--- title: 'Senior Product Manager, Subscription at Strava' canonical: 'https://feeny.ai/job/senior-product-manager-subscription-strava-san-francisco-dwz8n3bch1fp' type: 'job' last_seen: '2026-10-13' --- # Senior Product Manager, Subscription at Strava - **Company:** Strava - **Location:** San Francisco, CA - **Employment:** full-time - **Work type:** hybrid - **Posted:** 2026-09-24 - **Last confirmed live:** 2026-10-13 - **Apply:** https://jobs.ashbyhq.com/strava/e05740a1-ddc4-4241-88ec-2a36a7544f5e ## Job description ## About Strava Strava is the app for active people. With over 200 million athletes in more than 185 countries, it’s more than tracking workouts—it’s where people make progress together, from new habits to new personal bests. No matter your sport or how you track it, Strava’s got you covered. Find your crew, crush your goals, and make every effort count. [Start your journey](https://www.strava.com/subscription) with Strava today. Our mission is simple: to motivate people to live their best active lives. We believe in the power of movement to connect and drive people forward. ## About This Role We are looking for a Senior Product Manager to lead and improve the subscription experience across Strava. In this role, you will shape and run our conversion and monetization strategy, running fast-paced experiments to increase subscriber growth and retention. You will own the strategy for how users discover and experience Strava's full value, working closely with engineering, design, data, research, and marketing to understand the holistic journey and improve it. We follow a flexible hybrid model that generally translates to around half of your time on-site in our San Francisco office—roughly three days per week. ## What You'll Do - Own the subscription strategy and roadmap to increase free-to-paid conversion and long-term subscriber retention. - Design and drive rigorous experiments that help us understand and learn about what drives purchase decisions across the full funnel – from pricing and packaging to messaging and value prop positioning. - Work closely with engineering, design, analytics, research, and marketing to deliver high-quality experiences. - Track and own core subscription health metrics—including conversion rates, churn, renewals, and lifetime value. - Communicate experimentation strategy, performance and trade-offs to product peers and leadership ## What You'll Bring to the Team - 5+ years of experience managing global subscription products, conversion funnels, or driving growth in consumer software. - Strong analytical skills with hands-on experience with experimentation and A/B testing and evaluating results (e.g. conversion rate, trial-to-paid, plan mix shift, LTV) - A calm, adaptable operator who thrives amidst rapid change, bringing clarity and focus to a fast-paced environment. - Action-oriented mindset with the ability to prioritize work and solve complex problems, balancing a high quality user experience with revenue impact. - Clear communication skills, with the ability to build consensus across product, engineering, data, design, research, marketing, and leadership teams. For information on benefits, please [click here](https://docs.google.com/document/d/e/2PACX-1vTkFMPz3eCjd0FgQ28VWnK4d2BEnzGyaSFGwATR-dQdBb9HxZgay6kboqnT0-V-qaBDzSvYIzI76vT5/pub). Why Join Us? Movement brings us together. At Strava, we’re building the world’s largest community of active people, helping them stay motivated and achieve their goals. Our global team is passionate about making movement fun, meaningful, and accessible to everyone. Whether you’re shaping the technology, growing our community, or driving innovation, your work at Strava makes an impact. When you join Strava, you’re not just joining a company—you’re joining a movement. If you’re ready to bring your energy, ideas, and drive, let’s build something incredible together. Strava builds software that makes the best part of our athletes’ days even better. Just as we’re deeply committed to unlocking their potential, we’re dedicated to providing a world-class, inclusive workplace where our employees can grow and thrive, too. We’re backed by Sequoia Capital, TCV, Madrone Partners and Jackson Square Ventures, and we’re expanding in order to exceed the needs of our growing community of global athletes. Our culture reflects our community. We are continuously striving to hire and engage teammates from all backgrounds, experiences and perspectives because we know we are a stronger team together. Strava is an equal opportunity employer. In keeping with the values of Strava, we make all employment decisions including hiring, evaluation, termination, promotional and training opportunities, without regard to race, religion, color, sex, age, national origin, ancestry, sexual orientation, physical handicap, mental disability, medical condition, disability, gender or identity or expression, pregnancy or pregnancy-related condition, marital status, height and/or weight. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation. [California Consumer Protection Act Applicant Notice](https://docs.google.com/document/d/e/2PACX-1vSc8y6On4NlP5s12hf4kmWe_pvenVyQ78TbtVaz_clROhj9ADQ6kY4YScglBIuY2joKFKalOReX7vP_/pub) ## About Strava ## Company Overview - **One-liner**: Strava is an American internet service and mobile app for tracking physical exercise that incorporates social networking features, connecting millions of athletes worldwide. - **Entity Type**: Private (funded with $151.8M total funding; most recent round likely Series F or equivalent, last major round was Series E in 2017) - **Headquarters**: San Francisco, California, USA - **Founded**: 2009 - **Founders**: Mark Gainey, Michael Horvath, Davis Kitchel, Chris Donahue, Mark Shaw, and Pelle Sommansson ## Core Business - Primary industry/industries: Fitness technology, Social networking, Consumer software - Target customers: B2C (individual athletes — runners, cyclists, hikers) and small B2B (employer wellness programs, fitness brands) - Mission or