---
title: 'Senior Product Manager at hipages Group'
canonical: 'https://feeny.ai/job/senior-product-manager-hipages-group-sydney-new-south-wales-5bdf71gkp4am'
type: 'job'
last_seen: '2026-09-09'
---

# Senior Product Manager at hipages Group

- **Company:** hipages Group
- **Location:** Sydney New South Wales, Australia
- **Posted:** 2026-07-17
- **Last confirmed live:** 2026-09-09
- **Apply:** https://job-boards.greenhouse.io/hipagesgroup/jobs/8068643

## Job description

Hi! We’re hipages, an ASX-listed tech company and Australia’s #1 digital platform connecting households with trusted home improvement businesses. We're on a mission to transform the home improvement industry to build better lives for everyone.

With teams across Australia, New Zealand, the Philippines and Vietnam, we work as one team with a shared purpose. We’re proud to be a certified Great Place to Work and WORK180’s #1 Employer for Women. At hipages, you’ll find real impact, career growth and a workplace where everyone belongs.

## About the role

You'll own the commercial engine of hipages' marketplace. Shaping what tradies pay and the value they feel they get for it. Lead the pricing, packaging and upgrade experiences that grow MRR, with results read at the SLT level and real scope to build a repeatable value-capture engine for FY27 and beyond.

Why join our Product team?

- Hybrid working model
- Competitive salary, benefits, and everyday discounts
- In-house Talent Development team to prioritise personal and career growth
- Cross-functional collaboration
- Hands-on learning opportunities and workshops for continuous upskilling

## How you will add value

- Own the upgrade and add-on experience end-to-end, growing MRR against the FY27 target.
- Own subscription pricing and the shape of the packages — what's in each tier, what it costs, and how tradies move between them.
- Validate the highest-impact pricing and packaging opportunities, starting with rookies and entry-level packages, and launch and prove the first initiative.
- Build the repeatable engine for finding, testing and scaling the next source of customer value, rather than chasing a one-off win.
- Run a disciplined experimentation practice — clear hypotheses, sound methodology, and honest reads of significance that the whole business can trust.
- Build with AI as the default, embedding it into your own workflow and into the team's evaluation and cost-awareness from the start.

## About you

- 5+ years in Product Management, including cross-functional teams shipping production software in a marketplace, B2C, or commercial or monetisation context.
- Demonstrated ownership of pricing, packaging, or subscription products, with results measured in revenue, MRR, or value per customer.
- Strong experimentation track record — you've designed and run A/B tests where the methodology mattered and the money was real, and you can explain your significance calls.
- Fluency with data tooling (Databricks or equivalent) is sufficient to answer your own product questions without a queue.
- Strong commercial and analytical acumen, and clear thinking under ambiguity.

Life at hipages

We're more than just a workplace. We're a place where you can be yourself, do great work and grow your career. Recognised as a Great Place to Work, our inclusive, supportive culture helps people thrive.

You'll use the best tools and tech, with real impact on our products and customers. We invest in your development and lead with coaching, not micromanagement – it's why 85% of our team say their leader is great.

And there's more:

- Diverse, collaborative teams that love solving problems
- Agile squads, hackathons, off-sites and roadshows
- Extra leave for birthdays, volunteering, and more
- Healthy snacks, continental breakfast and fresh fruit
- Sydney CBD office near Town Hall and Gadigal Stations
- Tailored growth support, mentoring and stretch projects
- A vibrant social scene - we work hard and have fun doing it

We prioritise Diversity

At hipages, innovation and collaboration thrive in diverse and inclusive teams. We don't expect you to know everything - we care more about who you are as a person, a team member, and a leader. We're proud to be endorsed by WORK180 for supporting women's careers and we value diversity across culture, age, gender identity and sexual orientation.

Research shows that men often apply when they meet just 60% of the criteria, while women and minority groups wait until they tick every box. If you think you'd be a great fit - even if you don't meet every requirement - we'd love to hear from you.

We're also a Circle Back Initiative Employer, which means we commit to responding to every applicant.

