---
title: 'Senior Product Manager - Pro Onboarding at Kraken'
canonical: 'https://feeny.ai/job/senior-product-manager-pro-onboarding-kraken-united-states-5hhsvmrdm5p9'
type: 'job'
last_seen: '2026-09-25'
---

# Senior Product Manager - Pro Onboarding at Kraken

- **Company:** [Kraken](https://feeny.ai/companies/kraken)
- **Location:** United States
- **Compensation:** $110k–$221k
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-09-24
- **Last confirmed live:** 2026-09-25
- **Apply:** https://jobs.ashbyhq.com/kraken.com/77a313ec-a9a7-444b-b963-7742774ada99

## Job description

Building the Future of Open Finance

Payward - the parent company behind Kraken, NinjaTrader, Breakout, xStocks, Payward Services and CF Benchmarks - has spent the last 15 years building one of the most modern and globally accessible financial infrastructure platforms in the industry, built to advance an open, global financial system.

Before you apply, we encourage you to explore our [culture page](https://www.kraken.com/culture) to understand what drives us and how we work. The team Founded in 2011, Kraken is one of the world's longest-standing crypto platforms, trusted by over 10 million individuals and institutions across the globe. It offers spot trading, margin, futures, staking, and OTC services, with products built for both individual investors and institutional clients. The Pro team is responsible for Kraken Pro’s web and mobile trading experiences across spot and futures markets.

The opportunity

- Own the onboarding experience for Kraken Pro globally, end to end - from first landing through a client's first trade
- Constantly assess the funnel: identify what's working, what's not, and drive continuous UX improvement
- Deeply understand the Pro customer: who they are, what they need most in their first days, how to talk to them, and what gets them excited to trade
- Live in the onboarding data - pinpoint the biggest friction points, where clients drop off, and the highest-leverage opportunities
- Design the experience to build trust at every step, guiding clients through onboarding with confidence
- Get clients to their first trade - their "aha moment" - faster and with more conviction
- Partner closely with Design, Data, Engineering, and Marketing to turn insight into shipped improvements
- Use AI to see the funnel more clearly and move faster on it - from surfacing friction points and predicting who's about to drop off, to personalizing the onboarding path and messaging per client

## What you bring

- 4+ years of product management experience, with a strong track record in onboarding, activation, or growth-oriented UX work
- Sharp product sense for user experience - able to spot friction, simplify complex flows, and design for trust and excitement
- Strong data fluency: comfortable defining success metrics, analyzing funnels, and turning data into prioritized action
- Excellent written and verbal communication - able to bring stakeholders along with clear narratives and numbers
- A customer-first instinct - genuinely curious about who the user is and what would make them excited to trade
- Fluent working with AI tools day to day — using them to analyze data, personalize experiences, and speed up how you work as a PM
- Passion for crypto and trading, with a strong belief in Kraken Pro's mission

Unless a specific application deadline is stated in the job posting, applications are accepted on an ongoing basis. Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution. We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

Our commitment Payward is powered by people from around the world and we celebrate the diverse talents, backgrounds, contributions, and unique perspectives that everyone brings to the table. We hire based on merit, seeking out people with the right abilities, knowledge, and skills for the job. We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgeable about crypto.

We may ask candidates to complete job-related skills or work-style assessments as part of our hiring process. These assessments evaluate competencies relevant to the role and are applied consistently across candidates for similar positions. Results are considered alongside experience and interviews, and are not the sole basis for any employment decision.

As an equal opportunity employer, we don't tolerate discrimination or harassment of any kind, whether based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status, or any other protected characteristic as outlined by federal, state, or local laws.

Stay connected [Follow us on Twitter](https://twitter.com/krakenfx) [Learn on the Kraken Blog](https://blog.kraken.com/#:~:text=Enter%20your%20email%20address) [Connect on LinkedIn](https://www.linkedin.com/company/kraken-exchange/)

[Candidate Privacy Notice](https://www.kraken.com/legal/candidate-privacy-notice)

## About Kraken

## Company Overview
- **One-liner**: Kraken is a global cryptocurrency exchange and technology platform that provides secure trading, custody, and financial services for retail and institutional clients.
- **Entity Type**: Private (last known valuation ~$10B as of 2023; multiple funding rounds from investors including Tribe Capital, Bessemer Venture Partners, and others)
- **Headquarters**: San Francisco, California, USA (operates as a fully remote-first organization)
- **Founded**: 2011
- **Founders**: Jesse Powell (CEO)

## Core Business
- Primary industry: Cryptocurrency exchange, digital asset custody, and financial technology.
- Target customers: B2C (retail investors, professional traders) and B2B (institutions, family offices, hedge funds).
- Mission: "Accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion."