purpose: To connect athletes to what motivates them and help them find their personal best ## Products & Services - **Strava (Free Tier)**: Mobile and web app that uses GPS to track outdoor and indoor activities (running, cycling, hiking, swimming, yoga, and dozens more). Includes social feed, leaderboards, and segment challenges. - **Strava Subscription (Summit/Paid)**: Premium features such as route planning, advanced analytics, segment leaderboard insights, safety features (Beacon), and training log. - **Strava API & Platform**: Used by third-party apps (e.g., Garmin, Wahoo) and device makers to integrate workout data; also powers brand challenges and employer wellness integrations. - **Strava Metro**: Aggregate data product for city planners and transportation departments to improve cycling and pedestrian infrastructure. - **Recover Athletics (acquired 2022)**: Injury prevention and recovery programming integrated into the app. ## Market Standing - **Valuation/Market Cap**: Not publicly disclosed (most recently valued at $1.5B+ in earlier rounds per news reports) - **Key Metric**: Annual Revenue ~$163.5M; Total Funding $151.8M across 9 rounds (including debt financing in 2025) - **Notable Investors/Partners**: Sequoia Capital, Madrone Partners, Jackson Square Ventures - **Growth Signals**: +63.3% employee headcount growth YoY (363 to 496 employees); 31 active job postings (+63.2% YoY); billions of activity uploads from global community; growing international presence (23+ countries); acquiring talent from top tech firms (Apple, Google, Meta, Airbnb) ## Competitive Advantages - **Network Effects**: Massive global community of athletes generates billions of activity uploads; leaderboards, segments, and social features create a powerful engagement loop that new entrants cannot easily replicate. - **Data Moat**: World’s largest database of athletic activity data (GPS routes, effort metrics, weather conditions); this data is used for route recommendations, safety features, and infrastructure planning. - **Strong Brand & Community Loyalty**: High NPS and brand recognition among runners, cyclists, and outdoor enthusiasts; the app is synonymous with fitness tracking for millions. - **Platform Lock-In**: Deep integration with Garmin, Wahoo, Apple Watch, and hundreds of other devices makes switching costs high for athletes. ## Strategic Focus - **AI/ML Personalization**: Heavy investment in AI (hiring Staff AI Engineer, Senior Engineer for ML/Data Products, Platform Engineer for GenAI/ML) to power smarter route recommendations, personalized training insights, and automated content. - **Safety & Community**: Growing safety features (Beacon, incident detection) and community moderation to maintain trust. - **International Expansion**: Opening offices in Dublin, Bristol, Denver, and Hanover; hiring regional account managers for APAC and LATAM. - **B2B & Monetization**: Growing employer wellness partnerships and brand challenge sponsorships to diversify revenue beyond consumer subscriptions. - **Platform Ecosystem**: Strengthening the developer platform and data partnerships (Strava Metro, third-party integrations). ## Why Work Here - **Hybrid Work Model**: Employees work from physical offices (San Francisco HQ, Bristol, Denver, Dublin, Hanover) with a hybrid schedule (typical time onsite varies by role). - **Career Growth**: Provides customized development tracks; many roles offer hands-on impact with a 500-person company that has scale (billions of data points) and startup energy. - **Compensation**: Competitive salaries (Sr. SWE ~$188K avg, PM ~$142K avg), equity, and comprehensive benefits including dental, health, FSA, mobile phone discount, pet-friendly office, and free snacks/drinks. - **Diversity & Inclusion**: Offers Employee Resource Groups and is actively hiring diverse talent (explicitly states commitment in career page). - **Work-Life Balance**: Glassdoor rating of 3.7/5 (Work-Life 3.8, Culture 3.5); the company mission aligns with an active lifestyle (employees encouraged to use the product). - **Team & Talent**: Strong engineering culture with many hires from Apple, Google, Meta, Airbnb; alumni network includes top tech companies. - **Internship Program**: 12-week summer internship for software engineering (mentioned in recent posts). ## Sources 1. [strava.com](https://www.strava.com/about) 2. [strava.com](https://www.strava.com/careers) 3. [jobs.ashbyhq.com](https://jobs.ashbyhq.com/Strava) 4. [builtin.com](https://builtin.com/company/strava) 5. [linkedin.com](https://www.linkedin.com/company/strava-inc.) ## Other roles at Strava - [Head of Sport Science](https://feeny.ai/job/head-of-sport-science-strava-san-francisco-p7y8txft347q) — San Francisco, CA - [Senior Technical Accounting & Financial Reporting Manager](https://feeny.ai/job/senior-technical-accounting-financial-reporting-manager-strava-san-francisco-mnasqhvbvzx3) — San Francisco, CA - [Senior Engineer II, Privacy and Identity](https://feeny.ai/job/senior-engineer-ii-privacy-and-identity-strava-san-francisco-8z2y3yg5g2qa) — San Francisco, CA - [Senior Designer, Motion](https://feeny.ai/job/senior-designer-motion-strava-strava-gsd1p9b263yw) — Strava, NY - [Trust & Safety Specialist, Content Moderation](https://feeny.ai/job/trust-safety-specialist-content-moderation-strava-dublin-vqa8b248cvn1) — Dublin, Ireland - [Senior Data Engineer](https://feeny.ai/job/senior-data-engineer-strava-san-francisco-c0zmc3qh3yw6) — San Francisco, CA - [Accounts Payable Specialist, Finance](https://feeny.ai/job/accounts-payable-specialist-finance-strava-dublin-z4cs7cb92pw3) — Dublin, Ireland - [Senior IT Engineer](https://feeny.ai/job/senior-it-engineer-strava-san-francisco-h87zy9rtz09d) — San Francisco, CA - [Engineering Manager, Privacy & Identity](https://feeny.ai/job/engineering-manager-privacy-identity-strava-san-francisco-grntv0jxpqrm) — San Francisco, CA - [Senior Server Engineer, Data Products](https://feeny.ai/job/senior-server-engineer-data-products-strava-san-francisco-yd26t1s7kat6) — San Francisco, CA