---
title: 'Senior Product Manager, Marketing Platform at Upstart'
canonical: 'https://feeny.ai/job/senior-product-manager-marketing-platform-upstart-united-states-3e82gnnwn64w'
type: 'job'
last_seen: '2026-11-04'
---

# Senior Product Manager, Marketing Platform at Upstart

- **Company:** Upstart
- **Location:** United States
- **Compensation:** $153k–$225k
- **Work type:** remote
- **Posted:** 2026-11-03
- **Last confirmed live:** 2026-11-04
- **Apply:** https://careers.upstart.com/jobs?gh_jid=8350000

## Job description

## About Upstart

At Upstart, we’re united by a mission that matters: to radically reduce the cost and complexity of borrowing for all Americans. Every day, we bring creativity, experimentation, and advanced AI to reshape access to credit, helping millions move forward financially with clarity and confidence.

As the leading AI lending marketplace, we partner with banks and credit unions to expand access to affordable credit through technology that’s both radically intelligent and deeply human. Our platform runs over one million predictions per borrower using more than 3,000 signals, powering smarter, fairer decisions for millions of customers. But the numbers only hint at the impact. Every idea, every voice, and every contribution moves us closer to a world where credit never stands between people and their financial progress.

We’re proudly digital-first, giving most Upstarters the flexibility to do their best work from wherever they thrive, alongside teammates across 80+ cities in the US and Canada. Digital-first doesn’t mean distant. We’re intentional about in-person connection through team onsites, planning sessions, and moments that spark creativity and trust. And whether you choose to work primarily from home or collaborate in-person from one of our offices in Columbus, Austin, the Bay Area, or New York City, you’ll have the support to work in the way that works best for you.

If you’re energized by tackling meaningful problems, excited to innovate with purpose, and motivated by work that truly matters, we’d love to hear from you.

The Team:

Upstart’s Marketing Platform team builds the tools, integrations, and measurement capabilities behind our owned and paid marketing channels: Lifecycle (email, push, and SMS), Digital, Direct Mail, and Affiliate Partnerships. Our goal is to increase borrower originations while keeping customer acquisition costs low.

As a Senior Product Manager, Marketing Platform, you will build capabilities that fundamentally change how Upstart captures and converts borrower demand. You’ll partner with the Marketing Platform team to shape this vision and own the roadmap and execution – using technology and AI to help marketers predict customer response, coordinate audiences and channels where it improves results, and launch campaigns faster. You’ll unlock more value from our existing third-party integrations, vendors, and data sources while addressing immediate channel needs, connecting today’s investments to a more effective marketing platform.

## How you’ll make an impact

- Manage the Marketing Platform roadmap. Translate the platform vision and immediate-term channel needs into prioritized investments that improve how Upstart identifies, reaches, and converts prospective borrowers.
- Make campaign execution faster and more self-service. Understand how marketers work, identify bottlenecks, and build tools and integrations that reduce manual handoffs and dependence on technical teams.
- Build predictive and AI-assisted capabilities. Partner with Engineering, Analytics, and Machine Learning to predict customer response and help marketers select audiences, recommend creative, and determine when and how to reach customers.
- Unlock the value of existing technology and data. Connect and extend our third-party integrations, vendors, and data sources to improve targeting, automate workflows, and get more from capabilities we already have.
- Improve measurement and deliver profitable growth. Strengthen attribution, reporting reliability, and visibility into cross-channel acquisition costs and incrementality. Prioritize and evaluate investments by their contribution to new borrower originations, acquisition efficiency, and campaign execution speed, while balancing reliability, scalability, and compliance.

## Minimum Qualifications

- 6+ years of product management experience, including ownership of internal platforms, integrations, or tools supporting marketing, partnerships, or operations.
- Demonstrated ability to turn stakeholder needs and workflow problems into a clear roadmap and deliver solutions with Engineering and other cross-functional partners.
- Ability to define success metrics, assess business impact, and use data to prioritize competing investments.
- Strong communication and relationship-building skills, with the ability to align stakeholders from individual contributors to senior leaders and influence decisions without direct authority.

