--- title: 'Senior Product Manager, SMB Platform at Novo' canonical: 'https://feeny.ai/job/senior-product-manager-smb-platform-novo-new-york-vawmqj5cb7sb' type: 'job' last_seen: '2026-09-06' --- # Senior Product Manager, SMB Platform at Novo - **Company:** Novo - **Location:** New York, NY - **Compensation:** $160k–$180k - **Employment:** full-time - **Work type:** hybrid - **Posted:** 2026-06-17 - **Last confirmed live:** 2026-09-06 - **Apply:** https://jobs.ashbyhq.com/novo/46d9513e-f550-42eb-a133-09f07697a29b/application **Skills:** A/B testing, Experimentation tooling, Personalization, Cohort-based analysis, AI, AEO, LLM search, SEO, Analytics, Instrumentation, LLM-driven search, Organic channels, Affiliate marketing, Content marketing > Novo seeks a Senior Product Manager to own and scale growth strategy for small business banking. The role involves driving acquisition, activation, and retention through data-driven experimentation, AI-powered discovery, and cross-functional leadership. ## Job description ## COMPANY DESCRIPTION Novo is a venture-backed fintech that simplifies banking for small businesses. Since our Fall 2018 beta launch, we've expanded offerings from free checking accounts and debit cards to lending products, business tools (invoices, bookkeeping, and more), and integrations. Today, Novo is a powerfully simple banking platform that serves over 250,000 small businesses. In addition to providing smart tools built for entrepreneurs to better run and grow their businesses, Novo has processed billions in transactions in partnership with a number of established banking partners. Our vision is to be the go-to platform serving small businesses – from launch to everyday – so business owners can focus on growing, while Novo provides seamless money movement, money storage, and access to capital. We'd like to look back 5–10 years from now and know that we helped new generations of small businesses succeed because of the work we did at Novo. Novo raised $170 million in venture capital and is backed by leading investors, including Stripes, Valar Ventures, Crosslink Capital, and Notable Capital (formerly GGV). Learn more at https://www.novo.co. ## ROLE DESCRIPTION Novo is seeking a Senior Product Manager to own the platform surface area that connects, activates, and deepens value for small businesses in their first 90 days and beyond. This role spans our DDA onboarding to funding activation funnel, invoice workflow, external integrations ecosystem — three interconnected surfaces that together determine whether a new Novo customer becomes an engaged, transacting one. The role will also explore how to apply AI to enhance how SMBs interact with Novo. The ideal candidate is a hands-on product leader who combines platform and tooling depth with a growth mindset: someone who can own complex product workflows end-to-end, run rigorous experimentation, and is comfortable getting their hands dirty in LLMs. This is a high-impact, high-visibility role at the intersection of product tooling, ecosystem connectivity, and customer activation. ## RESPONSIBILITIES ## DDA ONBOARDING & ACTIVATION FUNNEL - Own the DDA application, signup, and account-opening funnel — driving activation in the first 90 days of a customer's tenure by reducing friction, improving conversion, and getting customers to their first meaningful transaction faster. - Run a steady cadence of onboarding and activation experiments using tools like LaunchDarkly, managing incentives, in-product moments, and lifecycle prompts that create compelling reasons for customers to deepen their engagement with Novo. ## INVOICE WORKFLOW & TOOLING - Own the end-to-end invoice experience creation and scheduling, PDF generation, branding and customization, reminders, dispute handling, payment collection via multiple rails, and reconciliation driving adoption as a core SMB financial tool. - Identify and ship improvements that make the invoice workflow more intelligent: smart reminders, automated reconciliation, AI-assisted invoice creation, and workflow automation that reduces manual effort for busy business owners. ## INTEGRATIONS & CONNECTED PLATFORM - Own Novo's integration ecosystem across revenue (e.g., Stripe, Square), accounting (QuickBooks, Xero), payroll (Gusto), and utilities (Slack, Zapier) deepening existing integrations from basic data sync to richer, bidirectional workflows. - Lead the vision for a Novo API strategy that enables LLM and third-party connectivity, allowing customers to query their banking and financial data through external AI