--- title: 'Senior Product Manager, Local Ads and Monetization at NewsBreak' canonical: 'https://feeny.ai/job/senior-product-manager-local-ads-and-monetization-newsbreak-bellevue-g20pkbyw7e3s' type: 'job' last_seen: '2026-10-19' --- # Senior Product Manager, Local Ads and Monetization at NewsBreak - **Company:** NewsBreak - **Location:** Bellevue, WA / Mountain View, CA - **Compensation:** $175k–$215k - **Posted:** 2026-10-14 - **Last confirmed live:** 2026-10-19 - **Apply:** https://job-boards.greenhouse.io/newsbreak/jobs/4722007006 ## Job description ## About NewsBreak Founded in 2015, NewsBreak is the Content Intelligence platform shaping the future content economy. With over 40 million monthly active users, our flagship platform delivers highly personalized local news and information powered by advanced AI, recommendation systems, and adtech. Recognized by Fast Company as #32 on the Top Workplaces for Innovators, we're proud to be Great Place to Work® certified and home to a dynamic team of technologists, product innovators, and business leaders who are passionate about solving meaningful challenges at scale. Together, we reached unicorn status in 2021, and we remain committed to continuing this high-growth trajectory with the right team to fulfill our mission: building the infrastructure layer for content intelligence. If you’re inspired to dream big, innovate fast, and make a difference, we’d love to hear from you! For more information, visit [www.newsbreak.com/about](http://www.newsbreak.com/about) ## About the role We are looking for a Senior Product Manager with deep experience building advertising and monetization products for local businesses. You will own the strategy, roadmap, and business outcomes for products that help local advertisers reach relevant audiences, acquire customers, and grow their businesses. Your scope will span local business advertising and local services across a range of categories. You will build consumer experiences that connect people with relevant businesses and advertiser tools that turn those connections into measurable results. This role requires practical knowledge of how local businesses attract customers, evaluate advertising performance, and decide where to invest their marketing budgets. Location: Seattle, WA or Mountain View, CA ## Key Responsibilities Local Advertising Strategy and Monetization - Own the strategy and roadmap for local ads and local services, prioritizing advertiser segments, service categories, and geographic markets. - Develop ad formats, pricing, and monetization models that support sustainable revenue growth while delivering value to advertisers and consumers. Consumer Discovery - Build experiences that help users discover relevant local businesses, products, and services through sponsored content, business profiles, recommendations, and other advertising formats. - Improve the path from discovery to action, helping users explore offerings, contact businesses, book services, or make purchases. Advertiser Outcome Measurement - Define how local advertisers measure success across objectives, including awareness, engagement, customer inquiries, bookings, purchases, and return on advertising spend. - Partner with advertisers and measurement teams to connect campaign reporting with online and offline business outcomes. Use those insights to improve advertiser performance and investment decisions. Advertiser Experience and Growth - Simplify business onboarding, campaign creation, geographic targeting, budgets, creative setup, and performance reporting for local advertisers. - Partner with Sales, Marketing, and Account Management to improve activation, repeat spending, and retention across self-service and managed accounts. AI for Local Advertising - Identify and launch AI capabilities that improve local discovery, personalize business recommendations, and reduce the effort businesses spend creating and managing campaigns. - Partner with teams building AI media buying and account management products to adapt shared capabilities to local advertiser needs. Product Execution and Experimentation - Use advertiser interviews, consumer research, SQL analysis, and experiments to prioritize opportunities and evaluate revenue, advertiser retention, campaign performance, and consumer experience. - Lead delivery with Engineering, Design, Data Science, and advertiser-facing teams. Set clear outcomes, make trade-offs, and own products from discovery through launch and iteration. ## Qualifications Required Qualifications - 6+ years of product management experience, including 3+ years building advertising or monetization products for local businesses or local