roots in e-commerce to physical retail, sports, entertainment, travel, and hospitality. Retail brands with physical stores want product inventory modeled down to the store location. Multinational brands want product catalogs and their customers segregated by market. A sports franchise wants live events and ticketing data modeled so that marketing agents know the right time and context to personalize messaging for any customer.

All the data clients want to ingest into the Attentive platform is activated across our product surface areas, from our core SMS & email products to our next-generation suite of marketing agents.

As the Senior Product Manager, Data Platform Extensibility, you will own the evolution of the Attentive data model to support these use cases. Your mandate is to build the generic primitives that let Attentive model any customer's business in our platform. You will decide which data entities become first-class concepts in the platform and which stay flexible to meet other customer needs. This role requires deep technical fluency in data modeling to recognize patterns across seemingly disconnected use cases to identify solutions that can scale across a broad set of verticals that Attentive will expand rapidly into.

## What You’ll Accomplish

- Introduce new first-class and generic data objects to the data platform, starting with the gaps slowing down enterprise deals today, and establish the paradigm that makes each subsequent object dramatically cheaper to add.
- Define how objects relate to one another — users to offers, events to catalogs, catalogs to stores and regions — unlocking use cases like bring-your-own product and offer recommendations that customers cannot express in the platform today.
- Build the semantic layer that tells marketers and agents what their data means, and decide what data gets promoted to native object entities
- Partner across product and engineering to ensure every new object and field is consistently exposed to segmentation, personalization, reporting, and our APIs and MCP surfaces — so both marketers and agents can reason over and act on it.

## Your Expertise

- 4+ years of product management experience building complex B2B or SaaS platforms, with a track record of owning ambiguous, high-scope problem spaces end to end.
- Strong technical fluency with data models and schemas — you can go deep with engineers on storage, relationships, extensibility, and migration tradeoffs, and you understand how an API contract shapes what customers can and cannot do.
- Ability to translate abstract infrastructure investment into concrete customer outcomes and business impact that executives and sellers can act on.
- Comfort learning an unfamiliar industry quickly and modeling it accurately — you enjoy the work of understanding how a business actually operates before deciding how the platform should represent it.
- Exceptional written communication and structured thinking. Much of this role is defining strategy from a blank page and aligning teams around it.

You'll get competitive[perks and benefits](https://www.attentive.com/benefits), from health & wellness to equity, to help you bring your best self to work.

For US based applicants:

- The US base salary range for this full-time position is $150,000 - $210,000 annually + equity + benefits
- Our salary ranges are determined by role, level and location

## #LI-HB1

By applying for this position, your data will be processed as per [Attentive's Privacy Policy](https://drive.google.com/file/d/1RViE_YUnu0ipiJQ9xDpC-iSJ9sYJBbX8/view?usp=sharing). Attentive Company Values

Default to Action - Move swiftly and with purpose

Be One Unstoppable Team - Rally as each other’s champions

Champion the Customer - Our success is defined by our customers' success

Act Like an Owner - Take responsibility for Attentive’s success

Learn more about [AWAKE](https://www.attentive.com/awake), Attentive’s collective of employee resource groups.

If you do not meet all the requirements listed here, we still encourage you to apply! No job description is perfect, and we may also have another opportunity that closely matches your skills and experience.

At Attentive, we know that our Company's strength lies in the diversity of our employees. Attentive is an Equal Opportunity Employer and we welcome applicants from all backgrounds. Our policy is to provide equal employment opportunities for all employees, applicants and covered individuals regardless of protected characteristics. We prioritize and maintain a fair, inclusive and equitable workplace free from discrimination, harassment, and retaliation. Attentive is also committed to providing reasonable accommodations for candidates with disabilities. If you need any assistance or reasonable accommodations, please let your recruiter know.

## About Attentive

## Company Overview
- **One-liner**: Attentive helps brands create more personal customer experiences through an AI-powered SMS, email, RCS, and push marketing platform.
- **Entity Type**: Private (late-stage venture-backed)
- **Headquarters**: New York, NY, USA (with offices in San Francisco, London, and Sydney)
- **Founded**: 2016 (founded as Franklin Mobile)
- **Founders**: Not publicly listed in provided materials

## Core Business
- **Primary industry**: Marketing technology (SMS, email, push, RCS)
- **Target customers**: B2B – e-commerce brands ranging from startups to global enterprises
- **Mission/purpose**: “Marketing made personal” – create timely, relevant, and real connections between brands and customers across channels