## Preferred Qualifications

- Experience building marketing technology for one or more of the following: Lifecycle, Digital, Direct Mail, or Affiliates and Partnerships.
- Experience with audience management, campaign automation, attribution, or incrementality measurement.
- Experience connecting systems and workflows across marketing channels.
- Experience applying AI or machine learning to workflows or business decisions.
- Experience balancing speed, compliance, and scalability in financial services or another regulated industry.

Position location This role is available in the following locations: Remote

Time zone requirements The team operates on the East/West coast time zones.

[OPTIONAL] In-Office requirements.  You will be required to work from the {insert location}  office x days per week/month.

Travel requirements As a digital first company, the majority of your work can be accomplished remotely. The majority of our employees can live and work anywhere in the U.S but are encouraged to to still spend high quality time in-person collaborating via regular onsites. The in-person sessions’ cadence varies depending on the team and role; most teams meet once or twice per quarter for 2-4 consecutive days at a time.

## #LI-REMOTE

#LI-MidSenior

At Upstart, your base pay is one part of your total compensation package.  The anticipated base salary for this position is expected to be within the below range. Your actual base pay will depend on your geographic location–with our “digital first” philosophy, Upstart uses compensation regions that vary depending on location. Individual pay is also determined by job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

In addition, Upstart provides employees with target bonuses, equity compensation, and generous benefits packages (including medical, dental, vision, and 401k).

United States | Remote - Anticipated Base Salary Range $162,100—$224,500 USD

At Upstart, your base pay is one part of your total compensation package.  The anticipated base salary for this position is expected to be within the below range. Your actual base pay will depend on your geographic location–with our “digital first” philosophy, Upstart uses compensation regions that vary depending on location. Individual pay is also determined by job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

In addition, Upstart provides employees with target bonuses, equity compensation, and generous benefits packages (including medical, dental, vision, and 401k).

Canada | Remote - Anticipated Base Salary Range $153,000—$190,000 CAD

## What you'll love

At Upstart, our benefits for full-time employees are designed to support your health, financial well-being, family, and personal growth. Here’s what you can expect:

- Competitive compensation, including base pay, bonus opportunities, and annual equity grants that vest quarterly
- Retirement benefits to help you plan for the future, including a 401(k) or Group Retirement Savings Plan with a company match of $2 for every $1 contributed, up to $15,000 annually (USD in the US, CAD in Canada)
- Employee Stock Purchase Plan (ESPP) with discounted stock purchase options for eligible employees (US only)
- Comprehensive health coverage designed to support you and your family, including medical, dental, vision, and wellness resources for US and supplemental health coverage for Canada.
- Health Savings Account contributions from Upstart for eligible plans (US only)
- Income protection benefits, including life insurance and disability coverage for added financial security
- Paid time off, sick leave, and company holidays, in line with local requirements
- Paid family and parental leave to support caregiving and major life moments (duration varies by country)
- Family-centered benefits to support fertility, parenthood, and caregiving needs
- Employee Assistance Program (EAP) offering mental health support and life-centered resources
- Financial wellness resources, including access to financial planning tools and a financial concierge service (US Only)
- Annual wellness allowance to support your physical and emotional well-being and personal development, based on what matters most to you
- Annual productivity allowance to invest in relevant tools and resources you need to do your best work, no matter where you work from
- Connection and community through team events, all-company updates, and employee resource groups (ERGs)
- Onsite perks, including catered lunches and fully stocked micro-kitchens when working from one of our offices in the Bay Area, Austin, Columbus, and New York City

For roles based in Canada, please note that we are not currently able to hire in Quebec.

Upstart is a proud Equal Opportunity Employer. Just as we are dedicated to improving access to affordable credit for all, we are committed to inclusive and fair hiring practices.

