---
title: 'Senior Product Manager II, Consumer (all genders) at HelloFresh'
canonical: 'https://feeny.ai/job/senior-product-manager-ii-consumer-all-genders-hellofresh-berlin-7acd30anz5v1'
type: 'job'
last_seen: '2026-09-15'
---

# Senior Product Manager II, Consumer (all genders) at HelloFresh

- **Company:** HelloFresh
- **Location:** Berlin, Germany
- **Posted:** 2026-09-04
- **Last confirmed live:** 2026-09-15
- **Apply:** https://careers.hellofresh.com/global/en/job/8167337?gh_jid=8167337

## Job description

## The role

HelloFresh serves millions of customers weekly across 18 business units and 8 brands worldwide. At the heart of our product is a belief that every customer deserves a menu that feels like it was made for them, the right meals, at the right time, for the right person. We call it the Sous Chef vision.

As Senior PM II on the Personalization Experience team, you own what makes that vision real and felt. You're not building the ranking algorithm, you're building the experiences that make customers trust it, the data collection that makes it smart, and the moments where someone thinks: this app actually knows me.

This is a high-autonomy role at the intersection of consumer UX, engineering, and ML systems. The problems are genuinely hard, the scale is real, and the decisions are yours to make.

## What you’ll do

- Food Profile Quality & Signal Collection: The food profile is the raw material that powers everything downstream. Your job is to move customers from "fields filled in" to truly Personalization-Ready: high-signal, validated, actionable. You'll own and iterate on the collection experiences that give our models the data they need to perform.
- The "Sous Chef" Feel & Transparency: You build the moments where personalization becomes tangible, the places where we tell customers why certain meals were chosen for them. This isn't just UX work, it's trust infrastructure for the entire personalization stack.
- Cross-Org Data Supplier: You're the clean, reliable interface between raw signal and downstream experience, owning the explanation payloads and API contracts that make it all work at scale. You operate across organizational boundaries and align on shared metrics without needing to own the surfaces.
- AI-Native Discovery You use GenAI tools actively to compress discovery-to-decision cycles, synthesizing global customer signals, stress-testing hypotheses, and arriving at decision-ready specs faster than traditional PM workflows allow. You don't treat AI as a novelty; it's a genuine speed and quality multiplier in your daily practice.
- Long-Horizon Strategy You manage your domain with real autonomy. You run a flywheel: better profile data → better models → more visible personalization → more signal back to personalization. You own the strategy and sequencing, not just the backlog, thinking 12–18 months out and making the calls that shape the direction of the team.

## What you’ll bring

- Deep personalization or data-collection PM experience. 5+ years of PM experience, with meaningful time on user-facing personalization or data collection products, ideally where the UX is the data pipeline, and where you've shipped for both end customers and downstream data consumers.
- Strong product taste and customer-facing craft. You have a genuine feel for what makes a consumer experience compelling, trustworthy, and sticky, not just functional. You've built products at scale where millions of people interact with what you ship, and you hold a high bar for the details: the copy, the interaction pattern, the moment of delight. You know the difference between a feature that works and one that earns trust.
- Data-native. You query your own data (SQL/Python), define your own input/output KPIs, and hold your own in deep-dive technical discussions without needing a data analyst to translate.
- Cross-org credibility. You've shipped products across organizational boundaries, aligning on shared metrics, maintaining clean contracts with engineering partners, and navigating competing priorities without direct authority.
- Experimentation with healthy skepticism. You design experiments to validate hypotheses and know how to interpret results without over-indexing on noise. You've made hard calls to kill features based on data.
- Exceptional communicator. You can make a complex algorithmic concept legible to a non-technical VP and you can write a spec that engineers can actually ship from.
- The AI edge. You've already incorporated AI-assisted workflows into your daily practice to increase speed, depth of insight, and output quality.

## What we offer

Elevate your lifestyle! Join one of Europe's fastest-growing tech powerhouses in a dynamic phase of expansion.

- Immerse yourself in a diverse global community of 90+ nationalities.
- Enjoy a competitive compensation package that goes beyond the norm, with perks like a HelloFresh- subsidized Pension Scheme, Berlin relocation support, and a Hybrid working model.
- Elevate your lifestyle with exclusive discounts on your weekly HelloFresh box and office meals.
- Invest in your growth with a German language learning budget, and access to the HelloFresh Academy.
- Plus, we've got your well-being covered with mental health support, transportation perks, and working-parent-friendly benefits. From our 24/7 gym access,wellbeing platforms like Headspace and Spill, to sabbatical leave options, HelloFresh is not just a workplace; it's a lifestyle of perks and possibilities!