## Products & Services
- **SMS Marketing**: AI-driven text message campaigns with personalization and compliance built in.
- **Email Marketing**: Integrated email campaigns powered by customer signals and a single customer ID.
- **Push Notifications**: Timely, targeted push messages to re-engage users.
- **RCS (Rich Communication Services)**: Next-generation messaging with rich media and interactivity.
- **AI Journeys & AI Pro**: Agentic AI tools that turn customer signals into automated, multi-channel journeys.
- **Single Customer ID**: Unifies customer data across channels for consistent, personalized messaging.
- **Omnichannel Platform**: Plan, send, and measure across SMS, email, push, and RCS in one place.
- **100+ Integrations**: Connects with major e-commerce and CRM platforms.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed (achieved unicorn status in 2021)
- **Key Metric**: Annual Recurring Revenue (ARR) surpassed **$500M** in 2024
- **Notable Investors/Partners**: Not specified in provided materials (known investors from external reports include Sequoia Capital and IVP)
- **Growth Signals**: 
  - 1,000+ employees worldwide
  - Offices in 4 cities (NYC, San Francisco, London, Sydney)
  - Named to **2025 Forbes Cloud 100**
  - Recognized as **America’s Greatest Workplaces for Diversity 2024**
  - Achieved **HRC Corporate Equality Index 2026**
  - **Best generative AI platform** award

## Competitive Advantages
- **AI-powered personalization**: Real-time signal processing for individualized messaging.
- **Single Customer ID**: Unified view of each customer across channels.
- **Built-in compliance**: Tools designed to protect against risk (e.g., TCPA, GDPR).
- **100+ integrations**: Seamless connection with existing tech stacks.
- **Hands-on support**: Dedicated team to help launch, optimize, and grow.
- **Global reach**: Active in 20+ countries.

## Strategic Focus
- **Expanding AI capabilities**: Continued investment in AI Journeys, AI Pro, and agentic AI.
- **Omnichannel depth**: RCS and push as new channels alongside core SMS/email.
- **International growth**: Offices in London and Sydney to serve global brands.
- **Product innovation**: Turning customer signals into smarter, automated marketing decisions.

## Why Work Here
- **Hybrid work model**: Offices in NYC, San Francisco, London, and Sydney; some teams (especially Engineering and Product) work best with more in-person time.
- **Culture & belonging**: Employee Resource Groups (e.g., AWAKE) foster connection and inclusion.
- **Recognition**: Great Place to Work (2025), Forbes Cloud 100, Campaign’s UK Best Places to Work.
- **Benefits**: Medical/dental/vision insurance, generous PTO, parental leave, company equity, remote work & wellness benefits.
- **Engineering impact**: “Build the systems and tools that power billions of messages every month” – solving meaningful technical challenges at scale.
- **Core values**: Innovation, collaboration, personalization, and inclusion.

## Sources
1. [attentive.com/about](https://www.attentive.com/about)
2. [attentive.com/careers](https://www.attentive.com/careers)
3. [attentive.com](https://www.attentive.com/)
4. [linkedin.com/company/attentivehq](https://www.linkedin.com/company/attentivehq)
5. [job-boards.greenhouse.io/attentive](http://job-boards.greenhouse.io/attentive)

## Other roles at Attentive

- [Principal Software Engineer, Machine Learning](https://feeny.ai/job/principal-software-engineer-machine-learning-attentive-new-york-awz11a1w8f06) — New York, NY
- [Principal Software Engineer, Machine Learning](https://feeny.ai/job/principal-software-engineer-machine-learning-attentive-san-francisco-7hwvj56hrps4) — San Francisco, CA
- [Principal Solutions Consultant](https://feeny.ai/job/principal-solutions-consultant-attentive-united-states-dbs7re6r4f9b) — United States
- [Director, Customer Support](https://feeny.ai/job/director-customer-support-attentive-united-states-zvw1zdynce1a) — United States
- [Senior Corporate Security Operations Engineer](https://feeny.ai/job/senior-corporate-security-operations-engineer-attentive-united-states-txe6bmt55gsx) — United States
- [Senior Manager, Editorial and Strategic Communications](https://feeny.ai/job/senior-manager-editorial-and-strategic-communications-attentive-united-states-vvzny5k3gs07) — United States
- [Engineering Manager, Journeys](https://feeny.ai/job/engineering-manager-journeys-attentive-new-york-jqrn5bs8g5mq) — New York, NY
- [Software Engineer II, Segment Optimization](https://feeny.ai/job/software-engineer-ii-segment-optimization-attentive-united-states-41n4g2rva8as) — United States
- [Staff Software Engineer, Shopper Data Platform](https://feeny.ai/job/staff-software-engineer-shopper-data-platform-attentive-united-states-nhm365bap6y7) — United States
- [Staff Site Reliability Engineer](https://feeny.ai/job/staff-site-reliability-engineer-attentive-united-states-47vnjbdavq49) — United States