services. - A demonstrated record of shipping and scaling products with measurable impact on advertising revenue, advertiser retention, or customer acquisition performance. - Deep understanding of local advertiser economics, including customer acquisition costs, geographic reach, seasonality, budget constraints, and return on marketing investment. - Practical knowledge of performance advertising, including geographic targeting, campaign optimization, pricing models, conversion tracking, and measurement of online and offline outcomes. - Strong analytical skills and proficiency in SQL, with the ability to diagnose performance problems and translate findings into product decisions. - Experience working directly with local business owners, service providers, or advertisers to uncover needs and validate solutions. - Ability to independently lead an ambiguous product area, set priorities, and deliver with Engineering, Design, Data Science, Sales, and other partners. ## Preferred Qualifications - Experience in local service categories such as home improvement, health and wellness, or professional services. - Experience serving small businesses, agencies, franchises, or businesses operating across multiple locations. - Experience launching AI products for advertisers or consumers, or connecting advertising products with CRM, booking, commerce, and offline conversion systems. The US base salary range for this full-time position is listed below. Pay may vary based on a number of factors including job-related skills, level, experience, geographic location and relevant education or training. At NewsBreak, we design our overall rewards package to attract top talents. Depending on the position, the role may also be eligible for discretionary bonus and options. Your recruiter can share more details during the hiring process. Annual Base Pay Range $175,000—$215,000 USD [CPRA Privacy Notice for California Candidates](https://docs.google.com/document/d/15apsJLgHq1p5NJR3fzFmdctKX4QIzzf2/edit?usp=sharing&ouid=110601223912453011659&rtpof=true&sd=true) ## About NewsBreak ## Company Overview - **One-liner**: NewsBreak is a Content Intelligence platform that delivers hyper-local news and information to over 40 million monthly active users across the U.S. using advanced AI, recommendation systems, and adtech. - **Entity Type**: Private (Series C, reached unicorn status in 2021) - **Headquarters**: Mountain View, California, United States - **Founded**: 2015 - **Founders**: Jeff Zheng (CEO) ## Core Business - **Primary industry/industries**: Content Intelligence, Local News & Information, AI-Powered Recommendation Systems, Advertising Technology (Adtech) - **Target customers**: B2C (consumers seeking local news), B2B (publishers, content creators, local businesses), and Enterprise (advertisers and agencies) - **Mission or purpose statement**: Building the infrastructure layer for content intelligence, helping people live safer, more vibrant, and more truly connected lives by connecting and empowering local users, local content creators, and local businesses at scale. ## Products & Services - **NewsBreak Platform**: A flagship mobile app and website that delivers personalized local news and information from over 10,000 sources to more than 40 million monthly active users across the U.S. - **NBot**: An AI-powered agentic assistant that lets users personalize any digital engine (apps, platforms, websites) using natural language. - **Publishing Platform (mp.newsbreakapp.com)**: B2B tools that help publishers, content creators, and local businesses engage audiences with monetization and audience-reach solutions. - **Creator Program**: A platform for local content creators to distribute their work and monetize their audience. - **Adtech & Monetization Solutions**: Targeted advertising solutions for local businesses, helping them connect with local audiences. ## Market Standing - **Valuation/Market Cap**: Unicorn status (valuation over $1 billion) achieved in 2021. Latest valuation not publicly disclosed. - **Total Funding**: $115 million in Series C funding led by Francisco Partners (2021). Total funding amount not fully disclosed. - **Key Metric**: 40+ million monthly active users (MAU) - **Notable Investors/Partners**: Francisco Partners (lead investor in Series C) - **Growth Signals**: Reached unicorn status in 2021; recognized by Fast Company as #32 on the Top Workplaces for Innovators (2025); Great Place to Work® certified; growing workforce with active hiring across engineering, product, and business roles. ## Competitive Advantages - **Content Intelligence Infrastructure**: A proprietary AI-powered platform that personalizes local