## About HelloFresh

## Company Overview
- **One-liner**: HelloFresh is a global meal-kit and food solutions company that delivers pre-portioned ingredients and recipes directly to consumers, aiming to revolutionize the way people eat by making home cooking accessible, convenient, and sustainable.
- **Entity Type**: Public (Ticker: HFG on the Frankfurt Stock Exchange)
- **Headquarters**: Berlin, Germany
- **Founded**: 2011
- **Founders**: Dominik Richter, Thomas Griesel, Jessica Nilsson

## Core Business
- **Primary Industry**: Meal Kit Delivery / Integrated Food Solutions
- **Target Customers**: B2C – primarily busy households, couples, and individuals looking for convenient, high-quality meal options. Also serves the ready-to-eat and pet food markets.
- **Mission Statement**: "Democratizing access to high-quality food" by allowing everyone to enjoy a varied, tasty diet while helping consumers save money and reduce food waste.

## Products & Services
- **HelloFresh (Core Meal Kits)**: The flagship subscription service offering pre-portioned ingredients and step-by-step recipes for a wide variety of meals. Type: Subscription-based physical goods.
- **Factor_**: A ready-to-eat, chef-prepared meal delivery service (operates in the US, Canada, and Australia). Type: Subscription-based physical goods.
- **Youfoodz**: A ready-to-eat meal brand in Australia. Type: Subscription-based physical goods.
- **EveryPlate**: A budget-friendly meal kit brand in the US and Australia. Type: Subscription-based physical goods.
- **Chefs Plate**: A meal kit brand in Canada. Type: Subscription-based physical goods.
- **Green Chef**: An organic-focused meal kit brand in the US. Type: Subscription-based physical goods.
- **The Pet Food Brands**: Premium pet food delivery services (e.g., The Pets Table in the US). Type: Subscription-based physical goods.

## Market Standing
- **Valuation/Market Cap**: As a public company, market cap fluctuates. As of mid-2025, it is approximately €1.5-2.0 billion (based on public trading data).
- **Key Metric (Annual Revenue)**: €6.76 billion in net revenue in FY 2025.
- **Key Metric (Meals Delivered)**: ~850 million meals delivered in 2025.
- **Key Metric (Employees)**: +29,000 employees globally.
- **Notable Investors/Partners**: The company is publicly traded. Key institutional investors include major European and US asset managers. Strategic partnerships exist with various food suppliers and logistics providers.
- **Growth Signals**: The ready-to-eat segment (Factor, Youfoodz) is a major growth driver, now making up a quarter of total revenue. The company is expanding its ready-to-eat offerings into European markets, building on success in North America and Australia. The company operates in 17 countries with 8 different brands.

## Competitive Advantages
- **Scale & Data**: With over 18,000 recipes in its database and billions of meals delivered, HelloFresh has an immense dataset on consumer preferences, supply chain optimization, and recipe development, creating a significant moat in logistics and personalization.
- **Vertical Integration**: The direct-to-consumer model gives full control over the supply chain, from sourcing to delivery, enabling efficient operations, competitive pricing, and rapid response to customer needs.
- **Multi-Brand Strategy**: By operating a portfolio of brands (from budget-friendly EveryPlate to premium Factor), HelloFresh captures a wide range of customer segments and price points, reducing reliance on a single offering.
- **Global Footprint**: Presence in 16+ geographies provides diversification and allows for the cross-pollination of best practices and technologies across markets.

## Strategic Focus
- **Accelerating Ready-to-Eat**: The company is aggressively growing its ready-to-eat segment (Factor, Youfoodz) and expanding it into new European markets, seeing it as a high-growth, higher-margin opportunity.
- **Sustainability & Efficiency**: Continuous focus on reducing food waste, optimizing packaging, and improving supply chain sustainability. The company highlights its role in reducing household food waste compared to traditional grocery shopping.
- **Technology & Personalization**: Investing in data science and machine learning to improve menu personalization, demand forecasting, and operational efficiency.
- **International Expansion**: Leveraging success in core markets (US, Germany, Australia) to expand into adjacent geographies and product categories.

## Why Work Here
- **Culture**: Described as a "global tech company" with a "local start-up vibe." The company emphasizes a data-driven, entrepreneurial, and ownership-oriented culture. Core values include Ownership, Inclusivity, and Innovation.
- **Diversity & Inclusion**: HelloFresh has over 10 employee resource groups (ERGs) and is committed to fostering a sense of belonging. The careers page states, "Everyone is welcome at our table."
- **Work Environment**: The company operates in 17 countries with multiple offices and distribution centers. Roles range from warehouse operations and logistics to software engineering, marketing, and data science.
- **Perks**: The company offers competitive pay and benefits, though specifics vary by location. The culture is described as collaborative, with a focus on "achieving something delicious, every day."
- **Growth Trajectory**: As a rapidly growing public company with a strong focus on innovation and expansion, employees have opportunities to work on high-impact projects and grow their careers across different brands and geographies.

## Sources
1. [hellofreshgroup.com](https://hellofreshgroup.com/en/)
2. [careers.hellofresh.com](https://careers.hellofresh.com/global/en/)
3. [hellofresh.com](https://www.hellofresh.com/about/working-at-hellofresh)
4. [careers.hellofresh.com/leadership](https://careers.hellofresh.com/global/en/leadership-at-hellofresh)
5. [careers.hellofresh.com/locations](https://careers.hellofresh.com/global/en/locations)

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