---
title: 'Senior Product Manager at HelloFresh'
canonical: 'https://feeny.ai/job/senior-product-manager-hellofresh-dublin-8nypfjtnv7a7'
type: 'job'
last_seen: '2026-09-09'
---

# Senior Product Manager at HelloFresh

- **Company:** HelloFresh
- **Location:** Dublin, Ireland
- **Posted:** 2026-06-26
- **Last confirmed live:** 2026-09-09
- **Apply:** https://careers.hellofresh.com/global/en/job/8025707?gh_jid=8025707

## Job description

HelloFresh Ireland is in an exciting growth phase - expanding customer choice, deepening menu relevance, and driving long-term loyalty in a fast-growing market. As our Senior Product Manager, you will own the product space, driving impact across product strategy, product operations, and culinary workstreams. You will lead a talented, dedicated team and serve as the strategic engine behind what makes our boxes brilliant for Irish customers.

This is not a technology product role. You will work across the full physical product value chain and lifecycle - from ingredient sourcing and culinary development through to menu strategy, editorial execution, and customer experience - making decisions that directly impact what lands on our customers' doorsteps every week. You will need the ability to operate at pace, cut through complexity, and bring teams and stakeholders with you.

What You Will Be Doing:

- Strategic business planning: Reviewing product KPIs and guiding the team to improve the product offering - balancing short-term operations with long-term strategic direction, and owning the product investment calendar to increase retention while optimising for revenue and costs.
- Stakeholder Management: Collaborating and building strong relationships with Operations, Marketing, and international teams - being the voice of the physical product for HelloFresh Ireland, advising on coherent processes between functions, and ensuring a coordinated approach to product initiatives across local and global stakeholders.
- Process optimisation: Identifying opportunities to streamline, automate, and improve how we work - across teams and with key partners - and aligning operational improvements with the strategic direction.
- Analytical decision making: Working with the team to ensure access to the relevant information, analyses, and insights needed to make informed product development decisions and translate the product vision into action.
- Business case development: Developing business cases around physical product improvements and product-related processes (e.g. changes in product offering, tooling, and automations), and making data-led recommendations to Ireland and global teams.
- People management: Leading, developing and inspiring teams spanning Culinary, Physical Product Strategy, and Product Operations - setting clear strategic direction, cultivating a high-performing culture, and supporting each team member's growth across different career stages.

Who You Are:

- Senior experience in product, category, or commercial - ideally food, FMCG, meal kits, or subscription.
- A genuine passion for food, with the ability to translate taste trends and market signals into compelling product offerings.
- Proven people leadership across different career stages - coaching, clear direction, and investment in growth.
- Strong commercial acumen - connecting product decisions to business outcomes including revenue and retention.
- Excellent cross-functional influence - aligning teams toward a shared goal without needing formal authority.
- Organised and structured, with strong project management skills and the ability to deliver to tight deadlines.
- Strong analytical skills - able to drill into detail, connect findings to the big picture, and present insights clearly.
- Customer-centric, with creative thinking to identify unmet needs and develop solutions that address them.
- A bias for action - moving quickly without sacrificing quality, bringing momentum to the teams around you.
- Sharp problem-solving instincts - comfortable with ambiguity and confident driving toward solutions.
- At home in lean, agile environments - able to do more with less and build from the ground up.
- Comfortable in Excel and Google Suite.

Above all, we are looking for people who will make HelloFresh better. There are many different ways of developing skills, and we love diverse experiences! So even if you don’t “tick all the boxes” but think you’d thrive in this role, we would really like to learn more about you.

What you will get in return:

- The chance to have a serious impact on one of the fastest-growing technology companies in Europe in an exciting growth phase
- Direct, high impact on our Operations setup from day one
- A vibrant, international environment with mission-driven colleagues
- A guaranteed steep learning curve & boost for your career
- Benefit from our selection of employee perks (70% off your HelloFresh boxes, private health insurance, employer matching pension program, cycle to work scheme, Mental health first aiders and an employee assistance programme, gym membership etc.)

Location: Dublin Docklands, Ireland

To be considered for this role, you’ll need to have the independent right to work in ROI, as we're unfortunately unable to provide sponsorship at this time.

Hybrid Working Policy We offer a hybrid working policy for eligible roles, allowing flexibility to work from home and in the office. For more details on eligibility and how this applies to the role you're applying for, please consult with your recruiter.

Next steps: Your application will be reviewed and if successful, a member of the Talent Acquisition Team will be in touch within 2 weeks.

You are required to cooperate with HelloFresh in all health and safety matters. You are responsible for ensuring you take reasonable care of your own health, and safety as well as others who may be affected by the work activities you undertake. You must report incidents immediately and actively raise health and safety-related concerns to your Line Manager. As part of our commitment to maintaining a safe and secure environment, we will process criminal and background checks to the successful individual. Failure to disclose relevant information at application or throughout the process could affect your employment with the company.