assistants and business tools, while identifying new integration opportunities that address core SMB financial workflows. ## EXPERIMENTATION & DATA - Design, run, and scale a rigorous experimentation program across the platform — covering onboarding flows, invoice tooling, and integration adoption — with clear hypotheses, measurement plans, and ownership of outcomes. - Define and own the platform KPIs that matter — activation rate, integration adoption, invoice volume, 90-day retention — building and maintaining the analytics instrumentation needed to measure the funnel end-to-end and give leadership a shared, realistic view of platform health. ## AI-ENHANCED CUSTOMER EXPERIENCE - Apply AI to enhance how SMBs interact with Novo: smart invoice tooling, automated transaction categorization, agentic financial workflows, and personalized platform experiences that reduce the cognitive load of running a small business. - Defying and leading the product vision for Novo's AI integration strategy (should we build an external API, agentic workflows?) while ensuring AI-driven features meet financial services privacy and regulatory standards. ## CROSS-FUNCTIONAL PARTNERSHIP & EXECUTION - Partner with Engineering, Design, Data, and Marketing to ship platform improvements and productionalize experimental wins into durable, scalable features — running a consistent operating cadence that surfaces friction early and optimizes for the global maximum. - Communicate progress, priorities, and tradeoffs clearly to stakeholders and leadership, with the intellectual honesty to flag when a bet isn't working and redirect accordingly. ## MINIMUM QUALIFICATIONS - Demonstrated track record of owning and shipping platform, tooling, or integration products in fintech, financial services, or SMB-focused technology with the ability to define a compelling product vision for your area, translate it into a prioritized roadmap, and build buy-in across engineering, design, and leadership. - Deep familiarity with SMB customer needs, financial workflows invoicing, accounting, payments, cash flow and the small business software ecosystem; recognized as a domain resource who can guide teams on what matters and why. - Proven ability to turn customer insight into product decisions: experience running discovery, synthesizing qualitative and quantitative signals, and making prioritization tradeoffs that are defensible with data and grounded in user reality. - Strong data proficiencyable to write clear measurement plans, instrument funnels, evaluate experiment results, and distinguish conclusive from directional signals with hands-on experience running A/B tests using modern tooling (e.g., LaunchDarkly, Amplitude, Mixpanel, or similar). - Technical acumen sufficient to partner effectively with engineering: comfort with API concepts, integration architecture, and the ability to write clear specs and make informed tradeoff decisions without being the one writing the code. - Practical experience using AI tools to accelerate product work generating content, analyzing data, prototyping features with sound judgment about where AI adds real value and where it introduces risk, particularly in a regulated financial services context. - Experience shipping in a regulated environment, working with Risk, Compliance, and Legal to meet security, privacy, and financial services standards. - Strong communication and cross-functional stakeholder management skills; comfortable presenting to leadership and aligning teams around platform decisions in a fast-paced, ambiguous startup environment. - Bachelor's degree required; analytical, technical, or business background preferred. ## About Novo ## Company Overview - **One-liner**: Novo provides a free online business checking account and financial platform designed to simplify banking, bookkeeping, and cash flow management for independent businesses and solopreneurs. - **Entity Type**: Private (Series B, additional debt financing) - **Headquarters**: New York, New York, United States - **Founded**: 2016 - **Founders**: Not specified on official sources; CEO is Michael Rangel (mentioned in LinkedIn updates). ## Core Business - Primary industry/industries: Fintech / Small Business Banking - Target customers: B2B – small businesses, freelancers, solopreneurs, and independent operators. - Mission or purpose statement: “Remove the usual hassles of business banking and empower companies to reach their full potential with free checking, automated tools, and seamless integrations—all in one platform.” [novo.co] ## Products & Services - **Novo Business Checking**: Free business checking account with no hidden fees, up to 2.00% APY on Reserves, early pay, and FDIC insurance through Middlesex Federal Savings, F.A. [novo.co] - **Novo Credit Card**: Small business credit card (issuance details not fully disclosed). - **Bookkeeping & Invoicing**: Integrated tools for tracking expenses, sending invoices, and accepting payments. - **Novo Reserves**: Automated savings pools for taxes and big expenses. - **AI‑Powered Features**: “Built with AI You Trust” – includes intelligent cash flow insights and spending categorization. [novo.co] - **Integrations**: Connects with QuickBooks, Xero, Stripe, Shopify, and other popular business tools. ## Market Standing - **Valuation/Market Cap**: Not publicly disclosed. - **Key Metric**: Annual Revenue of $20 M (LinkedIn estimate) [linkedin.com/company/novo-hq]; served over 250,000 small businesses as of 2026. - **Notable Investors/Partners**: Stripes (led Series B – $90M), Victory Park Capital (provided $125M debt facility), Valar Ventures, Crosslink Capital, Techstars, and others. [cbinsights.com][linkedin.com/company/novo-hq] - **Growth Signals**: - Named to Inc. 5000 Fastest Growing Companies two years in a row (top 100 overall, top 10 in financial services). [linkedin.com/company/novo-hq] - Launched a suite of credit, bookkeeping, and financing solutions at Money20/20 in October 2024. - Active job postings increased 433% year‑over‑year (as of mid‑2026). [linkedin.com/company/novo-hq/jobs] ## Competitive Advantages - **Free core checking** with no minimums or fees – a strong differentiator against traditional banks and many neobanks. - **Integrated financial tools** (invoicing, bookkeeping, reserves) reduce the need for third‑party software for solopreneurs. - **AI‑driven insights** and early‑pay capabilities improve cash flow visibility. - **Large and active community** of 250,000+ small business users, providing network effects and user‑driven product feedback. ## Strategic Focus - **Expanding financial product suite**: Adding credit cards, lending, and more sophisticated cash management features. - **Deepening AI capabilities**: Using machine learning to provide actionable financial recommendations. - **Scaling international operations**: Offices in India (Bengaluru, Ahmedabad, Gurugram) and Miami suggest a push into diverse talent pools and possibly new markets. - **Continued hiring surge**: 16 active roles and 433% YoY job posting growth indicate aggressive build‑out across engineering, fraud, marketing, and legal. ## Why Work Here - **Flexible working**: Employees in hub cities (NYC, Miami) work in‑office 3x per week; fully remote roles may also exist. [novo.co/careers] - **Compensation**: Competitive salaries and stock options for every full‑time employee. [novo.co/careers] - **Health & perks**: Medical, dental, and vision insurance; team lunches every Wednesday. [novo.co/careers] - **Culture values**: “Operate like an owner,” “Embody the underdog,” “Unique and united,” and “Win or learn.” [novo.co/careers] - **Global & diverse team**: Employees across 7 countries; technical roles make up the largest department (~50 employees). [linkedin.com/company/novo-hq] - **Employee rating**: 3.7/5 on LinkedIn (based on 3 reviews) – work‑life balance and compensation rated 4.0, culture rated 2.0. [linkedin.com/company/novo-hq] ## Sources 1. [novo.co – Company homepage](https://www.novo.co/) 2. [novo.co/careers – Careers page](https://www.novo.co/careers) 3. [CB Insights – Novo company profile](https://www.cbinsights.com/company/novo-platform) 4. [LinkedIn – Novo company page](https://www.linkedin.com/company/novo-hq) 5. [LinkedIn – Novo jobs](https://www.linkedin.com/company/novo-hq/jobs) ## Other roles at Novo - [Compliance Specialist](https://feeny.ai/job/compliance-specialist-novo-remote-gf14m0s7s25k) - [Operations Intern](https://feeny.ai/job/operations-intern-novo-bengaluru-8mxa4fgh66rj) — Bengaluru, India - [Senior KYC Analyst](https://feeny.ai/job/senior-kyc-analyst-novo-bengaluru-sqteyx4vhtfq) — Bengaluru, India - [Senior Product Manager, Banking](https://feeny.ai/job/senior-product-manager-banking-novo-new-york-dfgkwe5dzmky) — New York, NY - [Senior Manager, Customer Support & Success](https://feeny.ai/job/senior-manager-customer-support-success-novo-united-states-p6q9mf1j5q6x) — United States - [Technical Lead](https://feeny.ai/job/technical-lead-novo-bengaluru-8tjfwbx84b2v) — Bengaluru, India - [Senior Designer](https://feeny.ai/job/senior-designer-novo-new-york-jwtse4cabcds) — New York, NY