---
title: 'Senior Product Manager - Sportsbook Discovery at Betsson Group'
canonical: 'https://feeny.ai/job/senior-product-manager-sportsbook-discovery-betsson-group-athens-ab0z6k1qby2n'
type: 'job'
last_seen: '2026-09-14'
---

# Senior Product Manager - Sportsbook Discovery at Betsson Group

- **Company:** Betsson Group
- **Location:** Athens
- **Posted:** 2026-09-08
- **Last confirmed live:** 2026-09-14
- **Apply:** https://job-boards.greenhouse.io/betsson/jobs/8167281

## Job description

The Wow

Shape the next generation of our player-facing Sportsbook experience by turning customer, commercial and market insights into validated product opportunities. You will lead discovery from problem framing through concept validation, helping us evolve a competitive, intuitive and engaging front-end product.

A taster of what you will be involved with:

- Lead end-to-end product discovery for player-facing Sportsbook improvements, including new features, UX/UI enhancements and new betting experiences.
- Translate strategy and customer problems into clear hypotheses, concepts, requirements and measurable success criteria.
- Use AI as a practical product and discovery tool to identify opportunities, accelerate insight generation and experimentation, and help create smarter, more personalised and ntuitive Sportsbook experiences.
- Collaborate closely with Product, Design, User Research, Engineering, Commercial teams and other stakeholders to frame customer problems and prioritise opportunities.
- Support the transition from discovery into delivery, maintaining alignment on the intended customer outcome and monitoring whether initiatives achieve the agreed success criteria.
- Continuously benchmark our Sportsbook experience, relevant digital products and emerging technologies to identify opportunities for improvement.

## What we are looking for

- Significant Product Management experience, including ownership of complex customer-facing digital products and end-to-end discovery.
- Strong Sportsbook knowledge and a solid understanding of customer behaviour, industry trends and competitive dynamics. Understanding of trends and industry dynamics in Sportsbook
- Hands-on experience with qualitative and quantitative discovery methods, experimentation, prototyping and outcome-based product development.
- Excellent communication and influencing skills, with the ability to create clarity, challenge constructively and align senior stakeholders.
- A relevant degree or equivalent practical experience.

## What we offer

- Monthly Allowance for Lunch
- Private & Life Plan Insurance for you and your family
- Team Building Budget
- Annual Wellness Allowance
- Corporate Travel Insurance
- Events and initiatives both Local (Quarterly Meetings) and Global
- Professional Development Programs & Internal Career Opportunities
- Milestone Birthday

Much like a rollercoaster, life at Betsson Group is fast-paced, full of twists and turns, and always exciting. With more than 2,800 colleagues representing over 75 nationalities across a global network of offices - including 1,500 at our operational headquarters in Malta - every day brings new challenges and opportunities to grow. It may not be for the faint-hearted, but if you thrive on innovation, enjoy pushing boundaries and want to be part of a diverse, international team, then you’ll fit right in at Betsson.

If you are interested to learn more, please apply with your CV in English.

Check out the Betsson Group Blog to find out what our employees are talking about

Challenge accepted?

By submitting your application, you understand that your personal data will be processed as set out in our [Privacy Policy](https://eur01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.betssongroup.com%2Fprivacy-policy%2F&data=02%7C01%7C%7C3a20ee474bdc4c6e3c0708d7f25cecc8%7Cc514bc364b3348d2bbb1a3c97d4bf41d%7C0%7C0%7C637244353233614389&sdata=AU%2Fhd6%2BEo1YFOdJ4nv%2FfKCYpmRNmvuzPrTyiZlbgys4%3D&reserved=0)

## About Betsson Group

## Company Overview
- **One-liner**: Betsson Group is a global iGaming operator offering sportsbook, casino, and gaming products through a portfolio of well-known brands, powered by a proprietary technology platform.
- **Entity Type**: Public (wholly owned by Betsson AB, listed on Nasdaq Stockholm Large Cap; ticker: BETSSON B)
- **Headquarters**: Malta (with offices in Stockholm, Budapest, Tallinn, Athens, Buenos Aires, and more)
- **Founded**: 1963 (heritage as a pioneering gaming company; Betsson AB established in 2001)
- **Founders**: Not publicly available

## Core Business
- **Primary industry**: iGaming (online sports betting, casino, and interactive gaming)
- **Target customers**: B2C (players), with growing B2B sportsbook platform offering to other operators
- **Mission statement**: "To deliver the best customer experience in the gaming industry."
- **Vision**: "To be a long-term, leading online gaming company."