#LI-JL1 #LI-Hybrid

## About hipages Group

## Company Overview
- **One-liner**: hipages Group operates Australia and New Zealand's leading online marketplace connecting homeowners with trusted tradies, while providing digital tools to help trade businesses run more efficiently.
- **Entity Type**: Public (ASX: HPG)
- **Headquarters**: Sydney, Australia
- **Founded**: 2004
- **Founders**: Roby Sharon-Zipser and David Vitek

## Core Business
- Primary industry: Home improvement marketplace and trade technology (Software Development).
- Target customers: B2C (homeowners) and B2B/SMB (tradies and trade businesses).
- Mission: "to transform the trade industry, building better lives for everyone."

## Products & Services
- **[hipages marketplace]**: Online platform where homeowners post home improvement jobs and connect with local, trusted tradies. Over 12 million jobs posted since launch.
- **[Builderscrack]**: New Zealand's leading tradie marketplace, acquired in 2021, extending the Group's trans-Tasman presence.
- **[hipages tradiecore]**: Australia's first all-in-one app for tradies combining lead management and job management (SaaS).
- **[hipages energy]**: A new service helping Australians compare and save on energy bills.
- **Partnership services**: Integrated access to third-party services including insurance, materials, accounting, and business tools for tradies.

## Market Standing
- **Valuation/Market Cap**: Not publicly available (public company; no current market cap in provided data).
- **Key Metric**: Annual revenue of $44.3M (LinkedIn estimate) and over 33,000 tradie members on the platform.
- **Notable Investors/Partners**: News Corp became an investor in 2024; NSW Department of Education selected hipages as preferred platform for the 'Local Trades Scheme'.
- **Growth Signals**: 222 employees (+6% YoY); offices in Sydney, Melbourne, Christchurch, Manila, and Ho Chi Minh City; acquisition of Builderscrack; launch of tradiecore and hipages energy; expansion into SaaS and partnerships.

## Competitive Advantages
- #1 platform in Australia and New Zealand for connecting homeowners with tradies, creating strong network effects.
- 21-year track record and brand trust with over 4 million Australian homeowners and 33,000 tradies.
- Comprehensive ecosystem combining marketplace, SaaS job management, and integrated third-party services.

## Strategic Focus
- Scaling from a pure marketplace to a SaaS-driven platform (tradiecore) to deepen value for tradies.
- Expanding strategic partnerships (insurance, materials, accounting) to create an all-in-one operating system for trade businesses.
- Digitising the traditionally offline trade industry and entering adjacent areas like energy comparison.

## Why Work Here
- Award-winning culture: Great Place to Work® 2025, Work180 #1 Employer for Women 2025, HRD Employer of Choice 2025, and Top 3 Best Places to Work (2021–2023).
- Flexible hybrid model: 50/50 split (5 days in office, 5 days from home per fortnight) for most roles; sales roles have in-office onboarding.
- Benefits: 14 weeks paid parental leave, competitive compensation, Perkbox reward and recognition program, wellbeing perks, and in-office amenities.
- Diversity & Inclusion: 45/55 gender balance overall, 50/50 gender split at board level with a female Chair, WGEA certified with $0 gender pay gap for same roles.
- Career growth: Dedicated in-house Talent Development team, personalised development plans, strong leadership development, and opportunities to lead and innovate.
- Offices in Sydney, Melbourne, Christchurch, Manila, and Ho Chi Minh City – vibrant, collaboration-focused spaces named after tradies.
- Hiring process: 4-step process (TA interview, hiring manager, skills assessment, final interview) designed to be a two-way conversation.

## Sources
1. [hipagesgroup.com.au - About us](https://hipagesgroup.com.au/about-us/)
2. [hipagesgroup.com.au - Careers](https://hipagesgroup.com.au/our-team/careers/)
3. [linkedin.com - hipages Group](https://au.linkedin.com/company/hipagesgroup)
4. [hipagesgroup.com.au - Company Culture](https://hipagesgroup.com.au/our-team/company-culture/)
5. [hipagesgroup.com.au - Our team](https://hipagesgroup.com.au/our-team/)

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