---
title: 'Senior Product Manager at Fam'
canonical: 'https://feeny.ai/job/senior-product-manager-fam-bengaluru-wxewdnmj63w0'
type: 'job'
last_seen: '2026-09-13'
---

# Senior Product Manager at Fam

- **Company:** Fam
- **Location:** Bengaluru, India
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2025-11-07
- **Last confirmed live:** 2026-09-13
- **Apply:** https://jobs.lever.co/fampay/bc1060ed-d15a-4f62-a560-856cc344201e

## Job description

## About Fam (previously FamPay)

Fam is India’s first payments app for everyone above 11. FamApp helps make online and offline payments through UPI and FamCard. We are on a mission to raise a new, financially aware generation, and drive 250 million+ young users in India to kickstart their financial journey super early in their life.

We’re reimagining how the next generation experiences fintech—going beyond payments to build a lifestyle brand that blends money, identity, and everyday experiences into one seamless, intuitive journey.

Founded in 2019 by IIT Roorkee alumni, Fam is backed by some of the most respected investors around the world like Elevation Capital, Y-Combinator, Peak XV (Sequoia Capital) India, Venture Highway, Global Founder’s Capital and the likes of Kunal Shah, Amrish Rao as angel investors.

## About this role

Can you make us a product offer we can't refuse? Then join us to be the godfather of some of the most innovative products in the Indian fintech industry. When the mission is to become the most loved application among the digital native young cohort of India, we cannot afford a product that's not better than the world's best out there.

As a Senior Product Manager at Fam you get to create and manage product innovations that the country is seeing for the first time ever. From the first numberless card in India, to the only payments app for teens, you would be required to build upon and build from scratch everyday.

If you are think you can create products for one of the smartest and youngest market segment out their, you are at the right place - apply now!

On the Job

- Drive product vision and execution: Translate the broader product strategy into actionable roadmaps and deliver measurable impact
- Own key funnels or metrics – define, monitor, and improve critical KPIs such as activation, retention, CSAT, or revenue
- Collaborate cross-functionally with Engineering, Design, Growth, and Analytics teams to deliver end-to-end solutions
- Identify and solve real user problems by deeply understanding user needs, identifying opportunities, validating hypotheses, and delivering delightful experiences
- Be data-informed: Use quantitative and qualitative data to prioritize features and evaluate success post-launch
- Ensure high-quality product documentation by writing clear, structured PRDs and contributing to improved product processes
- Mentor and guide PMs through structured feedback, sharing best practices, and conducting product reviews
- Influence through user advocacy: Balance business goals with user empathy and data-driven decision-making
- Collaborate with teams to align on product priorities, share insights, and communicate progress effectively
- Get hands dirty when needed: Participate in discovery, design reviews, QA, or data deep-dives as required

Must-haves (Min. qualifications)

- 6–8 years of experience in Product Management, ideally in B2C or consumer-facing products
- Proven track record of owning a key product metric (e.g., acquisition, activation, retention, revenue, NPS, CSAT, etc) and driving it end-to-end
- Experience working closely with Design and Engineering teams to conceptualise, prioritise, and ship impactful features
- Strong analytical and problem-solving skills – ability to translate data into insights and insights into product decisions
- Hands-on experience with funnel analysis and experimentation (A/B testing)
- Past experience in writing and reviewing PRDs and driving execution from idea to launch
- Excellent communication and documentation skills with clarity, depth, and stakeholder alignment
- Strong consumer understanding – ability to empathize with users and identify what drives delight vs. friction
- Executional ownership – solving real problems and delivering measurable business outcomes
- Actively leverages AI in day-to-day workflows and is familiar with tools beyond just GPT/Claude

Good to have

- Experience in FinTech, Payments, or B2C commerce
- Exposure to ads, revenue, or customer retention initiatives
- Prior experience as an engineer turned PM or strong technical understanding of frontend/backend systems
- Comfort working in ambiguous, fast-paced environments
- Exposure to KYC, Customer Support, Retention, and Growth verticals
- Experience in building for scale, leveraging consumer insights and data to prioritize product bets
- Understanding of design systems, usability principles, and user behavior analytics tools
- Experience mentoring or managing small product pods or PMs
- Proven ability to mentor junior PMs or cross-functional teams

Why join us?

- Make a significant impact on building how the next generation will interact with money
- Take ownership of end-to-end product strategy, from vision to execution.
- Opportunity to grow as a product leader and make a lasting impact in a high-growth environment.

## Perks That Go Beyond the Paycheck

- Relocation assistance to make your move seamless.
- Free office meals (lunch & dinner).
- Generous leave policy, including birthday leave, period leave, paternity and maternity support, and more.
- Salary advance and loan policies for any financial help.
- Quarterly rewards and recognition programs, and a referral program with great incentives.
- Access the latest gadgets and tools.
- Comprehensive health insurance for you and your family, mental health support.
- Tax benefits with options like food coupons, phone allowances, car/device leasing.
- Retirement perks like PF contribution, leave encashment and gratuity.

Here’s all the tea on FamApp ☕️ FamApp focuses on financial inclusion of the next generation by providing UPI & card payments to everyone above 11 years old. Our flagship Spending Account, FamX, seamlessly integrates UPI and card payments, enabling users to manage, save, and learn about their finances effortlessly.

Revolutionizing Payments and FinTech FamApp has enabled 10 million+ users to make UPI and card payments across India, removing the inconvenience of carrying cash everywhere. Users get to customise their FamX card with doodles, which lets them add a personal touch to their payments.