## Products & Services
- **Betsson**: Flagship online casino and sportsbook brand, operating in multiple regulated markets.
- **Betsafe**: Sportsbook and casino brand with a strong presence in the Nordics, Baltics, and other European markets.
- **NordicBet**: Casino and sports betting brand primarily serving Scandinavian customers.
- **StarCasino**: Casino brand focused on the Italian and other regulated markets.
- **InkaBet**: Sportsbook and casino brand targeting South American markets, e.g., Peru.
- **Zecure Gaming**: B2B platform and white-label solutions for partner operators.
- **Proprietary Platform**: End-to-end technology (sportsbook trading, casino aggregation, payments, responsible gaming tools) developed and operated in-house.

## Market Standing
- **Valuation/Market Cap**: Parent Betsson AB is publicly traded; market cap varies (approx. SEK 20-25 billion as of H1 2025). Exact figure not provided in search results.
- **Key Metric**: Annual Revenue – Not directly available in provided sources; Betsson AB reports publicly (e.g., Q1 2025 revenue was €238.4 million). For latest, refer to parental financial reports.
- **Notable Investors/Partners**: Betsson Group is wholly owned by Betsson AB, whose largest shareholders include Nordea, Swedbank Robur, and other institutional investors.
- **Growth Signals**: 3,000+ employees across 20 offices; 75 nationalities; expansion into new regulated markets (e.g., Greece, Brazil, Peru); B2B sportsbook platform now offered to third parties; robust headcount growth and continuous hiring.

## Competitive Advantages
- **Proprietary technology** built over decades, giving full control over product roadmap, scalability, and security.
- **First‑mover heritage** (since 1963) and deep regulatory expertise across dozens of licensed markets.
- **Diverse brand portfolio** allows local adaptation while leveraging a common platform and operational excellence.
- **Strong focus on responsible gaming** and compliance, building trust with regulators and players.
- **Agile, cross‑functional teams** and a “One Betsson” culture that fosters collaboration and innovation.

## Strategic Focus
- **Talented People**: Invest in hiring, retention, and internal mobility (promotion rates, rotations, leadership programs).
- **Quality Products**: Continue to enhance the proprietary platform and launch new features for sportsbook and casino.
- **Operational Excellence**: Scale efficiently while maintaining high uptime, security, and customer experience.
- **Geographic Expansion**: Enter high‑potential regulated markets (e.g., Latin America, Southern Europe) and grow B2B partnerships.

## Why Work Here
- **Culture**: International, inclusive, and collaborative – 75 nationalities represented, 40% women in workforce. “One Betsson” spirit emphasizes teamwork and innovation.
- **Work‑life balance**: Hybrid model – 3 days in office / 2 days remote; flexible hours; home‑office allowance; wellness support.
- **Growth**: Internal recruitment priority; job rotations, training, leadership programs; real career progression.
- **Perks**: Private health insurance, wellness benefits, learning opportunities, and a dynamic environment where “passion meets purpose.”
- **Tech hubs**: Engineering teams in Malta, Stockholm, Budapest, Tallinn, and Athens, working on a high‑traffic proprietary platform.

## Sources
1. [betssongroup.com – About Us](https://betssongroup.com/about-us/)
2. [betssongroup.com – Home](https://betssongroup.com/)
3. [betssongroup.com – Careers Overview](https://betssongroup.com/careers/)
4. [betssongroup.com – Why Betsson?](https://betssongroup.com/careers/why-betsson/)
5. [betssongroup.com – Available Jobs](https://betssongroup.com/careers/available-jobs/)

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