## About HelloFresh

## Company Overview
- **One-liner**: HelloFresh is a global meal-kit and food solutions company that delivers pre-portioned ingredients and recipes directly to consumers, aiming to revolutionize the way people eat by making home cooking accessible, convenient, and sustainable.
- **Entity Type**: Public (Ticker: HFG on the Frankfurt Stock Exchange)
- **Headquarters**: Berlin, Germany
- **Founded**: 2011
- **Founders**: Dominik Richter, Thomas Griesel, Jessica Nilsson

## Core Business
- **Primary Industry**: Meal Kit Delivery / Integrated Food Solutions
- **Target Customers**: B2C – primarily busy households, couples, and individuals looking for convenient, high-quality meal options. Also serves the ready-to-eat and pet food markets.
- **Mission Statement**: "Democratizing access to high-quality food" by allowing everyone to enjoy a varied, tasty diet while helping consumers save money and reduce food waste.

## Products & Services
- **HelloFresh (Core Meal Kits)**: The flagship subscription service offering pre-portioned ingredients and step-by-step recipes for a wide variety of meals. Type: Subscription-based physical goods.
- **Factor_**: A ready-to-eat, chef-prepared meal delivery service (operates in the US, Canada, and Australia). Type: Subscription-based physical goods.
- **Youfoodz**: A ready-to-eat meal brand in Australia. Type: Subscription-based physical goods.
- **EveryPlate**: A budget-friendly meal kit brand in the US and Australia. Type: Subscription-based physical goods.
- **Chefs Plate**: A meal kit brand in Canada. Type: Subscription-based physical goods.
- **Green Chef**: An organic-focused meal kit brand in the US. Type: Subscription-based physical goods.
- **The Pet Food Brands**: Premium pet food delivery services (e.g., The Pets Table in the US). Type: Subscription-based physical goods.

## Market Standing
- **Valuation/Market Cap**: As a public company, market cap fluctuates. As of mid-2025, it is approximately €1.5-2.0 billion (based on public trading data).
- **Key Metric (Annual Revenue)**: €6.76 billion in net revenue in FY 2025.
- **Key Metric (Meals Delivered)**: ~850 million meals delivered in 2025.
- **Key Metric (Employees)**: +29,000 employees globally.
- **Notable Investors/Partners**: The company is publicly traded. Key institutional investors include major European and US asset managers. Strategic partnerships exist with various food suppliers and logistics providers.
- **Growth Signals**: The ready-to-eat segment (Factor, Youfoodz) is a major growth driver, now making up a quarter of total revenue. The company is expanding its ready-to-eat offerings into European markets, building on success in North America and Australia. The company operates in 17 countries with 8 different brands.

## Competitive Advantages
- **Scale & Data**: With over 18,000 recipes in its database and billions of meals delivered, HelloFresh has an immense dataset on consumer preferences, supply chain optimization, and recipe development, creating a significant moat in logistics and personalization.
- **Vertical Integration**: The direct-to-consumer model gives full control over the supply chain, from sourcing to delivery, enabling efficient operations, competitive pricing, and rapid response to customer needs.
- **Multi-Brand Strategy**: By operating a portfolio of brands (from budget-friendly EveryPlate to premium Factor), HelloFresh captures a wide range of customer segments and price points, reducing reliance on a single offering.
- **Global Footprint**: Presence in 16+ geographies provides diversification and allows for the cross-pollination of best practices and technologies across markets.

## Strategic Focus
- **Accelerating Ready-to-Eat**: The company is aggressively growing its ready-to-eat segment (Factor, Youfoodz) and expanding it into new European markets, seeing it as a high-growth, higher-margin opportunity.
- **Sustainability & Efficiency**: Continuous focus on reducing food waste, optimizing packaging, and improving supply chain sustainability. The company highlights its role in reducing household food waste compared to traditional grocery shopping.
- **Technology & Personalization**: Investing in data science and machine learning to improve menu personalization, demand forecasting, and operational efficiency.
- **International Expansion**: Leveraging success in core markets (US, Germany, Australia) to expand into adjacent geographies and product categories.

## Why Work Here
- **Culture**: Described as a "global tech company" with a "local start-up vibe." The company emphasizes a data-driven, entrepreneurial, and ownership-oriented culture. Core values include Ownership, Inclusivity, and Innovation.
- **Diversity & Inclusion**: HelloFresh has over 10 employee resource groups (ERGs) and is committed to fostering a sense of belonging. The careers page states, "Everyone is welcome at our table."
- **Work Environment**: The company operates in 17 countries with multiple offices and distribution centers. Roles range from warehouse operations and logistics to software engineering, marketing, and data science.
- **Perks**: The company offers competitive pay and benefits, though specifics vary by location. The culture is described as collaborative, with a focus on "achieving something delicious, every day."
- **Growth Trajectory**: As a rapidly growing public company with a strong focus on innovation and expansion, employees have opportunities to work on high-impact projects and grow their careers across different brands and geographies.

## Sources
1. [hellofreshgroup.com](https://hellofreshgroup.com/en/)
2. [careers.hellofresh.com](https://careers.hellofresh.com/global/en/)
3. [hellofresh.com](https://www.hellofresh.com/about/working-at-hellofresh)
4. [careers.hellofresh.com/leadership](https://careers.hellofresh.com/global/en/leadership-at-hellofresh)
5. [careers.hellofresh.com/locations](https://careers.hellofresh.com/global/en/locations)

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