## Products & Services
- **Spot & Margin Trading**: Buy/sell 200+ cryptocurrencies with advanced order types and leverage.
- **Kraken Pro**: Professional-grade trading interface for active traders with low fees and deep liquidity.
- **Futures & Derivatives**: Regulated crypto derivatives trading (Kraken Futures) for institutional and qualified retail clients.
- **Kraken Staking**: Earn rewards by staking supported assets directly on the platform.
- **Kraken NFT Marketplace**: Buy, sell, and mint NFTs across multiple blockchains.
- **Kraken Bank (US)**: Wyoming-chartered Special Purpose Depository Institution (SPDI) offering custody and banking services for digital assets.
- **Kraken Wallet**: Self-custodial mobile wallet for managing crypto and NFTs.
- **Kraken Institutional**: Dedicated suite for institutions including OTC trading, custody, and prime brokerage.

## Market Standing
- **Valuation**: Not publicly disclosed; last reported private valuation of approximately $10 billion in a 2023 secondary transaction (conflicting reports suggest a lower valuation in 2024 due to market conditions).
- **Key Metrics**: Over 10 million users globally; one of the longest-operating exchanges (since 2011); industry-first Proof of Reserves audit; $50+ billion in quarterly trading volume (estimated).
- **Notable Investors/Partners**: Tribe Capital, Bessemer Venture Partners, Blockchain Capital, Fidelity, Human Capital, and others.
- **Growth Signals**: Grew from ~3,000 to over 4,000+ employees since 2020; entered new markets (e.g., stock and ETF trading in 2024); expanded into NFT marketplace and bank charter; consistently ranked among top trusted exchanges by security and transparency.

## Competitive Advantages
- **Security & Transparency**: Longest-running Proof of Reserves program; never suffered a major security breach; regulated in multiple jurisdictions (US, UK, EU, Canada).
- **Global Remote Culture**: Fully remote-first since inception, hiring top talent from 70+ countries without location constraints.
- **Crypto-Native**: Leadership deeply embedded in crypto ethos; products built for both beginners and advanced traders.
- **Regulatory Compliance**: Licensed in key markets and operates a US bank, giving it an edge as regulatory scrutiny increases.

## Strategic Focus
- **Expand Product Suite**: Moving beyond pure crypto into stocks, ETFs, and traditional finance integration (via Kraken Bank).
- **Institutional Growth**: Doubling down on prime brokerage, custody, and OTC services to capture institutional flows.
- **Global Licensing**: Securing regulatory approvals in more jurisdictions (e.g., EU MiCA, UK FCA) to serve local markets.
- **Self-Custody & DeFi**: Investing in wallet infrastructure and decentralized finance capabilities for user sovereignty.

## Why Work Here
- **Culture**: Kraken describes itself as "remote-first, not remote-friendly." Asynchronous communication, radical transparency, and extreme ownership are core. Team members from 70+ countries.
- **Work Arrangement**: Fully remote globally; no headquarters attendance required. Flexible schedule with async workflows.
- **Compensation & Benefits**: Competitive salary regardless of location; option to be paid in crypto; equity grants; flexible PTO; wellness program (fitness coach, wellbeing apps); mental health coaching for employees and dependents; remote workstation setup bonus.
- **Hiring Process**: Structured, fully virtual process including CV screen, talent screen, role-specific interviews, and a practical case study. Emphasis on crypto conviction, self-starters, and collaborative humility.
- **Engineering Culture**: High ownership, autonomy, and impact. Decisions documented in writing; performance evaluated on output rather than hours. "Dogfooding" the product is encouraged.

## Sources
1. [Kraken Careers](https://www.kraken.com/careers)
2. [Kraken Job Listings (Ashby)](https://jobs.ashbyhq.com/kraken.com)
3. [Kraken Culture Page](https://www.kraken.com/culture)
4. [The Kraken Employee Value Proposition - Kraken Blog](https://blog.kraken.com/news/the-kraken-employee-value-proposition)
5. [Remote isn’t a perk. It’s how Kraken operates. - Kraken Blog](https://blog.kraken.com/news/industry-news/remote-is-how-kraken-operates)

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