Trusted by leading investors We’re proud to be supported by renowned investors like Elevation Capital, Y-Combinator, Peak XV (formerly Sequoia Capital India), Venture Highway, Global Founder’s Capital, and esteemed angels Kunal Shah and Amrish Rao.

Join Our Dynamic Team At Fam, our people-first approach is reflected in our generous leave policies, flexible work schedules, comprehensive health benefits, and free mental health sessions. We don’t mean to brag, but we promise you’ll be surrounded by some of the most fun, talented and passionate people in the startup space.

Want to see what makes life at Fam so awesome? Check out our shenanigans at @lifeatfam 😛 PS - We’re looking for someone with an AI-native mindset, who actively leverages AI in their day-to-day work, as we encourage and embed it across every level at Fam.

## About Fam

## Company Overview
- **One-liner**: Fam is an Indian fintech company offering a unified payment app for UPI, card, and wallet transactions, trusted by over 1 crore users.
- **Entity Type**: Private (Series A)
- **Headquarters**: Bengaluru, Karnataka, India
- **Founded**: 2019
- **Founders**: Sambhav Jain and Kushal Tandon

## Core Business
- **Primary Industry**: Financial Services – payment processing, UPI, digital wallet, card payments
- **Target Customers**: B2C – originally focused on teenagers and their families, now serving all age groups across India
- **Mission / Purpose**: To raise a financially aware generation of Indians who understand personal finance and can make informed decisions, while providing a fast, secure, and rewarding payment experience for everyone.

## Products & Services
- **FamApp**: The core mobile application (Android / iOS) enabling UPI payments, bank account linking, P2P transfers, QR code payments, and rewards. Includes a built-in wallet (FamX Wallet) and a numberless FamX Card for online/offline spending.
- **FamX Card**: A numberless physical and virtual card (Visa/RuPay) for ATM withdrawals, online purchases, and offline POS transactions, with card controls managed in-app.
- **Keeper**: A savings goal feature within the app that helps users set aside pocket money and track financial goals.
- **DigiGold**: A digital gold investment feature allowing users to invest in 24K gold.
- **Recharge & Bill Payments**: Mobile prepaid/postpaid recharges for all major telcos (Jio, Airtel, VI, BSNL) and utility bill payments.
- **Gift Cards & Gaming**: Cashback-enabled gift cards for brands like Myntra, Amazon, Nykaa, Zepto, and gaming gift cards for Google Play, Steam, Valorant, Xbox, etc.

## Market Standing
- **Valuation / Market Cap**: Not disclosed
- **Key Metric**: Annual Revenue ~USD 1.2M (estimated); Total Funding ~USD 42.975M
- **Notable Investors**: Y Combinator (Pre-Seed lead), Peak XV Partners (formerly Sequoia Capital India, Seed lead), plus participation from 12+ investors in the Series A round.
- **Growth Signals**: Headcount grew 21.3% YoY to 174 employees; over 1 crore users (10M+); 63.8K LinkedIn followers with +31.4% yearly growth; active job postings up 157.1% year-over-year.

## Competitive Advantages
- First-mover in India’s teen-focused neobanking space, now broadened to a full‑service payment app for all ages.
- Integrated product suite (UPI, card, wallet, savings, gold, gift cards) in a single app reduces user friction.
- Strong brand trust (1Cr+ users, 4.4/5 employer rating, 4.7/5 culture rating) and a lean, fast-moving team.
- Y Combinator backing and deep ties with Indian fintech ecosystem (alumni from Razorpay, CRED, Jupiter, etc.).

## Strategic Focus
- Expanding the user base beyond teenagers to become a mainstream payment app for all Indians.
- Continuing product innovation around speed (gesture‑based navigation, instant camera, swipe‑to‑pay) and social features (DMs with payment notes).
- Growing revenue through reward‑powered gift cards, cashback programs, and subscription management.
- Deepening financial inclusion by offering savings, gold investment, and responsible spending tools.

## Why Work Here
- **Culture**: Rated 4.7/5 for culture; described as “young and ridiculously friendly,” “a family that looks after each other,” and “every idea shines bright here.”
- **Flexibility**: “Create your own flexible work schedule” – mainly on‑site in Bengaluru (HSR Layout and BKC Mumbai offices), but offers remote options for certain roles.
- **Perks**: ESOPs for all, top‑notch gadgets, health insurance (employee + dependents), free therapy with mental health professionals, generous leave policy, and experienced mentorship.
- **Engineering & Team**: 75 employees in technical roles (43% of headcount); active hiring across product, engineering, design, and data roles; strong alumni network among top Indian fintechs.
- **Reviews**: Overall employer rating 4.4/5 (172 reviews) with work‑life balance 4.0, compensation 4.1, career opportunities 4.5.

## Sources
1. [famapp.in/careers](https://www.famapp.in/careers/)
2. [jobs.lever.co/fampay](https://jobs.lever.co/fampay)
3. [linkedin.com/company/famappbytrio](https://linkedin.com/company/famappbytrio)
4. [Y Combinator – FamPay](https://www.ycombinator.com/companies/fampay/jobs)
5. [Google Play Store – FamApp](https://play.google.com/store/apps/details?id=com.fampay.in&hl=en_US)

## Other roles at Fam

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- [Senior Manager (Controllership)](https://feeny.ai/job/senior-manager-controllership-fam-bengaluru-fvpj47g8ph6t) — Bengaluru, India
- [Assistant Manager(Controllership)](https://feeny.ai/job/assistant-manager-controllership-fam-bengaluru-94zwzgrwh0b1) — Bengaluru, India
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- [Brand Marketing Manager](https://feeny.ai/job/brand-marketing-manager-fam-bengaluru-gphgavqd5fte) — Bengaluru, India
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