news and information at scale, creating a unique data moat. - **Hyper-Local Focus**: Serves over 10,000 local news sources, filling a critical gap in the declining local news market. - **Large, Engaged User Base**: 40+ million MAU provides a strong network effect for both content creators and advertisers. - **Advanced AI & Recommendation Systems**: Deep expertise in NLP, recommendation algorithms, and agentic AI (NBot) differentiates them from traditional news aggregators. - **B2B & B2C Dual Model**: Generates revenue from both consumers (via engagement) and businesses (via advertising and publishing tools). ## Strategic Focus - **Content Intelligence Leadership**: Doubling down on AI to build the "infrastructure layer" for content intelligence, enabling smarter connections between people, businesses, and information. - **AI-Powered Innovation**: Continued development of agentic AI (NBot), LLM post-training, and AI-driven advertising agents to enhance personalization and monetization. - **Local Market Dominance**: Expanding the network of local publishers, creators, and businesses to strengthen the hyper-local ecosystem. - **Monetization Growth**: Scaling adtech and B2B tools to increase revenue from both SMBs and enterprise advertisers. ## Why Work Here - **Culture of Innovation**: Recognized by Fast Company as one of the Best Workplaces for Innovators (2025), with a culture that values curiosity, autonomy, and collaboration. Employees work in decentralized, autonomous teams with real ownership over product areas. - **High-Growth Environment**: A unicorn company on a high-growth trajectory, offering accelerated professional growth for those who "think big, move fast, and create real-world impact." - **Great Place to Work® Certified**: 92% of employees are proud to be making a difference, 94% felt welcomed when they joined, and 84% say it's a great place to work (compared to 57% at a typical U.S. company). - **Benefits**: Competitive healthcare benefits (flexible medical care, premium dental/vision), 401(k) matching, and a focus on mental, physical, and financial well-being. - **Remote/Hybrid Policy**: HQ is in Mountain View, CA, with a presence in New York and Bellevue, WA. Job postings list specific locations, suggesting a hybrid or on-site model for most roles. - **Engineering Culture**: Emphasis on ML, AI, recommendation systems, and adtech. Teams work with cutting-edge tech (LLMs, agentic AI, NLP) and are encouraged to pursue applied research, collaborate with academic institutions, and attend industry events. ## Sources 1. [NewsBreak Careers Page](https://careers.newsbreak.com/) 2. [NewsBreak Job Board (Greenhouse)](http://job-boards.greenhouse.io/newsbreak) 3. [NewsBreak LinkedIn](https://www.linkedin.com/company/newsbreak) 4. [PRNewswire - Fast Company Best Workplaces for Innovators 2025](https://www.prnewswire.com/news-releases/newsbreak-recognized-among-the-worlds-best-workplaces-for-innovators-by-fast-company-302552097.html) 5. [Great Place to Work - NewsBreak Profile](https://www.greatplacetowork.com/certified-company/7088585) ## Other roles at NewsBreak - [Senior Accountant – General Ledger & Revenue Operations](https://feeny.ai/job/senior-accountant-general-ledger-revenue-operations-newsbreak-mountain-view-94wsm63wez93) — Mountain View, CA - [Partner Rewards & Experience](https://feeny.ai/job/partner-rewards-experience-newsbreak-mountain-view-pps2gd56vs9d) — Mountain View, CA - [Short Drama Creative Editor Intern](https://feeny.ai/job/short-drama-creative-editor-intern-newsbreak-mountain-view-8f370yss8cgv) — Mountain View, CA - [Senior Product Manager, ReelBee Consumer App](https://feeny.ai/job/senior-product-manager-reelbee-consumer-app-newsbreak-mountain-view-x6b3d3wkaaft) — Mountain View, CA - [Short Drama Creative Editor Intern](https://feeny.ai/job/short-drama-creative-editor-intern-newsbreak-mountain-view-j13debd2fdkz) — Mountain View, CA - [Head of User Acquisition, Short Drama](https://feeny.ai/job/head-of-user-acquisition-short-drama-newsbreak-mountain-view-c455be7y192j) — Mountain View, CA - [Content Operations & Curation](https://feeny.ai/job/content-operations-curation-newsbreak-mountain-view-ca2gtsq9yd68) — Mountain View, CA - [Head of Content & Supply](https://feeny.ai/job/head-of-content-supply-newsbreak-mountain-view-gvxbqrrtyhg5) — Mountain View, CA - [Agency Partner Manager, Scaled Growth (Global)](https://feeny.ai/job/agency-partner-manager-scaled-growth-global-newsbreak-mountain-view-xxmsbj0gtk0j) — Mountain View, CA - [Product Manager, Ads Signals & Measurement](https://feeny.ai/job/product-manager-ads-signals-measurement-newsbreak-bellevue-rggdcxseam6v) — Bellevue, WA