If you require reasonable accommodation in completing an application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please email candidate_accommodations@upstart.com

https://www.upstart.com/candidate_privacy_policy

## About Upstart

## Core Business
- **Primary industry**: Financial Services (AI-powered consumer lending)
- **Target customers**: B2B (banks and credit unions as partners) and B2C (borrowers seeking personal loans, auto refinance, home equity lines, and small dollar loans)
- **Mission**: Radically reduce the cost and complexity of borrowing for all Americans, using AI, data, and thoughtful design to make credit simpler, fairer, and more accessible.

## Products & Services
- **Personal Loans**: Fixed-rate, unsecured loans (3- or 5-year terms) for debt consolidation, credit card payoff, and major purchases – originated through partner banks.
- **Auto Refinance**: Loans for refinancing existing auto loans, leveraging Upstart’s AI model to offer competitive rates.
- **Home Equity Lines of Credit (HELOC)**: Offered through Upstart Home Lending (powered by Upstart Mortgage, LLC).
- **Small Dollar “Relief” Loans**: Short-term, smaller-amount loans designed to help borrowers cover unexpected expenses.

## Market Standing
- **Valuation/Market Cap**: $2.3B (as of mid-2026)
- **Key Metrics**:
  - Annual Revenue: $1.0B (fiscal year 2025/2026)
  - Total Funding: $3.35B (including post-IPO equity and debt)
  - Originations: $35B+ since inception
  - Customers served: 2.8M+
- **Notable Investors/Partners**: First Round Capital, Kleiner Perkins, NEA, Google Ventures, Khosla Ventures, Rakuten, Progressive Insurance, Third Point Capital. Partners include over 100 banks and credit unions.
- **Growth Signals**: 20.7% YoY employee growth (1,292 employees), 88% of loans fully automated, Net Promoter Score of 85, expansion into home equity lending, and active hiring across engineering, data, and compliance roles.

## Competitive Advantages
- **AI Underwriting Moat**: Uses non-traditional variables (education, employment, GPA, standardized test scores) alongside traditional credit data to predict default risk, enabling higher approval rates and lower APRs across all demographics.
- **Automated Origination**: 88% of loans are instantly approved without human intervention, driving lower costs and faster decisions.
- **Bank Partnership Model**: Revenue comes from origination fees and servicing, not from holding loans on balance sheet, reducing credit risk.
- **Proven Fraud & Default Models**: Claims 22% lower default rates compared to traditional models (according to IR page).

## Strategic Focus
- **Product Expansion**: Growing auto and home equity lending verticals, and introducing new loan types (e.g., small dollar “relief” loans).
- **Deepening AI Capabilities**: Continuing to improve prediction models and expand the use of alternative data.
- **Market Share Growth**: Targeting more bank and credit union partners to increase origination volume and reach underserved borrowers.

## Why Work Here
- **Culture**: Trust and transparency are practiced daily with all-company meetings, open metrics, and accessible leadership. Values include “be numeric,” “have a bias for action,” and “build for the long term.”
- **Work Model**: Digital-first – most work is remote, with intentional in-person moments (new hire orientation, team onsites, company gatherings). Remote roles are listed for most engineering and business positions.
- **Growth**: Career development through meaningful work, clear feedback, learning resources, and a professional development stipend.
- **Benefits**: Competitive pay, annual equity grants, 401(k) with 2:1 matching, ESPP, medical/dental/vision, HSA contributions, flexible time off, wellness stipends, paid parental leave, fertility benefits, and caregiving support.
- **Diversity**: Employee Resource Groups (ERGs) and informal Slack communities foster belonging.
- **Engineering Culture**: High autonomy, ownership, and impact – teams build cloud-native applications that handle millions of loan applications.

## Sources
1. [careers.upstart.com](https://careers.upstart.com/home)
2. [upstart.com](https://www.upstart.com/)
3. [linkedin.com](https://www.linkedin.com/company/upstart-network)
4. [ir.upstart.com](https://ir.upstart.com/static-files/b0770a49-3e90-4b66-b1bd-348a77f53a0d)

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